Joint Corp (NASDAQ: JYNT) is a chiropractic services company that operates and franchises retail chiropractic clinics under The Joint brand. Revenue comes from two streams: direct patient fees at company-owned and managed clinics, and royalties and fees from franchised clinic operators. The company serves walk-in and membership patients seeking routine chiropractic care, positioning itself as an accessible, no-insurance-required alternative to traditional chiropractic practices. Headquartered in Scottsdale, Arizona, The Joint operates a system of company-owned clinics and franchised locations across the United States. System-wide same-store sales for FY2025 increased by $2.1 million but were flat on a percentage basis, per the 10-K filed March 13, 2026. CEO Sanjiv Razdan was appointed October 14, 2024, and CFO Scott J. Bowman was appointed June 10, 2025. The business model relies on high patient volume at low per-visit cost, supported by membership-based pricing and walk-in access without requiring insurance.

Revenue model

Revenue is generated through two channels: patient fees at company-owned and managed clinics, and franchise-related income including royalties and fees from franchisee operators. The clinic model uses membership-based pricing alongside single-visit walk-in fees, targeting high visit frequency at accessible price points without insurance involvement.

Products and services

Retail chiropractic adjustment services delivered at The Joint branded clinics. Services are offered on a membership subscription basis and as single walk-in visits. No insurance is accepted, simplifying the intake and billing process. The company also sells franchises and regional development rights to independent operators.

Customers and end markets

Individual consumers seeking routine chiropractic care, served through both company-owned and franchised clinic locations. Patients include both active members on recurring plans and walk-in patients. The end market is outpatient musculoskeletal and wellness care, with no disclosed customer concentration.

Value-chain role

Operator and franchisor of retail chiropractic clinics. The Joint develops clinic management systems, operating standards, training materials, and marketing programs that are deployed across both company-owned and franchised locations. The company holds trademarks and intellectual property supporting the brand and franchise system.

Geographic exposure

United States only, based on available filing excerpts. Clinics are distributed across multiple U.S. markets, with the company pursuing density-based advertising strategies in markets with higher clinic concentrations.

Source: SEC 10-K, filed 2026-03-13

Industry: Patent Owners & Lessors Peers: AlerisLife Inc. Brookdale Senior Living Inc Sonida Senior Living Inc HCA Healthcare Inc Community Health Systems Inc Oncology Institute Inc HQDA ELDERLY LIFE NETWORK CORP. HANGER, INC. Pennant Group Inc