National Vision Holdings, Inc.
nationalvision.comWhat Do They Do?
Sells eyeglasses and contact lenses and provides eye exams to consumers through optical retail stores and websites.
Who Are Their Customers?
Customers shop in National Vision stores and through its brand websites or DiscountContacts.com. Managed-care customers use vision-plan benefits for exams and eyewear; the company files claims with payors and collects applicable copays from customers.
10-K for FY2025, filed Mar 4, 2026We are one of the largest optical retailers in the United States (“U.S.”) and a leader in the value segment of the U.S. optical retail…View ↗
Our Omni-Channel and E-Commerce Platforms. We offer our customers an engaging digital shopping experience through an established platform…View ↗
In our managed care business, we also compete with other managed care payors, several of which are vertically integrated, with substantial…View ↗
Managed Care. Managed Care customers use vision insurance benefits provided through a managed care plan to pay for their eye exam or…View ↗
How Are They Changing?
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Aug 12, 2026
Raised full-year adjusted operating income guidance
The release also tightened its adjusted comparable-store-sales growth outlook.
Sources
8-K, filed Aug 12, 2026
Raises Full-Year Adjusted Operating Income and Tightens Adjusted Comparable Store Sales Growth OutlookView ↗
Walmart and third-party services
The older report included Walmart Vision Centers and AC Lens services for other retailers; the latest classifies Walmart store operations and components of AC Lens as discontinued operations and describes Owned & Host as its reportable segment.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Mar 4, 2026We have two reportable segments: our Owned & Host segment and our Legacy segment. Our Owned & Host segment includes our two owned brands…View ↗
Broader customer targets
The older report emphasized value-seeking, lower-income consumers; the latest describes a customer base that leans toward middle income and targets managed-care users, shoppers with prescriptions, and progressive-lens wearers.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Mar 4, 2026We are one of the largest optical retailers in the United States and a leader in the attractive value segment of the U.S. optical retail…View ↗
Increasingly, we are using consumer insights and data to drive our strategy and deliver an expanded view of our customer. Historically, we…View ↗
We are keenly focused on expanding our penetration within three key, high-value customer segments:View ↗
Outside Rx. Outside Rx customers already have a prescription from another provider and come to one of our retail locations or omni-channel…View ↗
More premium products
The older report emphasized low prices and value; the latest says it added higher-priced frames and premium products, including smart glasses.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Mar 4, 2026Differentiated and Defensible Value Proposition. We believe our success is driven by our low prices, convenient locations, broad assortment…View ↗
Our diverse frame product portfolio encompasses many brand names and thousands of stock keeping units (“SKUs”). Our stores typically stock…View ↗
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