$MFON
MOBIVITY HOLDINGS CORP. Stock $mfon

$mfon Overview Financials Valuation SEC Filings Company Website

2023 Q1 Form 10-K Financial Statement

#000143774923008892 Filed on April 03, 2023

Income Statement

Concept	2023 Q1	2022 Q4	2022
Revenue	$1.881M	$1.747M	$7.534M
YoY Change	-7.3%	184.99%	-7.84%
Cost Of Revenue	$1.067M	$1.145M	$5.328M
YoY Change	-9.22%	16.84%	23.85%
Gross Profit	$814.9K	$602.0K	$2.205M
YoY Change	-4.65%	-264.11%	-43.05%
Gross Profit Margin	43.31%	34.46%	29.27%
Selling, General & Admin	$2.235M	$2.057M	$6.924M
YoY Change	23.86%	85.61%	-8.75%
% of Gross Profit	274.3%	341.63%	313.93%
Research & Development	$734.4K	$699.2K	$3.060M
YoY Change	4.58%	-53.62%	-14.61%
% of Gross Profit	90.12%	116.15%	138.75%
Depreciation & Amortization	$63.90K	$87.28K	$440.3K
YoY Change	-48.6%	-66.3%	-37.73%
% of Gross Profit	7.84%	14.5%	19.97%
Operating Expenses	$3.034M	$2.843M	$11.43M
YoY Change	15.29%	1.6%	-10.34%
Operating Profit	-$2.219M	-$2.241M	-$9.222M
YoY Change	24.89%	-29.19%	3.93%
Interest Expense	$238.4K	-$217.6K	$737.7K
YoY Change	49.19%	73.65%	175.31%
% of Operating Profit
Other Income/Expense, Net	-$259.5K		-$838.6K
YoY Change	65.79%		-236.67%
Pretax Income	-$2.478M	-$3.328M	-$10.06M
YoY Change	28.2%	-19.81%	21.81%
Income Tax	$0.00	$0.00	$0.00
% Of Pretax Income
Net Earnings	-$2.478M	-$3.328M	-$10.00M
YoY Change	30.43%	-19.81%	20.48%
Net Earnings / Revenue	-131.71%	-190.5%	-132.73%
Basic Earnings Per Share	-$0.04		-$0.17
Diluted Earnings Per Share	-$0.04	-$0.05	-$0.17
COMMON SHARES
Basic Shares Outstanding	65.61M	61.31M	59.24M
Diluted Shares Outstanding	62.08M shares		59.24M shares

Balance Sheet

Concept	2023 Q1	2022 Q4	2022
SHORT-TERM ASSETS
Cash & Short-Term Investments	$2.582M	$426.7K	$426.7K
YoY Change	77.41%	-41.97%	-41.97%
Cash & Equivalents	$2.582M	$426.7K
Short-Term Investments
Other Short-Term Assets	$212.9K	$195.0K	$195.0K
YoY Change	-36.09%	-14.26%	-14.26%
Inventory
Prepaid Expenses
Receivables	$750.0K	$1.081M	$1.081M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$3.545M	$1.703M	$1.703M
YoY Change	55.51%	10.5%	10.5%
LONG-TERM ASSETS
Property, Plant & Equipment	$930.7K	$981.9K	$981.9K
YoY Change	-17.81%	-17.32%	-17.32%
Goodwill	$0.00	$0.00
YoY Change	-100.0%	-100.0%
Intangibles	$143.9K	$194.8K
YoY Change	-85.84%	-82.68%
Long-Term Investments
YoY Change
Other Assets	$142.5K	$137.9K	$137.9K
YoY Change	-9.47%	-20.43%	-20.43%
Total Long-Term Assets	$1.217M	$1.315M	$1.315M
YoY Change	-55.2%	-54.62%	-54.62%
TOTAL ASSETS
Total Short-Term Assets	$3.545M	$1.703M	$1.703M
Total Long-Term Assets	$1.217M	$1.315M	$1.315M
Total Assets	$4.762M	$3.018M	$3.018M
YoY Change	-4.69%	-32.01%	-32.01%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$3.336M	$3.413M	$3.413M
YoY Change	-4.78%	-10.76%	-10.76%
Accrued Expenses	$1.195M	$1.264M	$1.264M
YoY Change	43.03%	40.96%	40.96%
Deferred Revenue	$704.7K	$902.7K
YoY Change		139.34%
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due	$1.352M	$2.744M	$2.744M
YoY Change	-11.12%	208.78%	208.78%
Total Short-Term Liabilities	$6.603M	$8.373M	$8.373M
YoY Change	9.44%	39.65%	39.65%
LONG-TERM LIABILITIES
Long-Term Debt	$3.926M	$2.512M	$2.512M
YoY Change	104.62%	-1.0%	-1.0%
Other Long-Term Liabilities	$870.1K	$936.9K	$936.9K
YoY Change	-22.84%	-21.17%	-21.17%
Total Long-Term Liabilities	$4.796M	$3.449M	$3.449M
YoY Change	57.44%	-7.44%	-7.44%
TOTAL LIABILITIES
Total Short-Term Liabilities	$6.603M	$8.373M	$8.373M
Total Long-Term Liabilities	$4.796M	$3.449M	$3.449M
Total Liabilities	$11.40M	$11.82M	$11.82M
YoY Change	25.55%	21.6%	21.6%
SHAREHOLDERS EQUITY
Retained Earnings	-$120.4M	-$117.9M
YoY Change	9.69%	9.33%
Common Stock	$65.61K	$61.31K
YoY Change	11.96%	10.65%
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	-$6.638M	-$8.805M	-$8.805M
YoY Change
Total Liabilities & Shareholders Equity	$4.762M	$3.018M	$3.018M
YoY Change	-4.69%	-32.01%	-32.01%

Cashflow Statement

Concept	2023 Q1	2022 Q4	2022
OPERATING ACTIVITIES
Net Income	-$2.478M	-$3.328M	-$10.00M
YoY Change	30.43%	-19.81%	20.48%
Depreciation, Depletion And Amortization	$63.90K	$87.28K	$440.3K
YoY Change	-48.6%	-66.3%	-37.73%
Cash From Operating Activities	-$1.443M	-$1.722M	-$6.700M
YoY Change	-19.81%	32.98%	48.89%
INVESTING ACTIVITIES
Capital Expenditures	$14.11K	-$470.00	$17.18K
YoY Change		-104.57%	-78.31%
Acquisitions
YoY Change
Other Investing Activities
YoY Change
Cash From Investing Activities	-$14.11K	$470.00	-$30.27K
YoY Change		-95.43%	-92.0%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net			$2.050M
YoY Change
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	$3.578M	1.085M	$6.456M
YoY Change	40.61%	-26.62%	173.03%
NET CHANGE
Cash From Operating Activities	-$1.443M	-1.722M	-$6.700M
Cash From Investing Activities	-$14.11K	470.0	-$30.27K
Cash From Financing Activities	$3.578M	1.085M	$6.456M
Net Change In Cash	$2.155M	-636.7K	-$308.7K
YoY Change	199.4%	-428.48%	-87.88%
FREE CASH FLOW
Cash From Operating Activities	-$1.443M	-$1.722M	-$6.700M
Capital Expenditures	$14.11K	-$470.00	$17.18K
Free Cash Flow	-$1.458M	-$1.722M	-$6.717M
YoY Change	-19.02%	31.89%	46.69%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
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CY2022	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
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CY2022	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2022
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CY2022	dei	Document Type DocumentType	10-K
CY2022	dei	Document Annual Report DocumentAnnualReport	true
CY2022	dei	Document Period End Date DocumentPeriodEndDate	2022-12-31
CY2022	dei	Document Transition Report DocumentTransitionReport	false
CY2022	dei	Entity File Number EntityFileNumber	000-53851
CY2022	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	NV
CY2022	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	26-3439095
CY2022	dei	Entity Address Address Line1 EntityAddressAddressLine1	3133 West Frye Road, # 215
CY2022	dei	Entity Address City Or Town EntityAddressCityOrTown	Chandler
CY2022	dei	Entity Address State Or Province EntityAddressStateOrProvince	AZ
CY2022	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	85226
CY2022	dei	City Area Code CityAreaCode	877
CY2022	dei	Local Phone Number LocalPhoneNumber	282-7660
CY2022	dei	Security12g Title Security12gTitle	Common Stock, $.001 par value
CY2022	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2022	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
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CY2022	dei	Auditor Name AuditorName	M&K CPAS, PLLC
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CY2022	mfon	Adjustments To Additional Paid In Capital Fair Value Of Options Issued With Related Party Debt AdjustmentsToAdditionalPaidInCapitalFairValueOfOptionsIssuedWithRelatedPartyDebt	143039	usd
CY2022	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	1457570	usd
CY2022	us-gaap	Other Comprehensive Income Foreign Currency Transaction And Translation Adjustment Net Of Tax Portion Attributable To Parent OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent	-48875	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-10061122	usd
CY2022Q4	us-gaap	Stockholders Equity StockholdersEquity	-8804909	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-10061122	usd
CY2021	us-gaap	Net Income Loss NetIncomeLoss	-8259784	usd
CY2022	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	40383	usd
CY2021	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	774312	usd
CY2022	mfon	Gain Loss On Settlement Of Debt GainLossOnSettlementOfDebt	-49503	usd
CY2021	mfon	Gain Loss On Settlement Of Debt GainLossOnSettlementOfDebt	-0	usd
CY2022	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	-0	usd
CY2021	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	891103	usd
CY2022	us-gaap	Share Based Compensation ShareBasedCompensation	1457570	usd
CY2021	us-gaap	Share Based Compensation ShareBasedCompensation	997274	usd
CY2022	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment	-0	usd
CY2021	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment	-880	usd
CY2022	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	552476	usd
CY2021	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	8286	usd
CY2022	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	411183	usd
CY2021	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	85169	usd
CY2022	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	440326	usd
CY2021	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	707073	usd
CY2022	us-gaap	Amortization Of Debt Discount Premium AmortizationOfDebtDiscountPremium	122258	usd
CY2021	us-gaap	Amortization Of Debt Discount Premium AmortizationOfDebtDiscountPremium	31000	usd
CY2022	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	543263	usd
CY2021	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	365213	usd
CY2022	us-gaap	Increase Decrease In Other Current Assets IncreaseDecreaseInOtherCurrentAssets	-32102	usd
CY2021	us-gaap	Increase Decrease In Other Current Assets IncreaseDecreaseInOtherCurrentAssets	-40133	usd
CY2022	mfon	Increase Decrease In Operating Lease Assets And Liabilities IncreaseDecreaseInOperatingLeaseAssetsAndLiabilities	-23599	usd
CY2021	mfon	Increase Decrease In Operating Lease Assets And Liabilities IncreaseDecreaseInOperatingLeaseAssetsAndLiabilities	-2575	usd
CY2022	mfon	Increase Decrease In Contract With Customer Asset Noncurrent IncreaseDecreaseInContractWithCustomerAssetNoncurrent	-0	usd
CY2021	mfon	Increase Decrease In Contract With Customer Asset Noncurrent IncreaseDecreaseInContractWithCustomerAssetNoncurrent	-707928	usd
CY2022	us-gaap	Increase Decrease In Other Operating Capital Net IncreaseDecreaseInOtherOperatingCapitalNet	31	usd
CY2021	us-gaap	Increase Decrease In Other Operating Capital Net IncreaseDecreaseInOtherOperatingCapitalNet	-2330	usd
CY2022	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	-411297	usd
CY2021	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	1888498	usd
CY2022	us-gaap	Increase Decrease In Interest Payable Net IncreaseDecreaseInInterestPayableNet	609814	usd
CY2021	us-gaap	Increase Decrease In Interest Payable Net IncreaseDecreaseInInterestPayableNet	168673	usd
CY2022	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	-79283	usd
CY2021	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	270590	usd
CY2022	mfon	Increase Decrease In Accrued Professional Fees IncreaseDecreaseInAccruedProfessionalFees	148402	usd
CY2021	mfon	Increase Decrease In Accrued Professional Fees IncreaseDecreaseInAccruedProfessionalFees	0	usd
CY2022	us-gaap	Increase Decrease In Other Noncurrent Liabilities IncreaseDecreaseInOtherNoncurrentLiabilities	0	usd
CY2021	us-gaap	Increase Decrease In Other Noncurrent Liabilities IncreaseDecreaseInOtherNoncurrentLiabilities	-415766	usd
CY2022	us-gaap	Increase Decrease In Other Current Liabilities IncreaseDecreaseInOtherCurrentLiabilities	40470	usd
CY2021	us-gaap	Increase Decrease In Other Current Liabilities IncreaseDecreaseInOtherCurrentLiabilities	-2876	usd
CY2022	mfon	Increase Decrease In Deferred Revenue And Customer Deposits IncreaseDecreaseInDeferredRevenueAndCustomerDeposits	525557	usd
CY2021	mfon	Increase Decrease In Deferred Revenue And Customer Deposits IncreaseDecreaseInDeferredRevenueAndCustomerDeposits	-229427	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-6688551	usd
CY2021	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-4484598	usd
CY2022	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	17182	usd
CY2021	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	79219	usd
CY2022	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	-0	usd
CY2021	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	-0	usd
CY2022	us-gaap	Payments To Develop Software PaymentsToDevelopSoftware	13087	usd
CY2021	us-gaap	Payments To Develop Software PaymentsToDevelopSoftware	299253	usd
CY2022	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-30269	usd
CY2021	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-378472	usd
CY2022	us-gaap	Repayments Of Notes Payable RepaymentsOfNotesPayable	39142	usd
CY2021	us-gaap	Repayments Of Notes Payable RepaymentsOfNotesPayable	561528	usd
CY2022	us-gaap	Repayments Of Related Party Debt RepaymentsOfRelatedPartyDebt	-0	usd
CY2021	us-gaap	Repayments Of Related Party Debt RepaymentsOfRelatedPartyDebt	280000	usd
CY2022	us-gaap	Proceeds From Related Party Debt ProceedsFromRelatedPartyDebt	1895000	usd
CY2021	us-gaap	Proceeds From Related Party Debt ProceedsFromRelatedPartyDebt	3206250	usd
CY2022	mfon	Proceeds From Conversion Of Common Stock Warrants ProceedsFromConversionOfCommonStockWarrants	2550552	usd
CY2021	mfon	Proceeds From Conversion Of Common Stock Warrants ProceedsFromConversionOfCommonStockWarrants	0	usd
CY2022	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	2050000	usd
CY2021	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	0	usd
CY2022	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	6456410	usd
CY2021	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	2364722	usd
CY2022	us-gaap	Effect Of Exchange Rate On Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	-46274	usd
CY2021	us-gaap	Effect Of Exchange Rate On Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	-49048	usd
CY2022	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-308684	usd
CY2021	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-2547396	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations	735424	usd
CY2020Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations	3282820	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations	426740	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Including Disposal Group And Discontinued Operations CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsIncludingDisposalGroupAndDiscontinuedOperations	735424	usd
CY2022	us-gaap	Interest Paid Net InterestPaidNet	0	usd
CY2021	us-gaap	Interest Paid Net InterestPaidNet	68389	usd
CY2022	mfon	Fair Value Of Options Issued With Related Party Debt FairValueOfOptionsIssuedWithRelatedPartyDebt	143039	usd
CY2021	mfon	Fair Value Of Options Issued With Related Party Debt FairValueOfOptionsIssuedWithRelatedPartyDebt	0	usd
CY2022	mfon	Debt Discount On Related Party Debt DebtDiscountOnRelatedPartyDebt	262658	usd
CY2022	mfon	Fixed Assets Contributed By Lessor FixedAssetsContributedByLessor	0	usd
CY2021	mfon	Fixed Assets Contributed By Lessor FixedAssetsContributedByLessor	110000	usd
CY2021	mfon	Debt Discount On Related Party Debt DebtDiscountOnRelatedPartyDebt	262658	usd
CY2022	mfon	Refinancing Of Debt Related Party RefinancingOfDebtRelatedParty	0	usd
CY2021	mfon	Refinancing Of Debt Related Party RefinancingOfDebtRelatedParty	43750	usd
CY2022	mfon	Initial Rou Asset And Lease Liability InitialRouAssetAndLeaseLiability	0	usd
CY2021	mfon	Initial Rou Asset And Lease Liability InitialRouAssetAndLeaseLiability	1458527	usd
CY2022	mfon	Shares Issued For Settlement Of Debt Related Party SharesIssuedForSettlementOfDebtRelatedParty	338605	usd
CY2021	mfon	Shares Issued For Settlement Of Debt Related Party SharesIssuedForSettlementOfDebtRelatedParty	0	usd
CY2022	us-gaap	Nature Of Operations NatureOfOperations	<p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><b><em style="font: inherit;">1.</em> Nature of Operations</b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">Mobivity Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over which brands and enterprises can conduct national and localized, data-driven marketing campaigns. </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">Mobivity’s Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend, frequency and loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. Mobivity’s customers use Recurrency to:</p> <p style="font-family:'Times New Roman';font-size:10pt;font-variant:normal;margin:0pt;"> </p> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%; text-indent: 0px;"> <tbody> <tr style="vertical-align: top;"> <td style="width: 18pt;"> </td> <td style="width: 18pt;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">●</p> </td> <td style="width: auto;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">Transform messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.</p> </td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%; text-indent: 0px;"> <tbody> <tr style="vertical-align: top;"> <td style="width: 18pt;"> </td> <td style="width: 18pt;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">●</p> </td> <td style="width: auto;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">Measure, predict, and boost guest frequency and spend by channel.</p> </td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%; text-indent: 0px;"> <tbody> <tr style="vertical-align: top;"> <td style="width: 18pt;"> </td> <td style="width: 18pt;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">●</p> </td> <td style="width: auto;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">Deploy and manage <em style="font: inherit;">one</em>-time use offer codes and attribute sales accurately across every channel, promotion and media program.</p> </td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%; text-indent: 0px;"> <tbody> <tr style="vertical-align: top;"> <td style="width: 18pt;"> </td> <td style="width: 18pt;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">●</p> </td> <td style="width: auto;"> <p style="margin: 0pt; text-align: left; font-family: "Times New Roman", Times, serif; font-size: 10pt;">Deliver <em style="font: inherit;">1:1</em> promotions and offers with customized Mobile Messaging, Personalized Receipt Promotions and Integrated Loyalty programs.</p> </td> </tr> </tbody> </table> <p style="font-family:'Times New Roman';font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">Mobivity’s Recurrency, delivered as a SaaS platform, is used by leading brands including Subway, Sonic Drive-In, Chick-fil-A, Checkers/Rally’s and Circle K’s across more than 40,000 retail locations globally.</p> <p style="font-family:'Times New Roman';font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">We’re living in a data-driven economy. In fact, by <em style="font: inherit;">2003</em> — when the concept of “big data” became common vernacular in marketing - as much data was being created every <em style="font: inherit;">two</em> days as had been created in all of time prior to <em style="font: inherit;">2003.</em> Today, Big Data has grown at such a rate that <em style="font: inherit;">90%</em> of the world’s data has been created in the past <em style="font: inherit;">two</em> years. Unfortunately, despite there being so much data accumulated, only <em style="font: inherit;">one</em> percent of data is being utilized today by most businesses.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">The challenge for multi-unit retailers isn’t that they don’t have enough data; in fact, national retailers are collecting millions of detailed transactions daily from thousands of points of sale around the world. The challenge is being able to make sense of this transaction data, which is riddled with data entry errors, collected by multiple POS systems and complicated by a taxonomy compiled by thousands of different franchisee owners. To normalize such an overwhelming amount of data into usable intelligence and then leverage it to optimize media investment and promotion strategy requires numerous teams of data analysts and data scientists that many retailers and restaurant operators simply don’t have. Which is why so many technology and data companies, that can help solve these challenges, have been invested in and acquired by brands including, McDonald’s, Starbucks and Yum Brands.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">Mobivity’s Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions, media and marketing spend. Recurrency drives system-wide sales producing on average a 13% increase in guest spend and a 26% improvement in frequency, ultimately delivering an average Return on Marketing Spend of <em style="font: inherit;">10X.</em> In other words, for every dollar invested in marketing, retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of <em style="font: inherit;">ten</em> dollars in <i>incremental</i> revenue from their customers.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p>
CY2022	mfon	Average Percent Increase In Guest Spending Using Company Platform AveragePercentIncreaseInGuestSpendingUsingCompanyPlatform	0.13	pure
CY2022	mfon	Percent Of Improvement In Frequency Using Company Platform PercentOfImprovementInFrequencyUsingCompanyPlatform	0.26	pure
CY2022	us-gaap	Use Of Estimates UseOfEstimates	<p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><b>Use of Estimates</b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;">The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, the fair value of options issued with related party debt, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results <em style="font: inherit;"> may </em>differ from these estimates.</p>
CY2022	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><b>Reclassifications</b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;">Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had <em style="font: inherit;">no</em> effect on previously reported net loss.</p>
CY2022Q4	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	34446	usd
CY2021Q4	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	56340	usd
CY2022	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	411183	usd
CY2021	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	85169	usd
CY2022	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	552476	usd
CY2021	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	8286	usd
CY2022	us-gaap	Derivatives Reporting Of Derivative Activity DerivativesReportingOfDerivativeActivity	<p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"><b>Derivative Financial Instruments</b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">We do <em style="font: inherit;">not</em> use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than <em style="font: inherit;">one</em> embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.</p>
CY2021	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	-8288426	usd
CY2022	us-gaap	Advertising Expense AdvertisingExpense	377201	usd
CY2021	us-gaap	Advertising Expense AdvertisingExpense	962049	usd
CY2022	us-gaap	Marketing Expense MarketingExpense	101044	usd
CY2021	us-gaap	Marketing Expense MarketingExpense	50267	usd
CY2022	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	14769047
CY2021	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	11178297
CY2022Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	936924	usd
CY2022Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	1188589	usd
CY2022	us-gaap	Operating Lease Right Of Use Asset Amortization Expense OperatingLeaseRightOfUseAssetAmortizationExpense	23599	usd
CY2021	us-gaap	Operating Lease Right Of Use Asset Amortization Expense OperatingLeaseRightOfUseAssetAmortizationExpense	2575	usd
CY2022Q4	us-gaap	Cash Cash	426740	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-10000000	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-6700000	usd
CY2022Q1	us-gaap	Proceeds From Warrant Exercises ProceedsFromWarrantExercises	2600000	usd
CY2022	us-gaap	Proceeds From Issuance Of Private Placement ProceedsFromIssuanceOfPrivatePlacement	2100000	usd
CY2022Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-117896409	usd
CY2020Q4	us-gaap	Goodwill Goodwill	496352	usd
CY2021	us-gaap	Goodwill Acquired During Period GoodwillAcquiredDuringPeriod	0	usd
CY2021	us-gaap	Goodwill Impairment Loss Net Of Tax GoodwillImpairmentLossNetOfTax	85169	usd
CY2021Q4	us-gaap	Goodwill Goodwill	411183	usd
CY2022	us-gaap	Goodwill Acquired During Period GoodwillAcquiredDuringPeriod	0	usd
CY2022	us-gaap	Goodwill Impairment Loss Net Of Tax GoodwillImpairmentLossNetOfTax	411183	usd
CY2022Q4	us-gaap	Goodwill Goodwill	0	usd
CY2022	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	411183	usd
CY2021	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	85169	usd
CY2022	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	133010	usd
CY2021	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	163760	usd
CY2022	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	552476	usd
CY2021	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	8286	usd
CY2022Q4	us-gaap	Capitalized Computer Software Gross CapitalizedComputerSoftwareGross	2578611	usd
CY2022Q4	us-gaap	Capitalized Computer Software Accumulated Amortization CapitalizedComputerSoftwareAccumulatedAmortization	2475277	usd
CY2022Q4	us-gaap	Capitalized Computer Software Net CapitalizedComputerSoftwareNet	103334	usd
CY2021Q4	us-gaap	Capitalized Computer Software Gross CapitalizedComputerSoftwareGross	2565525	usd
CY2021Q4	us-gaap	Capitalized Computer Software Accumulated Amortization CapitalizedComputerSoftwareAccumulatedAmortization	2217729	usd
CY2021Q4	us-gaap	Capitalized Computer Software Net CapitalizedComputerSoftwareNet	347796	usd
CY2022	us-gaap	Capitalized Computer Software Impairments1 CapitalizedComputerSoftwareImpairments1	13087	usd
CY2021	us-gaap	Capitalized Computer Software Impairments1 CapitalizedComputerSoftwareImpairments1	299253	usd
CY2022Q4	mfon	Operating Lease Right Of Use Asset Current OperatingLeaseRightOfUseAssetCurrent	0	usd
CY2022Q4	mfon	Operating Lease Right Of Use Asset Noncurrent OperatingLeaseRightOfUseAssetNoncurrent	981896	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	981896	usd
CY2022Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	251665	usd
CY2022	us-gaap	Payments For Rent PaymentsForRent	371213	usd
CY2021	us-gaap	Payments For Rent PaymentsForRent	258368	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Next Twelve Months LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths	324221	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Two LesseeOperatingLeaseLiabilityPaymentsDueYearTwo	330894	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Three LesseeOperatingLeaseLiabilityPaymentsDueYearThree	337568	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Four LesseeOperatingLeaseLiabilityPaymentsDueYearFour	344241	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Five LesseeOperatingLeaseLiabilityPaymentsDueYearFive	28733	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due After Year Five LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive	0	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due LesseeOperatingLeaseLiabilityPaymentsDue	1365657	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Undiscounted Excess Amount LesseeOperatingLeaseLiabilityUndiscountedExcessAmount	177068	usd
CY2022Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	1188589	usd
CY2022Q4	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P4Y29D
CY2022Q4	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0675	pure
CY2022Q4	us-gaap	Debt And Capital Lease Obligations DebtAndCapitalLeaseObligations	5256170	usd
CY2021Q4	us-gaap	Debt And Capital Lease Obligations DebtAndCapitalLeaseObligations	3426380	usd
CY2022Q4	us-gaap	Long Term Debt Current LongTermDebtCurrent	2743788	usd
CY2021Q4	us-gaap	Long Term Debt Current LongTermDebtCurrent	888583	usd
CY2022Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	2512382	usd
CY2021Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	2537797	usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Next Twelve Months LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths	2743788	usd
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CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal After Year Five LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive	0	usd
CY2022Q4	us-gaap	Debt And Capital Lease Obligations DebtAndCapitalLeaseObligations	5256170	usd
CY2022	us-gaap	Interest Expense Debt InterestExpenseDebt	737745	usd
CY2021	us-gaap	Interest Expense Debt InterestExpenseDebt	267966	usd
CY2022	us-gaap	Interest Expense InterestExpense	737745	usd
CY2021	us-gaap	Interest Expense InterestExpense	267966	usd
CY2022	mfon	Common Stock And Equity Payable CommonStockAndEquityPayable	<p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><b><em style="font: inherit;">8.</em> </b><b><span style="text-decoration: underline; ">Common Stock and Equity Payable</span></b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><b><i>Common Stock</i></b></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;margin:0pt;"><span style="text-decoration: underline; "><em style="font: inherit;">2022</em></span></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">On <em style="font: inherit;"> December 31, 2022</em>, the Company recorded stock-based compensation expense of <em style="font: inherit;">$260,010</em> related to restricted stock units for members of our board of directors.</p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">As of <em style="font: inherit;"> December 31, 2022</em> we had an equity payable balance of <em style="font: inherit;">$324,799.</em></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">During the year ended <em style="font: inherit;"> December 31, 2022</em>, the Company issued <em style="font: inherit;">5,900,460</em> shares and, recorded stock-based compensation expense of <em style="font: inherit;">$260,010</em> related to restricted stock units for members of our board of directors. The Company recorded stock-based compensation expense of <em style="font: inherit;">$0</em> related to restricted stock units for employee compensation. </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"><span style="text-decoration: underline; "><em style="font: inherit;">2021</em></span></p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">During the year ended <em style="font: inherit;"> December 31, 2021</em> the Company did <span style="-sec-ix-hidden:c96276786">not</span> issue any shares but, and recorded stock-based compensation expense of $260,005 related to restricted stock units for members of our board of directors. The Company recorded stock-based compensation expense of $187,501 related to restricted stock units for employee compensation. </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;"> </p> <p style="font-family:Times New Roman;font-size:10pt;font-variant:normal;text-align:justify;margin:0pt;">As of <em style="font: inherit;"> December 31, 2022</em> we had an equity payable balance of $100,862.</p> <p style="font-family:'Times New Roman';font-size:10pt;font-variant:normal;margin:0pt;"> </p>
CY2021Q4	mfon	Equity Amount Payable EquityAmountPayable	100862	usd
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized	14769047
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	22585015
CY2022Q4	mfon	Options To Purchase Shares Inthemoney OptionsToPurchaseSharesInthemoney	4057500
CY2022	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedWeightedAverageGrantDateFairValue	0.99
CY2021	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedWeightedAverageGrantDateFairValue	0.79
CY2021Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	67500
CY2021Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.80
CY2021Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P48Y
CY2021Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7397	pure
CY2021Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	1.16
CY2021Q1	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	78492	usd
CY2021Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	20000
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CY2021Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P48Y
CY2021Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7479	pure
CY2021Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.93
CY2021Q2	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	18628	usd
CY2021Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	5000
CY2021Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.53
CY2021Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P48Y
CY2021Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7329	pure
CY2021Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	1.12
CY2021Q3	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	5606	usd
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	545000
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.53
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P48Y
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7153	pure
CY2021Q4	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	528434	usd
CY2022Q1	mfon	Number Of Employees Awards Granted NumberOfEmployeesAwardsGranted	1	pure
CY2022Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	150000
CY2022Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.8289
CY2022Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P36M
CY2022Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7233	pure
CY2022Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.54
CY2022Q1	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	81035	usd
CY2022Q2	mfon	Number Of Employees Awards Granted NumberOfEmployeesAwardsGranted	3	pure
CY2022Q1	mfon	Stock Issued During Period Value Warrant Exercise StockIssuedDuringPeriodValueWarrantExercise	2550553	usd
CY2022Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	45000
CY2022Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.97
CY2022Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P36M
CY2022Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7345	pure
CY2022Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.642608
CY2022Q2	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	28917	usd
CY2022Q3	mfon	Number Of Employees Awards Granted NumberOfEmployeesAwardsGranted	1	pure
CY2022Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	1000000
CY2022Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.98
CY2022Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P36M
CY2022Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7615	pure
CY2022Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.697499
CY2022Q3	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	697499	usd
CY2022Q4	mfon	Number Of Employees Awards Granted NumberOfEmployeesAwardsGranted	1	pure
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	180000
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.44
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P36M
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7576	pure
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	1.039857
CY2022Q4	mfon	Sharebased Compensation Arrangement By Sharebased Payment Award Call Option Value SharebasedCompensationArrangementBySharebasedPaymentAwardCallOptionValue	187174	usd
CY2022	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	1457570	usd
CY2022Q4	us-gaap	Deferred Compensation Equity DeferredCompensationEquity	1527647	usd
CY2022	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P7Y
CY2021	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P6Y
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0	pure
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0	pure
CY2022Q1	mfon	Number Of Warrant Holders That Exercised Warrants NumberOfWarrantHoldersThatExercisedWarrants	17	pure
CY2022Q1	mfon	Stock Issued During Period Shares Warrant Exercise StockIssuedDuringPeriodSharesWarrantExercise	3188190
CY2022Q1	us-gaap	Class Of Warrant Or Right Exercise Price Of Warrants Or Rights1 ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights1	0.80
CY2022	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	0	usd
CY2021	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	0	usd
CY2022	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	0	usd
CY2021	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	0	usd
CY2022	us-gaap	Current Foreign Tax Expense Benefit CurrentForeignTaxExpenseBenefit	0	usd
CY2021	us-gaap	Current Foreign Tax Expense Benefit CurrentForeignTaxExpenseBenefit	0	usd
CY2022	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	0	usd
CY2021	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	0	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	19791000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	16915000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	4781000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	4372000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Other DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsOther	231300	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Other DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsOther	31000	usd
CY2022Q4	mfon	Deferred Tax Assets Depreciation And Amortization DeferredTaxAssetsDepreciationAndAmortization	3305000	usd
CY2021Q4	mfon	Deferred Tax Assets Depreciation And Amortization DeferredTaxAssetsDepreciationAndAmortization	3783000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Other DeferredTaxAssetsOther	0	usd
CY2021Q4	us-gaap	Deferred Tax Assets Other DeferredTaxAssetsOther	2000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	28108300	usd
CY2021Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	25103000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	28108300	usd
CY2021Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	25103000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Liabilities Net DeferredTaxAssetsLiabilitiesNet	0	usd
CY2021Q4	us-gaap	Deferred Tax Assets Liabilities Net DeferredTaxAssetsLiabilitiesNet	0	usd
CY2022	us-gaap	Valuation Allowance Deferred Tax Asset Change In Amount ValuationAllowanceDeferredTaxAssetChangeInAmount	2479000	usd
CY2021	us-gaap	Valuation Allowance Deferred Tax Asset Change In Amount ValuationAllowanceDeferredTaxAssetChangeInAmount	568000	usd
CY2022Q4	us-gaap	Operating Loss Carryforwards OperatingLossCarryforwards	64000000	usd
CY2022	mfon	Effective Income Tax Rate Reconciliation Computed Expected Tax Expense EffectiveIncomeTaxRateReconciliationComputedExpectedTaxExpense	-2088000	usd
CY2021	mfon	Effective Income Tax Rate Reconciliation Computed Expected Tax Expense EffectiveIncomeTaxRateReconciliationComputedExpectedTaxExpense	-1735000	usd
CY2022	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	-1030000	usd
CY2021	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	-799000	usd
CY2022	mfon	Effective Income Tax Rate Reconciliation Expiration Of Net Operating Loss Carryforwards EffectiveIncomeTaxRateReconciliationExpirationOfNetOperatingLossCarryforwards	-684000	usd
CY2021	mfon	Effective Income Tax Rate Reconciliation Expiration Of Net Operating Loss Carryforwards EffectiveIncomeTaxRateReconciliationExpirationOfNetOperatingLossCarryforwards	87000	usd
CY2022	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	101000	usd
CY2021	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	142000	usd
CY2022	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	3701000	usd
CY2021	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	1729000	usd
CY2022	mfon	Change In Ownership Limit Operating Loss ChangeInOwnershipLimitOperatingLoss	207000	usd
CY2022Q4	mfon	Pre Change Net Operating Loss Carryforward PreChangeNetOperatingLossCarryforward	6000000	usd
CY2022Q4	us-gaap	Income Tax Examination Penalties And Interest Accrued IncomeTaxExaminationPenaltiesAndInterestAccrued	0	usd
CY2022	us-gaap	Gain Loss Related To Litigation Settlement GainLossRelatedToLitigationSettlement	-53500	usd
CY2022	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	0	usd
CY2022	dei	Auditor Firm AuditorFirmId	2738

Files In Submission

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0001437749-23-008892-index.html	Edgar Link	pending
0001437749-23-008892.txt	Edgar Link	pending
0001437749-23-008892-xbrl.zip	Edgar Link	pending
ex_412984.htm	Edgar Link	pending
ex_412985.htm	Edgar Link	pending
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ex_432026.htm	Edgar Link	pending
ex_432027.htm	Edgar Link	pending
ex_495058.htm	Edgar Link	pending
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ex_495065.htm	Edgar Link	pending
ex_495066.htm	Edgar Link	pending
ex_495067.htm	Edgar Link	pending
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ex_495069.htm	Edgar Link	pending
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ex_495072.htm	Edgar Link	pending
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ex_495074.htm	Edgar Link	pending
ex_495075.htm	Edgar Link	pending
Financial_Report.xlsx	Edgar Link	pending
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mfon-20221231.xsd	Edgar Link	pending
mfon.jpg	Edgar Link	pending
mobv20221231_10k.htm	Edgar Link	pending
R1.htm	Edgar Link	pending
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$MFON
MOBIVITY HOLDINGS CORP. Stock $mfon

2023 Q1 Form 10-K Financial Statement

#000143774923008892 Filed on April 03, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$MFON MOBIVITY HOLDINGS CORP. Stock $mfon

2023 Q1 Form 10-K Financial Statement

#000143774923008892 Filed on April 03, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$MFON
MOBIVITY HOLDINGS CORP. Stock $mfon