Levi Strauss & Co (NYSE: LEVI) is an apparel company that designs, sources, and sells denim jeans, casual pants, tops, jackets, and athleisure clothing under multiple brands. Revenue comes from two channels: wholesale sales to department stores, specialty retailers, third-party e-commerce sites, and franchise locations, and direct-to-consumer (DTC) sales through company-operated mainline and outlet stores, company-operated e-commerce sites, and shop-in-shops. The company's primary brand is Levi's, a denim and lifestyle label sold globally. Secondary brands include Levi Strauss Signature (value-conscious consumers, 4% of net revenues in FY2025), Beyond Yoga (premium athleisure), and Dockers (under strategic review for potential sale as of Q4 FY2024). The Denizen brand was discontinued, with wind-down substantially complete as of March 2, 2025. Licensing revenues, earned as royalties when third-party licensees sell trademarked products, form a smaller portion of net revenues. The company is headquartered in San Francisco and was founded in 1853.

Revenue model

Transactional wholesale revenue from sales to third-party retailers and franchise locations; transactional DTC revenue from company-operated stores and e-commerce sites; royalty-based licensing revenue from third-party licensees manufacturing and selling trademarked products.

Products and services

Denim jeans, casual pants, tops, and jackets under the Levi's brand for men, women, and children; value-priced denim and casual apparel under Levi Strauss Signature (sold primarily through U.S. and Canada mass retail); premium athleisure apparel under Beyond Yoga; casual pants and related apparel under Dockers (under strategic review as of Q4 FY2024); brand licensing to third-party manufacturers.

Customers and end markets

Wholesale customers including department stores, specialty retailers, third-party e-commerce platforms, and franchise operators; direct consumers through company-operated stores, outlet stores, shop-in-shops, and proprietary e-commerce sites; value-conscious consumers served via mass retail channel (Levi Strauss Signature); premium athleisure consumers (Beyond Yoga).

Value-chain role

Brand owner and product designer that sources manufactured goods externally, sells through both wholesale and owned DTC channels, and licenses trademarks to third parties. Operates some owned manufacturing facilities. Distribution handled through company-operated and third-party logistics centers, with transition of certain global distribution and fulfillment centers to third-party logistics providers underway as of FY2025.

Geographic exposure

Global operations with sales in the United States and internationally. Levi Strauss Signature sold primarily in the United States and Canada. ERP implementation completed in the United States in 2023; Europe implementation scheduled to commence in fiscal year 2026. Operations include a subsidiary in Bolivia (goodwill impairment recorded FY2025).

Source: SEC 10-K, filed 2026-01-28

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