E W Scripps Co
scripps.comWhat Do They Do?
Sells advertising to businesses and distributes local news, sports and entertainment programming and national news and entertainment networks to viewers and video distributors.
10-K for FY2025, filed Feb 27, 2026We provide free over-the-air news, information, sports and entertainment content that informs and engages our local communities. We…View ↗
In addition to news programming, our television stations run network programming, local sporting events, syndicated programming and…View ↗
Our core advertising is comprised of sales to local and national businesses. The advertising includes a combination of broadcast spots as…View ↗
Local advertising time is sold by each station’s local sales staff calling upon advertising agencies and local businesses, which typically…View ↗
National advertising time is generally sold by calling upon advertising agencies, whose clients typically include businesses such as…View ↗
Our Scripps Networks segment includes national news outlets Scripps News and Court TV as well as popular entertainment brands ION, Bounce…View ↗
How Do They Make Money?
Advertisers buy broadcast, digital and connected-TV ads as they air or impressions are delivered. Cable, satellite and online video distributors and subscribers pay for local signal access when content is transferred.
10-K for FY2025, filed Feb 27, 2026Advertising — Advertising revenue is recognized, net of agency commissions, over time primarily as ads are aired or impressions are…View ↗
Distribution — Our primary source of distribution revenue is from retransmission consent contracts with MVPDs. Retransmission revenues are…View ↗
Our core advertising is comprised of sales to local and national businesses. The advertising includes a combination of broadcast spots as…View ↗
Digital revenues are primarily generated from the sale of advertising to local and national customers on our business websites, tablet and…View ↗
We earn revenues from cable operators, satellite carriers, other multi-channel video programming distributors (collectively "MVPDs"), other…View ↗
$2.2B
-
10-K for FY2025, filed Feb 27, 2026
$2.2B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Advertising
Usage-based
10-K for FY2025, filed Feb 27, 2026 |
63%
FY2022: 72%
|
Advertising, FY2025
$1.4B Sources
|
Usage-based |
|
Distribution
Licensed
10-K for FY2025, filed Feb 27, 2026 |
35%
FY2022: 27%
|
Distribution, FY2025
$758.7M Sources
|
Licensed |
|
Other
|
1.8%
FY2022: 1.5%
|
Other, FY2025
$37.5M Sources
|
Who Are Their Customers?
Local businesses buy ad time directly through station sales staff, while national advertisers typically work through advertising agencies. Cable and satellite operators, online video distributors and subscribers pay for rights to carry Scripps’ local signals.
10-K for FY2025, filed Feb 27, 2026Local advertising time is sold by each station’s local sales staff calling upon advertising agencies and local businesses, which typically…View ↗
National advertising time is generally sold by calling upon advertising agencies, whose clients typically include businesses such as…View ↗
We earn revenues from cable operators, satellite carriers, other multi-channel video programming distributors (collectively "MVPDs"), other…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $100.9M in FY2025, but brought in more cash than it spent: $6.5M of free cash flow.
10-K for FY2025, filed Feb 27, 2026
$184MView ↗
10-K for FY2025, filed Feb 27, 2026
−$100.9MView ↗
10-K for FY2025, filed Feb 27, 2026
$6.5MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 7, 2026
−$1.2BView ↗
- ▲ +3101% (Loss)
- vs −$36M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 7, 2026
Open tableView ↗
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Aug 7, 2026
Scripps reports results and updates political revenue expectations
It expects full-year local political revenue of $225-$250 million and about $100 million in annual savings by year end.
Sources
8-K, filed Aug 7, 2026
Scripps continues to make progress on its company transformation plan and expense reductions, targeting $125-$150 million of enterprise…View ↗
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May 15, 2026
Scripps completed its station swap with Gray Media
It acquired stations in Colorado Springs, Grand Junction and Twin Falls and transferred two stations to Gray.
Sources
8-K, filed May 15, 2026
On May 15, 2026, The E.W. Scripps Company (“Scripps”) closed on the previously announced stations swap transaction with Gray Media, Inc.…View ↗
Flat. Revenue was $2.2B in FY2025, about the same as the $2.3B of FY2021.
Viewing device
The older report describes consumer DVR products for free over-the-air HDTV; the latest describes Tablo as a device for watching and recording free over-the-air and streaming channels.
10-K for FY2022, filed Feb 24, 2023 10-K for FY2025, filed Feb 27, 2026We are a 144-year-old media enterprise with interests in local and national media brands. Founded in 1878, our motto is "Give light and the…View ↗
Founded in 1878, The E.W. Scripps Company motto is "Give light and the people will find their own way." Our vision statement is We Create…View ↗
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