Prosperity Bancshares, Inc. (NYSE: PB) is a Texas-based financial holding company that operates through its wholly owned subsidiary, Prosperity Bank, to provide community banking services across Texas and Oklahoma. The company earns revenue primarily through net interest income on loans and deposits, supplemented by fee-based banking services. Prosperity Bank was originally chartered in 1949 as The First National Bank of Edna, Texas, and the holding company was formed in 1983 to acquire it. The company operates under a community banking philosophy, building broad customer relationships through service and convenience while maintaining stringent cost controls and a conservative approach to credit. Growth has come from a combination of organic expansion and acquisitions, including Tradition Bank, LegacyTexas Bank, FirstCapital Bank of Texas, and Lone Star State Bank of West Texas, all completed between 2016 and December 31, 2025. The company reports it has been profitable in every year of its existence, including through periods of adverse economic conditions in Texas and Oklahoma.

Revenue model

Net interest income from loans and deposits, with supplemental fee income from banking services. Low cost of funds is maintained through stable, long-term customer deposit relationships.

Products and services

Community banking services including deposit accounts, lending, and fee-based banking services offered through Prosperity Bank.

Customers and end markets

Retail and commercial customers in Texas and Oklahoma communities, served through a community banking model focused on broad customer relationships and service convenience.

Value-chain role

Community bank and financial holding company. Accepts deposits and deploys capital through loans and investments in Texas and Oklahoma markets.

Geographic exposure

Texas and Oklahoma, with banking centers concentrated in community markets. Holding company incorporated in Texas.

Source: SEC 10-K, filed 2026-02-26

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