Newell Brands Inc (NASDAQ: NWL) is a consumer goods company that designs, manufactures, and sells a portfolio of branded household and commercial products across global markets. Revenue is generated through transactional product sales to retailers and distributors, with no subscription or royalty model disclosed in the filing. The company sells products in over 150 countries and maintains operations on the ground in more than 45 of those countries, excluding third-party distributors, as reported in its 10-K filed February 13, 2026. Its brand portfolio includes Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex, and Campingaz. The company completed a capability assessment in 2023 that identified its current strategic priorities. No segment revenue breakdowns, customer concentration figures, or competitor names were provided in the available filing excerpts.

Revenue model

Transactional product sales of branded consumer and commercial goods sold through retailers and third-party distributors across more than 150 countries, as disclosed in the 10-K filed February 13, 2026.

Products and services

Branded consumer and commercial products including Rubbermaid storage and organization, Sharpie and Paper Mate writing instruments, Graco baby products, Coleman outdoor equipment, Yankee Candle home fragrance, FoodSaver food preservation, Dymo labeling, EXPO dry-erase markers, Elmer's adhesives, Oster kitchen appliances, NUK infant products, Spontex cleaning products, Campingaz outdoor cooking, and Rubbermaid Commercial Products.

Customers and end markets

Retailers and distributors serving end consumers in household, office, outdoor, baby and infant, food storage, and commercial cleaning end markets. Products sold in over 150 countries as of the 10-K filed February 13, 2026. No specific customer concentration data was provided in the available filing excerpts.

Value-chain role

Branded product manufacturer and marketer selling finished consumer goods through retail and distribution channels.

Geographic exposure

Global. Products sold in over 150 countries; direct operations in more than 45 countries excluding third-party distributors, as reported in the 10-K filed February 13, 2026.

Source: SEC 10-K, filed 2026-02-13

Industry: Plastics Products, NEC Peers: Yunhong Green CTI Ltd Lifetime Brands Inc TUPPERWARE BRANDS CORP