$EHTH
eHealth, Inc. Stock $ehth

$ehth Overview Financials Valuation SEC Filings Company Website

2014 Q4 Form 10-K Financial Statement

#000133349316000078 Filed on March 14, 2016

Income Statement

Concept	2014 Q4	2014 Q3	2014 Q2
Revenue	$44.98M	$41.17M	$42.59M
YoY Change	-16.97%	-2.0%	7.02%
Cost Of Revenue	$700.0K	$745.0K	$892.0K
YoY Change	-30.0%	-7.57%	-9.35%
Gross Profit	$44.20M	$40.42M	$41.70M
YoY Change	-16.76%	-1.89%	7.44%
Gross Profit Margin	98.28%	98.19%	97.91%
Selling, General & Admin	$57.50M	$36.30M	$35.00M
YoY Change	3.79%	-10.15%	-3.85%
% of Gross Profit	130.09%	89.8%	83.93%
Research & Development		$10.30M	$9.550M
YoY Change		13.01%	23.59%
% of Gross Profit		25.49%	22.9%
Depreciation & Amortization	$1.550M	$1.400M	$1.420M
YoY Change	16.54%	12.0%	27.93%
% of Gross Profit	3.51%	3.46%	3.41%
Operating Expenses	$58.00M	$10.30M	$9.550M
YoY Change	3.94%	13.01%	23.59%
Operating Profit	-$13.77M	$3.766M	$6.348M
YoY Change	420.65%	834.49%	212.56%
Interest Expense
YoY Change
% of Operating Profit
Other Income/Expense, Net	$0.00	-$13.00K	-$29.00K
YoY Change		-40.91%	38.1%
Pretax Income	-$13.80M	$3.753M	$6.319M
YoY Change	411.11%	885.04%	214.38%
Income Tax	$5.400M	$2.229M	$3.296M
% Of Pretax Income		59.39%	52.16%
Net Earnings	-$19.20M	$1.524M	$3.023M
YoY Change	879.54%	775.86%	163.79%
Net Earnings / Revenue	-42.69%	3.7%	7.1%
Basic Earnings Per Share	-$1.08	$0.09	$0.16
Diluted Earnings Per Share	-$1.08	$0.08	$0.15
COMMON SHARES
Basic Shares Outstanding	17.82M shares	17.84M shares	18.98M shares
Diluted Shares Outstanding		18.39M shares	19.78M shares

Balance Sheet

Concept	2014 Q4	2014 Q3	2014 Q2
SHORT-TERM ASSETS
Cash & Short-Term Investments	$51.40M	$58.10M	$70.40M
YoY Change	-52.01%	-40.59%	-21.52%
Cash & Equivalents	$51.42M	$58.08M	$70.38M
Short-Term Investments
Other Short-Term Assets	$6.600M	$8.300M	$12.60M
YoY Change	-48.84%	-39.86%	-6.67%
Inventory
Prepaid Expenses
Receivables	$8.200M	$5.878M	$6.863M
Other Receivables	$6.000M	$3.600M	$5.800M
Total Short-Term Assets	$66.48M	$72.28M	$89.85M
YoY Change	-46.59%	-38.85%	-17.26%
LONG-TERM ASSETS
Property, Plant & Equipment	$9.640M	$10.53M	$10.59M
YoY Change	-6.25%	-1.63%	11.52%
Goodwill	$14.10M	$14.10M	$14.10M
YoY Change	0.0%
Intangibles	$10.77M	$11.24M	$11.60M
YoY Change	43.73%
Long-Term Investments
YoY Change
Other Assets	$5.679M	$6.019M	$5.195M
YoY Change	2.92%	-41.56%	-51.45%
Total Long-Term Assets	$40.19M	$48.08M	$47.62M
YoY Change	-4.23%	12.07%	12.05%
TOTAL ASSETS
Total Short-Term Assets	$66.48M	$72.28M	$89.85M
Total Long-Term Assets	$40.19M	$48.08M	$47.62M
Total Assets	$106.7M	$120.4M	$137.5M
YoY Change	-35.91%	-25.29%	-9.02%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$5.961M	$2.768M	$4.153M
YoY Change	36.06%	-34.1%	-23.09%
Accrued Expenses	$2.996M	$10.60M	$9.400M
YoY Change	16.99%	-26.9%	-15.32%
Deferred Revenue
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due
YoY Change
Total Short-Term Liabilities	$26.74M	$18.48M	$17.51M
YoY Change	-1.86%	-29.21%	-15.43%
LONG-TERM LIABILITIES
Long-Term Debt	$0.00	$0.00	$0.00
YoY Change
Other Long-Term Liabilities	$238.0K	$6.200M	$5.900M
YoY Change	-48.48%	0.0%	-1.67%
Total Long-Term Liabilities	$6.449M	$6.195M	$5.873M
YoY Change	4.61%	-0.08%	-2.12%
TOTAL LIABILITIES
Total Short-Term Liabilities	$26.74M	$18.48M	$17.51M
Total Long-Term Liabilities	$6.449M	$6.195M	$5.873M
Total Liabilities	$33.19M	$24.67M	$23.38M
YoY Change	-0.67%	-23.62%	-12.43%
SHAREHOLDERS EQUITY
Retained Earnings	$14.26M	$33.46M	$31.94M
YoY Change	-53.19%
Common Stock	$29.00K	$29.00K	$29.00K
YoY Change	3.57%
Preferred Stock
YoY Change
Treasury Stock (at cost)	$200.0M	$200.0M	$178.3M
YoY Change	33.33%		18.84%
Treasury Stock Shares	10.66M shares	10.66M shares	10.08M shares
Shareholders Equity	$224.5M	$95.69M	$114.1M
YoY Change
Total Liabilities & Shareholders Equity	$106.7M	$120.4M	$137.5M
YoY Change	-35.91%	-25.29%	-9.02%

Cashflow Statement

Concept	2014 Q4	2014 Q3	2014 Q2
OPERATING ACTIVITIES
Net Income	-$19.20M	$1.524M	$3.023M
YoY Change	879.54%	775.86%	163.79%
Depreciation, Depletion And Amortization	$1.550M	$1.400M	$1.420M
YoY Change	16.54%	12.0%	27.93%
Cash From Operating Activities	-$4.080M	$10.96M	$310.0K
YoY Change	-166.13%	26.27%	-95.33%
INVESTING ACTIVITIES
Capital Expenditures	-$260.0K	-$1.000M	-$1.220M
YoY Change	-55.93%	-65.75%	-46.49%
Acquisitions
YoY Change
Other Investing Activities	$0.00
YoY Change
Cash From Investing Activities	-$260.0K	-$1.000M	-$1.220M
YoY Change	-55.93%	-65.75%	-46.49%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net
YoY Change
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	-2.320M	-22.27M	-26.93M
YoY Change	-162.37%	-1076.75%	-4.64%
NET CHANGE
Cash From Operating Activities	-4.080M	10.96M	310.0K
Cash From Investing Activities	-260.0K	-1.000M	-1.220M
Cash From Financing Activities	-2.320M	-22.27M	-26.93M
Net Change In Cash	-6.660M	-12.31M	-27.84M
YoY Change	-171.61%	-253.11%	16.58%
FREE CASH FLOW
Cash From Operating Activities	-$4.080M	$10.96M	$310.0K
Capital Expenditures	-$260.0K	-$1.000M	-$1.220M
Free Cash Flow	-$3.820M	$11.96M	$1.530M
YoY Change	-156.51%	3.1%	-82.85%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2015	dei	Amendment Flag AmendmentFlag	false
CY2015	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2014	ehth	Amortization Of Book Of Business Consideration AmortizationOfBookOfBusinessConsideration	1998000	USD
CY2015	ehth	Amortization Of Book Of Business Consideration AmortizationOfBookOfBusinessConsideration	2006000	USD
CY2015	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2015	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2015
CY2015	dei	Document Period End Date DocumentPeriodEndDate	2015-12-31
CY2015	dei	Document Type DocumentType	10-K
CY2015	dei	Entity Central Index Key EntityCentralIndexKey	0001333493
CY2016Q1	dei	Entity Common Stock Shares Outstanding EntityCommonStockSharesOutstanding	18145163	shares
CY2015	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2015	dei	Entity Filer Category EntityFilerCategory	Accelerated Filer
CY2015Q2	dei	Entity Public Float EntityPublicFloat	97512232	USD
CY2015	dei	Entity Registrant Name EntityRegistrantName	eHealth, Inc.
CY2015	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2015	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2015	dei	Trading Symbol TradingSymbol	EHTH
CY2014Q1	ehth	Accounts Receivable Associated With Acquisition Of Intangible Assets AccountsReceivableAssociatedWithAcquisitionOfIntangibleAssets	300000	USD
CY2014Q4	ehth	Accrued Marketing Expenses AccruedMarketingExpenses	8707000	USD
CY2015Q4	ehth	Accrued Marketing Expenses AccruedMarketingExpenses	10698000	USD
CY2014Q4	ehth	Accrued Restructuring Charges AccruedRestructuringCharges	0	USD
CY2015Q4	ehth	Accrued Restructuring Charges AccruedRestructuringCharges	223000	USD
CY2013	ehth	Amortization Of Book Of Business Consideration AmortizationOfBookOfBusinessConsideration	3147000	USD
CY2013	ehth	Amortizationof Internally Developed Software AmortizationofInternallyDevelopedSoftware	0	USD
CY2014	ehth	Amortizationof Internally Developed Software AmortizationofInternallyDevelopedSoftware	483000	USD
CY2015	ehth	Amortizationof Internally Developed Software AmortizationofInternallyDevelopedSoftware	627000	USD
CY2014Q4	ehth	Book Of Business Transfers Net Current BookOfBusinessTransfersNetCurrent	1844000	USD
CY2015Q4	ehth	Book Of Business Transfers Net Current BookOfBusinessTransfersNetCurrent	1518000	USD
CY2014Q4	ehth	Book Of Business Transfers Net Non Current BookOfBusinessTransfersNetNonCurrent	3545000	USD
CY2015Q4	ehth	Book Of Business Transfers Net Non Current BookOfBusinessTransfersNetNonCurrent	1866000	USD
CY2015Q4	ehth	Commonand Preferred Stock Shares Authorized CommonandPreferredStockSharesAuthorized	110000000	shares
CY2014Q4	ehth	Computer Equipment And Software ComputerEquipmentAndSoftware	17009000	USD
CY2015Q4	ehth	Computer Equipment And Software ComputerEquipmentAndSoftware	16973000	USD
CY2013	ehth	Customer Care And Enrollment Expense CustomerCareAndEnrollmentExpense	35099000	USD
CY2014	ehth	Customer Care And Enrollment Expense CustomerCareAndEnrollmentExpense	42745000	USD
CY2015	ehth	Customer Care And Enrollment Expense CustomerCareAndEnrollmentExpense	42540000	USD
CY2015	ehth	Defined Contribution Plan Matching Contributions Vesting Period DefinedContributionPlanMatchingContributionsVestingPeriod	P3Y
CY2013	ehth	Effective Income Tax Rate Reconciliation Non Deductible Lobbying Expenses EffectiveIncomeTaxRateReconciliationNonDeductibleLobbyingExpenses	0.174
CY2014	ehth	Effective Income Tax Rate Reconciliation Non Deductible Lobbying Expenses EffectiveIncomeTaxRateReconciliationNonDeductibleLobbyingExpenses	-0.063
CY2015	ehth	Effective Income Tax Rate Reconciliation Non Deductible Lobbying Expenses EffectiveIncomeTaxRateReconciliationNonDeductibleLobbyingExpenses	-0.055
CY2013	ehth	Effective Income Tax Rate Reconciliation Non Qualified Stock Option Shortfalls Net EffectiveIncomeTaxRateReconciliationNonQualifiedStockOptionShortfallsNet	0.000
CY2014	ehth	Effective Income Tax Rate Reconciliation Non Qualified Stock Option Shortfalls Net EffectiveIncomeTaxRateReconciliationNonQualifiedStockOptionShortfallsNet	0.000
CY2015	ehth	Effective Income Tax Rate Reconciliation Non Qualified Stock Option Shortfalls Net EffectiveIncomeTaxRateReconciliationNonQualifiedStockOptionShortfallsNet	-0.316
CY2013	ehth	Effective Income Tax Reconciliation Section162m Limitation EffectiveIncomeTaxReconciliationSection162mLimitation	0.023
CY2014	ehth	Effective Income Tax Reconciliation Section162m Limitation EffectiveIncomeTaxReconciliationSection162mLimitation	-0.027
CY2015	ehth	Effective Income Tax Reconciliation Section162m Limitation EffectiveIncomeTaxReconciliationSection162mLimitation	0.000
CY2015Q4	ehth	Federal Net Operating Loss Portion Resulting From Option Exercises FederalNetOperatingLossPortionResultingFromOptionExercises	13300000	USD
CY2013	ehth	Increase Decrease In Accrued Marketing Expenses IncreaseDecreaseInAccruedMarketingExpenses	4285000	USD
CY2014	ehth	Increase Decrease In Accrued Marketing Expenses IncreaseDecreaseInAccruedMarketingExpenses	480000	USD
CY2015	ehth	Increase Decrease In Accrued Marketing Expenses IncreaseDecreaseInAccruedMarketingExpenses	1991000	USD
CY2013	ehth	Increase Decrease In Deferred Rent Expense IncreaseDecreaseInDeferredRentExpense	927000	USD
CY2014	ehth	Increase Decrease In Deferred Rent Expense IncreaseDecreaseInDeferredRentExpense	154000	USD
CY2015	ehth	Increase Decrease In Deferred Rent Expense IncreaseDecreaseInDeferredRentExpense	106000	USD
CY2013	ehth	Increase Decreasein Accrued Restructuring Charges IncreaseDecreaseinAccruedRestructuringCharges	0	USD
CY2014	ehth	Increase Decreasein Accrued Restructuring Charges IncreaseDecreaseinAccruedRestructuringCharges	0	USD
CY2015	ehth	Increase Decreasein Accrued Restructuring Charges IncreaseDecreaseinAccruedRestructuringCharges	433000	USD
CY2013	ehth	Incremental Common Shares Attributable To Options IncrementalCommonSharesAttributableToOptions	548000	shares
CY2014	ehth	Incremental Common Shares Attributable To Options IncrementalCommonSharesAttributableToOptions	0	shares
CY2015	ehth	Incremental Common Shares Attributable To Options IncrementalCommonSharesAttributableToOptions	0	shares
CY2013	ehth	Incremental Common Shares Attributable To Restricted Stock Units IncrementalCommonSharesAttributableToRestrictedStockUnits	153000	shares
CY2014	ehth	Incremental Common Shares Attributable To Restricted Stock Units IncrementalCommonSharesAttributableToRestrictedStockUnits	0	shares
CY2015	ehth	Incremental Common Shares Attributable To Restricted Stock Units IncrementalCommonSharesAttributableToRestrictedStockUnits	0	shares
CY2014Q4	ehth	Office Equipment And Furniture OfficeEquipmentAndFurniture	3486000	USD
CY2015Q4	ehth	Office Equipment And Furniture OfficeEquipmentAndFurniture	3479000	USD
CY2013	ehth	Other Revenue OtherRevenue	25797000	USD
CY2014	ehth	Other Revenue OtherRevenue	21051000	USD
CY2015	ehth	Other Revenue OtherRevenue	18284000	USD
CY2014Q4	ehth	Payable To Carriers Estimate For Forfeitures PayableToCarriersEstimateForForfeitures	2206000	USD
CY2015Q4	ehth	Payable To Carriers Estimate For Forfeitures PayableToCarriersEstimateForForfeitures	2474000	USD
CY2014Q4	ehth	Prepaid Maintenance Contracts Current PrepaidMaintenanceContractsCurrent	1994000	USD
CY2015Q4	ehth	Prepaid Maintenance Contracts Current PrepaidMaintenanceContractsCurrent	1760000	USD
CY2014Q4	ehth	Prepaid Maintenance Contracts Non Current PrepaidMaintenanceContractsNonCurrent	224000	USD
CY2015Q4	ehth	Prepaid Maintenance Contracts Non Current PrepaidMaintenanceContractsNonCurrent	188000	USD
CY2014	ehth	Reduction In Number Of Authorized Shares ReductionInNumberOfAuthorizedShares	751000	shares
CY2015	ehth	Reduction Of Standby Letter Of Credit Amount Percentage ReductionOfStandbyLetterOfCreditAmountPercentage	0.25
CY2015	ehth	Restructuring Charges Excluding Stockbased Compensation RestructuringChargesExcludingStockbasedCompensation	4428000	USD
CY2013	ehth	Settlementof Receivables Relatedto Purchaseof Intangible Asset SettlementofReceivablesRelatedtoPurchaseofIntangibleAsset	0	USD
CY2014	ehth	Settlementof Receivables Relatedto Purchaseof Intangible Asset SettlementofReceivablesRelatedtoPurchaseofIntangibleAsset	307000	USD
CY2015	ehth	Settlementof Receivables Relatedto Purchaseof Intangible Asset SettlementofReceivablesRelatedtoPurchaseofIntangibleAsset	0	USD
CY2013	ehth	Share Based Compensation Arrangement By Share Based Payment Award Other Than Options Vested In Period Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsVestedInPeriodGrantDateFairValue	3500000	USD
CY2014	ehth	Share Based Compensation Arrangement By Share Based Payment Award Other Than Options Vested In Period Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsVestedInPeriodGrantDateFairValue	10300000	USD
CY2015	ehth	Share Based Compensation Arrangement By Share Based Payment Award Other Than Options Vested In Period Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOtherThanOptionsVestedInPeriodGrantDateFairValue	2600000	USD
CY2014	ehth	Sharebased Compensationby Sharebased Payment Award Reductionin Shares Availablefor Grant SharebasedCompensationbySharebasedPaymentAwardReductioninSharesAvailableforGrant	98000	shares
CY2015Q4	ehth	Shares Surrendered To Satisfy Tax Withholding Requirements SharesSurrenderedToSatisfyTaxWithholdingRequirements	362045	shares
CY2015Q4	ehth	State Net Operating Loss Portion Resulting From Option Exercises StateNetOperatingLossPortionResultingFromOptionExercises	58300000	USD
CY2014Q3	ehth	Stock Repurchase Program Number Of Shares Repurchased StockRepurchaseProgramNumberOfSharesRepurchased	1400000	shares
CY2014Q3	ehth	Stock Repurchase Program Shares Repurchased Amount StockRepurchaseProgramSharesRepurchasedAmount	50000000	USD
CY2014Q4	ehth	Tax Credit Carryforward Not Subject To Expiration TaxCreditCarryforwardNotSubjectToExpiration	1800000	USD
CY2015Q4	ehth	Tax Credit Carryforward Subject To Expiration TaxCreditCarryforwardSubjectToExpiration	2300000	USD
CY2013	ehth	Technology And Content Expense TechnologyAndContentExpense	32579000	USD
CY2014	ehth	Technology And Content Expense TechnologyAndContentExpense	40390000	USD
CY2015	ehth	Technology And Content Expense TechnologyAndContentExpense	36351000	USD
CY2012Q4	ehth	Treasury Stock Average Cost Per Share Acquired TreasuryStockAverageCostPerShareAcquired	14.22
CY2013Q4	ehth	Treasury Stock Average Cost Per Share Acquired TreasuryStockAverageCostPerShareAcquired	16.11
CY2014Q4	ehth	Treasury Stock Average Cost Per Share Acquired TreasuryStockAverageCostPerShareAcquired	18.75
CY2015Q4	ehth	Treasury Stock Average Cost Per Share Acquired TreasuryStockAverageCostPerShareAcquired	0.00
CY2014Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	5961000	USD
CY2015Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	3012000	USD
CY2014Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	8200000	USD
CY2015Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	9647000	USD
CY2014Q4	us-gaap	Accrued Income Taxes Noncurrent AccruedIncomeTaxesNoncurrent	4605000	USD
CY2015Q4	us-gaap	Accrued Income Taxes Noncurrent AccruedIncomeTaxesNoncurrent	3221000	USD
CY2014Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	2996000	USD
CY2014Q4	us-gaap	Assets Current AssetsCurrent	66475000	USD
CY2013	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1414000	USD
CY2014	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1529000	USD
CY2015	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1153000	USD
CY2015Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	3225000	USD
CY2014Q4	us-gaap	Accrued Professional Fees Current AccruedProfessionalFeesCurrent	230000	USD
CY2015Q4	us-gaap	Accrued Professional Fees Current AccruedProfessionalFeesCurrent	183000	USD
CY2014Q4	us-gaap	Accrued Rent Noncurrent AccruedRentNoncurrent	1196000	USD
CY2015Q4	us-gaap	Accrued Rent Noncurrent AccruedRentNoncurrent	1068000	USD
CY2014Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	14055000	USD
CY2015Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	16270000	USD
CY2014Q4	us-gaap	Accumulated Other Comprehensive Income Loss Net Of Tax AccumulatedOtherComprehensiveIncomeLossNetOfTax	179000	USD
CY2015Q4	us-gaap	Accumulated Other Comprehensive Income Loss Net Of Tax AccumulatedOtherComprehensiveIncomeLossNetOfTax	193000	USD
CY2014Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	259007000	USD
CY2015Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	266699000	USD
CY2013	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	7802000	USD
CY2014	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	5904000	USD
CY2015	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	7030000	USD
CY2013	us-gaap	Adjustments To Additional Paid In Capital Tax Effect From Share Based Compensation AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation	3383000	USD
CY2014	us-gaap	Adjustments To Additional Paid In Capital Tax Effect From Share Based Compensation AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation	147000	USD
CY2013	us-gaap	Advertising Expense AdvertisingExpense	63400000	USD
CY2014	us-gaap	Advertising Expense AdvertisingExpense	61300000	USD
CY2015	us-gaap	Advertising Expense AdvertisingExpense	66500000	USD
CY2013	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	7802000	USD
CY2014	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	5877000	USD
CY2015	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	7002000	USD
CY2013	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	98000	shares
CY2014	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	2543000	shares
CY2015	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	2350000	shares
CY2014Q4	us-gaap	Assets Assets	106664000	USD
CY2015Q4	us-gaap	Assets Assets	113319000	USD
CY2015Q4	us-gaap	Assets Current AssetsCurrent	77542000	USD
CY2013	us-gaap	Capital Lease Obligations Incurred CapitalLeaseObligationsIncurred	30000	USD
CY2014	us-gaap	Capital Lease Obligations Incurred CapitalLeaseObligationsIncurred	93000	USD
CY2015	us-gaap	Capital Lease Obligations Incurred CapitalLeaseObligationsIncurred	156000	USD
CY2014	us-gaap	Capitalized Computer Software Additions CapitalizedComputerSoftwareAdditions	1200000	USD
CY2015	us-gaap	Capitalized Computer Software Additions CapitalizedComputerSoftwareAdditions	1100000	USD
CY2014	us-gaap	Capitalized Computer Software Amortization CapitalizedComputerSoftwareAmortization	200000	USD
CY2015	us-gaap	Capitalized Computer Software Amortization CapitalizedComputerSoftwareAmortization	600000	USD
CY2014Q4	us-gaap	Cash Cash	15793000	USD
CY2015Q4	us-gaap	Cash Cash	8086000	USD
CY2012Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	140849000	USD
CY2013Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	107055000	USD
CY2014Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	51415000	USD
CY2015Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	62710000	USD
CY2015	us-gaap	Costs And Expenses CostsAndExpenses	195192000	USD
CY2013	us-gaap	Cash And Cash Equivalents Period Increase Decrease CashAndCashEquivalentsPeriodIncreaseDecrease	-33794000	USD
CY2014	us-gaap	Cash And Cash Equivalents Period Increase Decrease CashAndCashEquivalentsPeriodIncreaseDecrease	-55640000	USD
CY2015	us-gaap	Cash And Cash Equivalents Period Increase Decrease CashAndCashEquivalentsPeriodIncreaseDecrease	11295000	USD
CY2014Q4	us-gaap	Cash Equivalents At Carrying Value CashEquivalentsAtCarryingValue	35622000	USD
CY2015Q4	us-gaap	Cash Equivalents At Carrying Value CashEquivalentsAtCarryingValue	54624000	USD
CY2014Q4	us-gaap	Commitments And Contingencies CommitmentsAndContingencies	0	USD
CY2015Q4	us-gaap	Commitments And Contingencies CommitmentsAndContingencies	0	USD
CY2014Q4	us-gaap	Common Stock Capital Shares Reserved For Future Issuance CommonStockCapitalSharesReservedForFutureIssuance	6761000	shares
CY2015Q4	us-gaap	Common Stock Capital Shares Reserved For Future Issuance CommonStockCapitalSharesReservedForFutureIssuance	5783000	shares
CY2014Q4	us-gaap	Common Stock Par Or Stated Value Per Share CommonStockParOrStatedValuePerShare	0.001
CY2015Q4	us-gaap	Common Stock Par Or Stated Value Per Share CommonStockParOrStatedValuePerShare	0.001
CY2014Q4	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	100000000	shares
CY2015Q4	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	100000000	shares
CY2014Q4	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	28775918	shares
CY2015Q4	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	29170903	shares
CY2014Q4	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	17830311	shares
CY2015Q4	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	18144970	shares
CY2014Q4	us-gaap	Common Stock Value CommonStockValue	29000	USD
CY2015Q4	us-gaap	Common Stock Value CommonStockValue	29000	USD
CY2013	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	1698000	USD
CY2014	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	-16186000	USD
CY2015	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	-4749000	USD
CY2013	us-gaap	Cost Of Revenue CostOfRevenue	5461000	USD
CY2014	us-gaap	Cost Of Revenue CostOfRevenue	4494000	USD
CY2015	us-gaap	Cost Of Revenue CostOfRevenue	4178000	USD
CY2013	us-gaap	Costs And Expenses CostsAndExpenses	175448000	USD
CY2014	us-gaap	Costs And Expenses CostsAndExpenses	186439000	USD
CY2013	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	3650000	USD
CY2014	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	165000	USD
CY2015	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	-584000	USD
CY2013	us-gaap	Current Foreign Tax Expense Benefit CurrentForeignTaxExpenseBenefit	0	USD
CY2014	us-gaap	Current Foreign Tax Expense Benefit CurrentForeignTaxExpenseBenefit	14000	USD
CY2015	us-gaap	Current Foreign Tax Expense Benefit CurrentForeignTaxExpenseBenefit	97000	USD
CY2013	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	3919000	USD
CY2014	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	292000	USD
CY2015	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	-944000	USD
CY2013	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	269000	USD
CY2014	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	113000	USD
CY2015	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	-457000	USD
CY2014Q4	us-gaap	Deferred Costs DeferredCosts	1306000	USD
CY2015Q4	us-gaap	Deferred Costs DeferredCosts	1832000	USD
CY2013	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	-1914000	USD
CY2014	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	7935000	USD
CY2015	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	121000	USD
CY2013	us-gaap	Deferred Foreign Income Tax Expense Benefit DeferredForeignIncomeTaxExpenseBenefit	0	USD
CY2014	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	9163000	USD
CY2014	us-gaap	Deferred Foreign Income Tax Expense Benefit DeferredForeignIncomeTaxExpenseBenefit	-174000	USD
CY2015	us-gaap	Deferred Foreign Income Tax Expense Benefit DeferredForeignIncomeTaxExpenseBenefit	-30000	USD
CY2013	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-1368000	USD
CY2015	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	101000	USD
CY2013	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	-2002000	USD
CY2014	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	9053000	USD
CY2015	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	101000	USD
CY2014Q4	us-gaap	Deferred Revenue Current DeferredRevenueCurrent	869000	USD
CY2015Q4	us-gaap	Deferred Revenue Current DeferredRevenueCurrent	392000	USD
CY2013	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	-88000	USD
CY2014	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	1292000	USD
CY2015	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	10000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Goodwill And Intangible Assets DeferredTaxAssetsGoodwillAndIntangibleAssets	2138000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Goodwill And Intangible Assets DeferredTaxAssetsGoodwillAndIntangibleAssets	1782000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	14106000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	12070000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Liabilities Net Current DeferredTaxAssetsLiabilitiesNetCurrent	386000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Liabilities Net Noncurrent DeferredTaxAssetsLiabilitiesNetNoncurrent	0	USD
CY2015Q4	us-gaap	Deferred Tax Assets Liabilities Net Noncurrent DeferredTaxAssetsLiabilitiesNetNoncurrent	204000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	2359000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	1542000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Net Current DeferredTaxAssetsNetCurrent	386000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Net Current DeferredTaxAssetsNetCurrent	0	USD
CY2014Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	3678000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	844000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Tax Credit Carryforwards DeferredTaxAssetsTaxCreditCarryforwards	1076000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Tax Credit Carryforwards DeferredTaxAssetsTaxCreditCarryforwards	1547000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	4585000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	2946000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Other DeferredTaxAssetsTaxDeferredExpenseOther	1080000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Other DeferredTaxAssetsTaxDeferredExpenseOther	843000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals DeferredTaxAssetsTaxDeferredExpenseReservesAndAccruals	1549000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals DeferredTaxAssetsTaxDeferredExpenseReservesAndAccruals	4108000	USD
CY2014Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	11747000	USD
CY2015Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	10528000	USD
CY2014Q4	us-gaap	Deferred Tax Liabilities DeferredTaxLiabilities	24000	USD
CY2015Q4	us-gaap	Deferred Tax Liabilities DeferredTaxLiabilities	125000	USD
CY2014Q4	us-gaap	Deferred Tax Liabilities Noncurrent DeferredTaxLiabilitiesNoncurrent	410000	USD
CY2015Q4	us-gaap	Deferred Tax Liabilities Noncurrent DeferredTaxLiabilitiesNoncurrent	329000	USD
CY2014Q4	us-gaap	Deferred Tax Liabilities Other Finite Lived Assets DeferredTaxLiabilitiesOtherFiniteLivedAssets	2076000	USD
CY2015Q4	us-gaap	Deferred Tax Liabilities Other Finite Lived Assets DeferredTaxLiabilitiesOtherFiniteLivedAssets	1667000	USD
CY2014Q4	us-gaap	Deferred Tax Liabilities Property Plant And Equipment DeferredTaxLiabilitiesPropertyPlantAndEquipment	307000	USD
CY2015Q4	us-gaap	Deferred Tax Liabilities Property Plant And Equipment DeferredTaxLiabilitiesPropertyPlantAndEquipment	0	USD
CY2013	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	300000	USD
CY2014	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	400000	USD
CY2015	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	300000	USD
CY2015	us-gaap	Defined Contribution Plan Employer Matching Contribution Percent DefinedContributionPlanEmployerMatchingContributionPercent	0.01
CY2015	us-gaap	Defined Contribution Plan Maximum Annual Contributions Per Employee Percent DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent	0.25
CY2015Q2	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.32
CY2013	us-gaap	Depreciation Depreciation	3266000	USD
CY2014	us-gaap	Depreciation Depreciation	4192000	USD
CY2015	us-gaap	Depreciation Depreciation	4148000	USD
CY2013	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	3300000	USD
CY2014	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	4200000	USD
CY2015	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	4100000	USD
CY2013	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.09
CY2014Q1	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.08
CY2014Q2	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.16
CY2014Q3	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.09
CY2014Q4	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.08
CY2014	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.88
CY2015Q1	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.12
CY2015Q3	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.20
CY2015Q4	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.67
CY2015	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.26
CY2013	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	0.09
CY2014Q1	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.08
CY2014Q2	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	0.15
CY2014Q3	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	0.08
CY2014Q4	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.08
CY2014	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.88
CY2015Q1	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.12
CY2015Q2	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	0.32
CY2015Q3	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	0.20
CY2015Q4	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.67
CY2015	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.26
CY2013	us-gaap	Effect Of Exchange Rate On Cash And Cash Equivalents EffectOfExchangeRateOnCashAndCashEquivalents	-12000	USD
CY2014	us-gaap	Effect Of Exchange Rate On Cash And Cash Equivalents EffectOfExchangeRateOnCashAndCashEquivalents	16000	USD
CY2015	us-gaap	Effect Of Exchange Rate On Cash And Cash Equivalents EffectOfExchangeRateOnCashAndCashEquivalents	18000	USD
CY2013	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	0.527
CY2014	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	-1.363
CY2015	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	0.150
CY2013	us-gaap	Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate	0.35
CY2014	us-gaap	Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate	0.35
CY2015	us-gaap	Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate	0.35
CY2013	us-gaap	Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance	0.000
CY2014	us-gaap	Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance	-1.647
CY2015	us-gaap	Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance	0.148
CY2013	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Other EffectiveIncomeTaxRateReconciliationNondeductibleExpenseOther	0.017
CY2014	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Other EffectiveIncomeTaxRateReconciliationNondeductibleExpenseOther	-0.018
CY2015	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Other EffectiveIncomeTaxRateReconciliationNondeductibleExpenseOther	-0.029
CY2013	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost	0.012
CY2014	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost	-0.008
CY2015	us-gaap	Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost	-0.230
CY2013	us-gaap	Effective Income Tax Rate Reconciliation State And Local Income Taxes EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes	0.039
CY2014Q4	us-gaap	Finite Lived Intangible Assets Accumulated Amortization FiniteLivedIntangibleAssetsAccumulatedAmortization	7047000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Gross FiniteLivedIntangibleAssetsGross	12707000	USD
CY2014Q4	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	5660000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Accumulated Amortization FiniteLivedIntangibleAssetsAccumulatedAmortization	8201000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Next Rolling Twelve Months FiniteLivedIntangibleAssetsAmortizationExpenseNextRollingTwelveMonths	1040000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Rolling After Year Five FiniteLivedIntangibleAssetsAmortizationExpenseRollingAfterYearFive	0	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Rolling Year Five FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFive	346000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Rolling Year Four FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearFour	1040000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Rolling Year Three FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearThree	1040000	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Rolling Year Two FiniteLivedIntangibleAssetsAmortizationExpenseRollingYearTwo	1040000	USD
CY2014Q4	us-gaap	Finite Lived Intangible Assets Gross FiniteLivedIntangibleAssetsGross	12707000	USD
CY2014	us-gaap	Effective Income Tax Rate Reconciliation State And Local Income Taxes EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes	0.016
CY2015	us-gaap	Effective Income Tax Rate Reconciliation State And Local Income Taxes EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes	0.081
CY2013	us-gaap	Effective Income Tax Rate Reconciliation Tax Credits Research EffectiveIncomeTaxRateReconciliationTaxCreditsResearch	0.088
CY2014	us-gaap	Effective Income Tax Rate Reconciliation Tax Credits Research EffectiveIncomeTaxRateReconciliationTaxCreditsResearch	-0.034
CY2015	us-gaap	Effective Income Tax Rate Reconciliation Tax Credits Research EffectiveIncomeTaxRateReconciliationTaxCreditsResearch	-0.201
CY2014Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	8204000	USD
CY2015Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	14386000	USD
CY2013	us-gaap	Employee Service Share Based Compensation Cash Flow Effect Cash Used To Settle Awards EmployeeServiceShareBasedCompensationCashFlowEffectCashUsedToSettleAwards	-943000	USD
CY2014	us-gaap	Employee Service Share Based Compensation Cash Flow Effect Cash Used To Settle Awards EmployeeServiceShareBasedCompensationCashFlowEffectCashUsedToSettleAwards	-3516000	USD
CY2015	us-gaap	Employee Service Share Based Compensation Cash Flow Effect Cash Used To Settle Awards EmployeeServiceShareBasedCompensationCashFlowEffectCashUsedToSettleAwards	-922000	USD
CY2015Q4	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Share Based Awards Other Than Options EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions	11700000	USD
CY2015Q4	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Stock Options EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions	1600000	USD
CY2013	us-gaap	Excess Tax Benefit From Share Based Compensation Financing Activities ExcessTaxBenefitFromShareBasedCompensationFinancingActivities	3383000	USD
CY2014	us-gaap	Excess Tax Benefit From Share Based Compensation Financing Activities ExcessTaxBenefitFromShareBasedCompensationFinancingActivities	147000	USD
CY2015	us-gaap	Excess Tax Benefit From Share Based Compensation Financing Activities ExcessTaxBenefitFromShareBasedCompensationFinancingActivities	0	USD
CY2015Q4	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	4506000	USD
	us-gaap	Finitelived Intangible Assets Acquired1 FinitelivedIntangibleAssetsAcquired1	13900000	USD
CY2012	us-gaap	Finitelived Intangible Assets Acquired1 FinitelivedIntangibleAssetsAcquired1	6300000	USD
CY2013	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	29235000	USD
CY2014	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	27549000	USD
CY2015	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	30858000	USD
CY2014Q4	us-gaap	Goodwill Goodwill	14096000	USD
CY2015Q4	us-gaap	Goodwill Goodwill	14096000	USD
CY2014Q4	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	100000	USD
CY2013	us-gaap	Income Loss From Continuing Operations Before Income Taxes Domestic IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic	3412000	USD
CY2014	us-gaap	Income Loss From Continuing Operations Before Income Taxes Domestic IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic	-7057000	USD
CY2015	us-gaap	Income Loss From Continuing Operations Before Income Taxes Domestic IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic	-6041000	USD
CY2013	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	3640000	USD
CY2014	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	-6860000	USD
CY2015	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	-5606000	USD
CY2013	us-gaap	Income Loss From Continuing Operations Before Income Taxes Foreign IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign	228000	USD
CY2014	us-gaap	Income Loss From Continuing Operations Before Income Taxes Foreign IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign	197000	USD
CY2015	us-gaap	Income Loss From Continuing Operations Before Income Taxes Foreign IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign	435000	USD
CY2015Q4	us-gaap	Income Tax Examination Interest Accrued IncomeTaxExaminationInterestAccrued	400000	USD
CY2015	us-gaap	Income Tax Examination Interest Expense IncomeTaxExaminationInterestExpense	100000	USD
CY2015Q4	us-gaap	Income Tax Examination Penalties And Interest Accrued IncomeTaxExaminationPenaltiesAndInterestAccrued	3200000	USD
CY2013	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	1917000	USD
CY2014	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	9345000	USD
CY2015	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-843000	USD
CY2013	us-gaap	Income Taxes Paid IncomeTaxesPaid	53000	USD
CY2014	us-gaap	Income Taxes Paid IncomeTaxesPaid	5000	USD
CY2015	us-gaap	Income Taxes Paid IncomeTaxesPaid	6000	USD
CY2014Q4	us-gaap	Income Taxes Receivable IncomeTaxesReceivable	276000	USD
CY2015Q4	us-gaap	Income Taxes Receivable IncomeTaxesReceivable	0	USD
CY2013	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	-1742000	USD
CY2014	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	1581000	USD
CY2015	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	-2949000	USD
CY2013	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	118000	USD
CY2014	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	3614000	USD
CY2015	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	1447000	USD
CY2013	us-gaap	Increase Decrease In Deferred Revenue IncreaseDecreaseInDeferredRevenue	885000	USD
CY2014	us-gaap	Increase Decrease In Deferred Revenue IncreaseDecreaseInDeferredRevenue	-1143000	USD
CY2015	us-gaap	Increase Decrease In Deferred Revenue IncreaseDecreaseInDeferredRevenue	-642000	USD
CY2013	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	2026000	USD
CY2014	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	-2084000	USD
CY2015	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	6180000	USD
CY2013	us-gaap	Increase Decrease In Other Current Liabilities IncreaseDecreaseInOtherCurrentLiabilities	957000	USD
CY2014	us-gaap	Increase Decrease In Other Current Liabilities IncreaseDecreaseInOtherCurrentLiabilities	401000	USD
CY2015	us-gaap	Increase Decrease In Other Current Liabilities IncreaseDecreaseInOtherCurrentLiabilities	-1247000	USD
CY2013	us-gaap	Increase Decrease In Prepaid Expense IncreaseDecreaseInPrepaidExpense	2257000	USD
CY2014	us-gaap	Increase Decrease In Prepaid Expense IncreaseDecreaseInPrepaidExpense	1033000	USD
CY2015	us-gaap	Increase Decrease In Prepaid Expense IncreaseDecreaseInPrepaidExpense	-997000	USD
CY2014Q4	us-gaap	Indefinite Lived Intangible Assets Excluding Goodwill IndefiniteLivedIntangibleAssetsExcludingGoodwill	5114000	USD
CY2015Q4	us-gaap	Indefinite Lived Intangible Assets Excluding Goodwill IndefiniteLivedIntangibleAssetsExcludingGoodwill	5114000	USD
CY2014Q1	us-gaap	Indefinitelived Intangible Assets Acquired IndefinitelivedIntangibleAssetsAcquired	4800000	USD
CY2013	us-gaap	Insurance Commissions And Fees InsuranceCommissionsAndFees	153383000	USD
CY2014	us-gaap	Insurance Commissions And Fees InsuranceCommissionsAndFees	158626000	USD
CY2015	us-gaap	Insurance Commissions And Fees InsuranceCommissionsAndFees	171257000	USD
CY2014Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	10774000	USD
CY2015Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	9620000	USD
CY2013	us-gaap	Interest Paid InterestPaid	21000	USD
CY2014	us-gaap	Interest Paid InterestPaid	26000	USD
CY2015	us-gaap	Interest Paid InterestPaid	34000	USD
CY2014Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	3200000	USD
CY2015Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	3182000	USD
CY2014Q4	us-gaap	Letters Of Credit Outstanding Amount LettersOfCreditOutstandingAmount	600000	USD
CY2015Q4	us-gaap	Letters Of Credit Outstanding Amount LettersOfCreditOutstandingAmount	300000	USD
CY2014Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	106664000	USD
CY2015Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	113319000	USD
CY2014Q4	us-gaap	Liabilities Current LiabilitiesCurrent	26737000	USD
CY2015Q4	us-gaap	Liabilities Current LiabilitiesCurrent	31936000	USD
CY2014Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	6449000	USD
CY2015Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	4962000	USD
CY2015Q1	us-gaap	Loss Contingency Pending Claims Number LossContingencyPendingClaimsNumber	2	class_action_lawsuit
CY2013	us-gaap	Marketing And Advertising Expense MarketingAndAdvertisingExpense	71660000	USD
CY2014	us-gaap	Marketing And Advertising Expense MarketingAndAdvertisingExpense	69732000	USD
CY2015	us-gaap	Marketing And Advertising Expense MarketingAndAdvertisingExpense	75571000	USD
CY2013	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	-47403000	USD
CY2014	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	-49331000	USD
CY2015	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	577000	USD
CY2013	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-7326000	USD
CY2014	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-8104000	USD
CY2015	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-2996000	USD
CY2013	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	20947000	USD
CY2014	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	1779000	USD
CY2015	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	13696000	USD
CY2013	us-gaap	Net Income Loss NetIncomeLoss	1723000	USD
CY2014Q1	us-gaap	Net Income Loss NetIncomeLoss	-1553000	USD
CY2014Q2	us-gaap	Net Income Loss NetIncomeLoss	3023000	USD
CY2014Q3	us-gaap	Net Income Loss NetIncomeLoss	1524000	USD
CY2014Q4	us-gaap	Net Income Loss NetIncomeLoss	-19199000	USD
CY2014	us-gaap	Net Income Loss NetIncomeLoss	-16205000	USD
CY2015Q1	us-gaap	Net Income Loss NetIncomeLoss	-2082000	USD
CY2015Q2	us-gaap	Net Income Loss NetIncomeLoss	5750000	USD
CY2015Q3	us-gaap	Net Income Loss NetIncomeLoss	3635000	USD
CY2015Q4	us-gaap	Net Income Loss NetIncomeLoss	-12066000	USD
CY2015	us-gaap	Net Income Loss NetIncomeLoss	-4763000	USD
CY2014Q4	us-gaap	Noncurrent Assets NoncurrentAssets	40189000	USD
CY2015Q4	us-gaap	Noncurrent Assets NoncurrentAssets	35777000	USD
CY2015Q4	us-gaap	Number Of States In Which Entity Operates NumberOfStatesInWhichEntityOperates	50	state
CY2013	us-gaap	Operating Income Loss OperatingIncomeLoss	3732000	USD
CY2014Q1	us-gaap	Operating Income Loss OperatingIncomeLoss	-3110000	USD
CY2014Q2	us-gaap	Operating Income Loss OperatingIncomeLoss	6348000	USD
CY2014Q3	us-gaap	Operating Income Loss OperatingIncomeLoss	3766000	USD
CY2014Q4	us-gaap	Operating Income Loss OperatingIncomeLoss	-13766000	USD
CY2014	us-gaap	Operating Income Loss OperatingIncomeLoss	-6762000	USD
CY2015Q1	us-gaap	Operating Income Loss OperatingIncomeLoss	-2012000	USD
CY2015Q2	us-gaap	Operating Income Loss OperatingIncomeLoss	5828000	USD
CY2015Q3	us-gaap	Operating Income Loss OperatingIncomeLoss	2925000	USD
CY2015Q4	us-gaap	Operating Income Loss OperatingIncomeLoss	-12392000	USD
CY2015	us-gaap	Operating Income Loss OperatingIncomeLoss	-5651000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due OperatingLeasesFutureMinimumPaymentsDue	18573000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due Current OperatingLeasesFutureMinimumPaymentsDueCurrent	5845000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due In Five Years OperatingLeasesFutureMinimumPaymentsDueInFiveYears	1075000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due In Four Years OperatingLeasesFutureMinimumPaymentsDueInFourYears	1046000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due In Three Years OperatingLeasesFutureMinimumPaymentsDueInThreeYears	3216000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due In Two Years OperatingLeasesFutureMinimumPaymentsDueInTwoYears	4946000	USD
CY2015Q4	us-gaap	Operating Leases Future Minimum Payments Due Thereafter OperatingLeasesFutureMinimumPaymentsDueThereafter	2445000	USD
CY2013	us-gaap	Operating Leases Rent Expense Net OperatingLeasesRentExpenseNet	4800000	USD
CY2014	us-gaap	Operating Leases Rent Expense Net OperatingLeasesRentExpenseNet	5300000	USD
CY2014Q1	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	4500000	USD
CY2015	us-gaap	Operating Leases Rent Expense Net OperatingLeasesRentExpenseNet	5400000	USD
CY2014Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	560000	USD
CY2015Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	568000	USD
CY2013	us-gaap	Other Amortization Of Deferred Charges OtherAmortizationOfDeferredCharges	3100000	USD
CY2014	us-gaap	Other Amortization Of Deferred Charges OtherAmortizationOfDeferredCharges	2000000	USD
CY2015	us-gaap	Other Amortization Of Deferred Charges OtherAmortizationOfDeferredCharges	2000000	USD
CY2014Q4	us-gaap	Other Assets Miscellaneous Current OtherAssetsMiscellaneousCurrent	938000	USD
CY2015Q4	us-gaap	Other Assets Miscellaneous Current OtherAssetsMiscellaneousCurrent	1273000	USD
CY2014Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	5679000	USD
CY2015Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	4697000	USD
CY2013	us-gaap	Other Comprehensive Income Loss Foreign Currency Transaction And Translation Adjustment Net Of Tax OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax	-25000	USD
CY2014	us-gaap	Other Comprehensive Income Loss Foreign Currency Transaction And Translation Adjustment Net Of Tax OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax	19000	USD
CY2015	us-gaap	Other Comprehensive Income Loss Foreign Currency Transaction And Translation Adjustment Net Of Tax OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax	14000	USD
CY2014Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	2996000	USD
CY2015Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	3225000	USD
CY2014Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	238000	USD
CY2015Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	344000	USD
CY2013	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-92000	USD
CY2014	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-98000	USD
CY2015	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	45000	USD
CY2013	us-gaap	Payments For Repurchase Of Common Stock PaymentsForRepurchaseOfCommonStock	59007000	USD
CY2014	us-gaap	Payments For Repurchase Of Common Stock PaymentsForRepurchaseOfCommonStock	50000000	USD
CY2015	us-gaap	Payments For Repurchase Of Common Stock PaymentsForRepurchaseOfCommonStock	0	USD
CY2015	us-gaap	Payments For Restructuring PaymentsForRestructuring	3995000	USD
CY2013	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	0	USD
CY2014	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	4500000	USD
CY2015	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	0	USD
CY2013	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	7326000	USD
CY2014	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	3604000	USD
CY2015	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	2996000	USD
CY2014Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
CY2015Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
CY2014Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	10000000	shares
CY2015Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	10000000	shares
CY2014Q4	us-gaap	Preferred Stock Shares Issued PreferredStockSharesIssued	0	shares
CY2015Q4	us-gaap	Preferred Stock Shares Issued PreferredStockSharesIssued	0	shares
CY2014Q4	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding	0	shares
CY2015Q4	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding	0	shares
CY2014Q4	us-gaap	Preferred Stock Value PreferredStockValue	0	USD
CY2015Q4	us-gaap	Preferred Stock Value PreferredStockValue	0	USD
CY2014Q4	us-gaap	Prepaid Expense And Other Assets Current PrepaidExpenseAndOtherAssetsCurrent	6474000	USD
CY2015Q4	us-gaap	Prepaid Expense And Other Assets Current PrepaidExpenseAndOtherAssetsCurrent	5185000	USD
CY2014Q4	us-gaap	Prepaid Expense Other Noncurrent PrepaidExpenseOtherNoncurrent	5679000	USD
CY2015Q4	us-gaap	Prepaid Expense Other Noncurrent PrepaidExpenseOtherNoncurrent	4697000	USD
CY2014Q4	us-gaap	Prepaid Insurance PrepaidInsurance	1056000	USD
CY2015Q4	us-gaap	Prepaid Insurance PrepaidInsurance	270000	USD
CY2014Q4	us-gaap	Prepaid Rent PrepaidRent	366000	USD
CY2015Q4	us-gaap	Prepaid Rent PrepaidRent	364000	USD
CY2013	us-gaap	Restricted Stock Expense RestrictedStockExpense	4985000	USD
CY2014	us-gaap	Restricted Stock Expense RestrictedStockExpense	3662000	USD
CY2015	us-gaap	Restricted Stock Expense RestrictedStockExpense	5480000	USD
CY2013	us-gaap	Restructuring Charges RestructuringCharges	0	USD
CY2014	us-gaap	Restructuring Charges RestructuringCharges	0	USD
CY2015Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	9498000	USD
CY2013	us-gaap	Revenues Revenues	179180000	USD
CY2014Q1	us-gaap	Revenues Revenues	50940000	USD
CY2015	us-gaap	Restructuring Charges RestructuringCharges	4541000	USD
CY2014Q4	us-gaap	Restructuring Reserve RestructuringReserve	0	USD
CY2015Q4	us-gaap	Restructuring Reserve RestructuringReserve	433000	USD
CY2015Q4	us-gaap	Restructuring Reserve Current RestructuringReserveCurrent	223000	USD
CY2015Q4	us-gaap	Restructuring Reserve Noncurrent RestructuringReserveNoncurrent	210000	USD
CY2014Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	14261000	USD
CY2013	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	9217000	USD
CY2014	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	4112000	USD
CY2015	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	1572000	USD
CY2014Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	23695000	USD
CY2015Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	23634000	USD
CY2014Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	9640000	USD
CY2015Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	7364000	USD
CY2013	us-gaap	Repayments Of Long Term Capital Lease Obligations RepaymentsOfLongTermCapitalLeaseObligations	53000	USD
CY2014	us-gaap	Repayments Of Long Term Capital Lease Obligations RepaymentsOfLongTermCapitalLeaseObligations	74000	USD
CY2015	us-gaap	Repayments Of Long Term Capital Lease Obligations RepaymentsOfLongTermCapitalLeaseObligations	73000	USD
CY2013	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	10100000	USD
CY2014	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	12100000	USD
CY2015	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	10600000	USD
CY2014Q2	us-gaap	Revenues Revenues	42594000	USD
CY2014Q3	us-gaap	Revenues Revenues	41168000	USD
CY2014Q4	us-gaap	Revenues Revenues	44975000	USD
CY2014	us-gaap	Revenues Revenues	179677000	USD
CY2015Q1	us-gaap	Revenues Revenues	61288000	USD
CY2015Q2	us-gaap	Revenues Revenues	39894000	USD
CY2015Q3	us-gaap	Revenues Revenues	38224000	USD
CY2015Q4	us-gaap	Revenues Revenues	50135000	USD
CY2015	us-gaap	Revenues Revenues	189541000	USD
CY2014Q4	us-gaap	Security Deposit SecurityDeposit	604000	USD
CY2015Q4	us-gaap	Security Deposit SecurityDeposit	607000	USD
CY2013	us-gaap	Share Based Compensation ShareBasedCompensation	7802000	USD
CY2014	us-gaap	Share Based Compensation ShareBasedCompensation	5877000	USD
CY2015	us-gaap	Share Based Compensation ShareBasedCompensation	7002000	USD
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P4Y
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod	24000	shares
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod	16000	shares
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod	135000	shares
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod	595000	shares
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod	25000	shares
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod	730000	shares
CY2014Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber	873000	shares
CY2015Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber	966000	shares
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0.00
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0.00
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0.00
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.393
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.472
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.641
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0096
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0141
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0117
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Additional Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfAdditionalSharesAuthorized	818000	shares
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Additional Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfAdditionalSharesAuthorized	563000	shares
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Additional Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfAdditionalSharesAuthorized	0	shares
CY2012Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	3982000	shares
CY2013Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	4085000	shares
CY2014Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	4164000	shares
CY2015Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	3542000	shares
CY2014Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	4500000	shares
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	83000	shares
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	22000	shares
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	227000	shares
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	52000	shares
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	49000	shares
CY2013	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	9.52
CY2014	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	14.10
CY2015	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	5.67
CY2014Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	1724000	shares
CY2015Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	1275000	shares
CY2013	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P4Y3M18D
CY2014	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P4Y2M12D
CY2015	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P4Y3M7D
CY2013	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested In Period Fair Value1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1	3300000	USD
CY2014	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested In Period Fair Value1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1	2300000	USD
CY2015	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested In Period Fair Value1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1	1600000	USD
CY2013	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	8274000	USD
CY2014	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	596000	USD
CY2015	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	662000	USD
CY2013	us-gaap	Stock Option Plan Expense StockOptionPlanExpense	2817000	USD
CY2014	us-gaap	Stock Option Plan Expense StockOptionPlanExpense	2215000	USD
CY2015	us-gaap	Stock Option Plan Expense StockOptionPlanExpense	1522000	USD
CY2014Q1	us-gaap	Stock Repurchase Program Authorized Amount1 StockRepurchaseProgramAuthorizedAmount1	50000000	USD
CY2013	us-gaap	Stock Repurchased During Period Value StockRepurchasedDuringPeriodValue	59007000	USD
CY2014	us-gaap	Stock Repurchased During Period Value StockRepurchasedDuringPeriodValue	50000000	USD
CY2012Q4	us-gaap	Stockholders Equity StockholdersEquity	170867000	USD
CY2013Q4	us-gaap	Stockholders Equity StockholdersEquity	133017000	USD
CY2014Q4	us-gaap	Stockholders Equity StockholdersEquity	73478000	USD
CY2015Q4	us-gaap	Stockholders Equity StockholdersEquity	76421000	USD
CY2014Q3	us-gaap	Treasury Stock Acquired Average Cost Per Share TreasuryStockAcquiredAverageCostPerShare	36.91
CY2013	us-gaap	Treasury Stock Acquired Average Cost Per Share TreasuryStockAcquiredAverageCostPerShare	20.27
CY2014	us-gaap	Treasury Stock Acquired Average Cost Per Share TreasuryStockAcquiredAverageCostPerShare	36.91
CY2015	us-gaap	Treasury Stock Acquired Average Cost Per Share TreasuryStockAcquiredAverageCostPerShare	0.00
CY2014Q4	us-gaap	Treasury Stock Number Of Shares Held TreasuryStockNumberOfSharesHeld	10945607	shares
CY2015Q4	us-gaap	Treasury Stock Number Of Shares Held TreasuryStockNumberOfSharesHeld	11025933	shares
CY2012Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	6397803	shares
CY2013Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	9309269	shares
CY2014Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	10663888	shares
CY2015Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	10663888	shares
CY2013	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	2911466	shares
CY2014	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	1354619	shares
CY2015	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	0	shares
CY2012Q4	us-gaap	Treasury Stock Value TreasuryStockValue	90991000	USD
CY2013Q4	us-gaap	Treasury Stock Value TreasuryStockValue	149998000	USD
CY2014Q4	us-gaap	Treasury Stock Value TreasuryStockValue	199998000	USD
CY2015Q4	us-gaap	Treasury Stock Value TreasuryStockValue	199998000	USD
CY2013	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	59007000	USD
CY2014	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	50000000	USD
CY2015	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	0	USD
CY2012Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	4550000	USD
CY2013Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	5600000	USD
CY2013Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	5597000	USD
CY2014Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	6756000	USD
CY2014Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	6800000	USD
CY2015Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	6200000	USD
CY2015Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	6184000	USD
CY2013	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	0	USD
CY2014	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	0	USD
CY2015	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	24000	USD
CY2013	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	890000	USD
CY2014	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	0	USD
CY2015	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	409000	USD
CY2013	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	223000	USD
CY2014	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	1159000	USD
CY2015	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	344000	USD
CY2013	us-gaap	Unrecognized Tax Benefits Increases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities	0	USD
CY2014	us-gaap	Unrecognized Tax Benefits Increases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities	0	USD
CY2015	us-gaap	Unrecognized Tax Benefits Increases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsIncreasesResultingFromSettlementsWithTaxingAuthorities	0	USD
CY2013	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	66000	USD
CY2014	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	0	USD
CY2015	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	1301000	USD
CY2013Q4	us-gaap	Unrecognized Tax Benefits That Would Impact Effective Tax Rate UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate	4600000	USD
CY2014Q4	us-gaap	Unrecognized Tax Benefits That Would Impact Effective Tax Rate UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate	4300000	USD
CY2015Q4	us-gaap	Unrecognized Tax Benefits That Would Impact Effective Tax Rate UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate	2800000	USD
CY2014	us-gaap	Valuation Allowance Deferred Tax Asset Change In Amount ValuationAllowanceDeferredTaxAssetChangeInAmount	11300000	USD
CY2015	us-gaap	Valuation Allowance Deferred Tax Asset Change In Amount ValuationAllowanceDeferredTaxAssetChangeInAmount	-1200000	USD
CY2013	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	19846000	shares
CY2014	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	18367000	shares
CY2015	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	18008000	shares
CY2013	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	19145000	shares
CY2014	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	18367000	shares
CY2015	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	18008000	shares
CY2015	us-gaap	Advertising Cost Policy Expensed Advertising Cost AdvertisingCostPolicyExpensedAdvertisingCost	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;font-weight:bold;">Marketing and Advertising Expenses—</font><font style="font-family:inherit;font-size:10pt;">Marketing and advertising expenses consist primarily of member acquisition expenses associated with our direct, marketing partner and online advertising member acquisition channels, in addition to compensation and other expenses related to marketing, business development, partner management, public relations and carrier relations personnel who support our offerings. Advertising costs incurred in the years ended </font><font style="font-family:inherit;font-size:10pt;">December 31, 2013</font><font style="font-family:inherit;font-size:10pt;">, </font><font style="font-family:inherit;font-size:10pt;">2014</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;">2015</font><font style="font-family:inherit;font-size:10pt;"> totaled </font><font style="font-family:inherit;font-size:10pt;">$63.4 million</font><font style="font-family:inherit;font-size:10pt;">, </font><font style="font-family:inherit;font-size:10pt;">$61.3 million</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;">$66.5 million</font><font style="font-family:inherit;font-size:10pt;">, respectively.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Our direct channel expenses primarily consist of costs for direct mail, email marketing, television, radio and retargeting campaigns. Advertising costs for our direct channel are expensed the first time the related advertising takes place. Our marketing partner channel expenses primarily consist of fees paid to marketing partners with which we have a relationship. Our online advertising channel expenses primarily consist of paid keyword search advertising on search engines. Advertising costs for our marketing partner channel and our online advertising channel are expensed as incurred.</font></div></div>
CY2015	us-gaap	Nature Of Operations NatureOfOperations	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;font-weight:bold;">Description of Business—</font><font style="font-family:inherit;font-size:10pt;">eHealth, Inc. (the “Company,” “eHealth,” “we” or “us”) is the leading private online source of health insurance for individuals, families and small businesses in the United States. Through our website addresses (</font><font style="font-family:inherit;font-size:10pt;font-style:italic;">www.eHealth.com</font><font style="font-family:inherit;font-size:10pt;">,  </font><font style="font-family:inherit;font-size:10pt;font-style:italic;">www.eHealthInsurance.com</font><font style="font-family:inherit;font-size:10pt;">,  </font><font style="font-family:inherit;font-size:10pt;font-style:italic;">www.eHealthMedicare.com, www.Medicare.com</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;font-style:italic;">www.PlanPrescriber.com)</font><font style="font-family:inherit;font-size:10pt;">, consumers can get quotes from leading health insurance carriers, compare plans side-by-side, and apply for and purchase Medicare-related, individual and family, small business and ancillary health insurance plans. We actively market the availability of Medicare-related insurance plans and offer Medicare plan comparison tools and educational materials for Medicare-related insurance plans, including Medicare Advantage, Medicare Supplement and Medicare Part D prescription drug plans. Our ecommerce technology also enables us to deliver consumers’ health insurance applications electronically to health insurance carriers. As a result, we simplify and streamline the complex and traditionally paper-intensive health insurance sales and purchasing process. We are licensed to market and sell health insurance in all </font><font style="font-family:inherit;font-size:10pt;">50</font><font style="font-family:inherit;font-size:10pt;"> states and the District of Columbia. </font></div></div>
CY2015	us-gaap	Revenue Recognition Deferred Revenue RevenueRecognitionDeferredRevenue	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;font-weight:bold;">Deferred Revenue</font><font style="font-family:inherit;font-size:10pt;font-weight:bold;">—</font><font style="font-family:inherit;font-size:10pt;">Deferred revenue includes deferred technology licensing implementation fees and amounts billed for deliverables, including professional services, in multiple element arrangements that do not have stand-alone value from other, undelivered elements as well as amounts billed or collected from sponsorship or technology licensing customers in advance of our performing our service for such customers. It also includes the amount by which both unbilled and billed services provided under our technology licensing arrangements exceed the straight-line revenue recognized to date. We defer commission amounts that have been paid to us related to transactions where our services are complete, but where we cannot currently estimate future forfeitures related to those amounts.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-align:left;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">We allocate revenue to all units of accounting within an arrangement with multiple deliverables at the inception of the arrangement using the relative selling price method. The relative selling price method allocates any discount in an arrangement proportionally to each deliverable on the basis of each deliverable’s relative selling price. The relative selling price established for each deliverable is based on vendor-specific objective evidence of fair value (“VSOE”) if available, third-party evidence of selling price if VSOE is not available, or best estimate of selling price if neither VSOE nor third-party evidence is available. When used, the best estimate of selling price reflects our best estimates of what the selling prices of certain deliverables would be if they were sold regularly on a stand-alone basis. Our process for determining best estimate of selling price for deliverables without VSOE or third-party evidence of selling price considers multiple factors that may vary depending upon the unique facts and circumstances related to each deliverable. Key factors considered by us in developing the relative selling prices for our technology licensing fees include prices charged by us for similar offerings and our historical pricing practices. We may also consider additional factors as appropriate, including competition.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">A deliverable constitutes a separate unit of accounting when it has stand-alone value and there are no customer-negotiated right of refunds for the delivered elements. If the arrangement includes a customer-negotiated right of refund relative to the delivered item, and the delivery and performance of the undelivered item is considered probable and substantially in our control, the delivered element constitutes a separate unit of accounting. In circumstances when the aforementioned criteria are not met, the deliverable is combined with the undelivered elements, and the allocation of the arrangement consideration and revenue recognition is determined for the combined unit as a single unit. Allocation of the consideration is determined at the inception of the arrangement on the basis of each unit’s relative selling price. After the arrangement consideration has been allocated to each unit of accounting based on their relative selling prices, we apply revenue recognition criteria separately to each respective unit of accounting in the arrangement in accordance with applicable accounting guidance.</font></div></div>
CY2015	us-gaap	Use Of Estimates UseOfEstimates	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;font-weight:bold;">Use of Estimates</font><font style="font-family:inherit;font-size:10pt;">—The preparation of consolidated financial statements and related disclosures in conformity with U.S. GAAP requires management to make estimates, judgments and assumptions that affect the amounts reported and disclosed in the consolidated financial statements and accompanying notes. On an ongoing basis, we evaluate our estimates, including those related to, but not limited to, the useful lives of intangible assets, fair value of investments, fair value of our acquired Medicare books-of-business, recoverability of intangible assets, estimates for commission forfeitures, valuation allowance for deferred income taxes, provision for income taxes and the assumptions used in determining stock-based compensation. We base our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that we believe to be reasonable. Actual results may differ from these estimates.</font></div></div>

Files In Submission

Name	View Source	Status
0001333493-16-000078-index-headers.html	Edgar Link	pending
0001333493-16-000078-index.html	Edgar Link	pending
0001333493-16-000078.txt	Edgar Link	pending
0001333493-16-000078-xbrl.zip	Edgar Link	pending
a10kehth12312015.htm	Edgar Link	pending
a10kehth123_chart-32704a01.jpg	Edgar Link	pending
ehth-20151231.xml	Edgar Link	completed
ehth-20151231.xsd	Edgar Link	pending
ehth-20151231_cal.xml	Edgar Link	unprocessable
ehth-20151231_def.xml	Edgar Link	unprocessable
ehth-20151231_lab.xml	Edgar Link	unprocessable
ehth-20151231_pre.xml	Edgar Link	unprocessable
ehth123115ex23.htm	Edgar Link	pending
ehth123115ex311.htm	Edgar Link	pending
ehth123115ex312.htm	Edgar Link	pending
ehth123115ex321.htm	Edgar Link	pending
ehth123115ex322.htm	Edgar Link	pending
FilingSummary.xml	Edgar Link	unprocessable
Financial_Report.xlsx	Edgar Link	pending
R1.htm	Edgar Link	pending
R10.htm	Edgar Link	pending
R11.htm	Edgar Link	pending
R12.htm	Edgar Link	pending
R13.htm	Edgar Link	pending
R14.htm	Edgar Link	pending
R15.htm	Edgar Link	pending
R16.htm	Edgar Link	pending
R17.htm	Edgar Link	pending
R18.htm	Edgar Link	pending
R19.htm	Edgar Link	pending
R2.htm	Edgar Link	pending
R20.htm	Edgar Link	pending
R21.htm	Edgar Link	pending
R22.htm	Edgar Link	pending
R23.htm	Edgar Link	pending
R24.htm	Edgar Link	pending
R25.htm	Edgar Link	pending
R26.htm	Edgar Link	pending
R27.htm	Edgar Link	pending
R28.htm	Edgar Link	pending
R29.htm	Edgar Link	pending
R3.htm	Edgar Link	pending
R30.htm	Edgar Link	pending
R31.htm	Edgar Link	pending
R32.htm	Edgar Link	pending
R33.htm	Edgar Link	pending
R34.htm	Edgar Link	pending
R35.htm	Edgar Link	pending
R36.htm	Edgar Link	pending
R37.htm	Edgar Link	pending
R38.htm	Edgar Link	pending
R39.htm	Edgar Link	pending
R4.htm	Edgar Link	pending
R40.htm	Edgar Link	pending
R41.htm	Edgar Link	pending
R42.htm	Edgar Link	pending
R43.htm	Edgar Link	pending
R44.htm	Edgar Link	pending
R45.htm	Edgar Link	pending
R46.htm	Edgar Link	pending
R47.htm	Edgar Link	pending
R48.htm	Edgar Link	pending
R49.htm	Edgar Link	pending
R5.htm	Edgar Link	pending
R50.htm	Edgar Link	pending
R51.htm	Edgar Link	pending
R52.htm	Edgar Link	pending
R53.htm	Edgar Link	pending
R54.htm	Edgar Link	pending
R55.htm	Edgar Link	pending
R56.htm	Edgar Link	pending
R57.htm	Edgar Link	pending
R58.htm	Edgar Link	pending
R59.htm	Edgar Link	pending
R6.htm	Edgar Link	pending
R60.htm	Edgar Link	pending
R61.htm	Edgar Link	pending
R62.htm	Edgar Link	pending
R63.htm	Edgar Link	pending
R64.htm	Edgar Link	pending
R65.htm	Edgar Link	pending
R7.htm	Edgar Link	pending
R8.htm	Edgar Link	pending
R9.htm	Edgar Link	pending
report.css	Edgar Link	pending
Show.js	Edgar Link	pending

Create your account

Find Stocks Worth Researching

Deeply Understand Businesses

Value Businesses Intelligently

$EHTH
eHealth, Inc. Stock $ehth

2014 Q4 Form 10-K Financial Statement

#000133349316000078 Filed on March 14, 2016

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$EHTH eHealth, Inc. Stock $ehth

2014 Q4 Form 10-K Financial Statement

#000133349316000078 Filed on March 14, 2016

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$EHTH
eHealth, Inc. Stock $ehth