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Similarweb Ltd.

similarweb.com

What Do They Do?

Sells digital data and analytics software, data feeds and integrations that help businesses understand online activity and make decisions. Its customers include businesses across industries and organizations building data-driven products.

How Do They Make Money?

Businesses pay for access to its cloud software and data services through annual or multi-year subscriptions, typically billed at the start of each year. It also sells data without platform access, which can be delivered all at once or over time.

FY2025 revenue

Who Are Their Customers?

The company sells to businesses in retail, finance, media, technology and travel through its website, direct sales force and distribution partners.

Do Revenues Turn Into Profits?

Not on paper. It lost $32.9M in FY2025, but brought in more cash than it spent: $13.2M of free cash flow.

Operating income, FY2025
−8% of revenue
▲ +144% (Loss) vs FY2024 (−$9.7M, −4%)
Net income, FY2025
−12% of revenue
▲ +187% (Loss) vs FY2024 (−$11.5M, −5%)
Free cash flow, FY2025
5% of revenue
▼ −54% vs FY2024 ($28.7M, 12%)

How Are They Changing?

Growing. Revenue grew 2.1x in 4 years, from $137.7M in FY2021 to $282.6M in FY2025, about 20% a year.

More ways to use the data The latest report adds ways to use Similarweb data inside AI applications, beyond the earlier SaaS, data feeds and advisory services.

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