$PRPL

$3.07 +$0.26 (9.25%) Close

$PRPL Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 4.4M shares outstanding

Who owns PRPL?

By type of holder

Institutions 100.0% Insiders 0.0% Everyone else 0.0%

Concentration Top 10 holders own 6391.7%

Christopher Shackelton 1404.4% · Adam Gray 1404.4%

Institutional ownership

100.0%

0 pts vs last qtr

Institutional holders

-9 vs last qtr

Net shares bought

−1.4M

by institutions in Q2 2026

New / sold out

4 / 13

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

Shay Capital LLC +247.1K
Goldman Sachs Group Inc +169.6K

Biggest sellers in Q2 2026

Renaissance Technologies LLC −634.2K
Invenomic Capital Management LP SOLD OUT −500.0K

Who is planning to sell?

No insider has filed a notice of proposed sale (Form 144) for Purple Innovation Inc in the last 12 months.

Is your stake being diluted?

Diluted share count, FY2016–FY2025

+2161.2%

+47.67% a year

Each share's claim on the business

−95.6%

shrank without buying or selling a share

Spent on buybacks vs paid in stock

$34.3M vs $28.4M

over 9 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years84% 3–5 years11% 1–3 years3% Under 1 year2%

Quarterly turnover

2.4%

of institutional shares changed hands

Top 10 managers, median time held

4 years

Super Investors

Investment managers reporting PRPL on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
CC Coliseum Capital Management, LLC 13D · 49.9%	46.9M	1076.39%	Unchanged	≤2021	1.4%
Shares held by quarter Peak holding46.9M (Q3'24) Change over 8 quarters0 Share of the company1076.390% Disclosed stake13D · 49.9% Coliseum Capital Management, LLC's full portfolio →
WA Wasatch Advisors LP	5.1M	116.50%	Unchanged	2022	0.0%
Shares held by quarter Peak holding5.1M (Q3'25) Change over 8 quarters+2.3M Share of the company116.500% Wasatch Advisors LP's full portfolio →

Coliseum Capital Management, LLC

13D · 49.9%

46.9M

% of company

1076.39%

Change vs last qtr

Unchanged

Held since

≤2021

Wasatch Advisors LP

5.1M

% of company

116.50%

Change vs last qtr

Unchanged

Held since

2022

28 more super investors behind a free account

See every manager holding Purple Innovation Inc, how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting PRPL on Form N-PORT; together they hold 195.9% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
WM Wasatch Micro Cap Fund Wasatch Funds Trust	$1.79M	5.0M	115.42%	0.27%	June 30, 2026
VT Vanguard Total Stock Market Index Fund Vanguard Index Funds	$575K	1.6M	37.00%	0.00%	June 30, 2026

Wasatch Micro Cap Fund

Wasatch Funds Trust

Position value

$1.79M

% of company

115.42%

% of the fund

0.27%

As of

June 30, 2026

Vanguard Total Stock Market Index Fund

Vanguard Index Funds

Position value

$575K

% of company

37.00%

% of the fund

0.00%

As of

June 30, 2026

13 more funds behind a free account

See every fund holding Purple Innovation Inc and how much of the fund the position is.

Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G

Holder	Shares	% of company	Change vs last qtr	8 quarters	Held since	% of their book
CS Christopher Shackelton 5%+ holder 13D · 49.9%	61.1M	1404.36%	—	—	—	—
This holder reports through Schedule 13D/G, not a quarterly 13F. Share of the company1404.360% Disclosed stake13D · 49.9% View the 13D/G filing →
AG Adam Gray 5%+ holder 13D · 49.9%	61.1M	1404.36%	—	—	—	—
This holder reports through Schedule 13D/G, not a quarterly 13F. Share of the company1404.360% Disclosed stake13D · 49.9% View the 13D/G filing →

Christopher Shackelton

5%+ holder13D · 49.9%

61.1M

% of company

1404.36%

Change vs last qtr

—

Held since

—

Adam Gray

5%+ holder13D · 49.9%

61.1M

% of company

1404.36%

Change vs last qtr

—

Held since

—

3 more holders behind a free account

See every insider and 5%+ holder of Purple Innovation Inc.

Comments