Generac Holdings Inc.
investors.generac.comWhat Do They Do?
Sells home generators and energy products to homeowners, and backup power systems to commercial and industrial customers.
10-K for FY2025, filed Feb 18, 2026Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. Generac…View ↗
We have a long history of providing power generation products across a variety of applications, and we maintain one of the leading…View ↗
Residential products consist primarily of automatic home standby generators ranging in output from 7.5kW to 150kW, portable generators…View ↗
C&I products consist of larger output stationary generators used in C&I applications, with power outputs up to 3,250kW. Also included in…View ↗
How Do They Make Money?
Residential products are mainly sold through distribution partners, with some direct sales; customers may pay in advance or after shipment. C&I products are also mainly equipment sales, while data-center projects earn revenue as work progresses; extended warranties and remote monitoring subscriptions earn revenue over contract periods.
10-K for FY2025, filed Feb 18, 2026Residential products consist primarily of automatic home standby generators ranging in output from 7.5kW to 150kW, portable generators…View ↗
C&I products consist of larger output stationary generators used in C&I applications, with power outputs up to 3,250kW. Also included in…View ↗
While the Company’s standard payment terms are less than one year, the specific payment terms and conditions in its customer contracts…View ↗
The Company also provides back-up power solutions for data centers, including the product, enclosure packaging, project management and…View ↗
Revenue from the Company’s SaaS arrangements, such as remote monitoring services which allow our customers to use hosted software over a…View ↗
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10-K for FY2025, filed Feb 18, 2026
FY2025 revenue by product or service ↗
$4.2B
-
10-K for FY2025, filed Feb 18, 2026
$4.2B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Residential Power Products
Sold outright
10-K for FY2025, filed Feb 18, 2026 |
54%
FY2022: 64%
|
Residential Power Products, FY2025
$2.3B Sources
|
Sold outright |
|
Commercial and Industrial Power Products
Sold outright
10-K for FY2025, filed Feb 18, 2026 |
35%
FY2022: 28%
|
Commercial and Industrial Power Products, FY2025
$1.5B Sources
|
Sold outright |
|
Other Products and Services
Mix
10-K for FY2025, filed Feb 18, 2026 |
12%
FY2022: 8.6%
|
Other Products and Services, FY2025
$484.9M Sources
|
Mix |
Who Are Their Customers?
Homeowners and small businesses usually buy through dealers, contractors, retailers, online sellers, or wholesalers; commercial and industrial buyers use distributors, dealers, rental firms, and project contractors. Generac also sells directly to some national and regional accounts and end users.
10-K for FY2025, filed Feb 18, 2026We distribute our products through a variety of distribution channels to drive awareness of our product categories and brands, and to…View ↗
For over two decades, we have established the industry's largest network of factory direct independent generator dealers in North America.…View ↗
Our retail distribution channel includes thousands of locations across the globe and includes a variety of national and regional home…View ↗
Our wholesale network distributes our residential and light-commercial generators, as well as our residential energy storage systems, on a…View ↗
C&I products consist of larger output stationary generators used in C&I applications, with power outputs up to 3,250kW. Also included in…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 4 cents of every revenue dollar as net income in FY2025 and turned 6 cents into free cash flow.
10-K for FY2025, filed Feb 18, 2026
$289.2MView ↗
10-K for FY2025, filed Feb 18, 2026
$159.6MView ↗
10-K for FY2025, filed Feb 18, 2026
$268.1MView ↗
How Are They Changing?
-
Sep 16, 2026
Signs long-term generator supply agreement with Amazon
Initial backup-generator deliveries for Amazon data centers are expected to total $2.4 billion in 2027 and 2028.
Sources
8-K, filed Sep 16, 2026
On September 16, 2026, Generac Holdings Inc. (the “Company”) and Amazon.com, Inc. (“Amazon”) entered into a Transaction Agreement (the…View ↗
Growing. Revenue grew 13% in 4 years, from $3.7B in FY2021 to $4.2B in FY2025, about 3% a year.
Data-center backup power
The current business description highlights a large-megawatt diesel generator line for data-center backup, whereas the older description framed power-generation systems around residential and commercial and industrial uses.
10-K for FY2022, filed Feb 22, 2023 10-K for FY2025, filed Feb 18, 2026Generac is a leading energy technology solutions company that provides backup and prime power generation systems for residential and…View ↗
We have a long history of providing power generation products across a variety of applications, and we maintain one of the leading…View ↗
Who Do They Compete With?
Competes with Rehlko, Briggs & Stratton, Honda, Champion, Techtronics International, Harbor Freight, Husqvarna, Ariens, Tesla, Enphase, Solar Edge, Google, Resideo, The Toro, EcoFlow, Emerson, Caterpillar, Cummins, IGSA, and MTU (Rolls Royce)
10-K for FY2025, filed Feb 18, 2026Residential products – Competitors include Rehlko (formerly known as Kohler Power), Briggs & Stratton, Honda, Champion, Techtronics…View ↗
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