$PTON

$5.25 -$0.12 (2.23%) Close

$PTON Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 428.9M shares outstanding

Who owns PTON?

By type of holder

Institutions 92.2% Insiders 0.0% Everyone else 7.8%

Concentration Top 10 holders own 50.2%

BlackRock, Inc. 15.2% · DNB Asset Management AS 8.9%

Institutional ownership

92.2%

+7.7 pts vs last qtr

Institutional holders

464

+23 vs last qtr

Net shares bought

+32.9M

by institutions in Q2 2026

New / sold out

97 / 74

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

BlackRock, Inc. +32.7M
DNB Asset Management AS +15.4M

Biggest sellers in Q2 2026

DME Capital Management, LP SOLD OUT −10.1M
Alyeska Investment Group, L.P. −7.4M

Who is planning to sell?

Notices of proposed sale, last 12 months

$15.3M

34 notices from 9 people

Shares covered

2.7M

0.63% of the company

Arranged in advance

64%

of the value is under a 10b5-1 plan

Under a 10b5-1 plan No plan

Largest proposed sellers

Jennifer Cotter Officer $4.68M
Dion Sanders Officer $3.86M

Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2019–FY2026

+1803.9%

+52.34% a year

Each share's claim on the business

−94.7%

shrank without buying or selling a share

Spent on buybacks vs paid in stock

— vs $1.85B

over 8 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years61% 3–5 years15% 1–3 years13% Under 1 year11%

Quarterly turnover

25.5%

of institutional shares changed hands

Top 10 managers, median time held

5 years

Super Investors

Investment managers reporting PTON on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
B BlackRock, Inc.	65.0M	15.16%	+32.7M (+101.2%)	≤2021	0.0%
Shares held by quarter Peak holding65.0M (Q2'26) Change over 8 quarters+39.7M Share of the company15.160% BlackRock, Inc.'s full portfolio →
DA DNB Asset Management AS	38.1M	8.89%	+15.4M (+68.0%)	≤2021	0.6%
Shares held by quarter Peak holding38.1M (Q2'26) Change over 8 quarters+29.3M Share of the company8.890% DNB Asset Management AS's full portfolio →

BlackRock, Inc.

65.0M

% of company

15.16%

Change vs last qtr

+32.7M (+101.2%)

Held since

≤2021

DNB Asset Management AS

38.1M

% of company

8.89%

Change vs last qtr

+15.4M (+68.0%)

Held since

≤2021

28 more super investors behind a free account

See every manager holding Peloton Interactive Inc, how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting PTON on Form N-PORT; together they hold 37.5% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
IC iShares Core S&P Small-Cap ETF iShares Trust	$149M	25.1M	5.86%	0.13%	June 30, 2026
VT Vanguard Total Stock Market Index Fund Vanguard Index Funds	$78.2M	13.2M	3.08%	0.00%	June 30, 2026

iShares Core S&P Small-Cap ETF

iShares Trust

Position value

$149M

% of company

5.86%

% of the fund

0.13%

As of

June 30, 2026

Vanguard Total Stock Market Index Fund

Vanguard Index Funds

Position value

$78.2M

% of company

3.08%

% of the fund

0.00%

As of

June 30, 2026

23 more funds behind a free account

See every fund holding Peloton Interactive Inc and how much of the fund the position is.

Comments