Mobiquity Technologies Inc (NASDAQ: MOBQ) is an advertising technology company that operates programmatic advertising and data intelligence platforms for advertisers, publishers, and ad agencies. Revenue is generated through platform access fees, SaaS subscriptions, and transactional advertising services delivered via its Advangelists programmatic ad exchange, MobiExchange data intelligence platform, and CMOne publisher monetization platform. The company serves advertising agencies, brands, publishers, and other ad-tech companies. As of the 10-K filed April 8, 2026 for fiscal year ended December 31, 2025, revenue declined approximately 95% from the prior year, signaling severe operational distress. The company has funded operations through convertible promissory notes and equity issuances, with $1,295,000 in convertible note principal issued during FY2025 alone. Mobiquity added a gaming-specific advertising capability through a partnership with Context, enabling real-time ad delivery to slot machines, beginning with a live deployment at River City Amusements. The company is headquartered in the United States and its infrastructure is hosted on Amazon Web Services.

Revenue model

SaaS subscription fees from MobiExchange data intelligence platform; transactional programmatic advertising revenue through the Advangelists ad exchange; publisher platform fees via CMOne. The company also pursued a gaming ad placement product in FY2025.

Products and services

Advangelists: programmatic advertising exchange platform. MobiExchange: SaaS data intelligence platform offering location, transactional, contextual, and behavioral data aggregation, audience segmentation, and analytics, hosted on AWS. CMOne (formerly AdHere): publisher monetization and first-party data compliance platform. Gaming advertising product: real-time ad delivery to slot machines, developed with partner Context.

Customers and end markets

Advertising agencies, brands, digital publishers, and other advertising technology companies. Gaming and casino operators represent a nascent end market via the slot machine advertising product. No customer concentration percentages disclosed in the excerpts.

Value-chain role

Intermediary and technology platform operator sitting between advertisers and publishers in the programmatic advertising supply chain. Provides data intelligence tools to advertisers for audience targeting and to publishers for first-party data management and ad revenue optimization.

Geographic exposure

United States. No international revenue breakdown disclosed in the filing excerpts.

Source: SEC 10-K, filed 2026-04-08

Industry: Services-Advertising Peers: Crown Equity Holdings Inc MASTERMIND, INC. Creative Realities Inc Direct Digital Holdings Inc NextMart Inc. GHST World Inc Bloomia Holdings, Inc Omnicom Group Inc