2013 Q1 Form 10-K Financial Statement
#000149523113000009 Filed on March 29, 2013
Income Statement
Concept | 2013 Q1 | 2012 Q2 | 2011 Q4 |
---|---|---|---|
Revenue | $1.385M | $1.200M | $1.530M |
YoY Change | -14.15% | 41.18% | |
Cost Of Revenue | $576.1K | $500.0K | $650.0K |
YoY Change | -12.62% | 31.58% | |
Gross Profit | $809.2K | $700.0K | $880.0K |
YoY Change | -15.21% | 52.17% | |
Gross Profit Margin | 58.41% | 58.33% | 57.52% |
Selling, General & Admin | $1.669M | $2.290M | $2.270M |
YoY Change | -14.24% | 112.04% | |
% of Gross Profit | 206.23% | 327.14% | 257.95% |
Research & Development | |||
YoY Change | |||
% of Gross Profit | |||
Depreciation & Amortization | $20.00K | $30.00K | $30.00K |
YoY Change | -33.33% | 50.0% | 50.0% |
% of Gross Profit | 2.47% | 4.29% | 3.41% |
Operating Expenses | $1.669M | $2.290M | $2.270M |
YoY Change | -14.24% | 112.04% | |
Operating Profit | -$859.6K | -$1.590M | -$1.390M |
YoY Change | -13.3% | 156.45% | |
Interest Expense | $15.47K | -$250.0K | $250.0K |
YoY Change | -7.63% | -1350.0% | |
% of Operating Profit | |||
Other Income/Expense, Net | -$24.24K | $0.00 | $0.00 |
YoY Change | -132.65% | ||
Pretax Income | -$880.0K | -$1.840M | -$1.140M |
YoY Change | -4.35% | 211.86% | |
Income Tax | $0.00 | $0.00 | $0.00 |
% Of Pretax Income | |||
Net Earnings | -$883.8K | -$1.840M | -$1.140M |
YoY Change | -3.64% | 211.86% | |
Net Earnings / Revenue | -63.8% | -153.33% | -74.51% |
Basic Earnings Per Share | |||
Diluted Earnings Per Share | -$2.588M | -$30.67M | -$22.80M |
COMMON SHARES | |||
Basic Shares Outstanding | 7.146M shares | 38.65M shares | |
Diluted Shares Outstanding |
Balance Sheet
Concept | 2013 Q1 | 2012 Q2 | 2011 Q4 |
---|---|---|---|
SHORT-TERM ASSETS | |||
Cash & Short-Term Investments | $130.0K | $190.0K | $230.0K |
YoY Change | 8.33% | -90.91% | |
Cash & Equivalents | $130.3K | $190.0K | $225.3K |
Short-Term Investments | |||
Other Short-Term Assets | $8.703K | $360.0K | $38.90K |
YoY Change | -92.09% | -71.43% | -0.53% |
Inventory | |||
Prepaid Expenses | $127.8K | $165.7K | |
Receivables | $600.8K | $610.0K | $690.6K |
Other Receivables | $0.00 | $0.00 | $0.00 |
Total Short-Term Assets | $896.2K | $1.160M | $1.120M |
YoY Change | 17.92% | -68.98% | -42.77% |
LONG-TERM ASSETS | |||
Property, Plant & Equipment | $101.2K | $140.0K | $152.4K |
YoY Change | -27.73% | 16.67% | 8.17% |
Goodwill | |||
YoY Change | |||
Intangibles | $13.50K | $108.1K | |
YoY Change | 2748.25% | ||
Long-Term Investments | |||
YoY Change | |||
Other Assets | $10.00K | $20.00K | $20.00K |
YoY Change | -50.0% | 100.0% | |
Total Long-Term Assets | $119.9K | $240.0K | $281.6K |
YoY Change | -53.9% | 84.62% | 83.96% |
TOTAL ASSETS | |||
Total Short-Term Assets | $896.2K | $1.160M | $1.120M |
Total Long-Term Assets | $119.9K | $240.0K | $281.6K |
Total Assets | $1.016M | $1.400M | $1.402M |
YoY Change | -0.39% | -63.82% | -33.58% |
SHORT-TERM LIABILITIES | |||
YoY Change | |||
Accounts Payable | $1.391M | $1.370M | $1.080M |
YoY Change | 20.95% | 101.47% | 69.58% |
Accrued Expenses | $248.8K | $240.0K | $224.4K |
YoY Change | -19.75% | 140.0% | |
Deferred Revenue | |||
YoY Change | |||
Short-Term Debt | $0.00 | $0.00 | $0.00 |
YoY Change | |||
Long-Term Debt Due | $20.00K | $20.00K | $30.00K |
YoY Change | 0.0% | ||
Total Short-Term Liabilities | $2.950M | $3.470M | $2.473M |
YoY Change | -4.23% | 57.73% | 14.13% |
LONG-TERM LIABILITIES | |||
Long-Term Debt | $10.00K | $20.00K | $30.00K |
YoY Change | -50.0% | ||
Other Long-Term Liabilities | $10.00K | $0.00 | $750.0K |
YoY Change | -98.46% | -100.0% | |
Total Long-Term Liabilities | $20.00K | $20.00K | $780.0K |
YoY Change | -97.01% | -98.08% | |
TOTAL LIABILITIES | |||
Total Short-Term Liabilities | $2.950M | $3.470M | $2.473M |
Total Long-Term Liabilities | $20.00K | $20.00K | $780.0K |
Total Liabilities | $2.965M | $3.490M | $3.253M |
YoY Change | -21.14% | 7.72% | 48.78% |
SHAREHOLDERS EQUITY | |||
Retained Earnings | -$23.69M | -$18.13M | |
YoY Change | 28.11% | ||
Common Stock | $714.00 | $97.00 | |
YoY Change | |||
Preferred Stock | |||
YoY Change | |||
Treasury Stock (at cost) | |||
YoY Change | |||
Treasury Stock Shares | |||
Shareholders Equity | -$1.949M | -$2.090M | -$1.851M |
YoY Change | |||
Total Liabilities & Shareholders Equity | $1.016M | $1.400M | $1.402M |
YoY Change | -0.39% | -63.82% | -33.58% |
Cashflow Statement
Concept | 2013 Q1 | 2012 Q2 | 2011 Q4 |
---|---|---|---|
OPERATING ACTIVITIES | |||
Net Income | -$883.8K | -$1.840M | -$1.140M |
YoY Change | -3.64% | 211.86% | |
Depreciation, Depletion And Amortization | $20.00K | $30.00K | $30.00K |
YoY Change | -33.33% | 50.0% | 50.0% |
Cash From Operating Activities | -$697.3K | -$1.210M | -$760.0K |
YoY Change | 22.57% | -45.98% | 55.1% |
INVESTING ACTIVITIES | |||
Capital Expenditures | $0.00 | -$10.00K | -$40.00K |
YoY Change | |||
Acquisitions | |||
YoY Change | |||
Other Investing Activities | $0.00 | $0.00 | $0.00 |
YoY Change | |||
Cash From Investing Activities | $3.870K | -$10.00K | -$30.00K |
YoY Change | |||
FINANCING ACTIVITIES | |||
Cash Dividend Paid | |||
YoY Change | |||
Common Stock Issuance & Retirement, Net | $1.371M | ||
YoY Change | -45.37% | ||
Debt Paid & Issued, Net | |||
YoY Change | |||
Cash From Financing Activities | $165.7K | 1.280M | -100.0K |
YoY Change | -64.54% | -54.77% | 11.11% |
NET CHANGE | |||
Cash From Operating Activities | -$697.3K | -1.210M | -760.0K |
Cash From Investing Activities | $3.870K | -10.00K | -30.00K |
Cash From Financing Activities | $165.7K | 1.280M | -100.0K |
Net Change In Cash | -$527.7K | 60.00K | -890.0K |
YoY Change | 419.34% | -89.83% | 53.45% |
FREE CASH FLOW | |||
Cash From Operating Activities | -$697.3K | -$1.210M | -$760.0K |
Capital Expenditures | $0.00 | -$10.00K | -$40.00K |
Free Cash Flow | -$697.3K | -$1.200M | -$720.0K |
YoY Change | -46.43% | 46.94% |
Facts In Submission
Frame | Concept Type | Concept / XBRL Key | Value | Unit |
---|---|---|---|---|
CY2012Q4 | us-gaap |
Accounts Payable Current
AccountsPayableCurrent
|
1163307 | USD |
CY2011Q4 | us-gaap |
Accounts Payable Current
AccountsPayableCurrent
|
1080015 | USD |
CY2011Q4 | us-gaap |
Accounts Receivable Net Current
AccountsReceivableNetCurrent
|
690575 | USD |
CY2012Q4 | us-gaap |
Accounts Receivable Net Current
AccountsReceivableNetCurrent
|
426818 | USD |
CY2012Q4 | us-gaap |
Accrued Liabilities Current
AccruedLiabilitiesCurrent
|
187868 | USD |
CY2011Q4 | us-gaap |
Accrued Liabilities Current
AccruedLiabilitiesCurrent
|
224438 | USD |
CY2011Q4 | us-gaap |
Accumulated Amortization Deferred Finance Costs
AccumulatedAmortizationDeferredFinanceCosts
|
0 | USD |
CY2012Q4 | us-gaap |
Accumulated Amortization Deferred Finance Costs
AccumulatedAmortizationDeferredFinanceCosts
|
25923 | USD |
CY2012Q4 | us-gaap |
Accumulated Depreciation Depletion And Amortization Property Plant And Equipment
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
-173732 | USD |
CY2011Q4 | us-gaap |
Accumulated Depreciation Depletion And Amortization Property Plant And Equipment
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
-175059 | USD |
CY2012Q4 | us-gaap |
Additional Paid In Capital
AdditionalPaidInCapital
|
21489354 | USD |
CY2011Q4 | us-gaap |
Additional Paid In Capital
AdditionalPaidInCapital
|
16279252 | USD |
CY2011 | us-gaap |
Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition
AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition
|
75950 | USD |
CY2012 | us-gaap |
Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition
AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition
|
181610 | USD |
CY2012 | us-gaap |
Advertising Cost Policy Expensed Advertising Cost
AdvertisingCostPolicyExpensedAdvertisingCost
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Advertising Costs</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company.  Advertising expense charged to operations for the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">years</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">December 31, 2012</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">2011</font><font style="font-family:inherit;font-size:10pt;"> were approximately </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$300,000</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">$511,000</font><font style="font-family:inherit;font-size:10pt;">, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.</font></div></div> | |
CY2011 | us-gaap |
Advertising Expense
AdvertisingExpense
|
511000 | USD |
CY2012 | us-gaap |
Advertising Expense
AdvertisingExpense
|
300000 | USD |
CY2011Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable Current
AllowanceForDoubtfulAccountsReceivableCurrent
|
10000 | USD |
CY2012Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable Current
AllowanceForDoubtfulAccountsReceivableCurrent
|
0 | USD |
CY2011 | us-gaap |
Allowance For Loan And Lease Losses Provision For Loss Net
AllowanceForLoanAndLeaseLossesProvisionForLossNet
|
14115 | USD |
CY2012 | us-gaap |
Allowance For Loan And Lease Losses Provision For Loss Net
AllowanceForLoanAndLeaseLossesProvisionForLossNet
|
17623 | USD |
CY2011 | us-gaap |
Amortization Of Financing Costs
AmortizationOfFinancingCosts
|
3795 | USD |
CY2012 | us-gaap |
Amortization Of Financing Costs
AmortizationOfFinancingCosts
|
25923 | USD |
CY2011 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
442904 | shares |
CY2012 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
1061345 | shares |
CY2012Q4 | us-gaap |
Assets
Assets
|
1401638 | USD |
CY2011Q4 | us-gaap |
Assets
Assets
|
1402048 | USD |
CY2011Q4 | us-gaap |
Assets Current
AssetsCurrent
|
1120485 | USD |
CY2012Q4 | us-gaap |
Assets Current
AssetsCurrent
|
1260833 | USD |
CY2011Q4 | us-gaap |
Capital Lease Obligations Current
CapitalLeaseObligationsCurrent
|
25070 | USD |
CY2011Q4 | us-gaap |
Capital Lease Obligations Noncurrent
CapitalLeaseObligationsNoncurrent
|
27850 | USD |
CY2012Q4 | us-gaap |
Capital Lease Obligations
CapitalLeaseObligations
|
27850 | USD |
CY2011Q4 | us-gaap |
Capital Lease Obligations
CapitalLeaseObligations
|
52920 | USD |
CY2012Q4 | us-gaap |
Capital Lease Obligations Current
CapitalLeaseObligationsCurrent
|
17638 | USD |
CY2012Q4 | us-gaap |
Capital Lease Obligations Noncurrent
CapitalLeaseObligationsNoncurrent
|
10212 | USD |
CY2012Q4 | us-gaap |
Capital Leases Future Minimum Payments Due
CapitalLeasesFutureMinimumPaymentsDue
|
32398 | USD |
CY2012Q4 | us-gaap |
Capital Leases Future Minimum Payments Due Current
CapitalLeasesFutureMinimumPaymentsDueCurrent
|
21599 | USD |
CY2012Q4 | us-gaap |
Capital Leases Future Minimum Payments Due In Two Years
CapitalLeasesFutureMinimumPaymentsDueInTwoYears
|
10799 | USD |
CY2012Q4 | us-gaap |
Capital Leases Future Minimum Payments Interest Included In Payments
CapitalLeasesFutureMinimumPaymentsInterestIncludedInPayments
|
-4548 | USD |
CY2012Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
657946 | USD |
CY2011Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
225277 | USD |
CY2010Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
1503105 | USD |
CY2012 | us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
432669 | USD |
CY2011 | us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
-1277828 | USD |
CY2012Q4 | us-gaap |
Common Stock Par Or Stated Value Per Share
CommonStockParOrStatedValuePerShare
|
0.0001 | |
CY2011Q4 | us-gaap |
Common Stock Par Or Stated Value Per Share
CommonStockParOrStatedValuePerShare
|
0.0001 | |
CY2012Q4 | us-gaap |
Common Stock Shares Authorized
CommonStockSharesAuthorized
|
100000000 | shares |
CY2011Q4 | us-gaap |
Common Stock Shares Authorized
CommonStockSharesAuthorized
|
12500000 | shares |
CY2012Q4 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
6186997 | shares |
CY2011Q4 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
966227 | shares |
CY2011Q2 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
562500 | shares |
CY2012Q2 | us-gaap |
Common Stock Shares Issued
CommonStockSharesIssued
|
274224 | shares |
CY2011Q4 | us-gaap |
Common Stock Shares Outstanding
CommonStockSharesOutstanding
|
966227 | shares |
CY2012Q4 | us-gaap |
Common Stock Shares Outstanding
CommonStockSharesOutstanding
|
6186997 | shares |
CY2011Q2 | us-gaap |
Common Stock Shares Outstanding
CommonStockSharesOutstanding
|
312500 | shares |
CY2011Q4 | us-gaap |
Common Stock Value
CommonStockValue
|
97 | USD |
CY2012Q4 | us-gaap |
Common Stock Value
CommonStockValue
|
619 | USD |
CY2012 | us-gaap |
Concentration Risk Credit Risk
ConcentrationRiskCreditRisk
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Concentrations of credit risk with respect to accounts receivable are limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">December 31, 2012</font><font style="font-family:inherit;font-size:10pt;">, </font><font style="font-family:Times New Roman;font-size:10pt;color:#000000;text-decoration:none;">two</font><font style="font-family:inherit;font-size:10pt;"> customers accounted for </font><font style="font-family:Times New Roman;font-size:10pt;color:#000000;text-decoration:none;">46%</font><font style="font-family:inherit;font-size:10pt;"> of total accounts receivable in the aggregate, each of which accounted for more than 10% of the Company’s accounts receivable. At </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">December 31, 2011</font><font style="font-family:inherit;font-size:10pt;">, the Company had </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">two</font><font style="font-family:inherit;font-size:10pt;"> different customers which accounted for </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">27%</font><font style="font-family:inherit;font-size:10pt;"> of total accounts receivable in the aggregate. The Company had </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">no</font><font style="font-family:inherit;font-size:10pt;"> customers that accounted for more than 10% of its revenue during the </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">twelve months</font><font style="font-family:inherit;font-size:10pt;"> ended </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">December 31, 2012</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;color:#000000;text-decoration:none;">2011</font><font style="font-family:inherit;font-size:10pt;"></font></div></div> | |
CY2011Q2 | us-gaap |
Convertible Preferred Stock Shares Issued Upon Conversion
ConvertiblePreferredStockSharesIssuedUponConversion
|
758 | shares |
CY2011 | us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
1951571 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Accrued Liabilities
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities
|
32000 | USD |
CY2012 | us-gaap |
Cost Of Goods And Services Sold
CostOfGoodsAndServicesSold
|
2150379 | USD |
CY2012 | us-gaap |
Debt Conversion Converted Instrument Shares Issued1
DebtConversionConvertedInstrumentSharesIssued1
|
-2069439 | shares |
CY2011 | us-gaap |
Debt Conversion Original Debt Amount1
DebtConversionOriginalDebtAmount1
|
500000 | USD |
CY2012 | us-gaap |
Debt Conversion Original Debt Amount1
DebtConversionOriginalDebtAmount1
|
0 | USD |
CY2008Q3 | us-gaap |
Debt Instrument Frequency Of Periodic Payment
DebtInstrumentFrequencyOfPeriodicPayment
|
thirty-six | |
CY2012Q1 | us-gaap |
Debt Issuance Costs
DebtIssuanceCosts
|
27800 | USD |
CY2008Q3 | us-gaap |
Debt Issuance Costs
DebtIssuanceCosts
|
12650 | USD |
CY2007Q4 | us-gaap |
Deferred Compensation Arrangement With Individual Requisite Service Period
DeferredCompensationArrangementWithIndividualRequisiteServicePeriod
|
2 years | |
CY2011Q4 | us-gaap |
Deferred Finance Costs Current Net
DeferredFinanceCostsCurrentNet
|
0 | USD |
CY2012Q4 | us-gaap |
Deferred Finance Costs Current Net
DeferredFinanceCostsCurrentNet
|
1877 | USD |
CY2011Q4 | us-gaap |
Deferred Rent Credit Current
DeferredRentCreditCurrent
|
10830 | USD |
CY2012Q4 | us-gaap |
Deferred Rent Credit Current
DeferredRentCreditCurrent
|
0 | USD |
CY2011Q4 | us-gaap |
Deferred Revenue Current
DeferredRevenueCurrent
|
1132794 | USD |
CY2012Q4 | us-gaap |
Deferred Revenue Current
DeferredRevenueCurrent
|
1140140 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Gross
DeferredTaxAssetsGross
|
6884000 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Gross
DeferredTaxAssetsGross
|
8561000 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Net
DeferredTaxAssetsNet
|
0 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Net
DeferredTaxAssetsNet
|
0 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Operating Loss Carryforwards
DeferredTaxAssetsOperatingLossCarryforwards
|
8457000 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Operating Loss Carryforwards
DeferredTaxAssetsOperatingLossCarryforwards
|
6836000 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Other
DeferredTaxAssetsOther
|
2000 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Other
DeferredTaxAssetsOther
|
10000 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Accrued Liabilities
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities
|
37000 | USD |
CY2011Q4 | us-gaap |
Deferred Tax Assets Valuation Allowance
DeferredTaxAssetsValuationAllowance
|
6884000 | USD |
CY2012Q4 | us-gaap |
Deferred Tax Assets Valuation Allowance
DeferredTaxAssetsValuationAllowance
|
8561000 | USD |
CY2012 | us-gaap |
Defined Benefit Plan Contributions By Employer
DefinedBenefitPlanContributionsByEmployer
|
40405 | USD |
CY2011 | us-gaap |
Defined Benefit Plan Contributions By Employer
DefinedBenefitPlanContributionsByEmployer
|
20239 | USD |
CY2007Q4 | us-gaap |
Defined Contribution Plan Employer Matching Contribution Percent
DefinedContributionPlanEmployerMatchingContributionPercent
|
0.50 | |
CY2007Q4 | us-gaap |
Defined Contribution Plan Employers Matching Contribution Annual Vesting Percentage
DefinedContributionPlanEmployersMatchingContributionAnnualVestingPercentage
|
0.20 | |
CY2007Q4 | us-gaap |
Defined Contribution Plan Maximum Annual Contribution Per Employee Percent
DefinedContributionPlanMaximumAnnualContributionPerEmployeePercent
|
0.08 | |
CY2011 | us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
63143 | USD |
CY2012 | us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
117745 | USD |
CY2012 | us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
779083 | USD |
CY2011 | us-gaap |
Derivative Gain Loss On Derivative Net
DerivativeGainLossOnDerivativeNet
|
332484 | USD |
CY2011Q4 | us-gaap |
Derivative Liabilities Noncurrent
DerivativeLiabilitiesNoncurrent
|
752486 | USD |
CY2012Q4 | us-gaap |
Derivative Liabilities Noncurrent
DerivativeLiabilitiesNoncurrent
|
2750 | USD |
CY2010Q4 | us-gaap |
Derivative Liabilities Noncurrent
DerivativeLiabilitiesNoncurrent
|
0 | USD |
CY2012 | us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-0.99 | |
CY2011 | us-gaap |
Earnings Per Share Basic And Diluted
EarningsPerShareBasicAndDiluted
|
-6.49 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate
EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate
|
-0.340 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate
EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate
|
-0.340 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance
EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance
|
0.398 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance
EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance
|
0.359 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Enacted Tax Rate
EffectiveIncomeTaxRateReconciliationChangeInEnactedTaxRate
|
0 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Enacted Tax Rate
EffectiveIncomeTaxRateReconciliationChangeInEnactedTaxRate
|
0 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Meals And Entertainment
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseMealsAndEntertainment
|
0.001 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Meals And Entertainment
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseMealsAndEntertainment
|
0.002 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Other
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseOther
|
-0.021 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Other
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseOther
|
0.014 | |
CY2011 | us-gaap |
Effective Income Tax Rate Reconciliation State And Local Income Taxes
EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes
|
-0.038 | |
CY2012 | us-gaap |
Effective Income Tax Rate Reconciliation State And Local Income Taxes
EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes
|
-0.035 | |
CY2011Q4 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
0 | USD |
CY2012Q4 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
11817 | USD |
CY2012Q1 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
12151 | USD |
CY2012Q2 | us-gaap |
Embedded Derivative Fair Value Of Embedded Derivative Liability
EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
|
15625 | USD |
CY2012 | us-gaap |
Embedded Derivative Gain Loss On Embedded Derivative Net
EmbeddedDerivativeGainLossOnEmbeddedDerivativeNet
|
-67704 | USD |
CY2011 | us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
332484 | USD |
CY2012 | us-gaap |
Fair Value Option Changes In Fair Value Gain Loss1
FairValueOptionChangesInFairValueGainLoss1
|
711379 | USD |
CY2012Q4 | us-gaap |
Finite Lived Intangible Assets Accumulated Amortization
FiniteLivedIntangibleAssetsAccumulatedAmortization
|
59276 | USD |
CY2011Q4 | us-gaap |
Finite Lived Intangible Assets Accumulated Amortization
FiniteLivedIntangibleAssetsAccumulatedAmortization
|
17434 | USD |
CY2011Q4 | us-gaap |
Finite Lived Intangible Assets Gross
FiniteLivedIntangibleAssetsGross
|
125525 | USD |
CY2012Q4 | us-gaap |
Finite Lived Intangible Assets Gross
FiniteLivedIntangibleAssetsGross
|
153325 | USD |
CY2011Q4 | us-gaap |
Finite Lived Intangible Assets Net
FiniteLivedIntangibleAssetsNet
|
108091 | USD |
CY2012Q4 | us-gaap |
Finite Lived Intangible Assets Net
FiniteLivedIntangibleAssetsNet
|
19877 | USD |
CY2011 | us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
5859087 | USD |
CY2012 | us-gaap |
General And Administrative Expense
GeneralAndAdministrativeExpense
|
6287774 | USD |
CY2011 | us-gaap |
Gross Profit
GrossProfit
|
2395664 | USD |
CY2012 | us-gaap |
Gross Profit
GrossProfit
|
2803860 | USD |
CY2012 | us-gaap |
Impairment Of Intangible Assets Finitelived
ImpairmentOfIntangibleAssetsFinitelived
|
48249 | USD |
CY2011 | us-gaap |
Impairment Of Intangible Assets Finitelived
ImpairmentOfIntangibleAssetsFinitelived
|
0 | USD |
CY2011 | us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
393394 | USD |
CY2012 | us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
83292 | USD |
CY2012 | us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
-246134 | USD |
CY2011 | us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
309461 | USD |
CY2011 | us-gaap |
Increase Decrease In Accrued Liabilities
IncreaseDecreaseInAccruedLiabilities
|
143424 | USD |
CY2012 | us-gaap |
Increase Decrease In Accrued Liabilities
IncreaseDecreaseInAccruedLiabilities
|
38911 | USD |
CY2012 | us-gaap |
Increase Decrease In Deferred Liabilities
IncreaseDecreaseInDeferredLiabilities
|
7346 | USD |
CY2011 | us-gaap |
Increase Decrease In Deferred Liabilities
IncreaseDecreaseInDeferredLiabilities
|
-6725 | USD |
CY2012 | us-gaap |
Increase Decrease In Deferred Revenue
IncreaseDecreaseInDeferredRevenue
|
-10830 | USD |
CY2011 | us-gaap |
Increase Decrease In Deferred Revenue
IncreaseDecreaseInDeferredRevenue
|
1610 | USD |
CY2012 | us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
-41129 | USD |
CY2011 | us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
140960 | USD |
CY2011 | us-gaap |
Increase Decrease In Security Deposits
IncreaseDecreaseInSecurityDeposits
|
-12698 | USD |
CY2012 | us-gaap |
Increase Decrease In Security Deposits
IncreaseDecreaseInSecurityDeposits
|
11990 | USD |
CY2012Q4 | us-gaap |
Intangible Assets Net Excluding Goodwill
IntangibleAssetsNetExcludingGoodwill
|
18000 | USD |
CY2011Q4 | us-gaap |
Intangible Assets Net Excluding Goodwill
IntangibleAssetsNetExcludingGoodwill
|
108091 | USD |
CY2012 | us-gaap |
Interest Expense
InterestExpense
|
115799 | USD |
CY2011 | us-gaap |
Interest Expense
InterestExpense
|
24392 | USD |
CY2012 | us-gaap |
Interest Paid
InterestPaid
|
10389 | USD |
CY2011 | us-gaap |
Lease And Rental Expense
LeaseAndRentalExpense
|
287000 | USD |
CY2012Q4 | us-gaap |
Liabilities And Stockholders Equity
LiabilitiesAndStockholdersEquity
|
1401638 | USD |
CY2011Q4 | us-gaap |
Liabilities And Stockholders Equity
LiabilitiesAndStockholdersEquity
|
1402048 | USD |
CY2012 | us-gaap |
Liabilities Assumed1
LiabilitiesAssumed1
|
0 | USD |
CY2011 | us-gaap |
Liabilities Assumed1
LiabilitiesAssumed1
|
91810 | USD |
CY2012Q4 | us-gaap |
Long Term Debt And Capital Lease Obligations Current
LongTermDebtAndCapitalLeaseObligationsCurrent
|
-17638 | USD |
CY2012Q4 | us-gaap |
Long Term Notes Payable
LongTermNotesPayable
|
106355 | USD |
CY2011Q4 | us-gaap |
Long Term Notes Payable
LongTermNotesPayable
|
0 | USD |
CY2011 | us-gaap |
Interest Paid
InterestPaid
|
22894 | USD |
CY2011 | us-gaap |
Issuance Of Stock And Warrants For Services Or Claims
IssuanceOfStockAndWarrantsForServicesOrClaims
|
165000 | USD |
CY2012Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber
|
83350 | shares |
CY2012 | us-gaap |
Issuance Of Stock And Warrants For Services Or Claims
IssuanceOfStockAndWarrantsForServicesOrClaims
|
675538 | USD |
CY2012 | us-gaap |
Lease And Rental Expense
LeaseAndRentalExpense
|
329000 | USD |
CY2012Q4 | us-gaap |
Liabilities
Liabilities
|
2715087 | USD |
CY2011Q4 | us-gaap |
Liabilities
Liabilities
|
3253483 | USD |
CY2012Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice
|
6.04 | |
CY2011Q4 | us-gaap |
Liabilities Current
LiabilitiesCurrent
|
2473147 | USD |
CY2012Q4 | us-gaap |
Liabilities Current
LiabilitiesCurrent
|
2595770 | USD |
CY2011 | us-gaap |
Net Cash Provided By Used In Financing Activities
NetCashProvidedByUsedInFinancingActivities
|
2685577 | USD |
CY2012 | us-gaap |
Net Cash Provided By Used In Financing Activities
NetCashProvidedByUsedInFinancingActivities
|
3567129 | USD |
CY2011 | us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-47704 | USD |
CY2012 | us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
687 | USD |
CY2011 | us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
-3915701 | USD |
CY2012 | us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
-3135147 | USD |
CY2011 | us-gaap |
Net Income Loss
NetIncomeLoss
|
-3978592 | USD |
CY2012 | us-gaap |
Net Income Loss
NetIncomeLoss
|
-4672638 | USD |
CY2011 | us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
308196 | USD |
CY2012 | us-gaap |
Nonoperating Income Expense
NonoperatingIncomeExpense
|
-207182 | USD |
CY2011Q4 | us-gaap |
Notes Payable Current
NotesPayableCurrent
|
0 | USD |
CY2012Q4 | us-gaap |
Notes Payable Current
NotesPayableCurrent
|
75000 | USD |
CY2012 | us-gaap |
Operating Expenses
OperatingExpenses
|
7269316 | USD |
CY2011 | us-gaap |
Operating Expenses
OperatingExpenses
|
6682452 | USD |
CY2011 | us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-4286788 | USD |
CY2012 | us-gaap |
Operating Income Loss
OperatingIncomeLoss
|
-4465456 | USD |
CY2012Q4 | us-gaap |
Operating Leases Future Minimum Payments Due
OperatingLeasesFutureMinimumPaymentsDue
|
81458 | USD |
CY2012Q4 | us-gaap |
Operating Leases Future Minimum Payments Due Current
OperatingLeasesFutureMinimumPaymentsDueCurrent
|
81458 | USD |
CY2012Q4 | us-gaap |
Operating Loss Carryforwards Valuation Allowance
OperatingLossCarryforwardsValuationAllowance
|
1677000 | USD |
CY2011Q4 | us-gaap |
Operating Loss Carryforwards Valuation Allowance
OperatingLossCarryforwardsValuationAllowance
|
1583000 | USD |
CY2011Q4 | us-gaap |
Other Assets Current
OtherAssetsCurrent
|
38897 | USD |
CY2012Q4 | us-gaap |
Other Assets Current
OtherAssetsCurrent
|
11627 | USD |
CY2011 | us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
104 | USD |
CY2012 | us-gaap |
Other Nonoperating Income Expense
OtherNonoperatingIncomeExpense
|
-639 | USD |
CY2012Q2 | us-gaap |
Payments Of Stock Issuance Costs
PaymentsOfStockIssuanceCosts
|
149262 | USD |
CY2011 | us-gaap |
Payments To Acquire Intangible Assets
PaymentsToAcquireIntangibleAssets
|
31955 | USD |
CY2012 | us-gaap |
Payments To Acquire Intangible Assets
PaymentsToAcquireIntangibleAssets
|
0 | USD |
CY2011 | us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
3051 | USD |
CY2012 | us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
11303 | USD |
CY2012Q4 | us-gaap |
Prepaid Expense Current
PrepaidExpenseCurrent
|
162565 | USD |
CY2011Q4 | us-gaap |
Prepaid Expense Current
PrepaidExpenseCurrent
|
165736 | USD |
CY2012Q2 | us-gaap |
Proceeds From Issuance Of Common Stock
ProceedsFromIssuanceOfCommonStock
|
1371120 | USD |
CY2012 | us-gaap |
Proceeds From Issuance Or Sale Of Equity
ProceedsFromIssuanceOrSaleOfEquity
|
3047400 | USD |
CY2011 | us-gaap |
Proceeds From Issuance Or Sale Of Equity
ProceedsFromIssuanceOrSaleOfEquity
|
2543407 | USD |
CY2011 | us-gaap |
Proceeds From Notes Payable
ProceedsFromNotesPayable
|
500000 | USD |
CY2012 | us-gaap |
Proceeds From Notes Payable
ProceedsFromNotesPayable
|
543700 | USD |
CY2012 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
1099 | USD |
CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod
|
4579 | shares |
CY2011 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
1766 | USD |
CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
|
2.13 | |
CY2012 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
|
2.17 | |
CY2011Q4 | us-gaap |
Property Plant And Equipment Gross
PropertyPlantAndEquipmentGross
|
327493 | USD |
CY2012Q4 | us-gaap |
Property Plant And Equipment Gross
PropertyPlantAndEquipmentGross
|
287489 | USD |
CY2012 | us-gaap |
Property Plant And Equipment Impairment
PropertyPlantAndEquipmentImpairment
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Impairment of Long-Lived Assets</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets.</font></div></div> | |
CY2012Q4 | us-gaap |
Property Plant And Equipment Net
PropertyPlantAndEquipmentNet
|
113757 | USD |
CY2011Q4 | us-gaap |
Property Plant And Equipment Net
PropertyPlantAndEquipmentNet
|
152434 | USD |
CY2012 | us-gaap |
Provision For Doubtful Accounts
ProvisionForDoubtfulAccounts
|
17623 | USD |
CY2011 | us-gaap |
Provision For Doubtful Accounts
ProvisionForDoubtfulAccounts
|
10000 | USD |
CY2012Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
391977 | shares |
CY2012 | us-gaap |
Repayments Of Notes Payable
RepaymentsOfNotesPayable
|
25070 | USD |
CY2011 | us-gaap |
Repayments Of Notes Payable
RepaymentsOfNotesPayable
|
359596 | USD |
CY2011Q4 | us-gaap |
Retained Earnings Accumulated Deficit
RetainedEarningsAccumulatedDeficit
|
-18130784 | USD |
CY2012Q4 | us-gaap |
Retained Earnings Accumulated Deficit
RetainedEarningsAccumulatedDeficit
|
-22803422 | USD |
CY2011 | us-gaap |
Sales Revenue Net
SalesRevenueNet
|
4347235 | USD |
CY2012 | us-gaap |
Sales Revenue Net
SalesRevenueNet
|
4954239 | USD |
CY2012Q4 | us-gaap |
Security Deposit
SecurityDeposit
|
9048 | USD |
CY2011Q4 | us-gaap |
Security Deposit
SecurityDeposit
|
21038 | USD |
CY2011 | us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
823365 | USD |
CY2012 | us-gaap |
Selling And Marketing Expense
SellingAndMarketingExpense
|
981542 | USD |
CY2012 | us-gaap |
Share Based Compensation
ShareBasedCompensation
|
181610 | USD |
CY2011 | us-gaap |
Share Based Compensation
ShareBasedCompensation
|
75950 | USD |
CY2012 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod
|
100210 | shares |
CY2011 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross
|
119707 | shares |
CY2012 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross
|
378293 | shares |
CY2010Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
0 | shares |
CY2011Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
|
114445 | shares |
CY2012Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
5.87 | |
CY2011Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
17.61 | |
CY2010Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
|
0.00 | |
CY2012 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice
|
2.00 | |
CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice
|
2.00 | |
CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
6.18 | |
CY2012 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
18.81 | |
CY2012 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice
|
5.74 | |
CY2011 | us-gaap |
Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice
|
17.09 | |
CY2012 | us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term1
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1
|
P4Y3M | |
CY2012 | us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2
|
P4Y4M | |
CY2011 | us-gaap |
Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2
|
P4Y5M | |
CY2011 | us-gaap |
Stock Issued1
StockIssued1
|
0 | USD |
CY2012 | us-gaap |
Stock Issued1
StockIssued1
|
10688 | USD |
CY2012 | us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
551 | shares |
CY2011 | us-gaap |
Stock Issued During Period Shares Stock Options Exercised
StockIssuedDuringPeriodSharesStockOptionsExercised
|
683 | shares |
CY2012 | us-gaap |
Stock Issued During Period Value Conversion Of Convertible Securities
StockIssuedDuringPeriodValueConversionOfConvertibleSecurities
|
0 | USD |
CY2011 | us-gaap |
Stock Issued During Period Value Issued For Services
StockIssuedDuringPeriodValueIssuedForServices
|
165000 | USD |
CY2012 | us-gaap |
Stock Issued During Period Value New Issues
StockIssuedDuringPeriodValueNewIssues
|
2998230 | USD |
CY2012Q3 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
69445 | USD |
CY2012Q2 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
1200 | USD |
CY2012Q3 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Gross
StockIssuedDuringPeriodValueRestrictedStockAwardGross
|
35000 | USD |
CY2012 | us-gaap |
Stock Issued During Period Value Restricted Stock Award Net Of Forfeitures
StockIssuedDuringPeriodValueRestrictedStockAwardNetOfForfeitures
|
686226 | USD |
CY2012 | us-gaap |
Stock Issued During Period Value Stock Options Exercised
StockIssuedDuringPeriodValueStockOptionsExercised
|
1099 | USD |
CY2011 | us-gaap |
Stock Issued During Period Value Stock Options Exercised
StockIssuedDuringPeriodValueStockOptionsExercised
|
1766 | USD |
CY2012Q4 | us-gaap |
Stockholders Equity
StockholdersEquity
|
-1313449 | USD |
CY2011Q4 | us-gaap |
Stockholders Equity
StockholdersEquity
|
-1851435 | USD |
CY2010Q4 | us-gaap |
Stockholders Equity
StockholdersEquity
|
-75756 | USD |
CY2012Q3 | us-gaap |
Stockholders Equity Reverse Stock Split
StockholdersEquityReverseStockSplit
|
All current and historical information contained herein related to the share and per share information for the Company's common stock or stock equivalents issued on or after May 12, 2011 reflects the 1-for-40 reverse stock split of the Company's outstanding shares of common stock that became market effective on August 1, 2012. | |
CY2012 | izea |
Embedded Derivative Conversion Of Notes Into Common Stock
EmbeddedDerivativeConversionOfNotesIntoCommonStock
|
-83663 | USD |
CY2011Q2 | izea |
Exchange Of Capital Stock For Common Stock
ExchangeOfCapitalStockForCommonStock
|
562500 | shares |
CY2012 | izea |
Exchange Of Warrants For Common Stock
ExchangeOfWarrantsForCommonStock
|
-19823 | USD |
CY2011Q2 | izea |
Exercise Price Of Replacement Warrants
ExercisePriceOfReplacementWarrants
|
8.16 | |
CY2011 | izea |
Fair Value Of Compound Embedded Derivative In Promissory Notes
FairValueOfCompoundEmbeddedDerivativeInPromissoryNotes
|
0 | USD |
CY2012 | izea |
Fair Value Of Compound Embedded Derivative In Promissory Notes
FairValueOfCompoundEmbeddedDerivativeInPromissoryNotes
|
27776 | USD |
CY2011 | izea |
Fair Value Of Issuance Of Warrants In Offering
FairValueOfIssuanceOfWarrantsInOffering
|
-1083210 | USD |
CY2012Q3 | izea |
Fair Value Of Warrants Issued
FairValueOfWarrantsIssued
|
49170 | USD |
CY2011 | izea |
Fair Value Of Warrants Issued In Purchase Of Intangible Assets
FairValueOfWarrantsIssuedInPurchaseOfIntangibleAssets
|
1760 | USD |
CY2011 | izea |
Fair Value Of Warrants Issued With Preferred Stock Financing
FairValueOfWarrantsIssuedWithPreferredStockFinancing
|
1083210 | USD |
CY2012 | izea |
Increase Decrease Fair Value Of Warrant Liability
IncreaseDecreaseFairValueOfWarrantLiability
|
-779083 | USD |
CY2011 | izea |
Increase Decrease Fair Value Of Warrant Liability
IncreaseDecreaseFairValueOfWarrantLiability
|
-332484 | USD |
CY2012 | izea |
Increase Decrease In Number Of Shares Linked To Promissory Notes Embedded Derivatives
IncreaseDecreaseInNumberOfSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
2557127 | shares |
CY2011 | izea |
Interest Expense Notes Payable
InterestExpenseNotesPayable
|
13466 | USD |
CY2012 | izea |
Interest Expense Notes Payable
InterestExpenseNotesPayable
|
79488 | USD |
CY2011Q2 | izea |
Issuance Of Replacement Warrants To Purchase Shares Of Common Stock
IssuanceOfReplacementWarrantsToPurchaseSharesOfCommonStock
|
84 | shares |
CY2011 | izea |
Issuance Of Warrants In Purchase Of Intangible Assets
IssuanceOfWarrantsInPurchaseOfIntangibleAssets
|
250 | shares |
CY2012Q3 | izea |
Issuance Of Warrants Public Offering
IssuanceOfWarrantsPublicOffering
|
110000 | shares |
CY2011 | izea |
Issuance Of Warrants With Preferred Stock Financing
IssuanceOfWarrantsWithPreferredStockFinancing
|
153882 | shares |
CY2012 | izea |
Loss On Exchange Of Warrants
LossOnExchangeOfWarrants
|
802123 | USD |
CY2011 | izea |
Loss On Exchange Of Warrants
LossOnExchangeOfWarrants
|
0 | USD |
CY2012Q2 | izea |
Net Proceeds From Issuance Of Common Stock
NetProceedsFromIssuanceOfCommonStock
|
1221858 | USD |
CY2012 | izea |
Noncash Or Part Noncash Acquisition Capital Leases Acquired
NoncashOrPartNoncashAcquisitionCapitalLeasesAcquired
|
0 | USD |
CY2011 | izea |
Noncash Or Part Noncash Acquisition Capital Leases Acquired
NoncashOrPartNoncashAcquisitionCapitalLeasesAcquired
|
50379 | USD |
CY2012Q1 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
23416 | shares |
CY2012Q2 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
26042 | shares |
CY2012Q4 | izea |
Number Of Common Shares Linked To Promissory Notes Embedded Derivatives
NumberOfCommonSharesLinkedToPromissoryNotesEmbeddedDerivatives
|
537146 | shares |
CY2011Q3 | izea |
Number Of Countries In Which Network Of Customers Were Acquired
NumberOfCountriesInWhichNetworkOfCustomersWereAcquired
|
143 | countries |
CY2011Q4 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Accounts Receivables
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfAccountsReceivables
|
2 | customer |
CY2012Q4 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Accounts Receivables
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfAccountsReceivables
|
2 | customer |
CY2012 | izea |
Number Of Major Customers Accounting For More Than Ten Percent Of Revenues Customers
NumberOfMajorCustomersAccountingForMoreThanTenPercentOfRevenuesCustomers
|
0 | customer |
CY2011Q3 | izea |
Number Of Rental Agreements
NumberOfRentalAgreements
|
3 | |
izea |
Number Of Warrant Holders
NumberOfWarrantHolders
|
24 | ||
CY2011Q4 | izea |
Percentage Of Accounts Receivable Accounted For By Major Customer
PercentageOfAccountsReceivableAccountedForByMajorCustomer
|
0.27 | |
CY2012Q4 | izea |
Percentage Of Accounts Receivable Accounted For By Major Customer
PercentageOfAccountsReceivableAccountedForByMajorCustomer
|
0.46 | |
CY2011Q2 | izea |
Percentage Of Capital Stock Exchanged For Common Stock
PercentageOfCapitalStockExchangedForCommonStock
|
0.6429 | |
CY2012Q2 | izea |
Purchase Price Of Common Stock Sold
PurchasePriceOfCommonStockSold
|
5.00 | |
CY2011Q2 | izea |
Purchasers Of Debt Instrument Aggregate Purchase Price
PurchasersOfDebtInstrumentAggregatePurchasePrice
|
500000 | USD |
CY2012Q2 | izea |
Restricted Shares Issued For Celebrity Endorsements
RestrictedSharesIssuedForCelebrityEndorsements
|
135521 | shares |
CY2012 | izea |
Working Capital Deficit
WorkingCapitalDeficit
|
-1334937 | USD |
CY2011Q3 | izea |
Satellite Office Rental Period
SatelliteOfficeRentalPeriod
|
P1Y | |
CY2012 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | |
CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Current Average Expected Forfeiture Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardCurrentAverageExpectedForfeitureRate
|
0.5021 | |
CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Nonvested Options Forfeited In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardNonvestedOptionsForfeitedInPeriod
|
4222 | shares |
CY2012 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Nonvested Options Forfeited In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardNonvestedOptionsForfeitedInPeriod
|
43753 | shares |
CY2010Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
0 | shares |
CY2011Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
57516 | shares |
CY2012Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedNumber
|
308627 | shares |
CY2011Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
2.73 | |
CY2010Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
0.00 | |
CY2012Q4 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue
|
2.17 | |
CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Nonvested Weighted Average Remaining Contractual Term
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestNonvestedWeightedAverageRemainingContractualTerm
|
P2Y6M | |
CY2012 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Nonvested Weighted Average Remaining Contractual Term
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestNonvestedWeightedAverageRemainingContractualTerm
|
P2Y11M | |
CY2012 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriod
|
83429 | shares |
CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriod
|
57969 | shares |
CY2011 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodWeightedAverageGrantDateFairValue
|
1.52 | |
CY2012 | izea |
Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodWeightedAverageGrantDateFairValue
|
2.26 | |
CY2011 | izea |
Share Based Compensation Arrangements By Share Based Payment Award Nonvested Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardNonvestedOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
2.27 | |
CY2012 | izea |
Share Based Compensation Arrangements By Share Based Payment Award Nonvested Options Forfeitures In Period Weighted Average Exercise Price
ShareBasedCompensationArrangementsByShareBasedPaymentAwardNonvestedOptionsForfeituresInPeriodWeightedAverageExercisePrice
|
2.78 | |
CY2011Q3 | izea |
Shares Of Common Stock Acquired From Issuance Of Warrants
SharesOfCommonStockAcquiredFromIssuanceOfWarrants
|
250 | shares |
CY2011 | izea |
Stock Issued During Period Value Exchange Of Promissory Note
StockIssuedDuringPeriodValueExchangeOfPromissoryNote
|
3043407 | USD |
CY2012 | izea |
Stock Issued During Period Value Exchange Of Warrants
StockIssuedDuringPeriodValueExchangeOfWarrants
|
821946 | USD |
CY2012 | izea |
Sublease Rent Expense
SubleaseRentExpense
|
85000 | USD |
CY2012 | izea |
Sublease Rental Agreement Period
SubleaseRentalAgreementPeriod
|
P1Y | |
CY2008Q3 | izea |
Total Warrants Issued To Purchse Shares Under Notes Payable
TotalWarrantsIssuedToPurchseSharesUnderNotesPayable
|
3324 | shares |
CY2011Q3 | izea |
Value Of Common Stock Acquired From Issuance Of Warrants
ValueOfCommonStockAcquiredFromIssuanceOfWarrants
|
1760 | USD |
CY2012 | dei |
Amendment Flag
AmendmentFlag
|
false | |
CY2012 | dei |
Current Fiscal Year End Date
CurrentFiscalYearEndDate
|
--12-31 | |
CY2011 | izea |
Warrants Issued In Financing Arrangement
WarrantsIssuedInFinancingArrangement
|
1084970 | USD |
CY2012 | izea |
Warrants Issued In Financing Arrangement
WarrantsIssuedInFinancingArrangement
|
49170 | USD |
CY2008Q3 | izea |
Warrants Issued To Purchse Shares Under Notes Payable
WarrantsIssuedToPurchseSharesUnderNotesPayable
|
1108 | shares |
CY2012 | dei |
Document Fiscal Period Focus
DocumentFiscalPeriodFocus
|
FY | |
CY2012 | dei |
Document Fiscal Year Focus
DocumentFiscalYearFocus
|
2012 | |
CY2012 | dei |
Document Period End Date
DocumentPeriodEndDate
|
2012-12-31 | |
CY2012 | dei |
Document Type
DocumentType
|
10-K | |
CY2012 | dei |
Entity Central Index Key
EntityCentralIndexKey
|
0001495231 | |
CY2013Q1 | dei |
Entity Common Stock Shares Outstanding
EntityCommonStockSharesOutstanding
|
7145526 | shares |
CY2012 | dei |
Entity Current Reporting Status
EntityCurrentReportingStatus
|
Yes | |
CY2012 | dei |
Entity Filer Category
EntityFilerCategory
|
Smaller Reporting Company | |
CY2012Q2 | dei |
Entity Public Float
EntityPublicFloat
|
3454166 | USD |
CY2012 | dei |
Entity Registrant Name
EntityRegistrantName
|
IZEA, INC. | |
CY2012 | dei |
Entity Voluntary Filers
EntityVoluntaryFilers
|
No | |
CY2012 | dei |
Entity Well Known Seasoned Issuer
EntityWellKnownSeasonedIssuer
|
No | |
CY2012 | us-gaap |
Use Of Estimates
UseOfEstimates
|
<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;text-decoration:underline;">Use of Estimates</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.</font></div><div style="line-height:120%;text-align:justify;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"></font></div></div> | |
CY2012 | us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
4736073 | shares |
CY2011 | us-gaap |
Weighted Average Number Of Share Outstanding Basic And Diluted
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
612791 | shares |
CY2012Q4 | izea |
Accumulated Amortization Deferred Finance Cost And Finite Lived Intangible Assets
AccumulatedAmortizationDeferredFinanceCostAndFiniteLivedIntangibleAssets
|
-85199 | USD |
CY2011Q4 | izea |
Accumulated Amortization Deferred Finance Cost And Finite Lived Intangible Assets
AccumulatedAmortizationDeferredFinanceCostAndFiniteLivedIntangibleAssets
|
17434 | USD |
CY2011Q2 | izea |
Authorized Replacement Options Issued
AuthorizedReplacementOptionsIssued
|
92823 | shares |
CY2011Q2 | izea |
Authorized Replacement Warrants Issued
AuthorizedReplacementWarrantsIssued
|
84 | shares |
CY2012 | izea |
Carrying Value Of Warrants Received In Exchange
CarryingValueOfWarrantsReceivedInExchange
|
19823 | USD |
CY2012Q2 | izea |
Cash Paid For Celebrity Endorsements
CashPaidForCelebrityEndorsements
|
100000 | USD |
CY2011Q3 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
250 | shares |
CY2010Q4 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
0 | shares |
CY2011Q4 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
154132 | shares |
CY2012Q4 | izea |
Common Shares Linked To Derivative Warrants
CommonSharesLinkedToDerivativeWarrants
|
128350 | shares |
CY2011Q2 | izea |
Common Stock Shares Issued And Outstanding
CommonStockSharesIssuedAndOutstanding
|
875000 | shares |
CY2012 | izea |
Conversion Of Notes To Common Stock
ConversionOfNotesToCommonStock
|
521513 | USD |
CY2011 | izea |
Conversion Of Notes To Common Stock
ConversionOfNotesToCommonStock
|
0 | USD |
CY2012Q4 | izea |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Depreciation And Amortization
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDepreciationAndAmortization
|
19000 | USD |
CY2011Q4 | izea |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Depreciation And Amortization
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDepreciationAndAmortization
|
-2000 | USD |
CY2012Q4 | izea |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Stock Option And Warrant Expenses
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsStockOptionAndWarrantExpenses
|
51000 | USD |
CY2011Q4 | izea |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Stock Option And Warrant Expenses
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsStockOptionAndWarrantExpenses
|
3000 | USD |
CY2012 | izea |
Derivative Gain Loss On Derivative Exchange Net
DerivativeGainLossOnDerivativeExchangeNet
|
-802123 | USD |