Laird Superfood Inc
lairdsuperfood.comWhat Do They Do?
Sells coffee creamers and beverages, hydration mixes, and snacks and other functional foods to consumers through online stores and grocery, club, and food-service outlets.
10-K for FY2025, filed Mar 30, 2026Laird Superfood develops and markets great-tasting, high-quality food and beverage products designed to support health, convenience, and…View ↗
Our goal is to bring our clean, functional, and sustainability-conscious products into our customers’ daily lives, formulated with the goal…View ↗
Our e-commerce channel consists of (i) our Direct-to-consumer (“DTC”) business, which includes sales through our websites and (ii) Amazon.View ↗
Laird Superfood products are sold through a diverse set of retail stores, including conventional, natural, and specialty grocery, club, and…View ↗
How Do They Make Money?
Consumers buy Laird Superfood Brand products through company websites and Amazon, while retailers and food-service outlets buy through wholesale channels.
10-K for FY2025, filed Mar 30, 2026Our e-commerce channel consists of (i) our Direct-to-consumer (“DTC”) business, which includes sales through our websites and (ii) Amazon.View ↗
Laird Superfood products are sold through a diverse set of retail stores, including conventional, natural, and specialty grocery, club, and…View ↗
The Company generates revenue through two channels: e-commerce and wholesale:View ↗
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10-K for FY2025, filed Mar 30, 2026
FY2025 revenue by product or service ↗
$49.9M
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10-K for FY2025, filed Mar 30, 2026
$49.9M ↗
| Segment | Share | Revenue |
|---|---|---|
|
Laird Superfood Brand
|
96% |
Laird Superfood Brand, FY2025
$48.1M Sources
|
|
Picky Bars Brand
|
3.6% |
Picky Bars Brand, FY2025
$1.8M Sources
|
Who Are Their Customers?
Consumers shop through the company’s websites and Amazon; grocery, club and food-service outlets receive products through wholesale.
10-K for FY2025, filed Mar 30, 2026Our e-commerce channel consists of (i) our Direct-to-consumer (“DTC”) business, which includes sales through our websites and (ii) Amazon.View ↗
Lairdsuperfood.com carries our full portfolio of products with the exception of our liquid coffee creamers. It is a place where we can…View ↗
Laird Superfood products are sold through a diverse set of retail stores, including conventional, natural, and specialty grocery, club, and…View ↗
Do Revenues Turn Into Profits?
No. It lost $3.3M in FY2025.
10-K for FY2025, filed Mar 30, 2026
−$3.4MView ↗
10-K for FY2025, filed Mar 30, 2026
−$3.3MView ↗
10-K for FY2025, filed Mar 30, 2026
−$2.9MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 13, 2026
−$1.8MView ↗
- ▲ +398% (Loss)
- vs −$362.2K in Q2 FY2025
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Aug 31, 2026
Appointed Mark Johnson as chief financial officer
His appointment is effective October 1, 2026.
Sources
8-K, filed Sep 8, 2026
On August 31, 2026, Laird Superfood, Inc. (the “Company”) appointed Mark Johnson as the Company’s Chief Financial Officer, effective…View ↗
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Jul 14, 2026
CFO Anya Hamill announced her resignation
Her resignation is effective August 31, 2026.
Sources
8-K, filed Jul 14, 2026
On July 9, 2026, Ms. Anya Hamill notified Laird Superfood, Inc. (the “Company”) that she will resign as Chief Financial Officer of the…View ↗
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Apr 21, 2026
Acquired Terrasoul
The purchase price was $48.0 million in cash, plus potential earnout payments of up to $5.0 million.
Sources
8-K, filed Apr 21, 2026
As discussed in the Introductory Note, on the Closing Date, the Company entered into the Terrasoul Acquisition Agreement, pursuant to…View ↗
Growing. Revenue grew 36% in 4 years, from $36.8M in FY2021 to $49.9M in FY2025, about 8% a year.
Picky Bars phase-out
The latest report says Picky Bars will be discontinued and resources redirected to Laird Superfood; the older report listed harvest snacks and other food items in its product range.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 30, 2026Our creamers include sales of powdered and liquid coffee creamers. Coffee, tea, and hot chocolate products include traditional and…View ↗
Expanded product range
The latest report lists healthy baking products, wellness staples and functional snacks following the Navitas acquisition; the older report described coffee, hydration, snacks and beverage products.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 30, 2026Our goal is to bring our clean, functional, and sustainability-conscious products into our customers’ daily lives, formulated with the goal…View ↗
As a result of the Navitas Acquisition, the Company also now offers:View ↗
Healthy Baking Products: includes organic baking ingredients such as fairtrade cacao powders, nibs and wafers formulated to elevate at‑home…View ↗
Wellness Staples: includes superfoods used daily in smoothies, bowls and meal preparation, including chia seeds, matcha powder and acai…View ↗
Who Do They Compete With?
Competes with Danone, TreeHouse Foods, Nestle, Dean Foods, Liquid I.V, and LMNT
10-K for FY2025, filed Mar 30, 2026Mordor Intelligence estimated that the U.S. creamer market was $7.1 billion in 2025 and expects it to grow at a 6.8% CAGR through 2030.…View ↗
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