Newell Brands Inc
newellbrands.comWhat Do They Do?
Sells household products and commercial cleaning and maintenance solutions to retailers, distributors and consumers.
10-K for FY2025, filed Feb 13, 2026
How Do They Make Money?
The company earns money selling consumer and commercial products; each sale is counted when goods ship or are delivered, depending on contract terms.
10-K for FY2025, filed Feb 13, 2026The Company recognizes revenue when performance obligations under the terms of a contract with the customer are satisfied or at a point inโฆView โ
The H&CS segment designs, manufactures, sources, markets and distributes a diverse line of household products, including kitchenโฆView โ
The L&D segment designs, manufactures, sources, markets and distributes writing instruments, including markers and highlighters, pens andโฆView โ
The O&R segment designs, manufactures, sources, markets and distributes global consumer active lifestyle products for outdoor andโฆView โ
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10-K for FY2025, filed Feb 13, 2026
FY2025 revenue by reportable segment โ
$7.2B
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10-K for FY2025, filed Feb 13, 2026
$7.2B โ
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Home and Commercial Solutions
Sold outright
10-K for FY2025, filed Feb 13, 2026 |
52%
FY2022: 55%
|
Home and Commercial Solutions, FY2025
$3.8B Sources
|
Sold outright |
|
Learning and Development
Sold outright
10-K for FY2025, filed Feb 13, 2026 |
37%
FY2022: 31%
|
Learning and Development, FY2025
$2.7B Sources
|
Sold outright |
|
Outdoor and Recreation
Sold outright
10-K for FY2025, filed Feb 13, 2026 |
10%
FY2022: 14%
|
Outdoor and Recreation, FY2025
$741M Sources
|
Sold outright |
Who Are Their Customers?
Across its businesses, customers include large retailers, commercial buyers and consumers. The company markets products directly to retailers, distributors and professional customers, and sells online to consumers.
10-K for FY2025, filed Feb 13, 2026The H&CS segment primarily markets its products directly to mass merchants, warehouse clubs, home centers, department stores, drug/groceryโฆView โ
The L&D segment primarily markets its products directly to mass merchants, warehouse clubs, department stores, drug/grocery stores, officeโฆView โ
The O&R segment primarily markets its products directly to warehouse clubs, department stores, grocery stores, mass merchants, sportingโฆView โ
10-K for FY2025, filed Feb 13, 2026
The Companyโs largest customer in 2025, Amazon, accounted for approximately 17%, 15% and 13% of net sales in 2025, 2024 and 2023โฆView โ
Do Revenues Turn Into Profits?
Not on paper. It lost $285M in FY2025, but brought in more cash than it spent: $17M of free cash flow.
10-K for FY2025, filed Feb 13, 2026
$39MView โ
10-K for FY2025, filed Feb 13, 2026
โ$285MView โ
10-K for FY2025, filed Feb 13, 2026
$17MView โ
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Jul 31, 2026
$106MView โ
- โฒ +130%
- vs $46M in Q2 FY2025
10-Q for Q2 FY2026, filed Jul 31, 2026
Open tableView โ
Shrinking. Revenue fell 32% in 4 years, from $10.6B in FY2021 to $7.2B in FY2025, about 9% a year.
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