Herc Holdings Inc
ir.hercrentals.comHerc Holdings Inc (NYSE: HRI) is an equipment rental company that rents industrial, construction, and specialty equipment to customers across North America. Revenue is generated primarily through time-based rental fees charged on a transactional basis, with additional income from equipment sales, re-rent, and services. The 10-K filed 2026-02-17 (accession 000136447926000050) covers the fiscal year ended December 31, 2025. Herc operates one of the larger equipment rental networks in North America, competing in a capital-intensive industry where fleet size, branch density, and utilization rates drive returns. The business requires continuous reinvestment in fleet to maintain competitiveness, making it structurally debt-heavy. Demand is tied to construction activity, industrial output, and infrastructure spending across the end markets Herc serves.
Products & Services
Equipment rental including aerial work platforms, earthmoving equipment, material handling, fluid management, power and HVAC, and specialty equipment.
Revenue Model
Transactional rental fees charged over the duration of equipment use, supplemented by equipment sales, re-rent revenue, and ancillary services.
Customers & Markets
Construction contractors, industrial facilities, infrastructure projects, and commercial customers across North America.
Geographic Exposure
North America, with operations across the United States and Canada.
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