Insider Transactions

What Purple Innovation Inc's executives and directors are doing with their own shares, from SEC Form 3/4/5 filings — separating what the filings state (awards, withholding, disclosed plans) from what only the pattern of dates shows.

Insider trades

	3 months	12 months
Open-market buys	0	1
Sells	0	0
Total trades	0	19

Shares traded

	3 months	12 months
Acquired	0	0
Disposed	0	0
Net activity	+0	+0

Common stock only — 19 reported trades in the last 12 months are in a security these totals do not cover.

See the story behind these numbers

View rich charts and dive into the patterns of specific insiders — who is accumulating, who is winding down, and which sale explanations the filings actually support.

Open-market buyer Disclosed 10b5-1 Heavy discretionary Sign up free

All transactions

All Buys Sells

Insider	Relation	Date	Transaction	Shares	Price	Value	Shares held
Lucian Robert Gerard	Chief Financial Officer	May 04	Open-market buy · P	+60,000	$0.49	+$29.4K	60,000
DeMartini Robert	Chief Executive Officer	Mar 31	Withheld — tax / exercise cost · F	−23,192	$0.66	−$15.3K	976,928
DeMartini Robert	Chief Executive Officer	Mar 31	Exercise / conversion · M	+80,386	—	—	1,000,120
Kerby Jeffery Scott	Chief of Owned Retail	Mar 31	Withheld — tax / exercise cost · F	−3,920	$0.66	−$2.59K	76,643
Kerby Jeffery Scott	Chief of Owned Retail	Mar 31	Exercise / conversion · M	+13,585	—	—	80,563
Haynor Eric Scott	Chief Operating Officer	Mar 31	Exercise / conversion · M	+21,101	—	—	260,805
Hutchings Jeffrey Layne	Chief Innovation Officer	Mar 31	Exercise / conversion · M	+16,881	—	—	96,947
Vogensen Todd E.	Chief Financial Officer	Mar 31	Withheld — tax / exercise cost · F	−7,079	$0.66	−$4.68K	95,432
Vogensen Todd E.	Chief Financial Officer	Mar 31	Exercise / conversion · M	+24,116	—	—	102,511
Ulrich George Turner	Principal Accounting Officer	Mar 31	Exercise / conversion · M	+6,576	—	—	41,007
Hutchings Jeffrey Layne	Chief Innovation Officer	Mar 15	Exercise / conversion · M	+11,235	—	—	80,066
Kerby Jeffery Scott	Chief of Owned Retail	Mar 15	Withheld — tax / exercise cost · F	−2,651	$0.71	−$1.87K	66,978
Kerby Jeffery Scott	Chief of Owned Retail	Mar 15	Exercise / conversion · M	+9,186	—	—	69,629
DeMartini Robert	Chief Executive Officer	Mar 15	Withheld — tax / exercise cost · F	−16,309	$0.71	−$11.5K	919,734
DeMartini Robert	Chief Executive Officer	Mar 15	Exercise / conversion · M	+56,529	—	—	936,043
Haynor Eric Scott	Chief Operating Officer	Mar 15	Exercise / conversion · M	+14,097	—	—	239,704
Ulrich George Turner	Principal Accounting Officer	Mar 15	Exercise / conversion · M	+6,292	—	—	34,431
Vogensen Todd E.	Chief Financial Officer	Mar 14	Withheld — tax / exercise cost · F	−12,683	$0.71	−$8.96K	78,395
Vogensen Todd E.	Chief Financial Officer	Mar 14	Exercise / conversion · M	+43,210	—	—	91,078
Haynor Eric Scott	Chief Operating Officer	Jun 06	Exercise / conversion · M	+12,572	—	—	225,607

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