Build-A-Bear Workshop Inc
buildabear.comBuild-A-Bear Workshop (NYSE: BBW) is a specialty experiential retailer, incorporated in Delaware in 1997, that operates interactive in-store experiences where guests create personalized stuffed animals through a stuffing, dressing, accessorizing, and naming process. Revenue comes primarily from direct-to-consumer retail sales at corporately managed locations in North America and Europe, supplemented by commercial wholesale and licensing revenue, and international franchise royalties and product sales. The company operates three reportable segments: direct-to-consumer, commercial, and international franchising. As of January 31, 2026, the store base included corporately managed locations across North America and the U.K. and Ireland, plus 109 franchise locations and 178 partner-operated locations internationally. Net retail sales averaged $1.2 million per North American store in fiscal 2025, with North American net retail sales per square foot of $518 (fiscal year ended January 31, 2026). The company posted net income of $52.2 million in fiscal 2025 and held $26.8 million in cash with no credit facility borrowings as of January 31, 2026.
Products & Services
Personalized stuffed animals, including teddy bears and other plush figures, along with clothing, shoes, and accessories for those animals. The in-store experience includes the proprietary Heart Ceremony. The company also licenses owned intellectual property, including original entertainment properties, and produces licensed third-party character plush products.
Revenue Model
Three revenue streams: (1) direct-to-consumer retail sales at corporately managed stores and e-commerce; (2) commercial segment revenue from wholesale product sales and intellectual property licensing to third parties; (3) international franchising segment revenue from royalties and product and fixture sales to franchise partners.
Customers & Markets
Primary end consumers are children and multi-generational gift purchasers. Commercial segment customers are other businesses purchasing wholesale products or licensing Build-A-Bear intellectual property. International franchise partners operate stores under franchise agreements. E-commerce over-indexes with teen and adult consumers relative to physical stores.
Geographic Exposure
North America (U.S. and Canada) and Europe (U.K. and Ireland) for corporately managed locations. International presence through 109 franchise locations and 178 partner-operated locations as of January 31, 2026. North American net retail sales per square foot were $518 and U.K. net retail sales per square foot were £735 in the fiscal year ended January 31, 2026.
Financial Snapshot
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