$INUV
Inuvo, Inc. Stock $inuv

$inuv Overview Financials Valuation SEC Filings Company Website

2019 Q4 Form 10-Q Financial Statement

#000082932319000075 Filed on November 14, 2019

Income Statement

Concept	2019 Q4	2019 Q3	2018 Q4
Revenue	$18.22M	$13.79M	$17.02M
YoY Change	7.1%	-17.95%	-28.39%
Cost Of Revenue	$5.390M	$4.956M	$7.956M
YoY Change	-32.24%	-20.02%	-30.88%
Gross Profit	$12.83M	$8.834M	$9.060M
YoY Change	41.64%	-16.74%	-26.04%
Gross Profit Margin	70.42%	64.06%	53.25%
Selling, General & Admin	$14.15M	$2.082M	$11.14M
YoY Change	27.04%	11.97%	-11.9%
% of Gross Profit	110.24%	23.56%	122.91%
Research & Development
YoY Change
% of Gross Profit
Depreciation & Amortization	$946.2K	$412.7K	$809.7K
YoY Change	16.87%	-9.76%	2.49%
% of Gross Profit	7.37%	4.67%	8.94%
Operating Expenses	$14.15M	$11.21M	$11.14M
YoY Change	27.04%	-6.21%	-11.83%
Operating Profit	-$1.314M	-$2.374M	-$2.076M
YoY Change	-36.69%	77.12%	446.31%
Interest Expense	$29.35K	-$143.6K	-$123.8K
YoY Change	-123.7%	-241.98%	12.58%
% of Operating Profit
Other Income/Expense, Net	$3.392M	$3.306M	$0.00
YoY Change
Pretax Income	-$1.193M	$787.9K	-$2.200M
YoY Change	-45.77%	-154.65%	348.95%
Income Tax	-$334.4K	$0.00	$8.630K
% Of Pretax Income		0.0%
Net Earnings	-$858.6K	$787.9K	-$2.208M
YoY Change	-61.12%	-154.65%	-320.85%
Net Earnings / Revenue	-4.71%	5.71%	-12.98%
Basic Earnings Per Share
Diluted Earnings Per Share	-$19.59K	$15.44K	-$68.04K
COMMON SHARES
Basic Shares Outstanding	49.01M shares	46.22M shares	32.44M shares
Diluted Shares Outstanding		51.02M shares

Balance Sheet

Concept	2019 Q4	2019 Q3	2018 Q4
SHORT-TERM ASSETS
Cash & Short-Term Investments	$373.0K	$714.1K	$229.0K
YoY Change	62.91%	-82.96%	-94.42%
Cash & Equivalents	$373.0K	$714.1K	$229.0K
Short-Term Investments
Other Short-Term Assets	$238.1K	$251.2K	$259.7K
YoY Change	-8.33%	-18.24%	-35.07%
Inventory
Prepaid Expenses	$243.9K	$251.2K	$259.7K
Receivables	$7.530M	$6.078M	$6.712M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$8.147M	$7.043M	$7.212M
YoY Change	12.96%	-30.34%	-52.69%
LONG-TERM ASSETS
Property, Plant & Equipment	$1.374M	$1.467M	$2.124M
YoY Change	-35.29%	-35.11%	-7.92%
Goodwill	$9.853M	$9.853M	$9.853M
YoY Change	0.0%	0.0%	0.0%
Intangibles	$10.45M	$11.00M	$9.442M
YoY Change	10.7%	12.52%	-12.64%
Long-Term Investments
YoY Change
Other Assets	$20.89K	$35.17K	$35.17K
YoY Change	-40.61%	0.0%	-2.5%
Total Long-Term Assets	$22.54M	$21.89M	$19.33M
YoY Change	16.63%	11.29%	-6.61%
TOTAL ASSETS
Total Short-Term Assets	$8.147M	$7.043M	$7.212M
Total Long-Term Assets	$22.54M	$21.89M	$19.33M
Total Assets	$30.69M	$30.40M	$28.67M
YoY Change	7.06%	-5.12%	-25.05%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$7.521M	$6.535M	$9.500M
YoY Change	-20.83%	-27.56%	-30.22%
Accrued Expenses	$3.614M	$4.256M	$2.490M
YoY Change	45.17%	73.23%	-13.78%
Deferred Revenue
YoY Change
Short-Term Debt	$3.381M	$2.678M	$2.110M
YoY Change	60.27%	-44.5%	-56.94%
Long-Term Debt Due	$617.6K	$1.367M	$198.8K
YoY Change	210.7%	568.52%
Total Short-Term Liabilities	$15.68M	$15.17M	$14.10M
YoY Change	11.2%	-6.96%	-34.12%
LONG-TERM LIABILITIES
Long-Term Debt	$0.00	$0.00	$1.081M
YoY Change	-100.0%	-100.0%
Other Long-Term Liabilities	$57.16K	$82.91K	$193.0K
YoY Change	-70.38%	-66.96%	-54.77%
Total Long-Term Liabilities	$559.1K	$2.863M	$3.533M
YoY Change	-84.18%	10.86%	28.07%
TOTAL LIABILITIES
Total Short-Term Liabilities	$15.68M	$15.17M	$14.10M
Total Long-Term Liabilities	$559.1K	$2.863M	$3.533M
Total Liabilities	$16.24M	$18.03M	$17.63M
YoY Change	-7.91%	-4.52%	-27.02%
SHAREHOLDERS EQUITY
Retained Earnings	-$129.0M	-$130.1M	-$124.6M
YoY Change	3.6%	4.7%	3.3%
Common Stock	$52.22K	$49.34K	$32.76K
YoY Change	59.42%	50.36%	12.98%
Preferred Stock
YoY Change
Treasury Stock (at cost)	$1.397M	$1.397M	$1.397M
YoY Change	0.0%	0.0%	0.0%
Treasury Stock Shares	376.5K shares	376.5K shares	376.5K shares
Shareholders Equity	$14.45M	$14.28M	$12.95M
YoY Change
Total Liabilities & Shareholders Equity	$30.69M	$30.40M	$28.67M
YoY Change	7.06%	-5.12%	-25.05%

Cashflow Statement

Concept	2019 Q4	2019 Q3	2018 Q4
OPERATING ACTIVITIES
Net Income	-$858.6K	$787.9K	-$2.208M
YoY Change	-61.12%	-154.65%	-320.85%
Depreciation, Depletion And Amortization	$946.2K	$412.7K	$809.7K
YoY Change	16.87%	-9.76%	2.49%
Cash From Operating Activities	-$695.9K	-$3.933M	-$1.816M
YoY Change	-61.68%	2832.2%	-200.33%
INVESTING ACTIVITIES
Capital Expenditures	-$301.1K	-$311.3K	-$334.7K
YoY Change	-10.06%	-13.58%	-33.05%
Acquisitions
YoY Change
Other Investing Activities			$0.00
YoY Change
Cash From Investing Activities	-$301.1K	-$311.3K	-$334.7K
YoY Change	-10.06%	-13.58%	-31.69%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net		$4.700M
YoY Change
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	655.9K	3.963M	-1.811M
YoY Change	-136.22%	607.73%	1292.72%
NET CHANGE
Cash From Operating Activities	-695.9K	-3.933M	-1.816M
Cash From Investing Activities	-301.1K	-311.3K	-334.7K
Cash From Financing Activities	655.9K	3.963M	-1.811M
Net Change In Cash	-341.1K	-281.4K	-3.961M
YoY Change	-91.39%	-529.03%	-432.88%
FREE CASH FLOW
Cash From Operating Activities	-$695.9K	-$3.933M	-$1.816M
Capital Expenditures	-$301.1K	-$311.3K	-$334.7K
Free Cash Flow	-$394.8K	-$3.621M	-$1.481M
YoY Change	-73.35%	-1701.96%	-164.13%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
	dei	Entity Central Index Key EntityCentralIndexKey	0000829323
	dei	Amendment Flag AmendmentFlag	false
	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2019
	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	Q3
	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P3Y
CY2019Q2	inuv	Related Party Transaction Lease Term RelatedPartyTransactionLeaseTerm	P6M
	dei	Document Type DocumentType	10-Q
	dei	Document Quarterly Report DocumentQuarterlyReport	true
	dei	Document Period End Date DocumentPeriodEndDate	2019-09-30
	dei	Document Transition Report DocumentTransitionReport	false
	dei	Entity File Number EntityFileNumber	001-32442
	dei	Entity Registrant Name EntityRegistrantName	Inuvo, Inc.
	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	NV
	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	87-0450450
	dei	Entity Address Address Line1 EntityAddressAddressLine1	500 President Clinton Ave.,
	dei	Entity Address Address Line2 EntityAddressAddressLine2	Suite 300
	dei	Entity Address City Or Town EntityAddressCityOrTown	Little Rock
	dei	Entity Address State Or Province EntityAddressStateOrProvince	AR
	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	72201
	dei	City Area Code CityAreaCode	501
	dei	Local Phone Number LocalPhoneNumber	205-8508
	dei	Security12b Title Security12bTitle	Common stock
	dei	Trading Symbol TradingSymbol	INUV
	dei	Security Exchange Name SecurityExchangeName	NYSEAMER
	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
	dei	Entity Filer Category EntityFilerCategory	Non-accelerated Filer
	dei	Entity Small Business EntitySmallBusiness	true
	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
	dei	Entity Shell Company EntityShellCompany	false
CY2019Q4	dei	Entity Common Stock Shares Outstanding EntityCommonStockSharesOutstanding	49013375	shares
CY2019Q3	us-gaap	Cash Cash	714063	USD
CY2018Q4	us-gaap	Cash Cash	228956	USD
CY2019Q3	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	125000	USD
CY2018Q4	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	63727	USD
CY2019Q3	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	6078025	USD
CY2018Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	6711595	USD
CY2019Q3	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	251219	USD
CY2018Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	271466	USD
CY2019Q3	us-gaap	Assets Current AssetsCurrent	7043307	USD
CY2018Q4	us-gaap	Assets Current AssetsCurrent	7212017	USD
CY2019Q3	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1467110	USD
CY2018Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	2123672	USD
CY2019Q3	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	11003803	USD
CY2018Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	9441681	USD
CY2019Q3	us-gaap	Goodwill Goodwill	9853342	USD
CY2018Q4	us-gaap	Goodwill Goodwill	9853342	USD
CY2019Q3	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	864058	USD
CY2019Q3	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	132476	USD
CY2019Q3	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	35170	USD
CY2018Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	35170	USD
CY2019Q3	us-gaap	Assets Noncurrent AssetsNoncurrent	21888849	USD
CY2018Q4	us-gaap	Assets Noncurrent AssetsNoncurrent	19330193	USD
CY2019Q3	us-gaap	Assets Assets	30399266	USD
CY2018Q4	us-gaap	Assets Assets	28665882	USD
CY2019Q3	us-gaap	Accounts Payable Current AccountsPayableCurrent	6535436	USD
CY2018Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	9499541	USD
CY2019Q3	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	4255922	USD
CY2018Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	2489834	USD
CY2019Q3	inuv	Financing Receivable Line Of Credit Current FinancingReceivableLineOfCreditCurrent	2427950	USD
CY2018Q4	inuv	Financing Receivable Line Of Credit Current FinancingReceivableLineOfCreditCurrent	1859853	USD
CY2019Q3	us-gaap	Convertible Debt Current ConvertibleDebtCurrent	1238333	USD
CY2018Q4	us-gaap	Convertible Debt Current ConvertibleDebtCurrent	0	USD
CY2019Q3	us-gaap	Derivative Liabilities Current DerivativeLiabilitiesCurrent	460800	USD
CY2018Q4	us-gaap	Derivative Liabilities Current DerivativeLiabilitiesCurrent	0	USD
CY2019Q3	us-gaap	Notes Payable Current NotesPayableCurrent	250000	USD
CY2018Q4	us-gaap	Notes Payable Current NotesPayableCurrent	250000	USD
CY2019Q3	us-gaap	Liabilities Current LiabilitiesCurrent	15168441	USD
CY2018Q4	us-gaap	Liabilities Current LiabilitiesCurrent	14099228	USD
CY2018Q4	us-gaap	Deferred Income Tax Liabilities Net DeferredIncomeTaxLiabilitiesNet	2339832	USD
CY2019Q3	us-gaap	Deferred Income Tax Liabilities Net DeferredIncomeTaxLiabilitiesNet	2339832	USD
CY2018Q4	us-gaap	Deferred Income Tax Liabilities Net DeferredIncomeTaxLiabilitiesNet	2339832	USD
CY2019Q3	us-gaap	Convertible Debt Noncurrent ConvertibleDebtNoncurrent	0	USD
CY2018Q4	us-gaap	Convertible Debt Noncurrent ConvertibleDebtNoncurrent	1000000	USD
CY2019Q3	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	440561	USD
CY2018Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	193007	USD
CY2019Q3	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	82914	USD
CY2019Q3	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	2863307	USD
CY2018Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	3532839	USD
CY2018Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
CY2019Q3	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
CY2019Q3	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	500000	shares
CY2018Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	500000	shares
CY2018Q4	us-gaap	Preferred Stock Shares Issued PreferredStockSharesIssued	0	shares
CY2018Q4	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding	0	shares
CY2019Q3	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding	0	shares
CY2019Q3	us-gaap	Preferred Stock Shares Issued PreferredStockSharesIssued	0	shares
CY2019Q3	us-gaap	Preferred Stock Value PreferredStockValue	0	USD
CY2018Q4	us-gaap	Preferred Stock Value PreferredStockValue	0	USD
CY2019Q3	us-gaap	Common Stock Par Or Stated Value Per Share CommonStockParOrStatedValuePerShare	0.001
CY2018Q4	us-gaap	Common Stock Par Or Stated Value Per Share CommonStockParOrStatedValuePerShare	0.001
CY2019Q3	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	60000000	shares
CY2019Q3	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	49335746	shares
CY2018Q4	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	32757817	shares
CY2019Q3	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	48959219	shares
CY2018Q4	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	32381290	shares
CY2019Q3	us-gaap	Common Stock Value CommonStockValue	49336	USD
CY2018Q4	us-gaap	Common Stock Value CommonStockValue	32759	USD
CY2019Q3	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	143814121	USD
CY2018Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	138867509	USD
CY2019Q3	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-130099380	USD
CY2018Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-126469894	USD
CY2019Q3	us-gaap	Treasury Stock Shares TreasuryStockShares	376527	shares
CY2018Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	376527	shares
CY2019Q3	us-gaap	Treasury Stock Value TreasuryStockValue	1396559	USD
CY2018Q4	us-gaap	Treasury Stock Value TreasuryStockValue	1396559	USD
CY2019Q3	us-gaap	Stockholders Equity StockholdersEquity	12367518	USD
CY2018Q4	us-gaap	Stockholders Equity StockholdersEquity	11033815	USD
CY2019Q3	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	30399266	USD
CY2018Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	28665882	USD
CY2019Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	13789754	USD
CY2018Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	16806170	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	43302230	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	56315006	USD
CY2019Q3	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	4955508	USD
CY2018Q3	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	6196057	USD
	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	17310496	USD
	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	21965955	USD
CY2019Q3	us-gaap	Gross Profit GrossProfit	8834246	USD
CY2018Q3	us-gaap	Gross Profit GrossProfit	10610113	USD
	us-gaap	Gross Profit GrossProfit	25991734	USD
	us-gaap	Gross Profit GrossProfit	34349051	USD
CY2018Q3	inuv	Search Costs SearchCosts	8285465	USD
CY2019Q3	inuv	Search Costs SearchCosts	6940772	USD
	inuv	Search Costs SearchCosts	20013117	USD
	inuv	Search Costs SearchCosts	25025922	USD
CY2019Q3	us-gaap	Salaries And Wages SalariesAndWages	2186252	USD
CY2018Q3	us-gaap	Salaries And Wages SalariesAndWages	1806111	USD
	us-gaap	Salaries And Wages SalariesAndWages	5730297	USD
	us-gaap	Salaries And Wages SalariesAndWages	6749280	USD
CY2019Q3	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	2081547	USD
CY2018Q3	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	1859020	USD
	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	6672115	USD
	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	5968233	USD
CY2019Q3	us-gaap	Operating Expenses OperatingExpenses	11208571	USD
CY2018Q3	us-gaap	Operating Expenses OperatingExpenses	11950596	USD
	us-gaap	Operating Expenses OperatingExpenses	32415529	USD
	us-gaap	Operating Expenses OperatingExpenses	37743435	USD
CY2019Q3	us-gaap	Operating Income Loss OperatingIncomeLoss	-2374325	USD
CY2018Q3	us-gaap	Operating Income Loss OperatingIncomeLoss	-1340483	USD
	us-gaap	Operating Income Loss OperatingIncomeLoss	-6423795	USD
	us-gaap	Operating Income Loss OperatingIncomeLoss	-3394384	USD
CY2019Q3	us-gaap	Interest Income Expense Net InterestIncomeExpenseNet	-143642	USD
CY2018Q3	us-gaap	Interest Income Expense Net InterestIncomeExpenseNet	-101167	USD
	us-gaap	Interest Income Expense Net InterestIncomeExpenseNet	-511558	USD
	us-gaap	Interest Income Expense Net InterestIncomeExpenseNet	-296612	USD
CY2019Q3	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	3305867	USD
CY2019Q3	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	3305867	USD
CY2019Q3	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	3305867	USD
CY2018Q3	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	0	USD
	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	3305867	USD
	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	0	USD
CY2019Q3	us-gaap	Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments	787900	USD
CY2018Q3	us-gaap	Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments	-1441650	USD
	us-gaap	Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments	-3629486	USD
	us-gaap	Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments	-3690996	USD
CY2019Q3	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	0	USD
CY2018Q3	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	0	USD
	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	0	USD
	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-8625	USD
CY2019Q3	us-gaap	Profit Loss ProfitLoss	787900	USD
CY2018Q3	us-gaap	Profit Loss ProfitLoss	-1441650	USD
	us-gaap	Profit Loss ProfitLoss	-3629486	USD
	us-gaap	Profit Loss ProfitLoss	-3682371	USD
CY2019Q3	us-gaap	Earnings Per Share Basic And Diluted EarningsPerShareBasicAndDiluted	0.02
CY2018Q3	us-gaap	Earnings Per Share Basic And Diluted EarningsPerShareBasicAndDiluted	-0.04
	us-gaap	Earnings Per Share Basic And Diluted EarningsPerShareBasicAndDiluted	-0.10
	us-gaap	Earnings Per Share Basic And Diluted EarningsPerShareBasicAndDiluted	-0.12
CY2019Q3	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	46218413	shares
CY2018Q3	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	32316988	shares
	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	37079457	shares
	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	30540796	shares
CY2019Q3	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	51019631	shares
CY2018Q3	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	32316988	shares
	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	37079457	shares
	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	30540796	shares
	us-gaap	Profit Loss ProfitLoss	-3629486	USD
	us-gaap	Profit Loss ProfitLoss	-3682371	USD
	inuv	Gain Loss On Merger Termination GainLossOnMergerTermination	3766667	USD
	inuv	Gain Loss On Merger Termination GainLossOnMergerTermination	0	USD
	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	2298964	USD
	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	2371958	USD
	inuv	Depreciation Depletionand Amortization Rightof Use Assets DepreciationDepletionandAmortizationRightofUseAssets	131104	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	594630	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	827595	USD
	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	460800	USD
	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	0	USD
	inuv	Provision Recoveryfor Doubtful Accounts ProvisionRecoveryforDoubtfulAccounts	61273	USD
	inuv	Provision Recoveryfor Doubtful Accounts ProvisionRecoveryforDoubtfulAccounts	-40062	USD
	us-gaap	Amortization Of Financing Costs AmortizationOfFinancingCosts	43402	USD
	us-gaap	Amortization Of Financing Costs AmortizationOfFinancingCosts	19200	USD
	inuv	Amortization Of Interest Expense AmortizationOfInterestExpense	93333	USD
	inuv	Amortization Of Interest Expense AmortizationOfInterestExpense	0	USD
	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	-572297	USD
	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	-5183579	USD
	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-11374	USD
	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-74634	USD
	us-gaap	Increase Decrease In Accounts Payable And Accrued Liabilities IncreaseDecreaseInAccountsPayableAndAccruedLiabilities	1450574	USD
	us-gaap	Increase Decrease In Accounts Payable And Accrued Liabilities IncreaseDecreaseInAccountsPayableAndAccruedLiabilities	-445857	USD
	us-gaap	Increase Decrease In Accounts Payable Trade IncreaseDecreaseInAccountsPayableTrade	-2964105	USD
	us-gaap	Increase Decrease In Accounts Payable Trade IncreaseDecreaseInAccountsPayableTrade	-4592798	USD
	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-4642507	USD
	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-284122	USD
	us-gaap	Payments To Acquire Productive Assets PaymentsToAcquireProductiveAssets	893104	USD
	us-gaap	Payments To Acquire Productive Assets PaymentsToAcquireProductiveAssets	1300179	USD
	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-893104	USD
	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-1300179	USD
	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	4414126	USD
	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	2000583	USD
	us-gaap	Proceeds From Repayments Of Lines Of Credit ProceedsFromRepaymentsOfLinesOfCredit	0	USD
	us-gaap	Proceeds From Repayments Of Lines Of Credit ProceedsFromRepaymentsOfLinesOfCredit	-75000	USD
	us-gaap	Proceeds From Convertible Debt ProceedsFromConvertibleDebt	1200000	USD
	us-gaap	Proceeds From Convertible Debt ProceedsFromConvertibleDebt	0	USD
	inuv	Proceeds From Financing Receivable Line Of Credit ProceedsFromFinancingReceivableLineOfCredit	568097	USD
	inuv	Proceeds From Financing Receivable Line Of Credit ProceedsFromFinancingReceivableLineOfCredit	0	USD
	inuv	Payments Of Merger Related Shareholder Settlement Financing Activities PaymentsOfMergerRelatedShareholderSettlementFinancingActivities	125000	USD
	inuv	Payments Of Merger Related Shareholder Settlement Financing Activities PaymentsOfMergerRelatedShareholderSettlementFinancingActivities	0	USD
	us-gaap	Repayments Of Long Term Capital Lease Obligations RepaymentsOfLongTermCapitalLeaseObligations	158650	USD
	us-gaap	Finance Lease Principal Payments FinanceLeasePrincipalPayments	151409	USD
	inuv	Increase Decreasein Prepaid Financing Fees IncreaseDecreaseinPrepaidFinancingFees	24529	USD
	inuv	Increase Decreasein Prepaid Financing Fees IncreaseDecreaseinPrepaidFinancingFees	0	USD
	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	65000	USD
	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	0	USD
	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	45567	USD
	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	77044	USD
	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	6020718	USD
	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	1689889	USD
	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	485107	USD
	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	105588	USD
CY2018Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	228956	USD
CY2017Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	4084686	USD
CY2019Q3	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	714063	USD
CY2018Q3	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	4190274	USD
	us-gaap	Interest Paid Net InterestPaidNet	306073	USD
	us-gaap	Interest Paid Net InterestPaidNet	287374	USD
	inuv	Right Of Use Assets Obtained For Lease Liabilities RightOfUseAssetsObtainedForLeaseLiabilities	1437526	USD
	inuv	Right Of Use Assets Obtained For Lease Liabilities RightOfUseAssetsObtainedForLeaseLiabilities	0	USD
	inuv	Fair Value Of Intangible Assets Acquired FairValueOfIntangibleAssetsAcquired	2575000	USD
	inuv	Fair Value Of Intangible Assets Acquired FairValueOfIntangibleAssetsAcquired	0	USD
CY2018Q4	us-gaap	Stockholders Equity StockholdersEquity	11033815	USD
CY2019Q1	us-gaap	Profit Loss ProfitLoss	-2462393	USD
CY2019Q1	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	96871	USD
CY2019Q1	us-gaap	Stockholders Equity StockholdersEquity	8668293	USD
CY2019Q2	us-gaap	Profit Loss ProfitLoss	-1954993	USD
CY2019Q2	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	49822	USD
CY2019Q2	us-gaap	Adjustments Related To Tax Withholding For Share Based Compensation AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation	9045	USD
CY2019Q2	us-gaap	Stockholders Equity StockholdersEquity	6754077	USD
CY2019Q3	us-gaap	Profit Loss ProfitLoss	787900	USD
CY2019Q3	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	447937	USD
CY2019Q3	us-gaap	Adjustments Related To Tax Withholding For Share Based Compensation AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation	36522	USD
CY2019Q3	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues	4414126	USD
CY2019Q3	us-gaap	Stockholders Equity StockholdersEquity	12367518	USD
CY2017Q4	us-gaap	Stockholders Equity StockholdersEquity	14087342	USD
CY2018Q1	us-gaap	Profit Loss ProfitLoss	-1408024	USD
CY2018Q1	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	377847	USD
CY2018Q1	us-gaap	Stockholders Equity StockholdersEquity	13057165	USD
CY2018Q2	us-gaap	Profit Loss ProfitLoss	-832697	USD
CY2018Q2	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	289950	USD
CY2018Q2	us-gaap	Adjustments Related To Tax Withholding For Share Based Compensation AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation	1702	USD
CY2018Q2	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues	2063333	USD
CY2018Q2	us-gaap	Stockholders Equity StockholdersEquity	14576049	USD
CY2018Q3	us-gaap	Profit Loss ProfitLoss	-1441650	USD
CY2018Q3	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	159799	USD
CY2018Q3	us-gaap	Adjustments Related To Tax Withholding For Share Based Compensation AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation	139795	USD
CY2018Q3	us-gaap	Stockholders Equity StockholdersEquity	13154403	USD
	inuv	Number Of Clients Who Collectively Manage Us Digital Advertising Budgets NumberOfClientsWhoCollectivelyManageUSDigitalAdvertisingBudgets	3	client
	inuv	Percentage Of All Us Digital Advertising Budgets Managed By Group Of Clients PercentageOfAllUSDigitalAdvertisingBudgetsManagedByGroupOfClients	0.50
	inuv	Numberof Machine Profiles NumberofMachineProfiles	500000000	machine_profile
	inuv	Intellectual Property Numberof Issued Patents IntellectualPropertyNumberofIssuedPatents	15	patent
	inuv	Intellectual Property Numberof Pending Patents IntellectualPropertyNumberofPendingPatents	8	patent
CY2019Q3	us-gaap	Sale Of Stock Price Per Share SaleOfStockPricePerShare	0.30
CY2019Q3	us-gaap	Sale Of Stock Price Per Share SaleOfStockPricePerShare	0.30
CY2019Q3	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	4700000	USD
CY2019Q3	inuv	Proceeds From Issuance Of Common Stock Net ProceedsFromIssuanceOfCommonStockNet	4400000	USD
CY2019Q3	inuv	Fair Value Of Intangible Assets Acquired FairValueOfIntangibleAssetsAcquired	2570000	USD
CY2019Q2	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	40000000	shares
CY2019Q2	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	60000000	shares
	inuv	Change In Revenues From Prior Period ChangeInRevenuesFromPriorPeriod	0.23
	us-gaap	Profit Loss ProfitLoss	-3600000	USD
	inuv	Gain Loss On Nonrecurring Business Acquisition Termination Fee And Assets Acquired GainLossOnNonrecurringBusinessAcquisitionTerminationFeeAndAssetsAcquired	3800000	USD
CY2019Q3	us-gaap	Derivative Fair Value Of Derivative Liability DerivativeFairValueOfDerivativeLiability	460800	USD
	inuv	Depreciation Amortization And Stock Based Compensation DepreciationAmortizationAndStockBasedCompensation	2900000	USD
	us-gaap	Business Combination Acquisition Related Costs BusinessCombinationAcquisitionRelatedCosts	1000000	USD
CY2019Q3	us-gaap	Line Of Credit Facility Fair Value Of Amount Outstanding LineOfCreditFacilityFairValueOfAmountOutstanding	1100000	USD
CY2018Q4	inuv	Number Of Directors Provided Funding NumberOfDirectorsProvidedFunding	4	director
CY2019Q1	us-gaap	Proceeds From Convertible Debt ProceedsFromConvertibleDebt	1200000	USD
CY2019Q3	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	4400000	USD
	us-gaap	Use Of Estimates UseOfEstimates	<div><span style="background-color:rgb(255,255,255, 0.0);color:#000000;font-family:'Times New Roman';font-size:10pt;font-style:italic;font-weight:400;line-height:120%;">Use of estimates</span></div><div><span><br/></span></div><div><span style="background-color:rgb(255,255,255, 0.0);color:#000000;font-family:'Times New Roman';font-size:10pt;font-weight:400;line-height:120%;">The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, accrued sales reserve, goodwill and purchased intangible asset valuations, lives of intangible assets, valuation of long-lived assets, derivative liability and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.</span></div>
CY2019Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	13789754	USD
CY2019Q3	inuv	Percentage Of Total Revenue PercentageOfTotalRevenue	1.000
CY2018Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	16806170	USD
CY2018Q3	inuv	Percentage Of Total Revenue PercentageOfTotalRevenue	1.000
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	43302230	USD
	inuv	Percentage Of Total Revenue PercentageOfTotalRevenue	1.000
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	56315006	USD
	inuv	Percentage Of Total Revenue PercentageOfTotalRevenue	1.000
CY2019Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	13789754	USD
CY2018Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	16806170	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	43302230	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	56315006	USD
CY2019Q3	inuv	Indefinite Lived Intangible Assets Excluding Goodwill Before Accumulated Impairment IndefiniteLivedIntangibleAssetsExcludingGoodwillBeforeAccumulatedImpairment	17565000	USD
CY2019Q3	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	11747764	USD
CY2018Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	11383297	USD
CY2019Q3	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	10280654	USD
CY2018Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	9259625	USD
CY2019Q3	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1467110	USD
CY2018Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	2123672	USD
CY2019Q3	us-gaap	Depreciation Depreciation	412660	USD
	us-gaap	Depreciation Depreciation	1286086	USD
CY2018Q3	us-gaap	Depreciation Depreciation	457272	USD
	us-gaap	Depreciation Depreciation	1343247	USD
CY2019Q3	inuv	Intangible Assets Accumulated Amortizationand Impairment Loss IntangibleAssetsAccumulatedAmortizationandImpairmentLoss	6561197	USD
CY2019Q3	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	11003803	USD
	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1012878	USD
CY2019Q3	us-gaap	Goodwill Gross GoodwillGross	9853342	USD
CY2019Q3	us-gaap	Goodwill Goodwill	9853342	USD
	inuv	Fair Value Of Intangible Assets Acquired FairValueOfIntangibleAssetsAcquired	2570000	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense Remainder Of Fiscal Year FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear	444918	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Two FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo	1865504	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Three FiniteLivedIntangibleAssetsAmortizationExpenseYearThree	1865504	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Four FiniteLivedIntangibleAssetsAmortizationExpenseYearFour	1071294	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Five FiniteLivedIntangibleAssetsAmortizationExpenseYearFive	984500	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Amortization Expense After Year Five FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive	4382083	USD
CY2019Q3	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	10613803	USD
CY2019Q3	us-gaap	Long Term Debt LongTermDebt	2427950	USD
CY2018Q4	us-gaap	Long Term Debt LongTermDebt	1859853	USD
CY2019Q3	inuv	Accrued Search Costs AccruedSearchCosts	2542023	USD
CY2018Q4	inuv	Accrued Search Costs AccruedSearchCosts	1509843	USD
CY2019Q3	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	935956	USD
CY2018Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	461823	USD
CY2018Q4	us-gaap	Capital Lease Obligations Current CapitalLeaseObligationsCurrent	198769	USD
CY2019Q3	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	424544	USD
CY2019Q3	us-gaap	Finance Lease Liability Current FinanceLeaseLiabilityCurrent	128329	USD
CY2019Q3	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	117923	USD
CY2018Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	200290	USD
CY2019Q3	inuv	Accrued Grant Current AccruedGrantCurrent	50000	USD
CY2018Q4	inuv	Accrued Grant Current AccruedGrantCurrent	55000	USD
CY2019Q3	us-gaap	Accrued Sales Commission Current AccruedSalesCommissionCurrent	50000	USD
CY2018Q4	us-gaap	Accrued Sales Commission Current AccruedSalesCommissionCurrent	50000	USD
CY2019Q3	us-gaap	Accrued Income Taxes Current AccruedIncomeTaxesCurrent	7147	USD
CY2018Q4	us-gaap	Accrued Income Taxes Current AccruedIncomeTaxesCurrent	14109	USD
CY2019Q3	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	4255922	USD
CY2018Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	2489834	USD
	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	245998	shares
	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice	2.92
CY2019Q1	us-gaap	Proceeds From Convertible Debt ProceedsFromConvertibleDebt	1200000	USD
CY2019Q3	us-gaap	Derivative Fair Value Of Derivative Liability DerivativeFairValueOfDerivativeLiability	460800	USD
CY2018Q4	us-gaap	Capital Lease Obligations Noncurrent CapitalLeaseObligationsNoncurrent	80969	USD
CY2019Q3	inuv	Lease Liability Deferred Rent Noncurrent LeaseLiabilityDeferredRentNoncurrent	69152	USD
CY2018Q4	us-gaap	Deferred Rent Credit Noncurrent DeferredRentCreditNoncurrent	98276	USD
CY2019Q3	us-gaap	Accrued Income Taxes Noncurrent AccruedIncomeTaxesNoncurrent	13762	USD
CY2018Q4	us-gaap	Accrued Income Taxes Noncurrent AccruedIncomeTaxesNoncurrent	13762	USD
CY2019Q3	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	82914	USD
CY2018Q4	us-gaap	Deferred Income Tax Liabilities Net DeferredIncomeTaxLiabilitiesNet	2339832	USD
CY2018Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	193007	USD
CY2019Q3	us-gaap	Deferred Income Tax Liabilities Net DeferredIncomeTaxLiabilitiesNet	2339832	USD
CY2018Q4	us-gaap	Deferred Income Tax Assets Net DeferredIncomeTaxAssetsNet	32663706	USD
CY2019Q3	us-gaap	Deferred Income Tax Assets Net DeferredIncomeTaxAssetsNet	32663706	USD
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Period Increase Decrease ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease	6800000	shares
CY2019Q3	us-gaap	Share Based Compensation ShareBasedCompensation	447937	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	594630	USD
CY2018Q3	us-gaap	Share Based Compensation ShareBasedCompensation	159799	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	827595	USD
CY2019Q3	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized	409899	USD
	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition1 EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1	P1Y
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	18248	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	18248	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber	662619	shares
CY2019Q3	inuv	Sharebased Compensation Arrangementby Sharebased Payment Award Numberof Shares Exercised SharebasedCompensationArrangementbySharebasedPaymentAwardNumberofSharesExercised	5326718	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	2338266	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized	8345851	shares
CY2018Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	264246	shares
CY2018Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	2.84
CY2018	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2	P2Y8M12D
CY2018Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue	2019	USD
CY2019Q3	us-gaap	Earnings Per Share Basic And Diluted EarningsPerShareBasicAndDiluted	0.02
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	1.74
	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2	P1Y9M18D
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue	2019	USD
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber	18248	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice	1.74
	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1	P1Y9M18D
CY2019Q3	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Intrinsic Value1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1	2019	USD
CY2019Q3	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	46218413	shares
CY2019Q3	us-gaap	Incremental Common Shares Attributable To Share Based Payment Arrangements IncrementalCommonSharesAttributableToShareBasedPaymentArrangements	0	shares
CY2019Q3	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	4801218	shares
CY2019Q3	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	51019631	shares
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	1.74
CY2019Q3	inuv	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Outstanding ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOutstanding	415528	shares
CY2019Q3	inuv	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageExercisePrice	0.33
CY2019Q3	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	864058	USD
CY2019Q3	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	132476	USD
	us-gaap	Operating Lease Expense OperatingLeaseExpense	460000	USD
	us-gaap	Operating Lease Cost OperatingLeaseCost	309000	USD
	us-gaap	Variable Lease Cost VariableLeaseCost	151000	USD
	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	131104	USD
	us-gaap	Operating Lease Payments OperatingLeasePayments	316416	USD
CY2019Q3	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P2Y3M18D
CY2019Q3	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0625
CY2019Q3	us-gaap	Lessee Operating Lease Liability Payments Remainder Of Fiscal Year LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear	121041	USD
CY2019Q3	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Two LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo	408262	USD
CY2019Q3	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Three LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree	242558	USD
CY2019Q3	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Four LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour	163284	USD
CY2019Q3	us-gaap	Lessee Operating Lease Liability Payments Due LesseeOperatingLeaseLiabilityPaymentsDue	935145	USD
CY2019Q3	us-gaap	Lessee Operating Lease Liability Undiscounted Excess Amount LesseeOperatingLeaseLiabilityUndiscountedExcessAmount	70040	USD
CY2019Q3	us-gaap	Operating Lease Liability OperatingLeaseLiability	865105	USD
	inuv	Finance Lease Payments FinanceLeasePayments	223471	USD
CY2019Q3	us-gaap	Finance Lease Weighted Average Remaining Lease Term1 FinanceLeaseWeightedAverageRemainingLeaseTerm1	P1Y
CY2019Q3	us-gaap	Finance Lease Weighted Average Discount Rate Percent FinanceLeaseWeightedAverageDiscountRatePercent	0.0625
CY2019Q3	us-gaap	Finance Lease Liability Payments Remainder Of Fiscal Year FinanceLeaseLiabilityPaymentsRemainderOfFiscalYear	49812	USD
CY2019Q3	us-gaap	Finance Lease Liability Payments Due In Rolling Year Two FinanceLeaseLiabilityPaymentsDueInRollingYearTwo	82405	USD
CY2019Q3	us-gaap	Finance Lease Liability Payments Due FinanceLeaseLiabilityPaymentsDue	132217	USD
CY2019Q3	us-gaap	Finance Lease Liability Undiscounted Excess Amount FinanceLeaseLiabilityUndiscountedExcessAmount	3888	USD
CY2019Q3	us-gaap	Finance Lease Liability FinanceLeaseLiability	128329	USD
CY2019Q2	inuv	Numberof Directorswith Partial Ownershipin Affiliated Entity NumberofDirectorswithPartialOwnershipinAffiliatedEntity	2	director
CY2019Q3	us-gaap	Revenue From Related Parties RevenueFromRelatedParties	10500	USD
	us-gaap	Revenue From Related Parties RevenueFromRelatedParties	31500	USD
	inuv	Number Of Clients Who Collectively Manage Us Digital Advertising Budgets NumberOfClientsWhoCollectivelyManageUSDigitalAdvertisingBudgets	3	client
	inuv	Percentage Of All Us Digital Advertising Budgets Managed By Group Of Clients PercentageOfAllUSDigitalAdvertisingBudgetsManagedByGroupOfClients	0.50
	inuv	Numberof Machine Profiles NumberofMachineProfiles	500000000	machine_profile
	inuv	Intellectual Property Numberof Issued Patents IntellectualPropertyNumberofIssuedPatents	15	patent
	inuv	Intellectual Property Numberof Pending Patents IntellectualPropertyNumberofPendingPatents	8	patent
CY2019Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	13789754	USD
CY2018Q3	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	16806170	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	43302230	USD
	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	56315006	USD
CY2019Q3	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	4955508	USD
CY2018Q3	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	6196057	USD
	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	17310496	USD
	us-gaap	Cost Of Goods And Services Sold CostOfGoodsAndServicesSold	21965955	USD
CY2019Q3	inuv	Search Costs SearchCosts	6940772	USD
CY2018Q3	inuv	Search Costs SearchCosts	8285465	USD
	inuv	Search Costs SearchCosts	20013117	USD
	inuv	Search Costs SearchCosts	25025922	USD
CY2019Q3	us-gaap	Salaries And Wages SalariesAndWages	2186252	USD
CY2018Q3	us-gaap	Salaries And Wages SalariesAndWages	1806111	USD
	us-gaap	Salaries And Wages SalariesAndWages	5730297	USD
	us-gaap	Salaries And Wages SalariesAndWages	6749280	USD
CY2019Q3	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	2081547	USD
CY2018Q3	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	1859020	USD
	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	6672115	USD
	us-gaap	Selling General And Administrative Expense SellingGeneralAndAdministrativeExpense	5968233	USD
	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-4642507	USD
	us-gaap	Profit Loss ProfitLoss	-3629486	USD
	inuv	Gain Loss On Merger Termination GainLossOnMergerTermination	3766667	USD
	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	2298964	USD
	inuv	Depreciation Depletionand Amortization Rightof Use Assets DepreciationDepletionandAmortizationRightofUseAssets	131104	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	594630	USD
	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	460800	USD
	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	-572297	USD
	us-gaap	Increase Decrease In Accounts Payable And Accrued Liabilities IncreaseDecreaseInAccountsPayableAndAccruedLiabilities	1450574	USD
	us-gaap	Increase Decrease In Accounts Payable Trade IncreaseDecreaseInAccountsPayableTrade	-2964105	USD
	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-284122	USD
	us-gaap	Profit Loss ProfitLoss	-3682371	USD
	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	2371958	USD
	us-gaap	Share Based Compensation ShareBasedCompensation	827595	USD
	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-893104	USD
	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	6020718	USD
	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	1689889	USD

Files In Submission

Name	View Source	Status
0000829323-19-000075-index-headers.html	Edgar Link	pending
0000829323-19-000075-index.html	Edgar Link	pending
0000829323-19-000075.txt	Edgar Link	pending
0000829323-19-000075-xbrl.zip	Edgar Link	pending
exhibit101.htm	Edgar Link	pending
FilingSummary.xml	Edgar Link	unprocessable
Financial_Report.xlsx	Edgar Link	pending
inuv-20190930.htm	Edgar Link	pending
inuv-20190930.xsd	Edgar Link	pending
inuv-20190930_cal.xml	Edgar Link	unprocessable
inuv-20190930_def.xml	Edgar Link	unprocessable
inuv-20190930_g1.jpg	Edgar Link	pending
inuv-20190930_htm.xml	Edgar Link	completed
inuv-20190930_lab.xml	Edgar Link	unprocessable
inuv-20190930_pre.xml	Edgar Link	unprocessable
inuv-ex3112019093019xq3.htm	Edgar Link	pending
inuv-ex3122019093019xq3.htm	Edgar Link	pending
inuv-ex321x2019093019x.htm	Edgar Link	pending
inuv-ex3222019093019xq3.htm	Edgar Link	pending
MetaLinks.json	Edgar Link	pending
R1.htm	Edgar Link	pending
R10.htm	Edgar Link	pending
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R6.htm	Edgar Link	pending
R7.htm	Edgar Link	pending
R8.htm	Edgar Link	pending
R9.htm	Edgar Link	pending
report.css	Edgar Link	pending
Show.js	Edgar Link	pending

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$INUV
Inuvo, Inc. Stock $inuv

2019 Q4 Form 10-Q Financial Statement

#000082932319000075 Filed on November 14, 2019

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$INUV Inuvo, Inc. Stock $inuv

2019 Q4 Form 10-Q Financial Statement

#000082932319000075 Filed on November 14, 2019

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$INUV
Inuvo, Inc. Stock $inuv