Brown-Forman (NYSE: BF-A) is a spirits and wine company that produces, markets, and sells a portfolio of premium alcoholic beverages across global markets. Revenue is generated through the sale of branded spirits and ready-to-drink products to distributors and retailers worldwide. The company is headquartered in Louisville, Kentucky, and operates through a dual-class share structure, with Class A Common Stock (voting) and Class B Common Stock (nonvoting) both listed on the NYSE. Its brand portfolio includes Jack Daniel's Tennessee Whiskey, Woodford Reserve Kentucky Bourbon, Old Forester, el Jimador and Herradura Tequilas, Diplomatico Rums, Gin Mare, Chambord Liqueur, Slane Irish Whiskey, Korbel California Champagnes and Brandy, and several Scotch whisky brands including The Glendronach, Benriach, and Glenglassaugh. Lawson E. Whiting has served as President and Chief Executive Officer since January 2019. Leanne D. Cunningham has served as Executive Vice President and Chief Financial Officer since March 2023.

Revenue model

Brown-Forman generates revenue through transactional sales of owned and licensed spirits and ready-to-drink beverage brands to distributors and retail channels globally. The company produces its brands and sells them through wholesale and distribution networks across international markets.

Products and services

Principal brands include Jack Daniel's Tennessee Whiskey, Jack Daniel's ready-to-drink products, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel Collection, Jack Daniel's Sinatra Select, Jack Daniel's Bonded Tennessee Whiskey, Jack Daniel's Bonded Tennessee Rye, Jack Daniel's Triple Mash Blended Straight Whiskey, Jack Daniel's American Single Malt, Jack Daniel's 12 Year Old, Jack Daniel's Winter Jack, Woodford Reserve Kentucky Bourbon, Woodford Reserve Double Oaked, Woodford Reserve Kentucky Rye Whiskey, Woodford Reserve Double Double Oaked, Woodford Reserve Batch Proof, Old Forester Whiskey Row Series, Old Forester Kentucky Straight Bourbon Whisky, Old Forester Single Barrel Straight Bourbon Whisky, el Jimador Tequilas, el Jimador New Mix RTD, Herradura Tequilas, Diplomatico Rums, Gin Mare, Chambord Liqueur, Slane Irish Whiskey, Korbel California Champagnes, Korbel California Brandy, The Glendronach Single Malt Scotch Whiskies, Benriach Single Malt Scotch Whiskies, Glenglassaugh Single Malt Scotch Whiskies, and Fords Gin.

Customers and end markets

Brown-Forman sells to distributors and retail channels serving on-premise and off-premise alcohol consumption markets globally. End markets include spirits retail, bars and restaurants, duty-free and travel retail, and international wholesale. The company targets premium and super-premium spirits consumers.

Value-chain role

Brown-Forman is a vertically oriented brand owner and producer. It manufactures spirits at owned distilleries and production facilities, maintains owned brands and intellectual property, and goes to market through third-party distributor and retail networks. The company previously entered a partnership with Pabst Brewing Company for supply, sales, and distribution of Jack Daniel's Country Cocktails in the United States, a model that transitioned fully during fiscal 2024.

Geographic exposure

Brown-Forman operates globally with corporate offices in Louisville, Kentucky. The company has dedicated regional leadership for the United States and Canada, Europe and Africa and APAC, and maintains a global travel retail operation. Ireland-specific labeling regulations referenced in the FY2025 10-K filing indicate material European market presence.

Source: SEC 10-K, filed 2025-06-13

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