BJ's Restaurants Inc (NASDAQ: BJRI) is a full-service casual dining company that owns and operates restaurants under the BJ's Restaurants brand. Revenue comes entirely from food, beverage, and alcohol sales at company-owned locations, with no franchised units. As of February 27, 2026, the company operated 219 restaurants across 31 states, competing in the full-service segment against other casual and upscale casual dining chains. The concept positions itself above typical casual dining, a format the company describes as "casual plus," with an average restaurant footprint of approximately 7,500 square feet and seating for up to 250 guests. Total revenues were $1.4 billion in fiscal 2025, up 3.1% from fiscal 2024, with comparable restaurant sales growth of 2.0%. Net income was $48.8 million in fiscal 2025, compared to $16.7 million in fiscal 2024. The first BJ's restaurant opened in 1978 in Orange County, California. New restaurant construction carries a targeted all-in net cost of approximately $6.0 million per unit, and site leases typically run 10 to 20 years.

Revenue model

Transactional restaurant sales of food and beverages at 219 company-owned locations. No franchise royalties or licensing revenue disclosed. All restaurants are operated directly, with dine-in, take-out, curbside, and third-party delivery channels. A subscription beer club (BJ's Brewhouse Beer Club) operates in most of California as a minor ancillary revenue stream.

Products and services

Menu features approximately 90 items including signature Chicago-style deep-dish pizza, slow-roasted entrees, wings, EnLIGHTened Entrees (such as Cherry Chipotle Glazed Salmon), pastas, sandwiches, specialty salads, appetizers, and the Pizookie dessert. Proprietary BJ's craft beers are produced at four in-house brewing facilities and two standalone brewpubs, as well as by third-party brewers using proprietary recipes. As of fiscal 2025, the beer lineup includes 14 year-round signature beers and seasonal rotating taps, plus approximately 20 domestic, imported, and guest craft beers on tap. BJ's beers have earned 275 medals at beer festivals since 1996, including 39 at the Great American Beer Festival.

Customers and end markets

Dine-in, take-out, and delivery guests at full-service casual restaurants. No customer concentration data disclosed. End demand is driven by discretionary consumer spending on dining out. All restaurants are open every day except Thanksgiving and Christmas.

Value-chain role

Vertically integrated restaurant operator: owns and runs all locations, brews proprietary beer on-site at four locations and two brewpubs, and contracts third-party brewers for additional volume. Leases most restaurant sites under operating leases, typically for 10 to 20 years, with tenant improvement allowances negotiated with landlords. Preopening costs run approximately $0.7 million per new restaurant opening, requiring an average of 150 hourly team members and six to eight managers trained before opening.

Geographic exposure

219 restaurants in 31 U.S. states as of February 27, 2026. No international operations disclosed. Originated in Orange County, California, with Texas noted as a brewpub location market.

Source: SEC 10-K, filed 2026-03-02

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