Logo
Login
$BZUN
$3.35 -$0.28 (7.71%) Close

Ownership

13F as of Q2 2026 · 173.5M shares outstanding

Who owns BZUN?

By type of holder
Institutions 7.2% Insiders 0.0% Everyone else 92.8%
Concentration Top 10 holders own 5.6%
Schroder Investment Management Group 1.4% · Acadian Asset Management LLC 1.2%
Institutional ownership
7.2%
+0.7 pts vs last qtr
Institutional holders
68
-2 vs last qtr
Net shares bought
+1.1M
by institutions in Q2 2026
New / sold out
6 / 8
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Arrowstreet Capital, Limited Partnership +511.7K
  • Citadel Advisors LLC +387.1K

Sign up to see all 5.

Biggest sellers in Q2 2026
  • Susquehanna International Group, LLP SOLD OUT −218.0K
  • Simplex Trading, LLC −81.1K

Sign up to see all 5.

Who is planning to sell?

No insider has filed a notice of proposed sale (Form 144) for Baozun Inc in the last 12 months.

Is your stake being diluted?

Diluted share count, FY2016–FY2025
+5.8%
+0.63% a year
Each share's claim on the business
−5.5%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
$1.65B vs $873M
over 10 fiscal years
Diluted shares, split-adjusted
159.0M188.8M218.5M2016: 163.9M shares'162017: 176.1M shares'172018: 179.3M shares'182019: 178.9M shares'192020: 191.0M shares'202021: 216.4M shares'212022: 183.3M shares'222023: 178.5M shares'232024: 179.7M shares'242025: 173.5M shares'25
Buybacks Stock-based comp
$0$530.2M$1.06B2016 buybacks: $45.3M2016 stock comp: $34.2M'162017 buybacks: $02017 stock comp: $58.2M'172018 buybacks: $02018 stock comp: $75.9M'182019 buybacks: $02019 stock comp: $75.2M'192020 buybacks: $02020 stock comp: $108.4M'202021 buybacks: $1.06B2021 stock comp: $196.5M'212022 buybacks: $446.6M2022 stock comp: $142.4M'222023 buybacks: $02023 stock comp: $103.4M'232024 buybacks: $95.5M2024 stock comp: $76.3M'242025 buybacks: $1.5M2025 stock comp: $2.9M'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years38% 3–5 years20% 1–3 years24% Under 1 year18%
Quarterly turnover
11.9%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting BZUN on Form 13F
SI
Schroder Investment Management Group
Shares
2.4M
% of company
1.39%
Change vs last qtr
Unchanged
Held since
≤2021
AA
Acadian Asset Management LLC
Shares
2.1M
% of company
1.22%
Change vs last qtr
Unchanged
Held since
2023

28 more super investors behind a free account

See every manager holding Baozun Inc, how their position has changed, and how long they've held it.

Sign up free

Institutional Funds

Mutual funds and ETFs reporting BZUN on Form N-PORT; together they hold 0.5% of the company
EM
Emerging Markets Core Equity 2 Portfolio
Dfa Investment Dimensions Group Inc
Position value
$872K
% of company
0.18%
% of the fund
0.00%
As of
July 31, 2026
AI
Avantis International Small Cap Value ETF
American Century ETF Trust
Position value
$294K
% of company
0.07%
% of the fund
0.00%
As of
May 31, 2026

19 more funds behind a free account

See every fund holding Baozun Inc and how much of the fund the position is.

Sign up free

Create Account

Sign up for free to unlock this feature.

Already have an account? Sign in

Premium Feature

This feature requires a premium subscription to unlock unlimited historical data and advanced analysis tools.

Premium includes:

  • Unlimited historical financial data
  • Advanced analytics and insights
  • Priority support
View Pricing Plans