What Vital Farms Inc's executives and directors are doing with their own shares, from SEC Form 3/4/5 filings — separating what the filings state (awards, withholding, disclosed plans) from what only the pattern of dates shows.
| 3 months | 12 months | |
|---|---|---|
| Open-market buys | 0 | 13 |
| Sells | 0 | 12 |
| Total trades | 2 | 75 |
| 3 months | 12 months | |
|---|---|---|
| Acquired | 0 | 336,131 |
| Disposed | 756 | 180,668 |
| Net activity | −756 | +155,463 |
View rich charts and dive into the patterns of specific insiders — who is accumulating, who is winding down, and which sale explanations the filings actually support.
| Insider | Relation | Date | Transaction | Shares | Price | Value | Shares held |
|---|---|---|---|---|---|---|---|
| Van Hoven Reena Chauhan | Chief People Officer | Sep 16 | Withheld — tax / exercise cost · F | −344 | $10.03 | −$3.45K | 25,483 |
| Holland Joseph Michael | Chief Supply Chain Officer | Sep 02 | Withheld — tax / exercise cost · F | −412 | $10.12 | −$4.17K | 37,738 |
| Post Denny Marie | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 29,748 |
| Flanagan Glenda | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 47,934 |
| Ruiz Gisel | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 56,985 |
| Khoury Karl | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 130,225 |
| Cyr William B. | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 24,230 |
| Amoo-Gottfried Kofi Owusu | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 41,497 |
| Kennedy Kelly J. | Director | Jun 10 | Grant / award · A | +10,436 | — | — | 33,363 |
| Van Hoven Reena Chauhan | Chief People Officer | May 19 | Open-market buy · P | +2,242 | $8.92 | +$20K | 25,827 |
| Flanagan Glenda | Director | May 18 | Open-market buy · P | +6,100 | $8.33 | +$50.8K | 37,498 |
| Pappas Peter Nicholas | CSO and President, Eggs | May 15 | Grant / award · A | +395 | $7.21 | +$2.85K | 85,564 |
| Amoo-Gottfried Kofi Owusu | Director | May 15 | Open-market buy · P | +2,375 | $8.45 | +$20.1K | 31,061 |
| Bal Joanne | CLO, Secy. & Head of Impact | May 15 | Grant / award · A | +500 | $7.21 | +$3.61K | 55,843 |
| Wrede Thilo | Chief Financial Officer | May 15 | Grant / award · A | +500 | $7.21 | +$3.61K | 75,977 |
| Diez-Canseco Russell | Exec. Chair, President & CEO | May 15 | Grant / award · A | +500 | $7.21 | +$3.61K | 706,060 |
| Coon Stephanie | Chief Strategy Officer | May 15 | Grant / award · A | +500 | $7.21 | +$3.61K | 62,814 |
| Coon Stephanie | Chief Strategy Officer | May 15 | Open-market buy · P | +5,895 | $8.42 | +$49.6K | 62,314 |
| Pappas Peter Nicholas | CSO and President, Eggs | May 14 | Open-market buy · P | +3,500 | $8.51 | +$29.8K | 85,169 |
| McKeon Kathryn | CMO and GM, Butter | May 14 | Open-market buy · P | +604 | $8.28 | +$5K | 50,275 |
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