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$ZETA
$33.70 -$0.28 (0.82%) Close

Ownership

13F as of Q2 2026 · 245.3M shares outstanding

Who owns ZETA?

By type of holder
Institutions 75.8% Insiders 13.5% Everyone else 10.7%
Concentration Top 10 holders own 49.3%
Niehaus Robert H 13.5% · BlackRock, Inc. 8.1%
Institutional ownership
75.8%
+2.2 pts vs last qtr
Institutional holders
414
+17 vs last qtr
Net shares bought
+5.5M
by institutions in Q2 2026
New / sold out
78 / 61
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Vanguard Portfolio Management LLC +2.0M
  • BlackRock, Inc. +1.8M

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Biggest sellers in Q2 2026
  • Jane Street Group, LLC −3.6M
  • UBS Group AG −3.4M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$146M
23 notices from 7 people
Shares covered
6.1M
2.49% of the company
Arranged in advance
80%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$14.5M$29.0MNovDec 2025: $7.2M under a 10b5-1 planDec 2025: $250.8K without a planDecJan 2026: $28.2M under a 10b5-1 planJan 2026: $81.9K without a planJanFebMar 2026: $6.2M under a 10b5-1 planMarApr 2026: $10.7M under a 10b5-1 planAprMayJun 2026: $21.9M under a 10b5-1 planJun 2026: $148.9K without a planJunJul 2026: $14.2M under a 10b5-1 planJulAug 2026: $29.0M without a planAugSep 2026: $1.0M under a 10b5-1 planSepOct 2026: $27.0M under a 10b5-1 planOct
Largest proposed sellers
  • Family Trust No S4 Stockholder 10b5-1 $38.5M
  • Family Trust III U/A DTD 5/26/2022 Stockholder 10b5-1 $31.5M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2019–FY2025
+598.9%
+38.27% a year
Each share's claim on the business
−85.7%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
— vs $1.17B
over 7 fiscal years
Diluted shares, split-adjusted
30.6M126.8M222.9M2019: 31.6M shares'192020: 32.6M shares'202021: 86.9M shares'212022: 139.0M shares'222023: 156.7M shares'232024: 186.0M shares'242025: 220.7M shares'25
Buybacks Stock-based comp
$0$149.5M$299.0M2019 buybacks: $02019 stock comp: $216.0K'192020 buybacks: $02020 stock comp: $105.0K'202021 buybacks: $02021 stock comp: $259.2M'212022 buybacks: $02022 stock comp: $299.0M'222023 buybacks: $02023 stock comp: $242.9M'232024 buybacks: $02024 stock comp: $195.0M'242025 buybacks: $02025 stock comp: $177.8M'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years31% 3–5 years24% 1–3 years28% Under 1 year16%
Quarterly turnover
14.3%
of institutional shares changed hands
Top 10 managers, median time held
4.8 years

Super Investors

Investment managers reporting ZETA on Form 13F
B
BlackRock, Inc.
Shares
19.8M
% of company
8.08%
Change vs last qtr
+1.8M (+10.2%)
Held since
≤2021
VP
Vanguard Portfolio Management LLC
Shares
14.8M
% of company
6.05%
Change vs last qtr
+2.0M (+15.2%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting ZETA on Form N-PORT; together they hold 30.2% of the company
VT
Position value
$148M
% of company
3.07%
% of the fund
0.01%
As of
June 30, 2026
NE
New Economy Fund
Position value
$126M
% of company
3.03%
% of the fund
0.28%
As of
February 28, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
NR
Niehaus Robert H
Insider
Shares
33.1M
% of company
13.48%
Change vs last qtr
—
Held since
—

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