United Homes Group Inc (NASDAQ: UHG) is a residential homebuilder that designs, constructs, and sells single-family detached and attached homes across the southeastern United States and North Carolina. Revenue comes from home closings, where UHG is paid upon legal transfer of the property to the buyer. The company targets entry-level, first-time move-up, and second-time move-up buyers, operating across five markets: Midlands, Coastal, Upstate, Rosewood, and Raleigh, with a combined lot pipeline of 7,225 owned and controlled lots as of December 31, 2025. UHG runs a land-light model, controlling finished lots through option contracts and land banking arrangements rather than owning raw land outright, with $40.5 million in lot deposits against $270.6 million in remaining purchase commitments as of December 31, 2025. Ancillary revenue flows through Homeowners Mortgage, a joint venture that arranges financing for UHG buyers. The CEO and President is John G. (Jack) Micenko, Jr., and the CFO is Keith Feldman, with the 10-K signed March 13, 2026.

Revenue model

Transactional revenue from home sale closings. Ancillary revenue from Homeowners Mortgage, a mortgage arrangement joint venture with a national lender. Build-to-rent (BTR) sales to institutional buyers are an additional channel alongside the core for-sale business.

Products and services

Single-family detached and attached homes across entry-level, first move-up, second move-up, third move-up, and custom build tiers. Mortgage arrangement services through the Homeowners Mortgage joint venture.

Customers and end markets

Entry-level and move-up homebuyers seeking affordable to mid-tier new construction. Institutional rental operators via build-to-rent relationships. End market is new residential housing in the southeastern U.S. and North Carolina.

Value-chain role

Homebuilder and general contractor. UHG acquires finished lots from third-party and related-party land developers via option contracts, avoiding land development capital expenditure. It then constructs and sells homes directly to buyers, with mortgage facilitation handled through a joint venture.

Geographic exposure

Southeastern United States and North Carolina. Five operating markets as of December 31, 2025: Midlands, Coastal, Upstate (all in South Carolina region), Rosewood, and Raleigh (North Carolina).

Source: SEC 10-K, filed 2026-03-13

Industry: Operative Builders Peers: Beazer Homes USA Inc Dream Finders Homes Inc Harbor Custom Development, Inc. D.R. Horton Inc Hovnanian Enterprises Inc Landsea Homes Corp Legacy Housing Corporation Nobility Homes Inc Vanjia Corp