First Reliance Bancshares, Inc. operates as the holding company for First Reliance Bank, which engages in the provision of a broad range of consumer and business banking services, concentrating on individuals and small to medium-sized businesses desiring a high level of personalized services. The company is headquartered in Florence South Carolina, South Carolina. The company went IPO on 2004-03-09. The principal business activity of the Bank is to provide banking services to domestic markets throughout South Carolina and North Carolina. The Company’s personal products include checking, savings, credit cards, personal loans, mortgage and wealth strategies. Its services include online/mobile banking (Apple/Google/Samsung pay), personal loan payment, mortgage payment, convenient services (bounce protection), order checks and debit cards. The Bank’s business products include checking, savings, treasury services and wealth strategies. Its business borrowing includes business line of credit, installment loans, overdraft protection, commercial real estate, credit cards and business loan checklist.