Vital Farms (NASDAQ: VITL) is a pasture-raised food company that produces and sells shell eggs and butter under the Vital Farms brand through retail and foodservice channels across the United States. Revenue is transactional, generated through wholesale sales of branded products to grocery retailers and foodservice customers. The company operates in the premium specialty egg and butter segments, competing in what Circana data pegged as a $1.3 billion U.S. pasture-raised retail egg market and a $5.9 billion U.S. retail butter market in 2025. Founded in 2007 in Austin, Texas, Vital Farms grew net revenue from $260.9 million in fiscal 2021 to $759.4 million in fiscal 2025, a CAGR of 30.6%. Products reach nearly 16 million U.S. households as of the fiscal 2025 10-K filing, representing approximately 10.5% household penetration against a total shell egg category penetration of roughly 97.3%. The company does not own farms; it contracts with a network of family farmers and processes eggs at its Egg Central Station facility in Springfield, Missouri, which is capable of packing more than 7.5 million eggs per day. Russell Diez-Canseco has served as President and CEO since 2014.

Revenue model

Transactional wholesale revenue from branded pasture-raised shell eggs and butter sold to national and regional grocery retailers and foodservice customers. No subscription or licensing component disclosed in the filing.

Products and services

Pasture-raised shell eggs and butter sold under the Vital Farms brand. Egg processing handled at Egg Central Station in Springfield, Missouri (capacity exceeding 7.5 million eggs per day as of the fiscal 2025 10-K). A second facility, Vital Crossroads, is planned for Seymour, Indiana.

Customers and end markets

National and regional grocery retailers including Albertsons, Kroger, Publix, Target, Walmart, Sprouts Farmers Market, and Whole Foods Market, as well as foodservice customers. Consumer end market is U.S. households; approximately 10.5% household penetration for shell eggs as of fiscal 2025.

Value-chain role

Branded consumer packaged goods company. Contracts with family farmers for pasture-raised egg and dairy supply, operates proprietary egg washing and packing facilities, and sells finished branded products through retail and foodservice distribution channels.

Geographic exposure

United States only, based on filing disclosures. Egg processing concentrated in the 'PASTURE BELT' region; primary facility in Springfield, Missouri.

Source: SEC 10-K, filed 2026-02-26

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