Direct Digital Holdings Inc
directdigitalholdings.comWhat Do They Do?
Provides managed digital advertising campaigns and media-buying services to businesses and agencies, and runs a platform that sells publishers’ ad space to advertisers.
10-K for FY2025, filed Mar 31, 2026
How Do They Make Money?
Buy-side clients pay flat fees for managed campaigns delivered over time; sell-side advertisers pay for ad impressions when a winning bid is served.
10-K for FY2025, filed Mar 31, 2026The Company purchases media based on the budget established by its customers with a focus on leveraging data services, customer branding…View ↗
Revenue arrangements are evidenced by a fully executed insertion order (“IO”), a master service agreement (“MSA”) and/or a statement of…View ↗
The Company partners with publishers to sell advertising inventory to the Company’s Colossus Media-curated clients and the open markets…View ↗
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10-K for FY2025, filed Mar 31, 2026
FY2025 revenue by product or service ↗
$34.7M
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10-K for FY2025, filed Mar 31, 2026
$34.7M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Sell-side advertising
Usage-based
10-K for FY2025, filed Mar 31, 2026 |
15%
FY2022: 67%
|
Sell-side advertising, FY2025
$5.3M Sources
|
Usage-based |
|
Buy-side advertising
Recurring
10-K for FY2025, filed Mar 31, 2026 |
85%
FY2022: 33%
|
Buy-side advertising, FY2025
$29.4M Sources
|
Recurring |
Who Are Their Customers?
Sell-side buyers include ad-buying platforms, agencies and advertisers; the company has direct agreements with advertisers and agencies. Buy-side clients include businesses, advertising holding companies and agencies that purchase managed digital campaigns.
10-K for FY2025, filed Mar 31, 2026
Do Revenues Turn Into Profits?
No. It lost $18.9M in FY2025.
10-K for FY2025, filed Mar 31, 2026
How Are They Changing?
Shrinking. Revenue fell 9% in 4 years, from $38.1M in FY2021 to $34.7M in FY2025, about 2% a year.
Broader sell-side audiences
The sell-side description shifts from serving advertisers seeking diverse audiences to supporting outreach to all audiences at scale.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Mar 31, 2026Colossus SSP is agnostic to any specific demand side platform. To that end, our proprietary Colossus SSP is integrated into several leading…View ↗
Colossus SSP is agnostic to any specific DSP. We have added new DSP partners especially where we believe the DSP might offer a unique…View ↗
An enterprise-focused offering
The older description centers on small and mid-sized buy-side clients; the latest adds a programmatic service for large brands and independent agencies.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Mar 31, 2026The buy-side segment businesses offer technology-enabled advertising solutions and strategic planning to clients. In particular, our…View ↗
Our sales team has several fundamental sales channels to drive new business and upsell existing customers through (1) a consulting…View ↗
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