First Financial Bankshares Inc (NASDAQ: FFIN) is a Texas-based financial holding company that operates through its wholly-owned subsidiary First Financial Bank to provide commercial banking and related financial services across small and mid-size markets in Texas. Revenue is generated primarily through net interest income on loans and deposits, supplemented by fee income from trust and asset management, securities brokerage, and insurance services. The company operates eight banking regions and is headquartered in Abilene, Texas, with banking operations dating to 1890 and formation as a holding company in 1956. As of December 31, 2025, total assets stood at $15.45 billion, grown from $1.57 billion in 1997 through a combination of organic growth and fourteen bank acquisitions completed since 1997. No single customer represents a material concentration of business.

Revenue model

Net interest income from loans and deposits held across eight Texas banking regions, supplemented by fee-based income from trust and asset management (First Financial Trust & Asset Management Company), securities brokerage, insurance agency services (First Financial Insurance Agency), and standard commercial banking transaction fees.

Products and services

Checking, savings, and time deposits; commercial and consumer loans; ATM, drive-in, and night deposit services; safe deposit facilities; remote deposit capture; internet and mobile banking; payroll cards; funds transfer; securities brokerage; trust and asset management; insurance agency services.

Customers and end markets

Consumers, small businesses, corporations, non-profits, and governmental entities in small and mid-size Texas markets. Customer base spans agriculture, wind energy, natural resources, retail, military, technology, healthcare, tourism, manufacturing, distribution, lumber, and fishing economies. No material customer concentration.

Value-chain role

Community bank holding company acting as deposit gatherer, credit originator, and fee-based financial services provider within Texas regional markets.

Geographic exposure

Exclusively Texas, operating across eight banking regions including markets in Abilene, Conroe, Montgomery County, Weatherford, Willow Park, Aledo, and Parker County, among others, as of December 31, 2025.

Source: SEC 10-K, filed 2026-02-25

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