Starco Brands Inc
starcobrands.comWhat Do They Do?
Sells branded food and nutrition products, personal-care goods and vodka-infused whipped-cream products to retailers and online shoppers.
10-K for FY2025, filed Apr 14, 2026In July 2017, our Board entered into a licensing agreement with TSG to pursue a new strategic marketing plan involving commercializing…View ↗
STCB is the marketer of record, but not the owner of record for the Winona Pure® line of products. This line originated with Winona Butter…View ↗
In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name…View ↗
On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS…View ↗
On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II, Inc. (“Merger Sub II”), completed its acquisition…View ↗
On February 15, 2023, STCB, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Merger Sub I”), completed its acquisition (the…View ↗
Who Are Their Customers?
Grocery and other retailers stock Winona; spirits distributors carry Whipshots to stores. Winona is also offered on Amazon through partner Pattern.
10-K for FY2025, filed Apr 14, 2026STCB is the marketer of record, but not the owner of record for the Winona Pure® line of products. This line originated with Winona Butter…View ↗
In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name…View ↗
In November of 2021, we entered into separate distribution agreements (each a “Distribution Agreement” and, collectively, the “Distribution…View ↗
Pursuant to the terms of the Distribution Agreements, the Distributors serve as the exclusive distributors in such Territories for…View ↗
Do Revenues Turn Into Profits?
No. It lost $20.9M in FY2025.
10-K for FY2025, filed Apr 14, 2026
−$18.8MView ↗
10-K for FY2025, filed Apr 14, 2026
−$20.9MView ↗
10-K for FY2025, filed Apr 14, 2026
−$1MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 14, 2026
−$1.4MView ↗
- ▼ −22% (Loss)
- vs −$1.9M in Q2 FY2025
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Jul 21, 2026
Acquired Custom Bakehouse
The purchase adds powdered foods, mixes, private-label manufacturing and established customer relationships.
Sources
8-K, filed Jul 21, 2026
On July 15, 2026 (the “Closing Date”), pursuant to a Membership Interest Purchase Agreement (the “Purchase Agreement”), Starco Brands…View ↗
Expanded Winona products
The latest description adds more popcorn spray flavors and sauce sprays to the earlier butter-flavored popcorn spray line.
10-K for FY2022, filed Apr 18, 2023 10-K for FY2025, filed Apr 14, 2026STCB is the marketer of record, but not the owner of record of, the Winona® Butter Flavor Popcorn Spray. STCB provides marketing services…View ↗
STCB is the marketer of record, but not the owner of record for the Winona Pure® line of products. This line originated with Winona Butter…View ↗
Expanded Whipshots flavors
The latest description adds Chocolate, Lime, Pumpkin Spice, Strawberry and King Cake to the earlier listed flavors.
10-K for FY2022, filed Apr 18, 2023 10-K for FY2025, filed Apr 14, 2026In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name…View ↗
In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name…View ↗
Who Do They Compete With?
Competes with Johnson & Johnson, The Procter & Gamble, Unilever, Diageo, CytoSport, Abbott Nutrition, Nestlé, Owyn, Clean Reserve, and The 7 Virtues
10-K for FY2025, filed Apr 14, 2026The household, personal care and beverage consumer products market in the U.S. is mature and highly competitive. Our competitive set has…View ↗
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