Yelp Inc.
yelp.comWhat Do They Do?
Connects consumers with local businesses through reviews and discovery, and sells advertising and business-management tools to local businesses.
10-K for FY2025, filed Feb 27, 2026Since Yelp’s founding over 20 years ago, our mission has remained the same — to connect consumers with great local businesses. Over that…View ↗
A proven engine to foster and recommend trusted, human-generated content. Our platform provides the type of reliable and useful review…View ↗
We offer a range of free and paid advertising products to businesses of all sizes, including the products listed below, which provide the…View ↗
Hatch is an AI-powered lead management solution with highly customizable and flexible AI agents that engage with customers across SMS…View ↗
How Do They Make Money?
Businesses pay for ads when consumers click or see them, while premium page features carry monthly fees over their service period. Other revenue also comes from subscriptions and partners paying for access to Yelp data.
10-K for FY2025, filed Feb 27, 2026Advertising. The Company generates advertising revenue primarily through the display of advertising products on its website and mobile app.…View ↗
We generate other revenue through subscription services, licensing payments for access to Yelp data, transactions and other non-advertising…View ↗
Through partnerships with companies such as Sprinklr and Chatmeter, our Yelp Insights API program offers business owners local analytics…View ↗
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10-K for FY2025, filed Feb 27, 2026
FY2025 revenue by product or service ↗
$1.5B
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10-K for FY2025, filed Feb 27, 2026
$1.5B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Services
Mix
10-K for FY2025, filed Feb 27, 2026 |
65%
FY2022: 58%
|
Services, FY2025
$947.6M Sources
|
Mix |
|
Restaurants, Retail & Other
Mix
10-K for FY2025, filed Feb 27, 2026 |
30%
FY2022: 37%
|
Restaurants, Retail & Other, FY2025
$443.7M Sources
|
Mix |
|
Other
Mix
|
5.0%
FY2022: 5.0%
|
Other, FY2025
$73.7M Sources
|
Mix |
Who Are Their Customers?
Businesses of all sizes buy advertising directly through Yelp's sales force, website or app, or through partner agencies; a sales team handles multi-location advertisers.
10-K for FY2025, filed Feb 27, 2026We sell our advertising products directly through our sales force as well as online through our website and our Yelp for Business app, and…View ↗
Multi-location SalesView ↗
Self-serve Sales. Our Self-serve platform allows businesses to purchase and manage their advertising products directly from our website or…View ↗
Sales Partnerships. We also generate revenue through the resale of our advertising products by certain agencies and partners, such as…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 10 cents of every revenue dollar as net income in FY2025 and turned 22 cents into free cash flow.
10-K for FY2025, filed Feb 27, 2026
$184.5MView ↗
10-K for FY2025, filed Feb 27, 2026
$145.6MView ↗
10-K for FY2025, filed Feb 27, 2026
$323.7MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 7, 2026
Open tableView ↗
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Aug 6, 2026
Yelp narrowed its 2026 revenue outlook
It set full-year revenue outlook at $1.460 billion to $1.470 billion and adjusted EBITDA at $315 million to $325 million.
Sources
8-K, filed Aug 6, 2026
Narrows outlook range of 2026 Net Revenue to $1.460 billion to $1.470 billion; and 2026 AdjustedView ↗
Growing. Revenue grew 42% in 4 years, from $1B in FY2021 to $1.5B in FY2025, about 9% a year.
Business tools beyond ads
Earlier plans centered on generating and monetizing leads for service businesses; the latest report adds artificial intelligence tools for lead management and business operations, beginning with Hatch.
10-K for FY2022, filed Feb 24, 2023 10-K for FY2025, filed Feb 27, 2026Grow quality leads and monetization of our Services categories. Although we have made significant progress on increasing the percentage of…View ↗
Reconceive Yelp around actions and answers. We believe that, by combining our trusted, human-generated content with AI technologies, we can…View ↗
Who Do They Compete With?
Competes with Google, TripAdvisor, TikTok, Instagram, Reddit, DoorDash, OpenTable, Resy, Angi, and Thumbtack
10-K for FY2025, filed Feb 27, 2026online search engines and directories, including those incorporating AI technologies, such as our primary competitor, Google, as well as…View ↗
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