Build-A-Bear Workshop, Inc.
buildabear.comWhat Do They Do?
Runs interactive retail experiences and online shops selling customizable stuffed animals, plush toys, and gifts to families, collectors, and gift givers.
10-K for FY2026, filed Apr 16, 2026
How Do They Make Money?
Most money comes from merchandise sold in stores and online; in-store purchases are completed at handover and online purchases on delivery. The company also sells wholesale goods, earns license royalties as licensees sell products, and receives franchise royalties and fees over the agreement term, plus product-sale proceeds on delivery.
10-K for FY2026, filed Apr 16, 2026The Company’s direct-to-consumer segment includes the operating activities of corporately-managed stores, other retail-delivered operations…View ↗
The Company’s commercial segment includes transactions with other businesses and are mainly comprised of wholesale sales of merchandise…View ↗
The Company’s international franchising segment includes the activities with franchisees who operate store locations in certain countries…View ↗
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10-K for FY2026, filed Apr 16, 2026
FY2026 revenue by product or service ↗
$529.8M
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10-K for FY2026, filed Apr 16, 2026
$529.8M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Retail
Sold outright
10-K for FY2026, filed Apr 16, 2026 |
92%
FY2023: 95%
|
Retail, FY2026
$486M Sources
|
Sold outright |
|
Commercial Product and Service
Mix
|
7.3%
FY2023: 4.0%
|
Commercial Product and Service, FY2026
$38.8M Sources
|
Mix |
|
International Franchising
Mix
|
1.0%
FY2023: 0.7%
|
International Franchising, FY2026
$5.1M Sources
|
Mix |
Who Are Their Customers?
Families with children shop in corporately managed stores, while collectors and gift givers—primarily tweens, teens and adults—use the company’s e-commerce sites. Other businesses buy wholesale products and operate partner-run retail experiences; international franchisees run branded locations.
10-K for FY2026, filed Apr 16, 2026
Do Revenues Turn Into Profits?
Yes. It kept 10 cents of every revenue dollar as net income in FY2026 and turned 7 cents into free cash flow.
10-K for FY2026, filed Apr 16, 2026
$66.4MView ↗
10-K for FY2026, filed Apr 16, 2026
$52.2MView ↗
10-K for FY2026, filed Apr 16, 2026
$39.5MView ↗
How Are They Changing?
10-Q for Q2 FY2027, filed Sep 10, 2026
Open tableView ↗
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Aug 27, 2026
Company lowers its revenue and pre-tax income outlook
It set revenue expectations at $500 million to $525 million and pre-tax income expectations at $60 million to $68 million.
Sources
8-K, filed Aug 27, 2026
For the first half of fiscal 2026, the Company returned $22.7 million to shareholders through share repurchases and quarterly dividends.…View ↗
Growing. Revenue grew 29% in 4 years, from $411.5M in FY2022 to $529.8M in FY2026, about 7% a year.
Who Do They Compete With?
Competes with Ty, Jellycat, Jazwares, Hasbro, Pop Mart, Mattel, Lego, Amazon, and Target
10-K for FY2026, filed Apr 16, 2026Since our signature products, teddy bears and other stuffed animals, are included in the toy category, we compete indirectly with a number…View ↗
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