Kontoor Brands, Inc.
kontoorbrands.comWhat Do They Do?
Sells Wrangler denim and apparel to mass merchants, specialty retailers and consumers, alongside Lee and Helly Hansen apparel and footwear.
10-K for FY2025, filed Mar 4, 2026Kontoor Brands, Inc. (collectively with its subsidiaries, "Kontoor," the "Company," "we," "us" or "our") is a global lifestyle apparel…View ↗
Our Helly Hansen® brand offers technical performance apparel, workwear, footwear and accessory products in the U.S., Canada, EMEA and…View ↗
The U.S. Wholesale channel is our largest distribution channel and accounted for approximately 64% of our net revenues in 2025. Within this…View ↗
Our mass merchant customers include national retailers such as Target and Walmart, as well as various regional retail partners. Our…View ↗
Our Direct-to-Consumer channel accounted for approximately 15% of our net revenues in 2025 and represents sales of our products through our…View ↗
How Do They Make Money?
Wholesale retailers buy on purchase orders, with payment terms of 30 to 90 days; consumers pay at store sale, while online orders are paid when goods ship or are delivered. Licensees pay royalties tied to sales or minimum guarantees over fixed license terms.
10-K for FY2025, filed Mar 4, 2026The Company recognizes revenue when performance obligations under the terms of a contract with the customer are satisfied based on the…View ↗
Contractual arrangements with customers in our wholesale channels are typically on a purchase order basis with payment terms between 30 and…View ↗
The Company has licensing agreements for the use of its intellectual property, most of which include minimum guarantees for sales-based…View ↗
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10-K for FY2025, filed Mar 4, 2026
FY2025 revenue by reportable segment ↗
$3.2B
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10-K for FY2025, filed Mar 4, 2026
$3.2B ↗
| Segment | Share | Revenue |
|---|---|---|
|
Wrangler
|
61%
FY2022: 66%
|
Wrangler, FY2025
$1.9B Sources
|
|
Lee
|
24%
FY2022: 33%
|
Lee, FY2025
$750.4M Sources
|
|
Helly Hansen
|
15% |
Helly Hansen, FY2025
$459.7M Sources
|
Who Are Their Customers?
Mass merchants and department, specialty, outdoor and sporting-goods retailers buy wholesale; consumers also buy through company stores, websites and concession arrangements. International sales also reach customers through distributors, licensees and independently operated partnership stores.
10-K for FY2025, filed Mar 4, 2026The U.S. Wholesale channel is our largest distribution channel and accounted for approximately 64% of our net revenues in 2025. Within this…View ↗
Our mass merchant customers include national retailers such as Target and Walmart, as well as various regional retail partners. Our…View ↗
Cavender's and Tractor Supply Company as well as upscale modern specialty stores. The outdoor and sporting goods customers of the Helly…View ↗
The majority of the International Wholesale business is located in EMEA and APAC, where we sell our products to outdoor and sporting goods…View ↗
Additionally, our International Wholesale channel includes sales in partnership stores located across EMEA, APAC and South America.…View ↗
Our Direct-to-Consumer channel accounted for approximately 15% of our net revenues in 2025 and represents sales of our products through our…View ↗
10-K for FY2025, filed Mar 4, 2026
Our largest customer accounted for 30% of the Company's total net revenues in 2025, and 36% in both 2024 and 2023. Sales to this customer…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 7 cents of every revenue dollar as net income in FY2025 and turned 14 cents into free cash flow.
10-K for FY2025, filed Mar 4, 2026
$336.8MView ↗
10-K for FY2025, filed Mar 4, 2026
$227.5MView ↗
10-K for FY2025, filed Mar 4, 2026
$434.8MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 12, 2026
$64.8MView ↗
- ▼ −12%
- vs $73.9M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 12, 2026
Open tableView ↗
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Sep 2, 2026
Announces Helly Hansen growth strategy and 2030 financial targets
Sources
8-K, filed Sep 2, 2026
On September 2, 2026, Kontoor Brands, Inc. issued a press release announcing Helly Hansen growth strategy and 2030 financial targets. A…View ↗
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May 21, 2026
Agrees to sell Lee business
The agreement calls for $750 million cash at closing plus a $250 million earnout tied to Lee's performance; closing is expected in the second half of 2026.
Sources
8-K, filed May 21, 2026
On May 20, 2026, Kontoor Brands, Inc. (the “Company”), entered into a Stock Purchase Agreement (the “Purchase Agreement”) with ABG-Storm…View ↗
Growing. Revenue grew 27% in 4 years, from $2.5B in FY2021 to $3.2B in FY2025, about 6% a year.
Broader brand portfolio
The older report described the company around Wrangler and Lee; the latest adds Helly Hansen and Musto, with technical outdoor and workwear products.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Mar 4, 2026OverviewView ↗
Kontoor Brands, Inc. (collectively with its subsidiaries, "Kontoor," the "Company," "we," "us" or "our") is a global lifestyle apparel…View ↗
On May 31, 2025, we completed the acquisition of a group of companies that own and operate the Helly Hansen® and Musto® brands…View ↗
Other includes sales and licensing of the Musto®, Chic® and Rock & Republic® brands, as well as other Company-owned brands and private…View ↗
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