DICK'S Sporting Goods (NYSE: DKS) is a specialty retail company that sells sporting goods, apparel, footwear, and equipment through physical stores and digital channels across the United States. Revenue is generated through transactional retail sales at store formats including DICK'S, DICK'S House of Sport, DICK'S Field House, Golf Galaxy, Going Going Gone!, and Public Lands, as well as eCommerce and omni-channel fulfillment. The company completed the acquisition of Foot Locker during fiscal 2025, adding a second major business segment with significant mall-based footprint. As of the end of fiscal 2025, the DICK'S Business operated 721 total stores, including 644 core DICK'S locations, 35 House of Sport locations, and 42 Field House locations, while the combined company spanned thousands of locations across all 50 states, Puerto Rico, Guam, and international markets through the Foot Locker Business. Key categories include footwear, apparel, team sports, golf, and licensed merchandise. Vertical brands complement national brand partnerships. The company pays a quarterly cash dividend, declared $4.85 per share in aggregate during fiscal 2025, and repurchased 1.6 million shares for $342.1 million during the same period.

Revenue model

Transactional retail sales across physical store formats and digital channels, including eCommerce, omni-channel store-fulfilled orders, GameChanger subscriptions, and DICK'S Media Network advertising revenue. No subscription-primary model; the core revenue driver is in-store and online merchandise sales.

Products and services

Sporting goods equipment, athletic footwear, apparel, team sports gear, golf equipment, licensed merchandise, and outdoor products. Store concepts include DICK'S (644 locations, FY2025), DICK'S House of Sport (35 locations, FY2025), DICK'S Field House (42 locations, FY2025), Golf Galaxy (113 locations, FY2025), Going Going Gone! (51 locations, FY2025), Public Lands, and the acquired Foot Locker Business. Premium footwear decks are present in approximately 90% of DICK'S store locations as of the FY2025 10-K. Vertical (private) brands supplement national brand offerings.

Customers and end markets

Individual consumers referred to internally as 'athletes,' ranging from beginners to sports enthusiasts. End markets include team sports, golf, outdoor recreation, and general athletic fitness. No disclosed customer concentration. Digital revenue includes eCommerce, omni-channel transactions, GameChanger subscriptions, and DICK'S Media Network.

Value-chain role

Specialty retailer positioned at the consumer-facing end of the sporting goods supply chain. Carries merchandise from national brand partners and proprietary vertical brands. Operates distribution infrastructure supporting both store replenishment and direct-to-consumer digital fulfillment.

Geographic exposure

United States-focused for the DICK'S Business, with stores in all major states. The Foot Locker Business adds international exposure, including locations in Puerto Rico, Guam, and markets affected by European Union trade conditions, as noted in the FY2025 10-K. California had 298 combined locations and New York 169 combined locations as of the filing date.

Source: SEC 10-K, filed 2026-03-27

Industry: Retail-Miscellaneous Shopping Goods Stores Peers: Academy Sports and Outdoors Inc Bath & Body Works Inc Five Below Inc Leslie's Inc National Vision Holdings Inc Petco Health and Wellness Company Inc Ulta Beauty Inc Tractor Supply Co