American Rebel Holdings Inc
americanrebel.comWhat Do They Do?
Designs and sells safes and personal security products, and branded beer, to consumers.
10-K for FY2025, filed Mar 31, 2026The Company is setting out to establish itself as “America’s Patriotic Brand.” American Rebel is a lifestyle brand that we believe presents…View ↗
In addition to branded safes, we offer an assortment of personal security products as well as apparel and accessories for men and women…View ↗
On August 9, 2023, the Company entered into a Master Brewing Agreement with Associated Brewing. Under the terms of the Brewing Agreement…View ↗
How Do They Make Money?
Customers pay for products when an order is shipped or delivered; the company also sells separately purchased safe-lock warranties, whose income is spread over the locks’ estimated useful life.
10-K for FY2025, filed Mar 31, 2026These steps are met when an order is received, a price is agreed to, and the product is shipped or delivered to that customer.…View ↗
$9.5M
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10-K for FY2025, filed Mar 31, 2026
$9.5M ↗
Who Are Their Customers?
Consumers buy through dealers, regional retailers and specialty stores, as well as online via the company website and e-commerce platforms such as Amazon.com.
10-K for FY2025, filed Mar 31, 2026Through our growing network of dealers, we promote and sell our products in select regional retailers and local specialty safe, sporting…View ↗
Do Revenues Turn Into Profits?
No. It lost $34.3M in FY2025.
10-K for FY2025, filed Mar 31, 2026
−$14.8MView ↗
10-K for FY2025, filed Mar 31, 2026
−$34.3MView ↗
10-K for FY2025, filed Mar 31, 2026
−$7.6MView ↗
How Are They Changing?
Growing. Revenue grew 9.6x in 4 years, from $986.8K in FY2021 to $9.5M in FY2025, about 76% a year.
Branded beer
The older report focused on safes, personal security, apparel and accessories; the newer report adds American Rebel Light beer, launched regionally and offered online.
10-K for FY2022, filed Apr 14, 2023 10-K for FY2025, filed Mar 31, 2026On August 9, 2023, the Company entered into a Master Brewing Agreement with Associated Brewing. Under the terms of the Brewing Agreement…View ↗
Who Do They Compete With?
Competes with Liberty Safe, Fort Knox Security Products, American Security, Sturdy Safe, Homeland Security Safes, SentrySafe, Steelwater, Alpha-Guardian, AB InBev, and Molson Coors
10-K for FY2025, filed Mar 31, 2026Safes – The North American safe industry is concentrated among a limited number of manufacturers. We compete on several key factors…View ↗
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