Carter's, Inc. (NYSE: CRI) is an apparel company that designs, sources, and sells young children's clothing under the Carter's and OshKosh B'gosh brands, among others. Revenue comes from direct-to-consumer sales through retail stores and e-commerce, as well as wholesale distribution to mass-market and department store retailers. The company's fiscal year ended January 3, 2026, and it files as a well-known seasoned issuer with the SEC. Carter's operates across U.S. retail, U.S. wholesale, and international segments, with its common stock listed on the New York Stock Exchange. The business targets parents of newborns and young children, a consumer group whose spending is driven by birth rates and infant growth cycles that require frequent repurchasing of sized apparel. The company is headquartered in the United States and faces an organizational restructuring plan referenced in its FY2025 10-K, filed February 27, 2026, aimed at achieving cost savings.

Revenue model

Carter's generates revenue through direct-to-consumer retail stores and e-commerce, and through wholesale shipments to third-party retailers. The filing references U.S. retail, U.S. wholesale, and international as distinct operating segments, indicating a multi-channel transactional model.

Products and services

Young children's apparel sold under the Carter's and OshKosh B'gosh brands, distributed through company-owned retail stores, e-commerce, and wholesale channels to mass-market and department store retailers.

Customers and end markets

Parents of newborns and young children purchasing sized apparel. End-market demand is tied to birth rates and the frequent repurchasing cycle inherent in infant and toddler clothing. Wholesale customers include mass-market and department store retailers.

Value-chain role

Brand owner, product designer, and multi-channel retailer. Carter's sources manufactured goods externally and sells through its own stores, its own e-commerce properties, and through third-party retail partners.

Geographic exposure

United States (U.S. retail and U.S. wholesale segments) and international markets, as indicated by the three-segment structure referenced in the FY2025 10-K filed February 27, 2026.

Source: SEC 10-K, filed 2026-02-27

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