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$YELP
$19.44 -$0.55 (2.75%) Close

Ownership

13F as of Q2 2026 · 54.3M shares outstanding

Who owns YELP?

By type of holder
Institutions 100.0% Insiders 0.0% Everyone else 0.0%
Concentration Top 10 holders own 69.6%
BlackRock, Inc. 17.8% · Stoppelman Jeremy 13.9%
Institutional ownership
100.0%
0 pts vs last qtr
Institutional holders
292
-17 vs last qtr
Net shares bought
−1.5M
by institutions in Q2 2026
New / sold out
43 / 60
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Millennium Management LLC +705.7K
  • FMR LLC +554.5K

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Biggest sellers in Q2 2026
  • Vanguard Portfolio Management LLC −814.3K
  • Nomura Asset Management International Inc. −813.9K

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Who is planning to sell?

Notices of proposed sale, last 12 months
$17.4M
54 notices from 11 people
Shares covered
637.6K
1.17% of the company
Arranged in advance
100%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$4.8M$9.5MNov 2025: $560.8K under a 10b5-1 planNovDec 2025: $1.7M under a 10b5-1 planDecJan 2026: $9.5M under a 10b5-1 planJanFeb 2026: $2.7M under a 10b5-1 planFebMar 2026: $524.1K under a 10b5-1 planMarApr 2026: $229.1K under a 10b5-1 planAprMay 2026: $45.0K under a 10b5-1 planMayJun 2026: $616.3K under a 10b5-1 planJunJul 2026: $777.2K under a 10b5-1 planJulAug 2026: $415.0K under a 10b5-1 planAugSep 2026: $11.1K under a 10b5-1 planSepOct 2026: $309.3K under a 10b5-1 planOct
Largest proposed sellers
  • Jeremy Stoppelman RV TR U/a DTD 03/16/2010 Officer 10b5-1 $11M
  • David Schwarzbach Officer 10b5-1 $1.83M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2016–FY2025
−15.7%
−1.88% a year
Each share's claim on the business
+18.6%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$1.91B vs $1.32B
over 10 fiscal years
Diluted shares, split-adjusted
63.1M76.4M89.6M2016: 77.2M shares'162017: 87.2M shares'172018: 88.7M shares'182019: 78.0M shares'192020: 73.0M shares'202021: 78.6M shares'212022: 73.4M shares'222023: 73.6M shares'232024: 70.6M shares'242025: 65.1M shares'25
Buybacks Stock-based comp
$0$240.5M$481.0M2016 buybacks: $02016 stock comp: $86.3M'162017 buybacks: $12.6M2017 stock comp: $100.4M'172018 buybacks: $187.4M2018 stock comp: $114.4M'182019 buybacks: $481.0M2019 stock comp: $121.5M'192020 buybacks: $24.4M2020 stock comp: $124.6M'202021 buybacks: $262.9M2021 stock comp: $151.7M'212022 buybacks: $200.0M2022 stock comp: $156.1M'222023 buybacks: $200.0M2023 stock comp: $173.5M'232024 buybacks: $250.9M2024 stock comp: $158.2M'242025 buybacks: $290.9M2025 stock comp: $134.0M'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years72% 3–5 years8% 1–3 years13% Under 1 year7%
Quarterly turnover
10.3%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting YELP on Form 13F
B
BlackRock, Inc.
Shares
9.7M
% of company
17.80%
Change vs last qtr
−303.9K (−3.0%)
Held since
≤2021
VP
Vanguard Portfolio Management LLC
Shares
4.2M
% of company
7.68%
Change vs last qtr
−814.3K (−16.4%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting YELP on Form N-PORT; together they hold 54.6% of the company
Position value
$77.2M
% of company
5.80%
% of the fund
0.07%
As of
June 30, 2026
VT
Position value
$40.8M
% of company
3.06%
% of the fund
0.00%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
SJ
Stoppelman Jeremy
Insider
Shares
7.5M
% of company
13.86%
Change vs last qtr
—
Held since
—
SC
Saldanha Craig
Insider
Shares
260.9K
% of company
0.48%
Change vs last qtr
—
Held since
—

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