Giftify Inc (GIFT) is a gift card secondary market and restaurant discount company that operates CardCash, a platform where consumers buy and sell unwanted gift cards, alongside a restaurant discount certificate business. Revenue comes from the spread between what CardCash pays for gift cards and what it resells them for on the secondary market, plus fees from discount certificates and Discount Dining Passes sold to consumers for use at restaurants and merchants. CardCash reported a combined gross margin of 16.8% across its four revenue streams as disclosed in the 10-K filed 2026-03-18. Branded exchange partnerships with Amazon and Mastercard generated $1,900,000 and $1,800,000 in revenue, respectively, in FY2023. The company operates in the United States and reported cash used in operating activities of approximately $3,407,539 for the year ended December 31, 2024, with going concern language included in its FY2025 financial statements.

Revenue model

CardCash earns the spread between the discounted price paid to acquire gift cards and the resale price on the secondary market, across four channels: bulk-to-bulk sales, branded exchange partnerships, CardCash Checkout, and CardCash Giving. The restaurant discount segment sells discount certificates and Discount Dining Passes directly to consumers through email, website, mobile apps, and affiliate partners.

Products and services

CardCash gift card exchange platform; branded exchange partnerships (Amazon, Mastercard, CVS Pharmacy); CardCash Checkout technology for retailer gift card acceptance; CardCash Giving charitable donation platform tied to gift card purchases; restaurant discount certificates; Discount Dining Passes.

Customers and end markets

Individual consumers seeking to sell unwanted gift cards or buy discounted gift cards; restaurants and other merchants offering discount certificates; retail partners including Amazon, Mastercard, and CVS Pharmacy; charitable organizations including St. Jude Children's Research Hospital.

Value-chain role

Secondary market intermediary that acquires gift cards from consumers at a discount and resells them; technology platform connecting consumers, retailers, and branded exchange partners; distributor of restaurant discount certificates to consumers via direct and affiliate channels.

Geographic exposure

United States, as stated in the 10-K filed 2026-03-18.

Competitors

Groupon, AMAC, MemberHub

Source: SEC 10-K, filed 2026-03-18

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