Willamette Valley Vineyards Inc
wvv.comWhat Do They Do?
Produces and sells wine to consumers and wholesale distributors.
10-K for FY2025, filed Mar 24, 2026
How Do They Make Money?
Direct wine customers pay at tasting-room sale or when internet and wine-club orders ship; Club Willamette also charges a monthly subscription. Distributors buy wine when it ships, with primarily 30-day payment terms.
10-K for FY2025, filed Mar 24, 2026Tasting room sales are recognized as revenue at the point of sale and internet sales are recognized at time of shipment. Hospitality sales…View ↗
Distributor Sales Segment – Wholesale wine sales are through distributors and the Company recognizes revenue when the product is shipped…View ↗
Revenue – The Company’s principal sources of revenue are derived from direct sales and sales through distributors of wine. Distributor…View ↗
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10-K for FY2025, filed Mar 24, 2026
FY2025 revenue by reportable segment ↗
$37.2M
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10-K for FY2025, filed Mar 24, 2026
$37.2M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Direct Sales
Mix
10-K for FY2025, filed Mar 24, 2026 |
54%
FY2022: 46%
|
Direct Sales, FY2025
$20.2M Sources
|
Mix |
|
Distributor Sales
Sold outright
10-K for FY2025, filed Mar 24, 2026 |
46%
FY2022: 54%
|
Distributor Sales, FY2025
$17M Sources
|
Sold outright |
Who Are Their Customers?
Consumers buy through tasting rooms, the website and wine club; distributors and wine brokers market wines through wholesale channels.
10-K for FY2025, filed Mar 24, 2026Marketing strategy – The Company markets and sells its wines through a combination of direct sales at the retail locations, directly…View ↗
The Winery has developed a Winery Ambassador program, which connects its “Ambassadors” with customers throughout the United States and…View ↗
Distributors and wine brokers – The Company uses both independent distributors and wine brokers, primarily to market the Company’s wines in…View ↗
10-K for FY2025, filed Mar 24, 2026
In 2025, sales to one distributor represented approximately 16.4% of total Company revenue. In 2024, sales to one distributor represented…View ↗
Do Revenues Turn Into Profits?
No. It lost $917.7K in FY2025.
10-K for FY2025, filed Mar 24, 2026
−$1.4MView ↗
10-K for FY2025, filed Mar 24, 2026
−$917.7KView ↗
10-K for FY2025, filed Mar 24, 2026
−$2.2MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 12, 2026
−$1.4MView ↗
- ▼ Now a loss
- vs $92.8K in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 12, 2026
Open tableView ↗
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May 20, 2026
Company appoints John Hazlett as CFO
John Hazlett became CFO, replacing John Ferry, who announced plans to retire.
Sources
8-K, filed May 20, 2026
On May 19, 2026, the board of directors of Willamette Valley Vineyards, Inc. (the “Company”) appointed Mr. John Hazlett as the Company’s…View ↗
Growing. Revenue grew 17% in 4 years, from $31.8M in FY2021 to $37.2M in FY2025, about 4% a year.
Pambrun lineup
The earlier report listed Chrysologue, Merlot and Cabernet Sauvignon under Pambrun; the latest also lists Malbec.
10-K for FY2022, filed Mar 28, 2023 10-K for FY2025, filed Mar 24, 2026Under its Pambrun label, the Company produces and sells the following types of wine in 750 ml bottles: Chrysologue, $65 per bottle; Merlot…View ↗
Under its Pambrun label, the Company produces and sells the following types of wine in 750 ml bottles: Chrysologue, $90 per bottle; Merlot…View ↗
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