2012 Q4 Form 10-Q Financial Statement
#000149523112000059 Filed on November 14, 2012
Income Statement
| Concept | 2012 Q4 | 2012 Q3 | 2011 Q3 |
|---|---|---|---|
| Revenue | $1.050M | $1.059M | $1.053M |
| YoY Change | -31.37% | 0.59% | 27.9% |
| Cost Of Revenue | $560.0K | $434.0K | $483.7K |
| YoY Change | -13.85% | -10.28% | 9.24% |
| Gross Profit | $490.0K | $624.8K | $568.9K |
| YoY Change | -44.32% | 9.82% | 49.64% |
| Gross Profit Margin | 46.67% | 59.01% | 54.05% |
| Selling, General & Admin | $1.540M | $1.555M | $2.199M |
| YoY Change | -32.16% | -29.27% | 106.44% |
| % of Gross Profit | 314.29% | 248.94% | 386.54% |
| Research & Development | |||
| YoY Change | |||
| % of Gross Profit | |||
| Depreciation & Amortization | $30.00K | $30.00K | $10.00K |
| YoY Change | 0.0% | 200.0% | -50.0% |
| % of Gross Profit | 6.12% | 4.8% | 1.76% |
| Operating Expenses | $1.440M | $1.555M | $2.199M |
| YoY Change | -36.56% | -29.27% | 106.44% |
| Operating Profit | -$950.0K | -$930.6K | -$1.630M |
| YoY Change | -31.65% | -42.91% | 137.96% |
| Interest Expense | -$10.00K | $33.50K | $4.939K |
| YoY Change | -104.0% | 578.17% | -45.47% |
| % of Operating Profit | |||
| Other Income/Expense, Net | $0.00 | -$20.95K | $38.87K |
| YoY Change | -153.89% | -529.1% | |
| Pretax Income | -$960.0K | -$950.0K | -$1.590M |
| YoY Change | -15.79% | -40.25% | 130.43% |
| Income Tax | $0.00 | $0.00 | $0.00 |
| % Of Pretax Income | |||
| Net Earnings | -$960.0K | -$951.6K | -$1.591M |
| YoY Change | -15.79% | -40.2% | 129.26% |
| Net Earnings / Revenue | -91.43% | -89.87% | -151.17% |
| Basic Earnings Per Share | |||
| Diluted Earnings Per Share | -$1.333M | -$8.636M | -$31.80M |
| COMMON SHARES | |||
| Basic Shares Outstanding | 5.114M shares | ||
| Diluted Shares Outstanding |
Balance Sheet
| Concept | 2012 Q4 | 2012 Q3 | 2011 Q3 |
|---|---|---|---|
| SHORT-TERM ASSETS | |||
| Cash & Short-Term Investments | $660.0K | $1.300M | $1.100M |
| YoY Change | 186.96% | 18.18% | |
| Cash & Equivalents | $657.9K | $1.304M | $1.115M |
| Short-Term Investments | |||
| Other Short-Term Assets | $11.63K | $11.63K | $740.0K |
| YoY Change | -70.11% | -98.43% | |
| Inventory | |||
| Prepaid Expenses | $162.6K | $147.6K | |
| Receivables | $426.8K | $692.7K | $883.0K |
| Other Receivables | $0.00 | $0.00 | $0.00 |
| Total Short-Term Assets | $1.261M | $2.165M | $2.721M |
| YoY Change | 12.53% | -20.43% | |
| LONG-TERM ASSETS | |||
| Property, Plant & Equipment | $113.8K | $124.1K | $164.7K |
| YoY Change | -25.37% | -24.66% | |
| Goodwill | |||
| YoY Change | |||
| Intangibles | $18.00K | $76.71K | $21.98K |
| YoY Change | -83.35% | 248.95% | |
| Long-Term Investments | |||
| YoY Change | |||
| Other Assets | $10.00K | $20.00K | $20.00K |
| YoY Change | -50.0% | 0.0% | |
| Total Long-Term Assets | $140.8K | $218.2K | $207.8K |
| YoY Change | -49.99% | 5.03% | |
| TOTAL ASSETS | |||
| Total Short-Term Assets | $1.261M | $2.165M | $2.721M |
| Total Long-Term Assets | $140.8K | $218.2K | $207.8K |
| Total Assets | $1.402M | $2.383M | $2.929M |
| YoY Change | -0.03% | -18.62% | |
| SHORT-TERM LIABILITIES | |||
| YoY Change | |||
| Accounts Payable | $1.163M | $1.051M | $886.1K |
| YoY Change | 7.71% | 18.65% | |
| Accrued Expenses | $187.9K | $190.0K | $140.0K |
| YoY Change | -16.29% | 35.71% | |
| Deferred Revenue | |||
| YoY Change | |||
| Short-Term Debt | $0.00 | $0.00 | $0.00 |
| YoY Change | |||
| Long-Term Debt Due | $20.00K | $20.00K | |
| YoY Change | -33.33% | ||
| Total Short-Term Liabilities | $2.596M | $3.181M | $2.611M |
| YoY Change | 4.96% | 21.84% | |
| LONG-TERM LIABILITIES | |||
| Long-Term Debt | $120.0K | $10.00K | $30.00K |
| YoY Change | 300.0% | -66.67% | |
| Other Long-Term Liabilities | $0.00 | $40.00K | $1.010M |
| YoY Change | -100.0% | -96.04% | |
| Total Long-Term Liabilities | $120.0K | $50.00K | $1.040M |
| YoY Change | -84.62% | -95.19% | |
| TOTAL LIABILITIES | |||
| Total Short-Term Liabilities | $2.596M | $3.181M | $2.611M |
| Total Long-Term Liabilities | $120.0K | $50.00K | $1.040M |
| Total Liabilities | $2.715M | $3.239M | $3.654M |
| YoY Change | -16.55% | -11.35% | |
| SHAREHOLDERS EQUITY | |||
| Retained Earnings | -$22.80M | -$21.84M | -$16.99M |
| YoY Change | 25.77% | 28.53% | |
| Common Stock | $619.00 | $412.00 | |
| YoY Change | 538.14% | ||
| Preferred Stock | |||
| YoY Change | |||
| Treasury Stock (at cost) | |||
| YoY Change | |||
| Treasury Stock Shares | |||
| Shareholders Equity | -$1.313M | -$855.9K | -$725.5K |
| YoY Change | |||
| Total Liabilities & Shareholders Equity | $1.402M | $2.383M | $2.929M |
| YoY Change | -0.03% | -18.62% |
Cashflow Statement
| Concept | 2012 Q4 | 2012 Q3 | 2011 Q3 |
|---|---|---|---|
| OPERATING ACTIVITIES | |||
| Net Income | -$960.0K | -$951.6K | -$1.591M |
| YoY Change | -15.79% | -40.2% | 129.26% |
| Depreciation, Depletion And Amortization | $30.00K | $30.00K | $10.00K |
| YoY Change | 0.0% | 200.0% | -50.0% |
| Cash From Operating Activities | -$650.0K | -$710.0K | -$920.0K |
| YoY Change | -14.47% | -22.83% | 130.0% |
| INVESTING ACTIVITIES | |||
| Capital Expenditures | $0.00 | $0.00 | $0.00 |
| YoY Change | -100.0% | ||
| Acquisitions | |||
| YoY Change | |||
| Other Investing Activities | $10.00K | $0.00 | -$10.00K |
| YoY Change | -100.0% | ||
| Cash From Investing Activities | $10.00K | $0.00 | -$20.00K |
| YoY Change | -133.33% | -100.0% | |
| FINANCING ACTIVITIES | |||
| Cash Dividend Paid | |||
| YoY Change | |||
| Common Stock Issuance & Retirement, Net | |||
| YoY Change | |||
| Debt Paid & Issued, Net | |||
| YoY Change | |||
| Cash From Financing Activities | 0.000 | 1.820M | -40.00K |
| YoY Change | -100.0% | -4650.0% | -50.0% |
| NET CHANGE | |||
| Cash From Operating Activities | -650.0K | -710.0K | -920.0K |
| Cash From Investing Activities | 10.00K | 0.000 | -20.00K |
| Cash From Financing Activities | 0.000 | 1.820M | -40.00K |
| Net Change In Cash | -640.0K | 1.110M | -980.0K |
| YoY Change | -28.09% | -213.27% | 104.17% |
| FREE CASH FLOW | |||
| Cash From Operating Activities | -$650.0K | -$710.0K | -$920.0K |
| Capital Expenditures | $0.00 | $0.00 | $0.00 |
| Free Cash Flow | -$650.0K | -$710.0K | -$920.0K |
| YoY Change | -9.72% | -22.83% | 130.0% |
Facts In Submission
| Frame | Concept Type | Concept / XBRL Key | Value | Unit |
|---|---|---|---|---|
| CY2011Q4 | us-gaap |
Accounts Payable Current
AccountsPayableCurrent
|
1080015 | USD |
| CY2012Q3 | us-gaap |
Accounts Payable Current
AccountsPayableCurrent
|
1051400 | USD |
| CY2011Q4 | us-gaap |
Accounts Receivable Net Current
AccountsReceivableNetCurrent
|
690575 | USD |
| CY2012Q3 | us-gaap |
Accounts Receivable Net Current
AccountsReceivableNetCurrent
|
692694 | USD |
| CY2011Q4 | us-gaap |
Accumulated Amortization Deferred Finance Costs
AccumulatedAmortizationDeferredFinanceCosts
|
0 | USD |
| CY2012Q3 | us-gaap |
Accumulated Amortization Deferred Finance Costs
AccumulatedAmortizationDeferredFinanceCosts
|
18701 | USD |
| CY2011Q4 | us-gaap |
Additional Paid In Capital
AdditionalPaidInCapital
|
16279252 | USD |
| CY2012Q3 | us-gaap |
Additional Paid In Capital
AdditionalPaidInCapital
|
20982623 | USD |
| us-gaap |
Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition
AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition
|
150878 | USD | |
| us-gaap |
Advertising Cost Policy Expensed Advertising Cost
AdvertisingCostPolicyExpensedAdvertisingCost
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Advertising Costs</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company.  Advertising expense charged to operations for the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">three months</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">September 30, 2012</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">2011</font><font style="font-family:inherit;font-size:10pt;"> were approximately </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$60,000</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$147,000</font><font style="font-family:inherit;font-size:10pt;">, respectively. Advertising expense charged to operations for the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">nine months</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">September 30, 2012</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">2011</font><font style="font-family:inherit;font-size:10pt;"> were approximately </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$391,000</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$367,000</font><font style="font-family:inherit;font-size:10pt;">, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.</font></div></div> | ||
| CY2011Q3 | us-gaap |
Advertising Expense
AdvertisingExpense
|
147000 | USD |
| us-gaap |
Advertising Expense
AdvertisingExpense
|
391000 | USD | |
| CY2012Q3 | us-gaap |
Advertising Expense
AdvertisingExpense
|
60000 | USD |
| us-gaap |
Advertising Expense
AdvertisingExpense
|
367000 | USD | |
| CY2012Q3 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
10000 | USD |
| CY2011Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
10000 | USD |
| us-gaap |
Amortization Of Financing Costs
AmortizationOfFinancingCosts
|
18700 | USD | |
| CY2012Q3 | us-gaap |
Amortization Of Financing Costs
AmortizationOfFinancingCosts
|
7666 | USD |
| us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
1314858 | shares | |
| us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
443926 | shares | |
| CY2011Q3 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
443926 | shares |
| CY2012Q3 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
1314858 | shares |
| CY2012Q3 | us-gaap |
Assets
Assets
|
2383260 | USD |
| CY2011Q4 | us-gaap |
Assets
Assets
|
1402048 | USD |
| CY2012Q3 | us-gaap |
Assets Current
AssetsCurrent
|
2165059 | USD |
| CY2011Q4 | us-gaap |
Assets Current
AssetsCurrent
|
1120485 | USD |
| CY2012Q3 | us-gaap |
Capital Lease Obligations Current
CapitalLeaseObligationsCurrent
|
16795 | USD |
| CY2011Q4 | us-gaap |
Capital Lease Obligations Current
CapitalLeaseObligationsCurrent
|
25070 | USD |
| CY2012Q3 | us-gaap |
Capital Lease Obligations Noncurrent
CapitalLeaseObligationsNoncurrent
|
14951 | USD |
| CY2011Q4 | us-gaap |
Capital Lease Obligations Noncurrent
CapitalLeaseObligationsNoncurrent
|
27850 | USD |
| CY2011Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
225277 | USD |
| CY2012Q3 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
1304012 | USD |
| CY2011Q3 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
1115103 | USD |
| CY2010Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
1503105 | USD |
| us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
1078735 | USD | |
| us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
-388002 | USD | |
| CY2012Q3 | us-gaap |
Common Stock Par Or Stated Value Per Share
CommonStockParOrStatedValuePerShare
|
0.0001 | |
| CY2011Q4 | us-gaap |
Common Stock Par Or Stated Value Per Share
CommonStockParOrStatedValuePerShare
|
0.0001 | |
| CY2011Q4 | us-gaap |
Common Stock Shares Authorized
CommonStockSharesAuthorized
|
12500000 | shares |
| CY2012Q3 | us-gaap |
Common Stock Shares Authorized
CommonStockSharesAuthorized
|
12500000 | shares |
| CY2012Q3 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
4117460 | shares |
| CY2011Q4 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
966227 | shares |
| CY2012Q2 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
274224 | shares |
| CY2012Q3 | us-gaap |
Common Stock Shares Outstanding
CommonStockSharesOutstanding
|
4117460 | shares |
| CY2011Q4 | us-gaap |
Common Stock Shares Outstanding
CommonStockSharesOutstanding
|
966227 | shares |
| CY2012Q3 | us-gaap |
Common Stock Value
CommonStockValue
|
412 | USD |
| CY2011Q4 | us-gaap |
Common Stock Value
CommonStockValue
|
97 | USD |
| us-gaap |
Concentration Risk Credit Risk
ConcentrationRiskCreditRisk
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Concentrations of credit risk with respect to accounts receivable are limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">September 30, 2012</font><font style="font-family:inherit;font-size:10pt;">, </font><font style="font-family:Times New Roman;font-size:10pt;color:#000000;text-decoration:none;">two</font><font style="font-family:inherit;font-size:10pt;"> customers, each of which accounted for more than 10% of the Company’s accounts receivable, accounted for </font><font style="font-family:Times New Roman;font-size:10pt;color:#000000;text-decoration:none;">26%</font><font style="font-family:inherit;font-size:10pt;"> of total accounts receivable in aggregate. At </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">December 31, 2011</font><font style="font-family:inherit;font-size:10pt;">, the Company had </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">two</font><font style="font-family:inherit;font-size:10pt;"> different customers which accounted for </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">32%</font><font style="font-family:inherit;font-size:10pt;"> of total accounts receivable in aggregate. The Company had </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">no</font><font style="font-family:inherit;font-size:10pt;"> customers that accounted for more than 10% of its revenue during the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">three and nine months</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">September 30, 2012</font><font style="font-family:inherit;font-size:10pt;">. The Company had </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">one</font><font style="font-family:inherit;font-size:10pt;"> customer that accounted for </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">14%</font><font style="font-family:inherit;font-size:10pt;"> of its revenue and no customers that accounted for more than 10% of revenue during the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">three and nine months</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">September 30, 2011</font><font style="font-family:inherit;font-size:10pt;">, respectively.</font></div></div> | ||
| us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
1306463 | USD | |
| CY2011Q3 | us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
483729 | USD |
| us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
1593790 | USD | |
| CY2012Q3 | us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
434019 | USD |
| us-gaap |
Debt Conversion Original Debt Amount1
DebtConversionOriginalDebtAmount1
|
0 | USD | |
| us-gaap |
Debt Conversion Original Debt Amount1
DebtConversionOriginalDebtAmount1
|
500000 | USD | |
| CY2012Q3 | us-gaap |
Deferred Finance Costs Current Net
DeferredFinanceCostsCurrentNet
|
9099 | USD |
| CY2011Q4 | us-gaap |
Deferred Finance Costs Current Net
DeferredFinanceCostsCurrentNet
|
0 | USD |
| CY2011Q3 | us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
43780 | USD |
| CY2012Q3 | us-gaap |
Deferred Rent Credit Current
DeferredRentCreditCurrent
|
2330 | USD |
| CY2011Q4 | us-gaap |
Deferred Rent Credit Current
DeferredRentCreditCurrent
|
10830 | USD |
| CY2011Q4 | us-gaap |
Deferred Revenue Current
DeferredRevenueCurrent
|
1132794 | USD |
| us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
33187 | USD | |
| CY2012Q3 | us-gaap |
Deferred Revenue Current
DeferredRevenueCurrent
|
1235401 | USD |
| us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
87422 | USD | |
| CY2012Q3 | us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
10903 | USD |
| us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
73571 | USD | |
| us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
738628 | USD | |
| CY2012Q3 | us-gaap |
Derivative Liabilities Noncurrent
DerivativeLiabilitiesNoncurrent
|
43205 | USD |
| CY2011Q4 | us-gaap |
Derivative Liabilities Noncurrent
DerivativeLiabilitiesNoncurrent
|
752486 | USD |
| CY2011Q3 | us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-1.66 | |
| CY2012Q3 | us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-0.42 | |
| us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-5.75 | ||
| us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-1.64 | ||
| CY2011Q4 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
0 | USD |
| CY2012Q3 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
84765 | USD |
| CY2012Q2 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
15625 | USD |
| CY2012Q1 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
12151 | USD |
| us-gaap |
Embedded Derivative Gain Loss On Embedded Derivative Net
EmbeddedDerivativeGainLossOnEmbeddedDerivativeNet
|
-56989 | USD | |
| CY2012Q3 | us-gaap |
Embedded Derivative Gain Loss On Embedded Derivative Net
EmbeddedDerivativeGainLossOnEmbeddedDerivativeNet
|
39257 | USD |
| CY2011Q4 | us-gaap |
Employee Related Liabilities Current
EmployeeRelatedLiabilitiesCurrent
|
224438 | USD |
| CY2012Q3 | us-gaap |
Employee Related Liabilities Current
EmployeeRelatedLiabilitiesCurrent
|
193747 | USD |
| CY2012Q3 | us-gaap |
Operating Expenses
OperatingExpenses
|
1555442 | USD |
| CY2011Q3 | us-gaap |
Operating Expenses
OperatingExpenses
|
2199188 | USD |
| us-gaap |
Operating Expenses
OperatingExpenses
|
4407153 | USD | |
| CY2012Q3 | us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-930625 | USD |
| CY2011Q3 | us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
43780 | USD |
| us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
-120484 | USD | |
| us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
73571 | USD | |
| CY2012Q3 | us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
12550 | USD |
| CY2012Q3 | us-gaap |
Finite Lived Intangible Assets Accumulated Amortization
FiniteLivedIntangibleAssetsAccumulatedAmortization
|
48815 | USD |
| CY2011Q4 | us-gaap |
Finite Lived Intangible Assets Accumulated Amortization
FiniteLivedIntangibleAssetsAccumulatedAmortization
|
17434 | USD |
| us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
4807610 | USD | |
| CY2011Q3 | us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
1921719 | USD |
| us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
3818250 | USD | |
| CY2012Q3 | us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
1335858 | USD |
| CY2011Q3 | us-gaap |
Gross Profit
GrossProfit
|
568946 | USD |
| us-gaap |
Gross Profit
GrossProfit
|
2314431 | USD | |
| CY2012Q3 | us-gaap |
Gross Profit
GrossProfit
|
624817 | USD |
| us-gaap |
Gross Profit
GrossProfit
|
1514891 | USD | |
| us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
249263 | USD | |
| us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
-28615 | USD | |
| us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
2119 | USD | |
| us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
491890 | USD | |
| us-gaap |
Increase Decrease In Deferred Liabilities
IncreaseDecreaseInDeferredLiabilities
|
-8500 | USD | |
| us-gaap |
Increase Decrease In Deferred Liabilities
IncreaseDecreaseInDeferredLiabilities
|
-9220 | USD | |
| us-gaap |
Increase Decrease In Deferred Revenue
IncreaseDecreaseInDeferredRevenue
|
102607 | USD | |
| us-gaap |
Increase Decrease In Deferred Revenue
IncreaseDecreaseInDeferredRevenue
|
374386 | USD | |
| us-gaap |
Increase Decrease In Employee Related Liabilities
IncreaseDecreaseInEmployeeRelatedLiabilities
|
22149 | USD | |
| us-gaap |
Increase Decrease In Employee Related Liabilities
IncreaseDecreaseInEmployeeRelatedLiabilities
|
59237 | USD | |
| us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
-109998 | USD | |
| us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
596499 | USD | |
| us-gaap |
Increase Decrease In Security Deposits
IncreaseDecreaseInSecurityDeposits
|
-12698 | USD | |
| us-gaap |
Increase Decrease In Security Deposits
IncreaseDecreaseInSecurityDeposits
|
3650 | USD | |
| CY2011Q4 | us-gaap |
Intangible Assets Net Excluding Goodwill
IntangibleAssetsNetExcludingGoodwill
|
108091 | USD |
| CY2012Q3 | us-gaap |
Intangible Assets Net Excluding Goodwill
IntangibleAssetsNetExcludingGoodwill
|
76710 | USD |
| us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-3510358 | USD | |
| us-gaap |
Interest Expense
InterestExpense
|
77762 | USD | |
| CY2011Q3 | us-gaap |
Interest Expense
InterestExpense
|
4939 | USD |
| CY2012Q3 | us-gaap |
Interest Expense
InterestExpense
|
33495 | USD |
| us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
455 | USD | |
| us-gaap |
Interest Expense
InterestExpense
|
19971 | USD | |
| us-gaap |
Interest Paid
InterestPaid
|
18866 | USD | |
| us-gaap |
Interest Paid
InterestPaid
|
6222 | USD | |
| us-gaap |
Issuance Of Stock And Warrants For Services Or Claims
IssuanceOfStockAndWarrantsForServicesOrClaims
|
82500 | USD | |
| us-gaap |
Issuance Of Stock And Warrants For Services Or Claims
IssuanceOfStockAndWarrantsForServicesOrClaims
|
668415 | USD | |
| CY2011Q4 | us-gaap |
Liabilities
Liabilities
|
3253483 | USD |
| CY2012Q3 | us-gaap |
Liabilities
Liabilities
|
3239158 | USD |
| CY2011Q4 | us-gaap |
Liabilities And Stockholders Equity
LiabilitiesAndStockholdersEquity
|
1402048 | USD |
| CY2012Q3 | us-gaap |
Liabilities And Stockholders Equity
LiabilitiesAndStockholdersEquity
|
2383260 | USD |
| CY2011Q4 | us-gaap |
Liabilities Current
LiabilitiesCurrent
|
2473147 | USD |
| CY2012Q3 | us-gaap |
Liabilities Current
LiabilitiesCurrent
|
3181002 | USD |
| us-gaap |
Net Cash Provided By Used In Financing Activities
NetCashProvidedByUsedInFinancingActivities
|
3569524 | USD | |
| us-gaap |
Net Cash Provided By Used In Financing Activities
NetCashProvidedByUsedInFinancingActivities
|
2790916 | USD | |
| us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-15749 | USD | |
| us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-5359 | USD | |
| us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
-3163169 | USD | |
| us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
-2485430 | USD | |
| CY2011Q3 | us-gaap |
Net Income Loss
NetIncomeLoss
|
-1591374 | USD |
| CY2012Q3 | us-gaap |
Net Income Loss
NetIncomeLoss
|
-951570 | USD |
| us-gaap |
Net Income Loss
NetIncomeLoss
|
-2838597 | USD | |
| us-gaap |
Net Income Loss
NetIncomeLoss
|
-3708149 | USD | |
| CY2011 | us-gaap |
Net Income Loss
NetIncomeLoss
|
-3978592 | USD |
| us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
53665 | USD | |
| us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
-197791 | USD | |
| CY2012Q3 | us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
-20945 | USD |
| CY2011Q3 | us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
38868 | USD |
| CY2012Q3 | us-gaap |
Notes Payable Current
NotesPayableCurrent
|
596564 | USD |
| CY2011Q4 | us-gaap |
Notes Payable Current
NotesPayableCurrent
|
0 | USD |
| us-gaap |
Operating Expenses
OperatingExpenses
|
5824789 | USD | |
| CY2011Q4 | us-gaap |
Other Assets Current
OtherAssetsCurrent
|
38897 | USD |
| CY2011Q3 | us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-1630242 | USD |
| us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-2892262 | USD | |
| CY2012Q3 | us-gaap |
Other Assets Current
OtherAssetsCurrent
|
11627 | USD |
| CY2011Q3 | us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
27 | USD |
| us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
65 | USD | |
| CY2012Q3 | us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
0 | USD |
| CY2012Q2 | us-gaap |
Payments Of Stock Issuance Costs
PaymentsOfStockIssuanceCosts
|
149262 | USD |
| us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
9009 | USD | |
| us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
3051 | USD | |
| CY2011Q4 | us-gaap |
Prepaid Expense Current
PrepaidExpenseCurrent
|
165736 | USD |
| CY2012Q3 | us-gaap |
Prepaid Expense Current
PrepaidExpenseCurrent
|
147627 | USD |
| us-gaap |
Prior Period Reclassification Adjustment Description
PriorPeriodReclassificationAdjustmentDescription
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Reclassifications</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Certain items have been reclassified in the 2011 financial statements to conform to the 2012 presentation.</font></div></div> | ||
| CY2012Q2 | us-gaap |
Proceeds From Issuance Of Common Stock
ProceedsFromIssuanceOfCommonStock
|
1371120 | USD |
| us-gaap |
Proceeds From Issuance Or Sale Of Equity
ProceedsFromIssuanceOrSaleOfEquity
|
2557473 | USD | |
| us-gaap |
Proceeds From Issuance Or Sale Of Equity
ProceedsFromIssuanceOrSaleOfEquity
|
3045899 | USD | |
| us-gaap |
Proceeds From Notes Payable
ProceedsFromNotesPayable
|
500000 | USD | |
| us-gaap |
Proceeds From Notes Payable
ProceedsFromNotesPayable
|
543700 | USD | |
| us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
1099 | USD | |
| us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
1599 | USD | |
| CY2011Q3 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
1598 | USD |
| us-gaap |
Property Plant And Equipment Impairment
PropertyPlantAndEquipmentImpairment
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Impairment of Long-Lived Assets</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets.</font></div></div> | ||
| CY2011Q4 | us-gaap |
Property Plant And Equipment Net
PropertyPlantAndEquipmentNet
|
152434 | USD |
| CY2012Q3 | us-gaap |
Property Plant And Equipment Net
PropertyPlantAndEquipmentNet
|
124103 | USD |
| us-gaap |
Repayments Of Notes Payable
RepaymentsOfNotesPayable
|
268156 | USD | |
| us-gaap |
Repayments Of Notes Payable
RepaymentsOfNotesPayable
|
21174 | USD | |
| CY2012Q3 | us-gaap |
Retained Earnings Accumulated Deficit
RetainedEarningsAccumulatedDeficit
|
-21838933 | USD |
| CY2011Q4 | us-gaap |
Retained Earnings Accumulated Deficit
RetainedEarningsAccumulatedDeficit
|
-18130784 | USD |
| us-gaap |
Sales Revenue Net
SalesRevenueNet
|
2821354 | USD | |
| CY2012Q3 | us-gaap |
Sales Revenue Net
SalesRevenueNet
|
1058836 | USD |
| us-gaap |
Sales Revenue Net
SalesRevenueNet
|
3908221 | USD | |
| CY2011Q3 | us-gaap |
Sales Revenue Net
SalesRevenueNet
|
1052675 | USD |
| CY2012Q3 | us-gaap |
Security Deposit
SecurityDeposit
|
17388 | USD |
| CY2011Q4 | us-gaap |
Security Deposit
SecurityDeposit
|
21038 | USD |
| CY2012Q3 | us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
219584 | USD |
| us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
588903 | USD | |
| us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
1017179 | USD | |
| CY2011Q3 | us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
277469 | USD |
| us-gaap |
Share Based Compensation
ShareBasedCompensation
|
48035 | USD | |
| us-gaap |
Share Based Compensation
ShareBasedCompensation
|
150878 | USD | |
| CY2012Q3 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber
|
76891 | shares |
| CY2012Q3 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice
|
5.93 | |
| us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue
|
5769 | USD | |
| us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue
|
6688 | USD | |
| CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod
|
4579 | shares |
| us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod
|
97443 | shares | |
| us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross
|
377043 | shares | |
| CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross
|
119707 | shares |
| us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
|
2.18 | ||
| CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
|
2.13 | |
| CY2012Q3 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
393494 | shares |
| CY2011Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
114445 | shares |
| CY2010Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
0 | shares |
| CY2012Q3 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
5.93 | |
| CY2010Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
0.00 | |
| CY2011Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
17.61 | |
| us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice
|
2.00 | ||
| CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice
|
2.00 | |
| us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
19.02 | ||
| CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
6.18 | |
| us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice
|
5.76 | ||
| CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice
|
17.09 | |
| us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term1
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1
|
P4Y6M | ||
| us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2
|
P4Y7M | ||
| CY2011 | us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2
|
P4Y5M | |
| us-gaap |
Stock Issued1
StockIssued1
|
64619 | USD | |
| us-gaap |
Stock Issued1
StockIssued1
|
82500 | USD | |
| CY2012Q3 | us-gaap |
Stock Issued During Period Shares Issued For Services
StockIssuedDuringPeriodSharesIssuedForServices
|
71221 | shares |
| us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
551 | shares | |
| us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
598 | shares | |
| CY2011 | us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
683 | shares |
| CY2011Q3 | us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
598 | shares |
| us-gaap |
Stock Issued During Period Value Conversion Of Convertible Securities
StockIssuedDuringPeriodValueConversionOfConvertibleSecurities
|
0 | USD | |
| CY2012Q3 | us-gaap |
Stock Issued During Period Value Issued For Services
StockIssuedDuringPeriodValueIssuedForServices
|
356103 | USD |
| us-gaap |
Stock Issued During Period Value New Issues
StockIssuedDuringPeriodValueNewIssues
|
2996729 | USD | |
| CY2012Q2 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
1200 | USD |
| CY2012Q3 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
35000 | USD |
| CY2012Q3 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
69445 | USD |
| us-gaap |
Stock Issued During Period Value Restricted Stock Award Net Of Forfeitures
StockIssuedDuringPeriodValueRestrictedStockAwardNetOfForfeitures
|
733034 | USD | |
| us-gaap |
Stock Issued During Period Value Stock Options Exercised
StockIssuedDuringPeriodValueStockOptionsExercised
|
1099 | USD | |
| CY2012Q3 | us-gaap |
Stockholders Equity
StockholdersEquity
|
-855898 | USD |
| CY2011Q4 | us-gaap |
Stockholders Equity
StockholdersEquity
|
-1851435 | USD |
| us-gaap |
Use Of Estimates
UseOfEstimates
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Use of Estimates</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"></font></div></div> | ||
| us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
2266524 | shares | |
| CY2012Q3 | us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
2265222 | shares |
| CY2011Q3 | us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
959470 | shares |
| us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
493715 | shares | |
| CY2012Q2 | izea |
Cash Paid For Celebrity Endorsements
CashPaidForCelebrityEndorsements
|
100000 | USD |
| CY2011Q4 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
154132 | shares |
| CY2012Q3 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
128350 | shares |
| CY2011Q3 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
250 | shares |
| CY2011Q2 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
153882 | shares |
| izea |
Derivative Gain Loss On Derivative Exchange Net
DerivativeGainLossOnDerivativeExchangeNet
|
-802123 | USD | |
| CY2012Q3 | izea |
Derivative Gain Loss On Derivative Exchange Net
DerivativeGainLossOnDerivativeExchangeNet
|
-37610 | USD |
| izea |
Exchange Of Warrants For Common Stock
ExchangeOfWarrantsForCommonStock
|
-19823 | USD | |
| izea |
Fair Value Of Compound Embedded Derivative In Promissory Notes
FairValueOfCompoundEmbeddedDerivativeInPromissoryNotes
|
27776 | USD | |
| izea |
Fair Value Of Compound Embedded Derivative In Promissory Notes
FairValueOfCompoundEmbeddedDerivativeInPromissoryNotes
|
0 | USD | |
| CY2012Q3 | izea |
Fair Value Of Warrants Issued
FairValueOfWarrantsIssued
|
49170 | USD |
| izea |
Increase Decrease Fair Value Of Warrant Liability
IncreaseDecreaseFairValueOfWarrantLiability
|
-738628 | USD | |
| izea |
Increase Decrease In Number Of Shares Linked To Promissory Notes Embedded Derivatives
IncreaseDecreaseInNumberOfSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
623279 | shares | |
| izea |
Interest Expense Notes Payable
InterestExpenseNotesPayable
|
52840 | USD | |
| CY2012Q3 | izea |
Interest Expense Notes Payable
InterestExpenseNotesPayable
|
24138 | USD |
| CY2012Q3 | izea |
Issuance Of Warrants Public Offering
IssuanceOfWarrantsPublicOffering
|
110000 | shares |
| CY2012Q2 | izea |
Net Proceeds From Issuance Of Common Stock
NetProceedsFromIssuanceOfCommonStock
|
1221858 | USD |
| izea |
Noncash Or Part Noncash Acquisition Capital Leases Acquired
NoncashOrPartNoncashAcquisitionCapitalLeasesAcquired
|
50379 | USD | |
| izea |
Noncash Or Part Noncash Acquisition Capital Leases Acquired
NoncashOrPartNoncashAcquisitionCapitalLeasesAcquired
|
0 | USD | |
| CY2012Q2 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
26042 | shares |
| CY2012Q3 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
672737 | shares |
| CY2012Q1 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
23416 | shares |
| CY2012Q3 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Accounts Receivables
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfAccountsReceivables
|
2 | customer |
| CY2011Q4 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Accounts Receivables
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfAccountsReceivables
|
2 | customer |
| izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Revenues Customers
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfRevenuesCustomers
|
1 | customer | |
| izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Revenues Customers
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfRevenuesCustomers
|
0 | customer | |
| CY2012Q3 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Revenues Customers
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfRevenuesCustomers
|
0 | customer |
| CY2011Q3 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Revenues Customers
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfRevenuesCustomers
|
1 | customer |
| CY2012Q3 | izea |
Percentage Of Accounts Receivable Accounted For By Major Customer
PercentageOfAccountsReceivableAccountedForByMajorCustomer
|
0.26 | |
| CY2011Q4 | izea |
Percentage Of Accounts Receivable Accounted For By Major Customer
PercentageOfAccountsReceivableAccountedForByMajorCustomer
|
0.32 | |
| CY2012Q3 | izea |
Percentage Of Revenues Accounted For By Major Customers Percentage
PercentageOfRevenuesAccountedForByMajorCustomersPercentage
|
0.14 | |
| CY2012Q2 | izea |
Purchase Price Of Common Stock Sold
PurchasePriceOfCommonStockSold
|
5.00 | |
| CY2012Q2 | izea |
Restricted Shares Issued For Celebrity Endorsements
RestrictedSharesIssuedForCelebrityEndorsements
|
135521 | shares |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | ||
| CY2011Q3 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | |
| CY2012Q3 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | ||
| CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Nonvested Options Forfeited In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardNonvestedOptionsForfeitedInPeriod
|
4222 | shares |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Nonvested Options Forfeited In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardNonvestedOptionsForfeitedInPeriod
|
40986 | shares | |
| CY2010Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
0 | shares |
| CY2011Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
57516 | shares |
| CY2012Q3 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
316603 | shares |
| CY2011Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
2.73 | |
| CY2010Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
0.00 | |
| CY2012Q3 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
2.18 | |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Nonvested Weighted Average Remaining Contractual Term
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestNonvestedWeightedAverageRemainingContractualTerm
|
P3Y2M | ||
| CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Nonvested Weighted Average Remaining Contractual Term
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestNonvestedWeightedAverageRemainingContractualTerm
|
P2Y6M | |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriod
|
76970 | shares | |
| CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriod
|
57969 | shares |
| izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodWeightedAverageGrantDateFairValue
|
2.26 | ||
| CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodWeightedAverageGrantDateFairValue
|
1.52 | |
| CY2011 | izea |
Share Based Compensation Arrangements By Share Based Payment Award Nonvested Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardNonvestedOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
2.27 | |
| izea |
Share Based Compensation Arrangements By Share Based Payment Award Nonvested Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardNonvestedOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
2.81 | ||
| izea |
Stock Issued During Period Value Exchange Of Warrants
StockIssuedDuringPeriodValueExchangeOfWarrants
|
821946 | USD | |
| izea |
Warrants Issued In Financing Arrangement
WarrantsIssuedInFinancingArrangement
|
1084970 | USD | |
| izea |
Warrants Issued In Financing Arrangement
WarrantsIssuedInFinancingArrangement
|
49170 | USD | |
| dei |
Amendment Flag
AmendmentFlag
|
false | ||
| dei |
Current Fiscal Year End Date
CurrentFiscalYearEndDate
|
--12-31 | ||
| dei |
Document Fiscal Period Focus
DocumentFiscalPeriodFocus
|
Q3 | ||
| dei |
Document Fiscal Year Focus
DocumentFiscalYearFocus
|
2012 | ||
| dei |
Document Period End Date
DocumentPeriodEndDate
|
2012-09-30 | ||
| dei |
Document Type
DocumentType
|
10-Q | ||
| dei |
Entity Central Index Key
EntityCentralIndexKey
|
0001495231 | ||
| CY2012Q4 | dei |
Entity Common Stock Shares Outstanding
EntityCommonStockSharesOutstanding
|
5114280 | shares |
| dei |
Entity Filer Category
EntityFilerCategory
|
Smaller Reporting Company | ||
| CY2012Q2 | dei |
Entity Public Float
EntityPublicFloat
|
3454166 | USD |
| dei |
Entity Registrant Name
EntityRegistrantName
|
IZEA, INC. |
