Sonic Automotive (NYSE: SAH) is an automotive retail company that sells new and used vehicles, provides financing and insurance products, and offers vehicle service, parts, and collision repair through a network of franchised dealerships and used-vehicle stores across the United States. Revenue comes from four primary streams: new vehicle sales, used vehicle sales, finance and insurance (F&I) product income, and fixed operations (service, parts, and collision repair). Sonic operates three reportable segments as of December 31, 2025: the Franchised Dealerships Segment (111 stores, 134 franchises representing 24 brands, 16 collision repair centers in 18 states), the EchoPark Segment (18 used-vehicle stores in 10 states), and the Powersports Segment (41 franchises at 14 locations in three states). Incorporated in Delaware in 1997, Sonic is one of the largest automotive retailers in the U.S. by reported total revenue.

Revenue model

Transactional revenue from new and used vehicle sales, fee and commission income from finance and insurance products arranged at point of sale, and fixed operations revenue from service labor, parts sales, and collision repair. The EchoPark segment focuses exclusively on used vehicles.

Products and services

New vehicle sales (24 brands of cars and light trucks), used vehicle sales (including EchoPark branded used-vehicle stores), finance and insurance products, vehicle service and parts, collision repair (16 centers), and powersports vehicle sales and service.

Customers and end markets

Retail consumers purchasing new or used passenger vehicles, light trucks, and powersports vehicles; consumers seeking vehicle financing, insurance, service, and parts.

Value-chain role

Franchised retailer and service provider sitting between OEM brands and end consumers; arranges third-party financing and insurance at point of sale.

Geographic exposure

United States only. Franchised Dealerships Segment operates in 18 states; EchoPark Segment operates in 10 states; Powersports Segment operates in three states. All as of December 31, 2025.

Source: SEC 10-K, filed 2026-02-23

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