Kontoor Brands (NYSE: KTB) is an apparel company that designs, sources, manufactures, and sells denim, outdoor, workwear, footwear, and accessories under the Wrangler, Lee, and Helly Hansen brand names. Revenue comes from wholesale sales to brick-and-mortar and e-commerce retailers, direct-to-consumer sales through owned websites, and royalties from licensing agreements across categories including denim, apparel, footwear, accessories, and home decor. Products bearing Kontoor brands are sold or licensed in more than 90 countries, with approximately 150 million units sold in FY2025. The company is headquartered in Greensboro, North Carolina, and is led by Scott H. Baxter as President, Chief Executive Officer, and Chairman. Kontoor acquired Helly Hansen on May 31, 2025, which added outdoor and performance apparel and extended the brand portfolio into premium international channels. Key retail customers include Amazon, Boot Barn, Target, and Walmart.

Revenue model

Wholesale transactional sales to retailers represent the primary revenue stream. Direct-to-consumer e-commerce through owned brand websites in 20 countries is a growing component. Licensing agreements generate royalty income from partners selling Wrangler, Lee, Helly Hansen, and Musto branded products in categories and geographies not directly served by Kontoor.

Products and services

Wrangler-branded denim and apparel (79 years of heritage as of FY2025), Lee-branded denim and apparel (137 years of heritage), Helly Hansen-branded outdoor and performance apparel and footwear (149 years of heritage), and Musto-branded products. Licensed categories include denim, apparel, footwear, accessories, and home decor.

Customers and end markets

Wholesale customers include major brick-and-mortar and e-commerce retailers: Amazon, Boot Barn, Target, and Walmart. End markets span denim, outdoor, workwear, footwear, and accessories. Consumer-direct sales occur through owned websites across 20 countries. A 50% noncontrolling financial interest in a joint venture distributes Helly Hansen products in China (acquired May 31, 2025).

Value-chain role

Vertically integrated brand owner and operator spanning product development, materials procurement, finished goods sourcing, and distribution. The company operates multiple owned distribution centers in North Carolina, Alabama, Virginia, Oklahoma, and the Netherlands, among other locations. During Q3 FY2025, the company closed a portion of its manufacturing facilities as part of a supply chain transformation to increase sourcing flexibility and reduce costs.

Geographic exposure

Global operations with headquarters in Greensboro, North Carolina. Offices and sourcing hubs in Oslo (Norway), Shanghai and Foshan and Hong Kong (China), Geneva (Switzerland), Antwerp (Belgium), London (UK), Mexico City (Mexico), Dhaka (Bangladesh), and Panama City (Panama), among others. Products sold or licensed in more than 90 countries as of FY2025.

Source: SEC 10-K, filed 2026-03-04

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