Where Food Comes From Inc (OTC: WFCF) is a third-party food verification and certification company that audits claims made about livestock, aquaculture, crops, and other food products across North America. The company makes money by charging fees for on-site and desk audits that verify product claims such as non-GMO, non-hormone treated, gluten-free, and humane handling, supplemented by professional consulting services to the food and agricultural industry. Founded in 1996 and incorporated in Colorado, WFCF supports more than approximately 17,500 farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands, chefs, and restaurants as of the 10-K filed 2026-02-26. Total sales reached $24.9 million in FY2025, up from $1.1 million in 2006, representing a 19-year compound annual growth rate of approximately 17.87%. The company also operates the Where Food Comes From Source Verified retail and restaurant labeling program, which connects consumers to food origin information through product labels and web-based content.

Revenue model

Fee-for-service auditing (on-site and desk audits) for food production claim verification, incremental revenue from professional consulting services to food and agricultural industry clients, and a branded retail and restaurant labeling program.

Products and services

Third-party on-site and desk audits verifying food product claims (non-GMO, non-hormone treated, gluten-free, humane handling, and others); professional consulting services for the food and agricultural industry; Where Food Comes From Source Verified retail and restaurant labeling and consumer education program.

Customers and end markets

Farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands, chefs, and restaurants. More than approximately 17,500 participants supported as of the 10-K filed 2026-02-26. Demand is driven by retailer requirements for supply chain transparency, consumer demand for verified product claims, and government regulations including USDA Animal Disease Traceability, non-GMO and gluten-free testing requirements, and international export requirements.

Value-chain role

Independent third-party verifier and certifier sitting between food producers and the retail, food service, and export markets. Provides credibility for product attribute claims that require independent verification to be commercially or regulatorily valid.

Geographic exposure

North America, with international export verification also referenced in the 10-K filed 2026-02-26.

Source: SEC 10-K, filed 2026-02-26

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