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Tuya Inc.

tuya.com

What Do They Do?

Provides software and development tools for brands, device manufacturers and developers to build and manage smart devices, plus cloud software and finished smart-device solutions for businesses.

How Do They Make Money?

Brands and device manufacturers pay for PaaS products when accepted; connectivity services run over the device's estimated life. Brands pay for finished smart devices when accepted, while businesses pay annual fees for industry software and milestone payments for customized software.

FY2025 revenue by product or service revenue
SegmentShareRevenue
PaaS
Mix

72%
Smart solution
14%
FY2022: 12%
SaaS and others
14%
FY2022: 14%
Cloud-based connectivity and basic IoT services
Recurring
0.4%

Who Are Their Customers?

Customers include brands, device manufacturers, industry operators and system integrators. Sales come mainly from direct marketing to brands and manufacturers; offline retail and e-commerce channels also generate customer leads.

Do Revenues Turn Into Profits?

Yes. It kept 18 cents of every revenue dollar as net income in FY2025 and turned 23 cents into free cash flow.

Operating income, FY2025
4% of revenue
▲ Now profitable vs FY2024 (−$47.6M, −16%)
Net income, FY2025
18% of revenue
▲ +1058% vs FY2024 ($5M, 2%)
Free cash flow, FY2025
23% of revenue
▼ −3% vs FY2024 ($76.2M, 26%)

How Are They Changing?

Flat. Revenue was $321.8M in FY2025, about the same as the $302.1M of FY2021.

AI added to the platform The older report describes an IoT cloud platform for developing and managing smart devices; the latest describes an AI cloud platform and AI capabilities for devices and applications.

Finished-device solutions The latest report adds smart solutions that supply customers with finished devices integrated with AI and software, alongside the older report's platform and software offerings.

Revenue over time
PaaS Smart solution SaaS and others Cloud-based connectivity and basic IoT services IoT PaaS
$500M$250M$0

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