IZEA Worldwide (NASDAQ: IZEA) is an influencer marketing company that connects brands and advertising agencies with social media creators to plan, execute, and measure sponsored content campaigns. Revenue comes primarily from Managed Services, where IZEA charges marketers fees to develop and run influencer campaigns end-to-end, with technology-enabled subscription access as a secondary, de-emphasized offering. The company was founded in February 2006 as PayPerPost, Inc., became public in May 2011, and is incorporated in Nevada. Total revenue was $31.2 million in FY2025 and $35.9 million in FY2024, with Adjusted EBITDA of $666,449 (2.1% margin) in FY2025. The accumulated deficit stood at $104.3 million as of December 31, 2025. Patrick J. Venetucci was appointed CEO on September 6, 2024, following the resignation of founder Edward H. Murphy. Two customers each represented approximately 12.4% and 12.5% of total accounts receivable as of December 31, 2025.
- Revenue model
- Managed Services fees billed to marketers for full-service influencer campaign execution, described in the FY2025 10-K as historically accounting for substantially all revenue. A secondary subscription-based, self-service technology access model exists but is not the current strategic focus.
- Products and services
- IZEA Flex (flagship campaign workflow and creator management platform), Creator Marketplace (launched October 2022, enabling marketer-to-creator discovery and engagement), FormAI (generative AI tools for text and visual content, introduced June 2023), and Managed Services campaigns covering creator strategy, creator partnerships, content production, performance media, and social commerce.
- Customers and end markets
- Regional, national, and global brands and advertising agencies. Customer base is geographically diverse. As of December 31, 2025, two customers each accounted for approximately 12.4% and 12.5% of total accounts receivable, indicating moderate concentration at the receivables level.
- Value-chain role
- Intermediary and managed service provider sitting between marketer clients and independent social media creators. IZEA handles campaign strategy, creator sourcing, workflow compliance, performance measurement, and payment to creators, supported by its proprietary technology platform.
- Geographic exposure
- Primary operations in the United States, with a wholly-owned subsidiary, IZEA Canada, Inc., incorporated in Ontario, Canada (formed March 2016). The Hoozu business unit, which had international operations, was divested in December 2024.
Source: SEC 10-K, filed 2026-03-17
Industry:
Services-Advertising
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