Entravision Communications Corp
entravision.comWhat Do They Do?
Provides programmatic advertising and digital marketing services to mobile app developers, and sells television and radio advertising to local and national advertisers seeking Latino audiences.
10-K for FY2025, filed Mar 5, 2026Our Advertising Technology & Services (ATS) business empowers advertisers, primarily mobile app developers, to grow their businesses…View ↗
Our Media business owns and operates one of the largest groups of Spanish-language television and radio stations in the United States. Our…View ↗
Smadex is our proprietary demand side platform (DSP). We provide advertising solutions to mobile application developers who want to acquire…View ↗
Our customers are primarily developers of mobile games, fintech apps, and entertainment services. They use Smadex to buy advertising…View ↗
How Do They Make Money?
Advertisers pay for television and radio spots when they air; digital advertising earns money when ads record impressions or meet agreed performance criteria. Distributors pay for carrying station signals, while spectrum agreements pay over their term or when usage rights are relinquished.
10-K for FY2025, filed Mar 5, 2026Broadcast Advertising. Revenue related to the sale of advertising on the Company's television and radio stations is recognized at the time…View ↗
Digital Advertising. Revenue related to digital advertising, in both our media and advertising technology & services segments, is…View ↗
Retransmission Consent. The Company generates revenue from retransmission consent agreements that are entered into with multichannel video…View ↗
Spectrum Usage Rights. The Company generates revenue from agreements associated with its television stations’ spectrum usage rights.…View ↗
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10-K for FY2025, filed Mar 5, 2026
FY2025 revenue by product or service ↗
$447.6M
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10-K for FY2025, filed Mar 5, 2026
$447.6M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Digital Advertising
Usage-based
10-K for FY2025, filed Mar 5, 2026 |
68%
FY2022: 35%
|
Digital Advertising, FY2025
$303.3M Sources
|
Usage-based |
|
Broadcast Advertising
Sold outright
10-K for FY2025, filed Mar 5, 2026 |
23%
FY2022: 50%
|
Broadcast Advertising, FY2025
$103.7M Sources
|
Sold outright |
|
Spectrum Usage Rights
Mix
|
1.4%
FY2022: 1.9%
|
Spectrum Usage Rights, FY2025
$6.2M Sources
|
Mix |
|
Retransmission Consent
Recurring
|
6.6%
FY2022: 11%
|
Retransmission Consent, FY2025
$29.5M Sources
|
Recurring |
|
Other
|
1.1%
FY2022: 1.7%
|
Other, FY2025
$5M Sources
|
Who Are Their Customers?
Local and national advertisers place television, radio and digital campaigns directly or through advertising agencies; mobile app developers use the company's global ad platforms and marketing services to find users.
10-K for FY2025, filed Mar 5, 2026Contracts are entered into directly with customers or through an advertising agency that represents the customer. Sales of advertising to…View ↗
Smadex is our proprietary demand side platform (DSP). We provide advertising solutions to mobile application developers who want to acquire…View ↗
Adwake is our performance-based digital marketing agency. Unlike Smadex, which owns its own bidding technology, Adwake uses a wide range of…View ↗
Adwake operates on a pure performance basis. Clients pay Adwake when a specific action is completed, typically a "Cost Per Install" or…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $79.2M in FY2025, but brought in more cash than it spent: $3.5M of free cash flow.
10-K for FY2025, filed Mar 5, 2026
−$83.4MView ↗
10-K for FY2025, filed Mar 5, 2026
−$79.2MView ↗
10-K for FY2025, filed Mar 5, 2026
$3.5MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 10, 2026
Open tableView ↗
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Jul 16, 2026
CEO Michael Christenson became board chair
Christenson will continue as CEO; Paul Zevnik resigned as chair and remains lead independent director.
Sources
8-K, filed Jul 16, 2026
The Board of Directors of Entravision Communications Corporation appointed Michael Christenson as Chair of the Board on July 16, 2026. Mr.…View ↗
Shrinking. Revenue fell 41% in 4 years, from $760.2M in FY2021 to $447.6M in FY2025, about 12% a year.
Digital business focus
The earlier digital business sold ad placements across media companies' platforms and managed media buys. The current ATS business focuses on programmatic advertising for app developers through Smadex and Adwake; Entravision also says it sold much of its former digital operations.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 5, 2026In 2024, we discontinued and divested a significant portion of our operations, which consisted primarily of several acquisitions that had…View ↗
Our ATS segment provides global performance marketing solutions primarily to mobile app developers.View ↗
We operate this segment through two distinct business units: Smadex, our programmatic advertising platform, and Adwake, our…View ↗
Smadex is our proprietary demand side platform (DSP). We provide advertising solutions to mobile application developers who want to acquire…View ↗
Who Do They Compete With?
Competes with Telemundo, TelevisaUnivision, ABC, CBS, FOX, NBC, Spanish Broadcasting System, iHeartMedia, Audacy, Netflix, YouTube, ViX, Spotify, Pandora, Facebook, Instagram, and TikTok
10-K for FY2025, filed Mar 5, 2026Our television and radio stations compete directly for audience time and advertising budgets not only with other broadcasters, but with all…View ↗
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