Peloton Interactive Inc
onepeloton.comWhat Do They Do?
Provides fitness and wellness memberships through apps and connected equipment, and sells exercise equipment and wellness solutions to consumers and commercial operators.
10-K for FY2026, filed Aug 6, 2026Peloton content is accessed via a Membership billed on a monthly or annual basis through a Paid Connected Fitness Subscription or a Paid…View ↗
Access to the Peloton Apps is available with an All-Access Membership for Members who have Peloton-branded Connected Fitness Products, or…View ↗
Our portfolio of Connected Fitness Products primarily consists of the Peloton Original Series, Peloton Cross Training Series, Peloton Pro…View ↗
Our Precor-branded fitness products include a broad suite of product offerings across key categories, including Precor Cardio, Precor…View ↗
E-Commerce and Consumer Sales: Our desktop and mobile websites provide an elevated brand experience where visitors can learn about our…View ↗
How Do They Make Money?
Members pay monthly or annually for app and connected-equipment subscriptions, and Peloton also earns from content licensing. Equipment customers typically pay at sale; rentals, warranties and service contracts bring payments over time.
10-K for FY2026, filed Aug 6, 2026Subscription Revenue primarily consists of revenue generated from the Company’s Paid Connected Fitness Subscriptions and Paid Peloton App…View ↗
Connected Fitness Products Revenue primarily consists of sales of the Company’s portfolio of Connected Fitness Products and related…View ↗
Some of the Company’s revenues relate to arrangements for Peloton Bike portfolio rental products. The Peloton Rental program allows Members…View ↗
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10-K for FY2026, filed Aug 6, 2026
FY2026 revenue by product or service ↗
$2.4B
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10-K for FY2026, filed Aug 6, 2026
$2.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Connected Fitness Products
Mix
10-K for FY2026, filed Aug 6, 2026 |
32%
FY2023: 40%
|
Connected Fitness Products, FY2026
$770.4M Sources
|
Mix |
|
Subscription
Mix
10-K for FY2026, filed Aug 6, 2026 |
69%
FY2023: 60%
|
Subscription, FY2026
$1.7B Sources
|
Mix |
Who Are Their Customers?
Consumers buy directly through Peloton’s website, sales team and stores, or from third-party retailers; commercial customers are served by its business unit with fitness and wellness equipment and solutions.
10-K for FY2026, filed Aug 6, 2026
Do Revenues Turn Into Profits?
Yes. It kept 3 cents of every revenue dollar as net income in FY2026 and turned 15 cents into free cash flow.
10-K for FY2026, filed Aug 6, 2026
$160.7MView ↗
10-K for FY2026, filed Aug 6, 2026
$63.2MView ↗
10-K for FY2026, filed Aug 6, 2026
$377.7MView ↗
How Are They Changing?
Shrinking. Revenue fell 32% in 4 years, from $3.6B in FY2022 to $2.4B in FY2026, about 9% a year.
Equipment line refresh
The newer report describes Cross Training equipment and a commercial-ready Pro line, and says sales of the original Tread, Tread+ and Row were discontinued; the older report lists Bike, Tread, Guide and Row products.
10-K for FY2023, filed Aug 23, 2023 10-K for FY2026, filed Aug 6, 2026Peloton Bike - The original Peloton Bike combines fitness, technology, and media to connect riders to live and on-demand workouts led by…View ↗
In October 2025, we launched the Cross Training Series, a refreshed portfolio of Connected Fitness Products, which includes the Cross…View ↗
In October 2025, we launched the Peloton Pro Series, a refreshed portfolio of commercial-ready Peloton-branded products, which includes the…View ↗
In connection with the launch of our Cross Training Series (as defined below), we discontinued the sale of our original series (the…View ↗
Broader commercial offer
The older report describes Peloton for Business as equipment and content solutions for enterprise clients; the newer report presents a unified commercial portfolio combining Precor’s commercial offerings with Peloton’s connected technology and content.
10-K for FY2023, filed Aug 23, 2023 10-K for FY2026, filed Aug 6, 2026Third Party Retailers: Our products are also available to purchase from a number of third party retailers, including Amazon, Dick’s…View ↗
E-Commerce and Consumer Sales: Our desktop and mobile websites provide an elevated brand experience where visitors can learn about our…View ↗
Expanded app lineup
The newer report includes standalone strength-training and breathing memberships alongside App+ and App One; the older report describes App+ and App One tiers and a free app option.
10-K for FY2023, filed Aug 23, 2023 10-K for FY2026, filed Aug 6, 2026
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