Weibo Corp
ir.weibo.comWhat Do They Do?
Runs a social media platform where people and organizations in China and Chinese communities create, discover and share content, and sells advertising and marketing services to businesses.
20-F for FY2025, filed Apr 23, 2026Weibo is a leading social media platform in China for people to create, discover and distribute content. By providing a simple and…View ↗
Weibo offers comprehensive content formats as a social media platform. Weibo users can create, discover, consume and share various formats…View ↗
We seek to provide advertising and marketing solutions to enable our customers to promote their brands and conduct effective marketing…View ↗
Who Are Their Customers?
Businesses advertising on Weibo contract either directly or through advertising agencies; many hire agencies to plan and manage campaigns, while Weibo’s sales team works with either.
20-F for FY2025, filed Apr 23, 2026We consider the ultimate beneficiary of our online advertising services as an “advertiser,” meaning the party whose products, brand…View ↗
We maintain our own sales operations team. We transact business either directly with customers or through third-party advertising agencies.View ↗
Due to the expertise required to carry out an effective online marketing campaign, many customers prefer to hire advertising agencies to…View ↗
Who Do They Compete With?
Competes with Tencent and Bytedance
20-F for FY2025, filed Apr 23, 2026We are a media platform in nature, and major Chinese internet companies, such as Tencent and Bytedance, that provide online media…View ↗
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