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FY2025
12 months to Dec 31, 2025
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FY2024
12 months to Dec 31, 2024
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FY2023
12 months to Dec 31, 2023
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FY2022
12 months to Dec 31, 2022
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FY2021
12 months to Dec 31, 2021
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|---|---|---|---|---|---|
| Net revenues | |||||
| Product sales | |||||
| Service | |||||
| Total net revenues | |||||
| Operating expenses: | |||||
| Cost of products | |||||
| Fulfillment | |||||
| Sales and marketing | |||||
| Technology and content | |||||
| General and administrative | |||||
| Other operating income, net | |||||
| Impairment of goodwill | |||||
| Total operating expenses | |||||
| (Loss) Income from operations | |||||
| Other income (expenses): | |||||
| Interest income | |||||
| Interest expense | |||||
| Unrealized investment (loss) gain | |||||
| Gain on disposal of investments | |||||
| Gain (loss) on disposal/acquisition of subsidiaries | |||||
| Gain on repurchase of 1.625% convertible senior notes due 2024 | |||||
| Impairment loss of investments | |||||
| Exchange loss | |||||
| Fair value change on financial instruments | |||||
| Loss before income tax and share of income (loss) in equity method investments | |||||
| Income tax expense | |||||
| Share of income (loss) in equity method investments | |||||
| Net loss | |||||
| Net (income) loss attributable to non-controlling interests | |||||
| Net income attributable to redeemable non-controlling interests | |||||
| Net loss attributable to ordinary shareholders of Baozun Inc. | |||||
| Net loss per share attributable to ordinary shareholders of Baozun Inc.: | |||||
| Basic (in dollars per share) | |||||
| Diluted (in dollars per share) | |||||
| Net loss per American depositary shares ("ADS") attributable to ordinary shareholders of Baozun Inc.: | |||||
| Basic (in dollars per share) | |||||
| Diluted (in dollars per share) | |||||
| Basic | |||||
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