Entravision Communications Corp (NYSE: EVC) is a media and advertising technology company that operates Spanish-language television and radio stations alongside a programmatic digital advertising platform. Revenue comes from two segments: Media, which sells local and national advertising on its broadcast stations, and Advertising Technology & Services (ATS), which charges advertisers on a performance basis for outcomes such as app installs or in-app purchases. For FY2025, consolidated net revenue was $447.6 million, with ATS contributing $270.9 million (90% growth year-over-year) and Media contributing $176.7 million (down 20% year-over-year). The company's television stations are affiliated with TelevisaUnivision, a relationship with agreements expiring December 31, 2026. The ATS segment operates through Smadex, a proprietary demand-side platform (DSP), and Adwake, a performance-based marketing agency, processing approximately 500 billion bid requests per day across a cloud infrastructure of more than 6,000 servers globally as of the 10-K filed March 5, 2026.

Revenue model

Transactional and performance-based. The Media segment sells advertising time on Spanish-language television and radio stations. The ATS segment charges advertisers for specific outcomes, such as app installs or in-app purchases, primarily serving mobile app developers through the Smadex DSP and Adwake agency.

Products and services

Television stations affiliated with TelevisaUnivision; radio formats including La Suavecita (Spanish-language Adult Contemporary), La Tricolor (Regional Mexican), José (Spanish-language adult contemporary and Regional Mexican mix), and Fuego (bilingual urban/reggaeton). ATS products include Smadex (proprietary DSP for mobile app performance advertising), Adwake (performance marketing agency), Connected TV cross-device attribution, and retargeting for lapsed app users.

Customers and end markets

Media segment customers are local and national advertisers targeting Latino audiences. ATS segment customers are primarily mobile app developers seeking user acquisition and re-engagement. End markets include mobile gaming, e-commerce, and other app-driven verticals.

Value-chain role

In Media, Entravision acts as a broadcaster and local advertising sales organization, dependent on TelevisaUnivision for network programming and affiliation. In ATS, it operates as a demand-side platform and managed-service performance marketing intermediary between advertisers and mobile ad inventory, processing bids and managing campaigns on behalf of clients.

Geographic exposure

United States for Media operations. ATS operations span globally, with campaign management teams in Barcelona, the United States, and Asia, and cloud infrastructure serving international markets.

Competitors

TelevisaUnivision, Telemundo, Spanish Broadcasting System, iHeartMedia, Audacy, ABC, CBS, FOX, NBC, Netflix, YouTube, ViX, Spotify, Pandora, Facebook, Instagram, TikTok

Source: SEC 10-K, filed 2026-03-05

Industry: Television Broadcasting Stations Peers: AMC Global Media Inc iHeartMedia Inc Cumulus Media Inc E W Scripps Co Fox Corp Gray Media Inc HEMISPHERE MEDIA GROUP, INC. Saga Communications Inc Sinclair Broadcast Group, LLC