Zeta Global Holdings Corp (NYSE: ZETA) is a marketing technology company that operates a data-driven platform enabling enterprises to acquire, grow, and retain customers. Revenue is generated through platform access fees and performance-based fees tied to marketing outcomes. The company competes in the intensely competitive marketing technology and data analytics industry, as described in its 10-K filed February 25, 2026. Zeta recently acquired Marigold's enterprise software business, referenced in the same filing as a material integration effort. The platform's effectiveness depends on data collection capabilities, and results can fluctuate with political advertising cycles, with presidential election years historically generating higher revenues. Class A and Class B common stock are both outstanding as of February 13, 2026.

Revenue model

Platform access fees and performance-based fees for marketing technology services, with revenue that fluctuates based on political advertising cycles, particularly during presidential election years (per 10-K filed 2026-02-25).

Products and services

Marketing technology platform for customer acquisition, growth, and retention. Recently expanded through acquisition of Marigold's enterprise software business (per 10-K filed 2026-02-25).

Customers and end markets

Enterprise customers across industries seeking data-driven marketing solutions. Political advertising represents a material seasonal revenue driver, with presidential election cycles generating elevated revenues (per 10-K filed 2026-02-25).

Value-chain role

Marketing technology platform provider and data intermediary sitting between enterprise marketers and consumer audiences.

Source: SEC 10-K, filed 2026-02-25

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