2018 Form 10-K Financial Statement
#000156459019003906 Filed on February 22, 2019
Income Statement
Concept | 2018 | 2017 Q4 | 2017 |
---|---|---|---|
Revenue | $477.3M | $102.6M | $308.2M |
YoY Change | 54.86% | 41.71% | 51.89% |
Cost Of Revenue | $114.1M | $21.10M | $66.23M |
YoY Change | 72.28% | 58.65% | 66.09% |
Gross Profit | $363.2M | $81.50M | $242.0M |
YoY Change | 50.09% | 37.67% | 48.41% |
Gross Profit Margin | 76.09% | 79.43% | 78.51% |
Selling, General & Admin | $172.0M | $35.20M | $119.8M |
YoY Change | 43.53% | 38.04% | 53.19% |
% of Gross Profit | 47.35% | 43.19% | 49.52% |
Research & Development | $83.89M | $17.00M | $52.81M |
YoY Change | 58.87% | 77.08% | 93.34% |
% of Gross Profit | 23.1% | 20.86% | 21.82% |
Depreciation & Amortization | $11.82M | $2.000M | $7.209M |
YoY Change | 63.99% | 66.67% | 89.81% |
% of Gross Profit | 3.25% | 2.45% | 2.98% |
Operating Expenses | $255.9M | $52.20M | $172.6M |
YoY Change | 48.22% | 48.72% | 63.58% |
Operating Profit | $107.3M | $29.30M | $69.36M |
YoY Change | 54.74% | 21.58% | 20.58% |
Interest Expense | $1.550M | -$1.300M | $1.791M |
YoY Change | -13.46% | 18.18% | -41.76% |
% of Operating Profit | 1.44% | -4.44% | 2.58% |
Other Income/Expense, Net | -$1.586M | -$5.731M | |
YoY Change | -72.33% | -58.12% | |
Pretax Income | $105.7M | $28.00M | $63.63M |
YoY Change | 66.19% | 21.74% | 45.15% |
Income Tax | $17.60M | $10.60M | $12.83M |
% Of Pretax Income | 16.64% | 37.86% | 20.16% |
Net Earnings | $88.14M | $16.80M | $50.80M |
YoY Change | 73.51% | 63.11% | 148.01% |
Net Earnings / Revenue | 18.47% | 16.37% | 16.48% |
Basic Earnings Per Share | $2.08 | $1.26 | |
Diluted Earnings Per Share | $1.92 | $377.5K | $1.15 |
COMMON SHARES | |||
Basic Shares Outstanding | 42.44M | 40.26M | |
Diluted Shares Outstanding | 45.79M | 44.06M |
Balance Sheet
Concept | 2018 | 2017 Q4 | 2017 |
---|---|---|---|
SHORT-TERM ASSETS | |||
Cash & Short-Term Investments | $207.2M | $156.0M | $156.0M |
YoY Change | 32.82% | 16.94% | 16.94% |
Cash & Equivalents | $207.2M | $156.0M | $156.0M |
Short-Term Investments | |||
Other Short-Term Assets | $14.50M | $10.30M | $10.30M |
YoY Change | 40.78% | 77.59% | 77.59% |
Inventory | |||
Prepaid Expenses | |||
Receivables | $834.8M | $599.6M | $599.6M |
Other Receivables | $0.00 | $0.00 | $0.00 |
Total Short-Term Assets | $1.057B | $765.8M | $765.8M |
YoY Change | 37.96% | 48.3% | 48.3% |
LONG-TERM ASSETS | |||
Property, Plant & Equipment | $33.00M | $17.41M | $17.40M |
YoY Change | 89.66% | 17.77% | 17.57% |
Goodwill | |||
YoY Change | |||
Intangibles | |||
YoY Change | |||
Long-Term Investments | |||
YoY Change | |||
Other Assets | $20.20M | $10.59M | $9.500M |
YoY Change | 112.63% | 128.36% | 156.76% |
Total Long-Term Assets | $61.40M | $31.35M | $31.40M |
YoY Change | 95.54% | 47.93% | 48.11% |
TOTAL ASSETS | |||
Total Short-Term Assets | $1.057B | $765.8M | $765.8M |
Total Long-Term Assets | $61.40M | $31.35M | $31.40M |
Total Assets | $1.118B | $797.2M | $797.2M |
YoY Change | 40.23% | 48.28% | 48.29% |
SHORT-TERM LIABILITIES | |||
YoY Change | |||
Accounts Payable | $669.1M | $490.4M | $490.4M |
YoY Change | 36.44% | 52.69% | 52.68% |
Accrued Expenses | $44.80M | $28.16M | $28.20M |
YoY Change | 58.87% | 22.56% | 22.61% |
Deferred Revenue | |||
YoY Change | |||
Short-Term Debt | $0.00 | $0.00 | $0.00 |
YoY Change | |||
Long-Term Debt Due | |||
YoY Change | |||
Total Short-Term Liabilities | $714.0M | $518.5M | $518.5M |
YoY Change | 37.7% | 50.68% | 50.68% |
LONG-TERM LIABILITIES | |||
Long-Term Debt | $0.00 | $27.00M | $27.00M |
YoY Change | -100.0% | 4.65% | 4.65% |
Other Long-Term Liabilities | $9.300M | $6.049M | $6.000M |
YoY Change | 55.0% | 87.1% | 87.5% |
Total Long-Term Liabilities | $9.300M | $6.049M | $33.00M |
YoY Change | -71.82% | 87.1% | 13.79% |
TOTAL LIABILITIES | |||
Total Short-Term Liabilities | $714.0M | $518.5M | $518.5M |
Total Long-Term Liabilities | $9.300M | $6.049M | $33.00M |
Total Liabilities | $723.3M | $551.6M | $551.6M |
YoY Change | 31.13% | 47.79% | 47.8% |
SHAREHOLDERS EQUITY | |||
Retained Earnings | $35.98M | ||
YoY Change | -342.81% | ||
Common Stock | $209.6M | ||
YoY Change | 16.97% | ||
Preferred Stock | |||
YoY Change | |||
Treasury Stock (at cost) | |||
YoY Change | |||
Treasury Stock Shares | |||
Shareholders Equity | $394.6M | $245.6M | $245.6M |
YoY Change | |||
Total Liabilities & Shareholders Equity | $1.118B | $797.2M | $797.2M |
YoY Change | 40.23% | 48.28% | 48.29% |
Cashflow Statement
Concept | 2018 | 2017 Q4 | 2017 |
---|---|---|---|
OPERATING ACTIVITIES | |||
Net Income | $88.14M | $16.80M | $50.80M |
YoY Change | 73.51% | 63.11% | 148.01% |
Depreciation, Depletion And Amortization | $11.82M | $2.000M | $7.209M |
YoY Change | 63.99% | 66.67% | 89.81% |
Cash From Operating Activities | $86.60M | $24.20M | $31.22M |
YoY Change | 177.36% | -32.78% | -58.39% |
INVESTING ACTIVITIES | |||
Capital Expenditures | $19.80M | -$2.300M | $10.11M |
YoY Change | 95.8% | -41.03% | 46.86% |
Acquisitions | |||
YoY Change | |||
Other Investing Activities | -$3.000M | -$3.000M | |
YoY Change | |||
Cash From Investing Activities | -$25.19M | -$5.300M | -$16.06M |
YoY Change | 56.82% | 35.9% | 74.21% |
FINANCING ACTIVITIES | |||
Cash Dividend Paid | |||
YoY Change | |||
Common Stock Issuance & Retirement, Net | |||
YoY Change | |||
Debt Paid & Issued, Net | |||
YoY Change | |||
Cash From Financing Activities | -10.13M | 4.200M | 7.390M |
YoY Change | -237.08% | -118.5% | -88.37% |
NET CHANGE | |||
Cash From Operating Activities | 86.60M | 24.20M | 31.22M |
Cash From Investing Activities | -25.19M | -5.300M | -16.06M |
Cash From Financing Activities | -10.13M | 4.200M | 7.390M |
Net Change In Cash | 51.28M | 23.10M | 22.55M |
YoY Change | 127.41% | 145.74% | -82.57% |
FREE CASH FLOW | |||
Cash From Operating Activities | $86.60M | $24.20M | $31.22M |
Capital Expenditures | $19.80M | -$2.300M | $10.11M |
Free Cash Flow | $66.81M | $26.50M | $21.11M |
YoY Change | 216.42% | -33.58% | -69.02% |
Facts In Submission
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|
43695000 | |
CY2018 | us-gaap |
Stock Issued During Period Value Employee Stock Purchase Plan
StockIssuedDuringPeriodValueEmployeeStockPurchasePlan
|
13805000 | |
CY2018 | ttd |
Stock Issued During Period Value Restricted Stock Net Of Forfeitures And Shares Withheld For Taxes
StockIssuedDuringPeriodValueRestrictedStockNetOfForfeituresAndSharesWithheldForTaxes
|
-6677000 | |
CY2016Q4 | ttd |
Common Stock Number Of Classes
CommonStockNumberOfClasses
|
2 | |
CY2018 | us-gaap |
Profit Loss
ProfitLoss
|
88140000 | |
CY2018 | us-gaap |
Depreciation Depletion And Amortization
DepreciationDepletionAndAmortization
|
11822000 | |
CY2018 | us-gaap |
Share Based Compensation
ShareBasedCompensation
|
42210000 | |
CY2018 | us-gaap |
Deferred Income Taxes And Tax Credits
DeferredIncomeTaxesAndTaxCredits
|
-5101000 | |
CY2018 | us-gaap |
Provision For Doubtful Accounts
ProvisionForDoubtfulAccounts
|
2115000 | |
CY2018 | us-gaap |
Other Noncash Income Expense
OtherNoncashIncomeExpense
|
-2905000 | |
CY2017 | us-gaap |
Other Noncash Income Expense
OtherNoncashIncomeExpense
|
1303000 | |
CY2018Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
2973000 | |
CY2016 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
488000 | |
CY2017 | us-gaap |
Proceeds From Issuance Of Shares Under Incentive And Share Based Compensation Plans Including Stock Options
ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions
|
6997000 | |
CY2016 | us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
75031000 | |
CY2018 | us-gaap |
Payments Of Debt Issuance Costs
PaymentsOfDebtIssuanceCosts
|
279000 | |
CY2017 | us-gaap |
Payments Of Debt Issuance Costs
PaymentsOfDebtIssuanceCosts
|
154000 | |
CY2016 | us-gaap |
Other Noncash Income Expense
OtherNoncashIncomeExpense
|
-1160000 | |
CY2018 | us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
239901000 | |
CY2017 | us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
224636000 | |
CY2016 | us-gaap |
Increase Decrease In Accounts Receivable
IncreaseDecreaseInAccountsReceivable
|
187736000 | |
CY2018 | us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
10551000 | |
CY2017 | us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
5033000 | |
CY2016 | us-gaap |
Increase Decrease In Prepaid Deferred Expense And Other Assets
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
2675000 | |
CY2018 | us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
177675000 | |
CY2017 | us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
171793000 | |
CY2016 | us-gaap |
Increase Decrease In Accounts Payable
IncreaseDecreaseInAccountsPayable
|
209483000 | |
CY2018 | us-gaap |
Increase Decrease In Accrued Liabilities
IncreaseDecreaseInAccruedLiabilities
|
17289000 | |
CY2017 | us-gaap |
Increase Decrease In Accrued Liabilities
IncreaseDecreaseInAccruedLiabilities
|
8371000 | |
CY2016 | us-gaap |
Increase Decrease In Accrued Liabilities
IncreaseDecreaseInAccruedLiabilities
|
14722000 | |
CY2018 | us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
86603000 | |
CY2017 | us-gaap |
Net Cash Provided By Used In Operating Activities
NetCashProvidedByUsedInOperatingActivities
|
31224000 | |
CY2018 | us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
19795000 | |
CY2017 | us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
10110000 | |
CY2016 | us-gaap |
Payments To Acquire Property Plant And Equipment
PaymentsToAcquirePropertyPlantAndEquipment
|
6884000 | |
CY2018 | us-gaap |
Payments To Develop Software
PaymentsToDevelopSoftware
|
5396000 | |
CY2017 | us-gaap |
Payments To Develop Software
PaymentsToDevelopSoftware
|
2954000 | |
CY2016 | us-gaap |
Payments To Develop Software
PaymentsToDevelopSoftware
|
2337000 | |
CY2017 | us-gaap |
Payments To Acquire Businesses Gross
PaymentsToAcquireBusinessesGross
|
3000000 | |
CY2018 | us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-25191000 | |
CY2017 | us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-16064000 | |
CY2016 | us-gaap |
Net Cash Provided By Used In Investing Activities
NetCashProvidedByUsedInInvestingActivities
|
-9221000 | |
CY2018 | us-gaap |
Repayments Of Long Term Lines Of Credit
RepaymentsOfLongTermLinesOfCredit
|
27000000 | |
CY2016 | us-gaap |
Repayments Of Long Term Lines Of Credit
RepaymentsOfLongTermLinesOfCredit
|
65000000 | |
CY2016 | us-gaap |
Repayments Of Secured Debt
RepaymentsOfSecuredDebt
|
30000000 | |
CY2016 | us-gaap |
Proceeds From Long Term Lines Of Credit
ProceedsFromLongTermLinesOfCredit
|
75847000 | |
CY2016 | us-gaap |
Payments Of Debt Issuance Costs
PaymentsOfDebtIssuanceCosts
|
976000 | |
CY2017 | us-gaap |
Repayments Of Longterm Loans From Vendors
RepaymentsOfLongtermLoansFromVendors
|
1001000 | |
CY2016 | us-gaap |
Repayments Of Longterm Loans From Vendors
RepaymentsOfLongtermLoansFromVendors
|
550000 | |
CY2018 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
10021000 | |
CY2017 | us-gaap |
Proceeds From Stock Options Exercised
ProceedsFromStockOptionsExercised
|
2565000 | |
CY2018 | us-gaap |
Proceeds From Issuance Of Shares Under Incentive And Share Based Compensation Plans Including Stock Options
ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions
|
13805000 | |
CY2016 | us-gaap |
Proceeds From Issuance Of Shares Under Incentive And Share Based Compensation Plans Including Stock Options
ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions
|
4224000 | |
CY2018 | us-gaap |
Payments Related To Tax Withholding For Share Based Compensation
PaymentsRelatedToTaxWithholdingForShareBasedCompensation
|
6677000 | |
CY2017 | us-gaap |
Payments Related To Tax Withholding For Share Based Compensation
PaymentsRelatedToTaxWithholdingForShareBasedCompensation
|
1017000 | |
CY2016 | us-gaap |
Proceeds From Issuance Of Convertible Preferred Stock
ProceedsFromIssuanceOfConvertiblePreferredStock
|
60000000 | |
CY2016 | us-gaap |
Payments For Repurchase Of Equity
PaymentsForRepurchaseOfEquity
|
54000000 | |
CY2016 | ttd |
Payments Of Stock Repurchase Costs
PaymentsOfStockRepurchaseCosts
|
155000 | |
CY2016 | ttd |
Temporary Equity Payments Of Stock Issuance Costs Preferred Stock
TemporaryEquityPaymentsOfStockIssuanceCostsPreferredStock
|
129000 | |
CY2016 | us-gaap |
Proceeds From Issuance Initial Public Offering
ProceedsFromIssuanceInitialPublicOffering
|
78120000 | |
CY2016 | us-gaap |
Payments Of Stock Issuance Costs
PaymentsOfStockIssuanceCosts
|
4326000 | |
CY2016 | us-gaap |
Net Cash Provided By Used In Financing Activities
NetCashProvidedByUsedInFinancingActivities
|
63543000 | |
CY2018 | us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
51282000 | |
CY2017 | us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
22550000 | |
CY2016 | us-gaap |
Cash And Cash Equivalents Period Increase Decrease
CashAndCashEquivalentsPeriodIncreaseDecrease
|
129353000 | |
CY2016Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
133400000 | |
CY2015Q4 | us-gaap |
Cash And Cash Equivalents At Carrying Value
CashAndCashEquivalentsAtCarryingValue
|
4047000 | |
CY2018 | us-gaap |
Income Taxes Paid Net
IncomeTaxesPaidNet
|
17287000 | |
CY2017 | us-gaap |
Income Taxes Paid Net
IncomeTaxesPaidNet
|
19163000 | |
CY2016 | us-gaap |
Income Taxes Paid Net
IncomeTaxesPaidNet
|
16740000 | |
CY2018 | us-gaap |
Interest Paid Net
InterestPaidNet
|
817000 | |
CY2017 | us-gaap |
Interest Paid Net
InterestPaidNet
|
1320000 | |
CY2016 | us-gaap |
Interest Paid Net
InterestPaidNet
|
1696000 | |
CY2018 | us-gaap |
Capital Expenditures Incurred But Not Yet Paid
CapitalExpendituresIncurredButNotYetPaid
|
1944000 | |
CY2017 | us-gaap |
Capital Expenditures Incurred But Not Yet Paid
CapitalExpendituresIncurredButNotYetPaid
|
701000 | |
CY2018 | us-gaap |
Employee Service Share Based Compensation Allocation Of Recognized Period Costs Capitalized Amount
EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount
|
1485000 | |
CY2017 | us-gaap |
Employee Service Share Based Compensation Allocation Of Recognized Period Costs Capitalized Amount
EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount
|
543000 | |
CY2016 | us-gaap |
Employee Service Share Based Compensation Allocation Of Recognized Period Costs Capitalized Amount
EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount
|
88000 | |
CY2016 | us-gaap |
Capital Expenditures Incurred But Not Yet Paid
CapitalExpendituresIncurredButNotYetPaid
|
3490000 | |
CY2018 | us-gaap |
Payments For Tenant Improvements
PaymentsForTenantImprovements
|
1811000 | |
CY2017 | us-gaap |
Payments For Tenant Improvements
PaymentsForTenantImprovements
|
640000 | |
CY2016Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
2574000 | |
CY2018 | us-gaap |
Allowance For Doubtful Accounts Receivable Write Offs
AllowanceForDoubtfulAccountsReceivableWriteOffs
|
1399000 | |
CY2017 | us-gaap |
Incremental Common Shares Attributable To Nonvested Shares With Forfeitable Dividends
IncrementalCommonSharesAttributableToNonvestedSharesWithForfeitableDividends
|
111000 | |
CY2018 | us-gaap |
Asset Retirement Obligation Period Increase Decrease
AssetRetirementObligationPeriodIncreaseDecrease
|
907000 | |
CY2016 | us-gaap |
Asset Retirement Obligation Period Increase Decrease
AssetRetirementObligationPeriodIncreaseDecrease
|
354000 | |
CY2017 | ttd |
Debt Issuance Costs Included In Debt Net
DebtIssuanceCostsIncludedInDebtNet
|
1153000 | |
CY2016 | ttd |
Adjustment To Additional Paid In Capital For Conversion And Net Exercise Of Warrants
AdjustmentToAdditionalPaidInCapitalForConversionAndNetExerciseOfWarrants
|
12596000 | |
CY2016 | ttd |
Reclassification Of Warrant Liability To Temporary Equity On Net Exercise Of Warrants
ReclassificationOfWarrantLiabilityToTemporaryEquityOnNetExerciseOfWarrants
|
3789000 | |
CY2018 | us-gaap |
Nature Of Operations
NatureOfOperations
|
<p style="margin-top:12pt;margin-bottom:0pt;text-indent:0%;font-weight:bold;font-size:10pt;font-family:Times New Roman;font-style:normal;text-transform:none;font-variant: normal;">Note 1—Nature of Operations</p> <p style="margin-top:6pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">The Trade Desk, Inc. (the “Company”) was formed in November 2009 as a Delaware corporation. The Company is headquartered in Ventura, California and has offices in various cities in North America, Europe, Asia and Australia. The Company is a technology company that empowers buyers of advertising by providing a self-service cloud-based platform on which ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV (CTV).</p> | |
CY2018 | us-gaap |
Use Of Estimates
UseOfEstimates
|
<p style="margin-top:18pt;margin-bottom:0pt;text-indent:4.54%;font-weight:bold;font-style:italic;font-size:10pt;font-family:Times New Roman;text-transform:none;font-variant: normal;">Use of Estimates</p> <p style="margin-top:6pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ materially from these estimates.</p> <p style="margin-top:12pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">On an on-going basis, management evaluates its estimates, primarily those related to: (1) revenue recognition criteria, including the determination of revenue reporting as net versus gross in the Company’s revenue arrangements, (2) allowances for doubtful accounts, (3) the useful lives of property and equipment and capitalized software development costs, (4) income taxes, (5) assumptions used in the Black-Scholes option pricing model to determine the fair value of stock-based compensation, (6) the recognition and disclosure of contingent liabilities and (7) <font style="color:#000000;">the assumptions used in valuing acquired assets and assumed liabilities in business combinations</font>. These estimates are based on historical data and experience, as well as, various other factors that management believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Prior to the IPO in September 2016, the Company used estimates to determine the value of common and preferred stock which required the selection of appropriate valuation methodologies and models, and significant judgment in evaluating ranges of assumptions and financial inputs. Actual results may differ materially from those estimates under different assumptions or circumstances.</p> | |
CY2018 | us-gaap |
Concentration Risk Credit Risk
ConcentrationRiskCreditRisk
|
<p style="margin-top:18pt;margin-bottom:0pt;text-indent:4.54%;font-weight:bold;font-style:italic;font-size:10pt;font-family:Times New Roman;text-transform:none;font-variant: normal;">Concentration of Risk</p> <p style="margin-top:6pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">Financial instruments that potentially subject the Company to concentration of credit risk consist principally of cash and cash equivalents, marketable securities and accounts receivable. The Company maintains its cash and cash equivalents with financial institutions and its cash levels exceed the Federal Deposit Insurance Corporation (FDIC) federally insured limits. <font style="color:#000000;">Marketable securities consist of investments in U.S. government securities, U.S. government agency securities, and high credit quality corporate debt securities.</font></p> <p style="margin-top:12pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">For 2018, two clients accounted for 20% and 10%, respectively, of Gross Billings. For 2017, three clients accounted for 22%, 11% and 10%, respectively, of Gross Billings. For 2016, three clients accounted for 15%, 13% and 11%, respectively, of Gross Billings.</p> <p style="margin-top:12pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">As of December 31, 2018, two clients accounted for 24% and 14%, respectively, of consolidated accounts receivable. As of December 31, 2017, three clients accounted for 33%, 14% and 11%, respectively, of consolidated accounts receivable.</p> <p style="margin-top:12pt;margin-bottom:0pt;text-indent:4.54%;font-size:10pt;font-family:Times New Roman;font-weight:normal;font-style:normal;text-transform:none;font-variant: normal;">As of December 31, 2018, no suppliers accounted for more than 10% of consolidated accounts payable. As of December 31, 2017, one supplier accounted for 12% of consolidated accounts payable.</p> | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Award Requisite Service Period1
ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1
|
P4Y | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate
ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate
|
0.00 | |
CY2017Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
2257000 | |
CY2015Q4 | us-gaap |
Allowance For Doubtful Accounts Receivable
AllowanceForDoubtfulAccountsReceivable
|
686000 | |
CY2017 | us-gaap |
Allowance For Doubtful Accounts Receivable Write Offs
AllowanceForDoubtfulAccountsReceivableWriteOffs
|
4606000 | |
CY2016 | us-gaap |
Allowance For Doubtful Accounts Receivable Write Offs
AllowanceForDoubtfulAccountsReceivableWriteOffs
|
2000 | |
CY2018 | ttd |
Amortization Period Of Capitalized Software Development Costs
AmortizationPeriodOfCapitalizedSoftwareDevelopmentCosts
|
P2Y | |
CY2017Q4 | us-gaap |
Payments To Acquire Businesses Gross
PaymentsToAcquireBusinessesGross
|
3000000 | |
CY2018 | us-gaap |
Impairment Of Long Lived Assets Held For Use
ImpairmentOfLongLivedAssetsHeldForUse
|
0 | |
CY2018Q4 | ttd |
Common Stock Number Of Classes
CommonStockNumberOfClasses
|
2 | |
CY2018 | us-gaap |
Incremental Common Shares Attributable To Call Options And Warrants
IncrementalCommonSharesAttributableToCallOptionsAndWarrants
|
2845000 | |
CY2017 | us-gaap |
Incremental Common Shares Attributable To Call Options And Warrants
IncrementalCommonSharesAttributableToCallOptionsAndWarrants
|
3415000 | |
CY2018 | us-gaap |
Incremental Common Shares Attributable To Share Based Payment Arrangements
IncrementalCommonSharesAttributableToShareBasedPaymentArrangements
|
251000 | |
CY2017 | us-gaap |
Incremental Common Shares Attributable To Share Based Payment Arrangements
IncrementalCommonSharesAttributableToShareBasedPaymentArrangements
|
268000 | |
CY2018 | us-gaap |
Incremental Common Shares Attributable To Nonvested Shares With Forfeitable Dividends
IncrementalCommonSharesAttributableToNonvestedSharesWithForfeitableDividends
|
255000 | |
CY2018 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
472000 | |
CY2017 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
1246000 | |
CY2016 | us-gaap |
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount
AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
|
6069000 | |
CY2018Q4 | us-gaap |
Property Plant And Equipment Gross
PropertyPlantAndEquipmentGross
|
48703000 | |
CY2017Q4 | us-gaap |
Property Plant And Equipment Gross
PropertyPlantAndEquipmentGross
|
26308000 | |
CY2018Q4 | us-gaap |
Accumulated Depreciation Depletion And Amortization Property Plant And Equipment
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
15657000 | |
CY2017Q4 | us-gaap |
Accumulated Depreciation Depletion And Amortization Property Plant And Equipment
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
8903000 | |
CY2018 | us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
8100000 | |
CY2017 | us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
5300000 | |
CY2016 | us-gaap |
Depreciation And Amortization
DepreciationAndAmortization
|
2400000 | |
CY2016Q3 | us-gaap |
Stockholders Equity Note Stock Split Conversion Ratio1
StockholdersEquityNoteStockSplitConversionRatio1
|
0.3333 | |
CY2016Q3 | ttd |
Common Stock Number Of Classes
CommonStockNumberOfClasses
|
2 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation State And Local Income Taxes
EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes
|
0.050 | |
CY2017 | us-gaap |
Conversion Of Stock Shares Converted1
ConversionOfStockSharesConverted1
|
21800000 | |
CY2018 | us-gaap |
Conversion Of Stock Shares Converted1
ConversionOfStockSharesConverted1
|
3400000 | |
CY2018Q4 | us-gaap |
Common Stock Shares Authorized
CommonStockSharesAuthorized
|
1095000000 | |
us-gaap |
Conversion Of Stock Shares Converted1
ConversionOfStockSharesConverted1
|
4200000 | ||
CY2017 | us-gaap |
Deferred Foreign Income Tax Expense Benefit
DeferredForeignIncomeTaxExpenseBenefit
|
-27000 | |
CY2016 | us-gaap |
Current Foreign Tax Expense Benefit
CurrentForeignTaxExpenseBenefit
|
64000 | |
CY2018 | us-gaap |
Current Income Tax Expense Benefit
CurrentIncomeTaxExpenseBenefit
|
22698000 | |
CY2018 | us-gaap |
Deferred Federal State And Local Tax Expense Benefit
DeferredFederalStateAndLocalTaxExpenseBenefit
|
-5101000 | |
CY2017 | us-gaap |
Deferred Federal State And Local Tax Expense Benefit
DeferredFederalStateAndLocalTaxExpenseBenefit
|
-1581000 | |
CY2016 | us-gaap |
Deferred Federal State And Local Tax Expense Benefit
DeferredFederalStateAndLocalTaxExpenseBenefit
|
-607000 | |
CY2018 | us-gaap |
Current Foreign Tax Expense Benefit
CurrentForeignTaxExpenseBenefit
|
1720000 | |
CY2017 | us-gaap |
Current Foreign Tax Expense Benefit
CurrentForeignTaxExpenseBenefit
|
558000 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate
EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate
|
0.210 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate
EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate
|
0.350 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate
EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate
|
0.350 | |
CY2016Q1 | us-gaap |
Payments For Repurchase Of Equity
PaymentsForRepurchaseOfEquity
|
54000000 | |
CY2016Q1 | ttd |
Temporary Equity Repurchase Price As Percentage Of New Issue Price
TemporaryEquityRepurchasePriceAsPercentageOfNewIssuePrice
|
0.80 | |
CY2016Q1 | us-gaap |
Preferred Stock Redemption Premium
PreferredStockRedemptionPremium
|
47200000 | |
CY2018 | us-gaap |
Allocated Share Based Compensation Expense
AllocatedShareBasedCompensationExpense
|
42210000 | |
CY2017 | us-gaap |
Allocated Share Based Compensation Expense
AllocatedShareBasedCompensationExpense
|
21317000 | |
CY2016 | us-gaap |
Allocated Share Based Compensation Expense
AllocatedShareBasedCompensationExpense
|
5056000 | |
CY2017Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
|
418000 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
|
239000 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod
|
134000 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod
|
5000 | |
CY2018Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
|
518000 | |
CY2017Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue
|
39.95 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
|
96.21 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue
|
41.32 | |
CY2018 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeitures Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue
|
83.10 | |
CY2018Q4 | us-gaap |
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Weighted Average Grant Date Fair Value
ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue
|
65.14 | |
CY2018 | us-gaap |
Current Federal Tax Expense Benefit
CurrentFederalTaxExpenseBenefit
|
11683000 | |
CY2017 | us-gaap |
Current Federal Tax Expense Benefit
CurrentFederalTaxExpenseBenefit
|
9944000 | |
CY2016 | us-gaap |
Current Federal Tax Expense Benefit
CurrentFederalTaxExpenseBenefit
|
18300000 | |
CY2018 | us-gaap |
Current State And Local Tax Expense Benefit
CurrentStateAndLocalTaxExpenseBenefit
|
9295000 | |
CY2017 | us-gaap |
Current State And Local Tax Expense Benefit
CurrentStateAndLocalTaxExpenseBenefit
|
3906000 | |
CY2016 | us-gaap |
Current State And Local Tax Expense Benefit
CurrentStateAndLocalTaxExpenseBenefit
|
5595000 | |
CY2017 | us-gaap |
Current Income Tax Expense Benefit
CurrentIncomeTaxExpenseBenefit
|
14408000 | |
CY2016 | us-gaap |
Current Income Tax Expense Benefit
CurrentIncomeTaxExpenseBenefit
|
23959000 | |
CY2018 | us-gaap |
Deferred Federal Income Tax Expense Benefit
DeferredFederalIncomeTaxExpenseBenefit
|
-918000 | |
CY2017 | us-gaap |
Deferred Federal Income Tax Expense Benefit
DeferredFederalIncomeTaxExpenseBenefit
|
-172000 | |
CY2016 | us-gaap |
Deferred Federal Income Tax Expense Benefit
DeferredFederalIncomeTaxExpenseBenefit
|
-68000 | |
CY2018 | us-gaap |
Deferred State And Local Income Tax Expense Benefit
DeferredStateAndLocalIncomeTaxExpenseBenefit
|
-2615000 | |
CY2017 | us-gaap |
Deferred State And Local Income Tax Expense Benefit
DeferredStateAndLocalIncomeTaxExpenseBenefit
|
-1382000 | |
CY2016 | us-gaap |
Deferred State And Local Income Tax Expense Benefit
DeferredStateAndLocalIncomeTaxExpenseBenefit
|
-539000 | |
CY2018 | us-gaap |
Deferred Foreign Income Tax Expense Benefit
DeferredForeignIncomeTaxExpenseBenefit
|
-1568000 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation State And Local Income Taxes
EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes
|
0.026 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation State And Local Income Taxes
EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes
|
0.075 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation Foreign Income Tax Rate Differential
EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential
|
0.021 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Foreign Income Tax Rate Differential
EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential
|
0.027 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Foreign Income Tax Rate Differential
EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential
|
0.011 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost
|
-0.076 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost
|
-0.190 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Share Based Compensation Cost
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost
|
0.038 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Meals And Entertainment
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseMealsAndEntertainment
|
0.005 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Meals And Entertainment
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseMealsAndEntertainment
|
0.004 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Meals And Entertainment
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseMealsAndEntertainment
|
0.003 | |
CY2016 | ttd |
Effective Income Tax Rate Reconciliation Preferred Stock Warrant Revaluation
EffectiveIncomeTaxRateReconciliationPreferredStockWarrantRevaluation
|
0.076 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Research And Development
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseResearchAndDevelopment
|
0.039 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Research And Development
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseResearchAndDevelopment
|
0.028 | |
CY2016 | us-gaap |
Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions
UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions
|
605000 | |
CY2018Q4 | us-gaap |
Unrecognized Tax Benefits
UnrecognizedTaxBenefits
|
4330000 | |
CY2017Q4 | us-gaap |
Deferred Tax Liabilities Prepaid Expenses
DeferredTaxLiabilitiesPrepaidExpenses
|
580000 | |
CY2018Q4 | us-gaap |
Deferred Tax Liabilities Property Plant And Equipment
DeferredTaxLiabilitiesPropertyPlantAndEquipment
|
4141000 | |
CY2017Q4 | us-gaap |
Deferred Tax Liabilities Property Plant And Equipment
DeferredTaxLiabilitiesPropertyPlantAndEquipment
|
2026000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Tax Credit Carryforwards Research
DeferredTaxAssetsTaxCreditCarryforwardsResearch
|
1367000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Tax Credit Carryforwards Research
DeferredTaxAssetsTaxCreditCarryforwardsResearch
|
774000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost
DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost
|
4726000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost
DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost
|
1722000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Deferred Rent
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent
|
1425000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Deferred Rent
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent
|
895000 | |
CY2018Q4 | us-gaap |
Deferred Tax Liabilities Goodwill And Intangible Assets Intangible Assets
DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets
|
1874000 | |
CY2017Q4 | us-gaap |
Deferred Tax Liabilities Goodwill And Intangible Assets Intangible Assets
DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets
|
1116000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Other
DeferredTaxAssetsOther
|
4000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Other
DeferredTaxAssetsOther
|
76000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Liabilities Net
DeferredTaxAssetsLiabilitiesNet
|
8460000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Liabilities Net
DeferredTaxAssetsLiabilitiesNet
|
3359000 | |
CY2017Q4 | us-gaap |
Unrecognized Tax Benefits
UnrecognizedTaxBenefits
|
3101000 | |
CY2016Q4 | us-gaap |
Unrecognized Tax Benefits
UnrecognizedTaxBenefits
|
1007000 | |
CY2017 | us-gaap |
Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions
UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions
|
123000 | |
CY2016 | us-gaap |
Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions
UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions
|
402000 | |
CY2018 | us-gaap |
Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions
UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions
|
270000 | |
CY2018 | us-gaap |
Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions
UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions
|
1499000 | |
CY2017 | us-gaap |
Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions
UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions
|
1971000 | |
CY2018Q4 | us-gaap |
Deferred Tax Liabilities Prepaid Expenses
DeferredTaxLiabilitiesPrepaidExpenses
|
559000 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Nondeductible Expense Research And Development
EffectiveIncomeTaxRateReconciliationNondeductibleExpenseResearchAndDevelopment
|
0.031 | |
CY2017 | ttd |
Effective Income Tax Rate Reconciliation Federal Deferred Tax Asset Revaluation
EffectiveIncomeTaxRateReconciliationFederalDeferredTaxAssetRevaluation
|
0.009 | |
CY2018 | us-gaap |
Effective Income Tax Rate Reconciliation Other Reconciling Items Percent
EffectiveIncomeTaxRateReconciliationOtherReconcilingItemsPercent
|
-0.004 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Other Reconciling Items Percent
EffectiveIncomeTaxRateReconciliationOtherReconcilingItemsPercent
|
0.009 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Other Reconciling Items Percent
EffectiveIncomeTaxRateReconciliationOtherReconcilingItemsPercent
|
0.004 | |
CY2017 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance
EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance
|
-0.005 | |
CY2016 | us-gaap |
Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance
EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance
|
0.007 | |
CY2018 | us-gaap |
Effective Income Tax Rate Continuing Operations
EffectiveIncomeTaxRateContinuingOperations
|
0.167 | |
CY2017 | us-gaap |
Effective Income Tax Rate Continuing Operations
EffectiveIncomeTaxRateContinuingOperations
|
0.202 | |
CY2016 | us-gaap |
Effective Income Tax Rate Continuing Operations
EffectiveIncomeTaxRateContinuingOperations
|
0.533 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Reserves
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsReserves
|
2465000 | |
CY2017Q4 | us-gaap |
Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Reserves
DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsReserves
|
1804000 | |
CY2018Q4 | ttd |
Deferred Tax Assets Accrued Expenses
DeferredTaxAssetsAccruedExpenses
|
4193000 | |
CY2017Q4 | ttd |
Deferred Tax Assets Accrued Expenses
DeferredTaxAssetsAccruedExpenses
|
1810000 | |
CY2018Q4 | us-gaap |
Deferred Tax Assets Operating Loss Carryforwards
DeferredTaxAssetsOperatingLossCarryforwards
|
854000 | |
CY2018Q4 | us-gaap |
Decrease In Unrecognized Tax Benefits Is Reasonably Possible
DecreaseInUnrecognizedTaxBenefitsIsReasonablyPossible
|
200000 | |
CY2018 | us-gaap |
Number Of Reportable Segments
NumberOfReportableSegments
|
1 | |
CY2018 | ttd |
Billings Gross
BillingsGross
|
2285013000 | |
CY2017 | ttd |
Billings Gross
BillingsGross
|
1491742000 | |
CY2016 | ttd |
Billings Gross
BillingsGross
|
990561000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due Current
OperatingLeasesFutureMinimumPaymentsDueCurrent
|
13419000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due In Two Years
OperatingLeasesFutureMinimumPaymentsDueInTwoYears
|
18746000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due In Three Years
OperatingLeasesFutureMinimumPaymentsDueInThreeYears
|
29054000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due In Four Years
OperatingLeasesFutureMinimumPaymentsDueInFourYears
|
23786000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due In Five Years
OperatingLeasesFutureMinimumPaymentsDueInFiveYears
|
20902000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due Thereafter
OperatingLeasesFutureMinimumPaymentsDueThereafter
|
119109000 | |
CY2018Q4 | us-gaap |
Operating Leases Future Minimum Payments Due
OperatingLeasesFutureMinimumPaymentsDue
|
225016000 | |
CY2018Q4 | ttd |
Amount Of Leases Plans To Commence In Next Twelve Months
AmountOfLeasesPlansToCommenceInNextTwelveMonths
|
183500000 | |
CY2018 | us-gaap |
Operating Leases Rent Expense Net
OperatingLeasesRentExpenseNet
|
10900000 | |
CY2017 | us-gaap |
Operating Leases Rent Expense Net
OperatingLeasesRentExpenseNet
|
8200000 | |
CY2016 | us-gaap |
Operating Leases Rent Expense Net
OperatingLeasesRentExpenseNet
|
4800000 | |
CY2018Q4 | us-gaap |
Unrecorded Unconditional Purchase Obligation Balance On First Anniversary
UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary
|
33352000 | |
CY2018Q4 | us-gaap |
Unrecorded Unconditional Purchase Obligation Balance On Second Anniversary
UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary
|
516000 | |
CY2018Q4 | us-gaap |
Unrecorded Unconditional Purchase Obligation Balance On Third Anniversary
UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary
|
230000 | |
CY2018Q4 | us-gaap |
Unrecorded Unconditional Purchase Obligation Balance On Fourth Anniversary
UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary
|
230000 | |
CY2018Q4 | us-gaap |
Unrecorded Unconditional Purchase Obligation Balance Sheet Amount
UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount
|
34328000 |