Global-E Online Ltd.
global-e.comWhat Do They Do?
Provides merchants with an online platform for international sales, localizing the shopping experience and managing cross-border orders.
20-F for FY2025, filed Mar 26, 2026
How Do They Make Money?
Merchants are charged a percentage of transaction value, plus fees for value-added services; Global-e earns service fees when payment is processed and goods reach its hub. It also provides shipping, handling, and delivery, earning revenue from dispatch until the goods reach the shopper.
20-F for FY2025, filed Mar 26, 20261. Service Fees – The Company provides merchants a global direct-to-consumer e-commerce platform that enables them to sell their products…View ↗
Service Fees -the revenues are recognized once the transaction is considered completed, when the payment is processed by the Company, and…View ↗
2. Fulfillment services – The Company offers shipping, handling, and other global delivery services in order to deliver merchants’ goods to…View ↗
Fulfillment services - the service is recognized over the shipment time starting upon the dispatch to the carrier until it reaches the…View ↗
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20-F for FY2025, filed Mar 26, 2026
FY2025 revenue by product or service ↗
$962.2M
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20-F for FY2025, filed Mar 26, 2026
$962.2M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Service fees
Usage-based
20-F for FY2025, filed Mar 26, 2026 |
47%
FY2022: 44%
|
Service fees, FY2025
$451.2M Sources
|
Usage-based |
|
Fulfillment services
Recurring
20-F for FY2025, filed Mar 26, 2026 |
53%
FY2022: 56%
|
Fulfillment services, FY2025
$511M Sources
|
Recurring |
Who Are Their Customers?
Merchants from global retailers to emerging brands use its platforms; Global-e sells directly, gains inbound and word-of-mouth referrals, and reaches prospective merchants through channel partners, including Shopify.
20-F for FY2025, filed Mar 26, 2026Multiple merchant sizes - from multi-billion-dollar global high-street brands to emerging small and medium businesses.View ↗
Direct sales - we have a dedicated team of sales executives that use various data sources and AI-powered tools to screen, qualify, identify…View ↗
Inbound and word-of-mouth - as our scale and the number of merchants we have in each individual market grows, so does our own brand equity.…View ↗
Channel partnerships - we have established mutually beneficial strategic partnerships with a range of third parties, including leading…View ↗
Shopify Managed Markets - in partnership with Shopify, we power Shopify Managed Markets, a cross-border solution that enables Shopify…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 7 cents of every revenue dollar as net income in FY2025 and turned 29 cents into free cash flow.
20-F for FY2025, filed Mar 26, 2026
$71.7MView ↗
20-F for FY2025, filed Mar 26, 2026
$68.3MView ↗
20-F for FY2025, filed Mar 26, 2026
$280.7MView ↗
How Are They Changing?
Growing. Revenue grew 3.9x in 4 years, from $245.3M in FY2021 to $962.2M in FY2025, about 41% a year.
Added Shopify distribution
The older report described its international sales platform; the latest also describes powering Shopify Managed Markets, an international sales offering for Shopify merchants.
20-F for FY2022, filed Mar 31, 2023 20-F for FY2025, filed Mar 26, 2026Our platform was purpose-built for international shoppers to buy seamlessly online and for merchants to sell from, and to, anywhere in the…View ↗
In September 2023, Shopify launched “Shopify Managed Markets”, which was previously known as “Shopify Markets Pro” and was rebranded in…View ↗
Traffic generation moved from plan to launch
The older report described Borderfree as expected to add traffic-generation services; the latest describes a launched demand-generation offering centered on its brand discovery portal.
20-F for FY2022, filed Mar 31, 2023 20-F for FY2025, filed Mar 26, 2026On June 20, 2022, we entered into a purchase agreement to acquire Borderfree, from Pitney Bowes and its subsidiaries. The Borderfree…View ↗
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