Entravision Communications Corp
entravision.comEntravision Communications Corp (NYSE: EVC) is a media and advertising technology company that operates Spanish-language television and radio stations alongside a programmatic digital advertising platform. Revenue comes from two segments: Media, which sells local and national advertising on its broadcast stations, and Advertising Technology & Services (ATS), which charges advertisers on a performance basis for outcomes such as app installs or in-app purchases. For FY2025, consolidated net revenue was $447.6 million, with ATS contributing $270.9 million (90% growth year-over-year) and Media contributing $176.7 million (down 20% year-over-year). The company's television stations are affiliated with TelevisaUnivision, a relationship with agreements expiring December 31, 2026. The ATS segment operates through Smadex, a proprietary demand-side platform (DSP), and Adwake, a performance-based marketing agency, processing approximately 500 billion bid requests per day across a cloud infrastructure of more than 6,000 servers globally as of the 10-K filed March 5, 2026.
Products & Services
Television stations affiliated with TelevisaUnivision; radio formats including La Suavecita (Spanish-language Adult Contemporary), La Tricolor (Regional Mexican), José (Spanish-language adult contemporary and Regional Mexican mix), and Fuego (bilingual urban/reggaeton). ATS products include Smadex (proprietary DSP for mobile app performance advertising), Adwake (performance marketing agency), Connected TV cross-device attribution, and retargeting for lapsed app users.
Revenue Model
Transactional and performance-based. The Media segment sells advertising time on Spanish-language television and radio stations. The ATS segment charges advertisers for specific outcomes, such as app installs or in-app purchases, primarily serving mobile app developers through the Smadex DSP and Adwake agency.
Customers & Markets
Media segment customers are local and national advertisers targeting Latino audiences. ATS segment customers are primarily mobile app developers seeking user acquisition and re-engagement. End markets include mobile gaming, e-commerce, and other app-driven verticals.
Geographic Exposure
United States for Media operations. ATS operations span globally, with campaign management teams in Barcelona, the United States, and Asia, and cloud infrastructure serving international markets.
Financial Snapshot
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